Paris and New York-based Vibe.co, the advert platform bringing hyper-targeting to related TV (CTV) for efficiency entrepreneurs, introduced immediately that it has closed €42 million in Collection B financing – bringing whole valuation to €349 million.
The spherical was led by Hedosophia, with participation from earlier backers, Singular, Elaia, Revolut CEO Nik Storonsky’s fund QuantumLight, Supercell CEO Ilkaa Paananen’s fund Illusian, and angel traders together with Carolyn Everson, Board Member of The Walt Disney Firm and Coca-Cola. As well as, Nirav Tolia, CEO of Nextdoor and Non-Government Chairman at Hedosophia, has joined Vibe.co’s board of administrators.
“The efficiency TV promoting market is on monitor to surpass social media promoting by 2035, pushed by an inflow of DTC manufacturers and Instagram advertisers. It’s a trillion-dollar market and we’re main the trade ahead,” mentioned Vibe.co CEO and Co-founder Arthur Querou.
Vibe.co’s Collection B stands out in 2025 as there have been comparatively few current funding rounds in adjoining CTV or AdTech niches. Notably, Veesion (Paris) secured €38 million in Collection B funding earlier this yr to broaden its AI-powered surveillance system for supermarkets and retail chains, which analyses present CCTV feeds to detect shoplifting.
Whereas Veesion operates in safety moderately than promoting, each firms spotlight the function of AI in extracting business worth from video streams. In opposition to this backdrop, Vibe.co’s spherical is without doubt one of the bigger 2025 financings within the connected-TV and AdTech area, underlining each investor curiosity and the relative shortage of straight comparable offers in Europe.
“What we’re constructing is the Meta for TV promoting, powered by transactional information, hyper-targeting, and incrementality measurement. Our capability to draw Instagram advertisers to TV is unlocking a completely new channel for efficiency entrepreneurs. In consequence, we’re experiencing large firm momentum – reaching a $100 million income run fee in lower than two years, which makes Vibe.co one of many prime ten quickest software program firms to realize this milestone,” added Querou.
Based in 2022, Vibe.co’s answer combines proprietary AI with direct entry to premium streaming stock and shopper profiles, optimising marketing campaign outcomes whereas eradicating the associated fee and complexity historically related to TV.
The software program is trusted by over 5,000 manufacturers and reportedly delivers a median 250% return on advert spend and 20% gross sales carry – with anticipated profitability set by the tip of the yr. The corporate reaches greater than 120 million households throughout 500 apps and channels.
Concurrently, the TV panorama is present process an enormous transformation. Streaming now accounts for 45% of all U.S. TV viewership, outpacing the mixed share of cable and broadcast for the primary time. Digital video advert spend, together with CTV, is rising practically 3x quicker than whole media total, projected to hit $72 billion in 2025.
Whereas the chance for manufacturers is huge, Vibe.co says the trail to success in CTV stays fragmented, with advert stock unfold throughout dozens of platforms, opaque pricing fashions, and conventional measurement strategies failing to seize true gross sales carry.
“We consider Vibe.co is constructing the infrastructure for the following technology of promoting on TV, the place campaigns are created and optimised by AI, measured with actual outcomes, and accessible to manufacturers of all sizes,” mentioned Nirav Tolia. “Vibe.co is uniquely positioned to steer the transformation of CTV into a real efficiency channel, and we’re proud to again them in defining this new commonplace for the trade.”
Vibe.co empowers manufacturers to generate advert inventive with Vibe Studio, its AI-powered video editor. Right now, greater than 10% of the advert inventive that runs on Vibe.co is AI-generated, allegedly making it one of many largest AI content material distributors on TV. By the tip of 2026, greater than 30% of the adverts on Vibe.co’s platform can be AI-generated.
The brand new capital can be used to speed up Vibe.co’s proprietary AI product roadmap by additional enhancing generative and agentic AI capabilities for media shopping for and inventive manufacturing and increasing yield administration instruments for publishers. The corporate additionally plans to deepen integrations with streaming companions and measurement suppliers because it scales its platform throughout the U.S.
