From “I do” to “Let’s do that!”

It’s at all times the identical state of affairs.
I meet somebody. The subject of labor comes up. Then, I casually point out that my spouse and I run a content material writing company collectively.
“No manner!” they are saying, eyes widening to the scale of grapefruits. “How do you retain from killing one another?”
The primary time somebody requested this query, I laughed. The second time, I got here up with a witty reply. The third time, I began pondering deeply about our work routines and communication patterns.
How will we work collectively?
And if I wished to assist a good friend launch a enterprise with their vital different, what ideas and tips would I share?
Now, virtually eight years into our Rattling Good Advertising experiment — and 18 months into co-running it 24/7 — I’ve bought a couple of solutions.
Right here they’re.
My spouse and I are like peanut butter and jelly.
I’m the peanut butter. Reserved, dependable, and just a little sticky after I get too deep into my ideas. She’s the jelly. Brilliant, flavorful, and at all times the one bringing sweetness to…