has rebranded to Tata CLiQ Vogue. With a whole visible redesign, the ecommerce platform has launched a brand new model manifesto and packaging, and refreshed each its app and net expertise.
The rebranding is about to reposition the model from a horizontal market to a specialised vertical platform centered on vogue and way of life throughout classes together with footwear, attire, watches, devices, magnificence, equipment, and residential, the corporate stated in an announcement.
The brand new brand design encompasses a rose pink and cerulean blue color palette.
“Our new model identification and positioning mirror our dedication to providing customers the most effective of vogue curated for his or her evolving wants. It’s a strategic pivot to drive progress and our management within the vogue class. By specializing in vogue and way of life, our objective is to raise vogue as a strong type of self-expression,” stated Gopal Asthana, CEO, Tata CLiQ.
Along with the presently present shops and over 6,000 manufacturers, it should additionally introduce thematic shops that can showcase a number of kinds and necessities from a variety of manufacturers, the corporate stated.
The model can also be set to roll out a brand new function, ‘Match Evaluation’ which is able to assist prospects discover merchandise suited to them by analysing their previous purchases and understanding their dimension and preferences.
The platform will even introduce digital try-on and hyperpersonalisation options within the subsequent few months to reinforce the buying expertise, and streamline the search course of the corporate stated.
It’s going to additionally launch an e-magazine, ‘e-Stylist’, which will likely be out there on the app and can supply customers prepared entry to development stories, care and upkeep guides, how-to-style playbooks, and theme-based curated buying lists to maintain them up to date on the most recent vogue developments.
