The toughest half isn’t beginning. It’s staying.
“I obtained my first consumer!”
“I hit 500 subs!”
“I launched my first product!”
That rush when issues begin working? Unmatched.
The leap from 0 to 1 is electrical. You’re in movement. Each small win seems like proof that you just’re heading in the right direction. It’s thrilling. Dopamine-fueled. Alive.
However then… the numbers cease transferring. Or worse, they gradual to a crawl.
You’re nonetheless displaying up. Nonetheless creating. Nonetheless making an attempt.
And it seems like… nothing’s occurring.
Welcome to the messy center.
Scott Belsky calls it “the sugar excessive of beginning.”
He’s not incorrect.
New initiatives give us vitality. Risk. Momentum. The idea that this time — this time — it’ll all work out.
However Belsky additionally factors out a tougher fact:
“Creativity peaks early. Worth peaks…
