British infrastructure and API supplier Cerve has raised €4.2 million in seed funding to advance its mission of digitising the worldwide meals provide chain.
The funding spherical was led by B2B SaaS-focused VC agency SuperSeed, with extra help from traders Zenith, Ponderosa, and The First Thirty.
Dan Mazig, CEO and founding father of Cerve, shared his imaginative and prescient: “Fixing the fragmented and disconnected issues throughout the meals system requires new pondering and a extra inventive and modern method. Present progress is solely not quick or efficient sufficient. We consider that the important thing to a sustainable and resilient meals system is rooted in knowledge. Our method supplies the inspiration for builders, rule-breakers and innovators to assist clear up probably the most impactful issues of meals waste and meals safety.
He added: “We’re constructing a world-class crew to unravel probably the most attention-grabbing and difficult issues within the meals trade that have an effect on each individual on the planet.”
Cerve was based by serial entrepreneur Dan Mazig, who has a background in main knowledge infrastructure initiatives for Fortune 500 firms and early-stage startups. Becoming a member of him is David Walker, Chief Industrial Officer, whose management expertise spans organisations akin to Barclays, Dyson, and Sky.
Cerve’s expertise delivers a standardised protocol for knowledge trade throughout the meals trade, permitting organisations to construct customized purposes and automations that deal with inefficiencies, cut back meals waste, and enhance meals safety. With over 2,000 companies throughout the UK and Europe already utilizing its infrastructure—together with producers, wholesalers, and retailers—Cerve is driving innovation within the reportedly €9.4 trillion international meals system.
In keeping with Cerve, the meals trade stays largely reliant on handbook data-sharing strategies, akin to emails, spreadsheets, and PDFs, resulting in inefficiencies, restricted visibility, and poor traceability. These practices contribute to billions of euros in misplaced alternatives and exacerbate challenges like meals waste—the place over one-third of all meals produced globally goes to waste—and meals insecurity.
Cerve’s platform differentiates itself by serving as a core expertise layer reasonably than a one-off resolution. It allows companies to collaborate and innovate at scale, addressing systemic inefficiencies and fostering extra sustainable operations.
“We have been instantly impressed by the crew’s understanding of the advanced internet that makes up the worldwide meals provide chain,” mentioned Ferdinand Reynolds, Principal at SuperSeed. “Dan and David had clearly spent a very long time working backwards from the issues to reach at a really refined, elegant resolution. Their method to knowledge standardisation and connectivity is groundbreaking and has the potential to reshape how the worldwide meals system operates. We’re enormously excited to companion with Cerve as they proceed to remodel this trade.”
With this funding, Cerve plans to develop its operations throughout the UK, Europe, and North America, whereas strengthening its analysis and improvement capabilities. The corporate goals to rent extra engineering, product, and technical help groups to satisfy rising demand and proceed its mission of digitising the meals provide chain.
