Each nice literary masterpiece begins with a spark of creativeness, a imaginative and prescient ready to be delivered to life. Very like an writer crafting their novel, Rajasthan’s startup ecosystem has advanced from an bold concept right into a thriving hub of innovation and entrepreneurship. With over 5,500 registered startups, together with greater than 1,700 women-led ventures, the state has emerged as one in all India’s most promising landscapes for startups. This transformation has been fueled by progressive authorities insurance policies, an investor-friendly atmosphere, and a strong incubation framework.
It is just becoming, then, that at one in all India’s most celebrated literary festivals—Jaipur Literature Competition (JLF) 2025—entrepreneurs had the prospect to relate their very own success tales. Simply as writers current their works to an keen viewers, startups at JLF unveiled their improvements, partaking with buyers, trade leaders, and potential prospects. Bridging the hole between concepts and impression was iStart Rajasthan, the state’s flagship initiative fostering and accelerating startup success.
iStart: Driving Rajasthan’s Startup Revolution
Launched in 2017, iStart Rajasthan is designed to speed up the startup ecosystem by offering end-to-end help. With a mission to foster innovation and entrepreneurship, iStart affords incubation, mentorship, and funding alternatives, together with entry to work orders of as much as Rs 25 lakh—with out requiring conventional tendering. Working throughout all districts of Rajasthan, iStart has positioned itself as a key enabler of entrepreneurial success, attracting founders from throughout the nation.
At JLF 2025, iStart supplied a launchpad for over 25 startups to current their improvements to an engaged, world viewers. As one of many world’s most prestigious literary gatherings, JLF brings collectively thought leaders, buyers, and shoppers, providing startups an unparalleled alternative for visibility, networking, and enterprise development.
Showcasing Innovation: 11 Startups That Stood Out
1. Aguken AI
Founder Puneet Dhrova launched an AI-driven answer to automate telephone requires small companies and freelancers. With help from iStart, the startup obtained free infrastructure and funding, permitting it to refine its expertise and attain potential purchasers.
2. Maska Butters
This Kota-based enterprise produces high-protein, clean-label peanut butter, free from hydrogenated oils and palm oils. With sustainability at its core, the startup sources components domestically and goals for net-negative carbon emissions by 2026. iStart facilitated its participation at JLF, serving to the startup attain health-conscious shoppers.
3. Texaura
Based by Shubhangi Terapanthi, Texaura specialises in 100% natural cotton house textiles, selling sustainability and honest commerce pricing. With the assistance of workshops that iStart conducts, the model has expanded its market attain and plans to open flagship shops quickly.
4. Koochi Organics
Co-founded by Bismanpreet Singh, Koochi Organics combats microplastics in meals. Initially targeted on oral hygiene merchandise made out of neem wooden and bamboo, Kuchi Organics expanded to deal with agricultural waste air pollution in Delhi and Punjab. It developed unbreakable, microplastic-free tableware accessible on Amazon, Swiggy Mini, and the corporate web site. Regardless of a brand new market, the primary day noticed a sell-out. iStart performs a pivotal position in enhancing model publicity at varied occasions by providing premium sales space areas and offering alternatives to function on media platforms like YourStory.
5. Clay of Heaven
An natural skincare model combining pure components with trendy science, Clay of Heaven gained visibility at JLF. The model, which is vegan and cruelty-free, is at present on-line and accessible on varied platforms together with its web site, Instagram, and marketplaces like Amazon and Myntra. It guarantees efficient skincare with out harsh chemical compounds. It plans to develop to Southeast Asia and Europe, leveraging its on-line presence and iStart’s help.
6. The Tasty Millets
Harshita Agarwal’s model makes millet-based meals handy and nutritious. Utilizing freeze-drying expertise, the startup supplies wholesome, preservative-free choices for busy people. iStart supplies steerage and help with funding, validation, and mentorship.
7. Gud Lust
Gud Lust by Aishwarya Singh affords natural and sustainable skincare and attire. With a concentrate on Ayurvedic formulations, the model is increasing into bodily retail and seeks funding for scaling. iStart’s steerage helped the model acquire traction and community with the correct viewers to unfold the phrase.
8. Authorized WizDM
A startup by advocate Anurag Daga, Authorized WizDM affords authorized, funding, and enterprise consultancy companies for startups. With iStart’s backing, it goals to bridge the hole in India’s untimely startup ecosystem and information companies towards funding readiness.
9. PolarTern
Rishab Agarwal, the Founder and CEO of PolarTern, launched the app as a digital journey companion geared toward overcoming the challenges of solo journey, similar to loneliness, overwhelming planning, and perceived expense. Named after the Arctic Tern, which travels 40,000 miles yearly, Polar Flip integrates AI to attach travellers and simplify the journey course of. Agarwal, a seasoned solo traveller with over 200 journeys, drew inspiration from his experiences and a e-book he wrote on journey hardships. He highlighted the help from initiatives like iStart and the Authorities of Rajasthan, which supplied a grant and entry to sources, considerably aiding Polar Flip’s growth.
10. Stylex Eco
Stylex Eco is an an eco-friendly enterprise that produces cotton canvas merchandise to fight plastic air pollution and local weather change. Impressed by the founder’s purchasing habits, it goals to cut back plastic use by providing sturdy, biodegradable options.The startup empowers ladies in Kota by offering employment alternatives. iStart performed a key position in facilitating the startup’s launch and market growth.
11. Albeli
Based by Yashashwini Choudhary, Albeli upcycles textile scraps to create life-style merchandise whereas empowering underprivileged ladies artisans. Initially, it began manufacturing masks throughout COVID-19, which led to creating life-style merchandise like pouches, luggage, and keychains. Formally launched in 2022, Albeli now employs over 200 ladies artisans, offering talent coaching. It benefited from the Rajasthan authorities’s help by way of iStart, gaining advertising and marketing, monetary support, and networking alternatives, together with participation within the Jaipur Literature Competition.
The startups that participated in JLF 2025 exemplify the tangible advantages of iStart’s sturdy ecosystem. As these ventures proceed to scale and disrupt their respective industries, iStart stays steadfast in its mission to empower the following technology of entrepreneurs, guaranteeing that Rajasthan stands tall as a beacon of innovation on the nationwide and world stage.
