We like to hate monopolies, however what if breaking apart Google is fixing the mistaken downside?
Everyone seems to be hurling fireballs at Google.
Fireballs over privateness considerations.Fireballs over biased search outcomes.Fireballs over their AI ethics controversies.
I get these.
However the newest fireball is just that Google is… too good at what it does.
The Division of Justice says Google’s large affect in search and browsers is against the law and hurts competitors. They need to break Google up, beginning with its Chrome browser and possibly even its Android enterprise.
Actually. That’s a horrible thought.
Google’s monopoly isn’t the issue — we’re already watching it crumble.
Google’s enterprise isn’t nearly search — it’s about adverts. In actual fact, 80% of Google’s income — greater than $200 billion a yr — comes from promoting, most of it tied on to its search engine. Each time you click on on a paid consequence or see an advert on the prime of your search, you’re funding Google’s empire.
