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Key Takeaways
Within the crowded lanes of India’s digital bazaars, the place WhatsApp teams and Instagram pages double as storefronts, a silent battle performs out. Small sellers hustle to persuade hesitant consumers. “Why ought to we belief you?” is the query they hear most frequently. For one decided entrepreneur, that recurring doubt sparked a motion—and LIVSTO was born.
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From Facet Hustles to Startup Imaginative and prescient
Earlier than founding LIVSTO, its solo founder spent practically a decade navigating the world of casual e-commerce. By her clothes model, Secret Apparel®, she bought merchandise immediately through WhatsApp and Instagram, constructing relationships one message at a time. Alongside this, she ran a digital advertising setup referred to as WSbulk, offering instruments similar to WhatsApp advertising software program and CRM techniques to B2B purchasers. These two parallel tracks gave her a uncommon, complete view of each the chaos and the potential in India’s social commerce area.
Regardless of providing nice merchandise, she confronted quite a few hurdles, together with repeated purchaser scepticism, failed influencer collaborations, and the devastating lack of a number of social media pages on account of platform points. Every setback underscored a deeper market fact—with out credibility and consistency, even essentially the most enterprising sellers battle to transform curiosity into earnings.
The LIVSTO Answer
Launched as a live-streaming commerce platform, LIVSTO goals to organise and professionalise the casual promoting ecosystem. Sellers can go stay, work together with consumers in real-time, show product authenticity, and shut gross sales, all inside a structured, intuitive interface.
What units LIVSTO aside is its devoted 3-app ecosystem tailor-made for sellers, influencers, and consumers. It isn’t only a market; it is a community-building instrument designed for ladies entrepreneurs in small cities who usually lack entry to high-end instruments or technical experience.
Workforce, Construction, and Ethos
LIVSTO runs with a lean however impactful crew: an internet developer, a authorized and compliance officer, product and advertising interns, and a vendor onboarding coordinator. The founder leads each vertical, from imaginative and prescient to partnerships, guaranteeing alignment with LIVSTO’s mission: to empower.
When hiring, the main focus isn’t simply on ability units however on mindset. The founder appears for crew members who function with a way of possession, aligning ardour with objective.
Institutional Assist and Early Traction
Supported by revered incubation applications similar to NSRCEL (IIM Bangalore), CIIF (Chitkara College), AIC-GGSIPU, and IGDTUW Anveshan Basis, LIVSTO has obtained worthwhile mentorship, structured suggestions, and strategic steerage which have formed its course. To this point, the platform has onboarded 10 influencers and 5 sellers, carried out 5 profitable stay periods with a median of over 250 viewers every, generated greater than 400 WhatsApp inquiries, and accomplished 40 orders, leading to complete gross sales of ₹50,000 and a median order worth of ₹1,000.
Income Mannequin and Scalability
LIVSTO at present operates on two major income streams:
Direct Promoting/Dropshipping: Merchandise are sourced from producers and bought with a 20-30% revenue margin.Fee-Based mostly Gross sales: Sellers use the platform and pay an 8-10% fee on every profitable sale.
Because the person base grows, the platform plans to introduce premium itemizing charges, subscription fashions, and sponsored model campaigns. Vogue, being an evergreen and engagement-driven class, aligns naturally with the stay commerce format, enhancing LIVSTO’s scalability and long-term progress potential.
Market Alternative and Positioning
Focusing on women-led small companies from Tier 2/3 cities, LIVSTO faucets right into a market brimming with untapped power and digital aspiration. With India’s stay commerce sector projected to hit $5 billion by 2027, and over 20 million micro-entrepreneurs able to digitise, LIVSTO is well-positioned to steer.
Its purchaser base—price-sensitive, trend-aware buyers—values belief and transparency, each of that are constructed seamlessly into LIVSTO’s live-stream mannequin.
Founder’s Grit and Studying Curve
Behind LIVSTO lies a narrative of grit. From shedding mental property to being blackmailed by a tech company after paying ₹1.77 lakh with out a contract, the founder discovered the arduous approach. Add to that the emotional toll of societal expectations, like ready for marriage to pursue a profession, and her resilience turns into much more putting.
She bootstrapped the enterprise utilizing private loans and even her gold. What emerged wasn’t only a startup, however a testomony to what self-belief and persistence can construct.
For aspiring founders, the message is obvious: begin sensible, shield your IP, and construct a community. Most significantly, don’t anticipate permission; begin by yourself phrases.
“The correct time by no means comes except you create it.” That’s the assumption that powers LIVSTO. And it’s turning perception into enterprise.
Future Roadmap
Onboard 1,000+ ladies sellers, 200,000+ app downloads in 6 months, scale influencer partnerships & empower 500 new ladies sellers. Lengthy-term: Lead stay commerce for ladies entrepreneurs, broaden globally, & provide superior instruments for person success, nurturing a group of assured ladies entrepreneurs
