Enhance your visibility; enhance your pipeline.
I’m a contract author and, at this level, about two years into freelancing full-time, most of my work is inbound through LinkedIn. It’s definitely not the one tactic for locating shoppers, but it surely works effectively for me as somebody who hates outbound pitches. Plus, I feel that individuals’s inboxes and DMs are merely overflowing and it’s tougher than ever to face out.
Once you pitch somebody and say, “Do you want XYZ service?” there’s a great likelihood that your timing is off. They could want you, however not at that second (after which it’s important to hope they bear in mind you later). As an alternative, I deal with making myself extremely seen on LinkedIn. If somebody occurs to wish the providers I provide, they might have seen me of their feed or discover me via a search. That will get them clicking over to my profile and taking a look at my portfolio.
It’s a variety of work to take care of an internet presence, however you’re placing within the hours a method or one other. Both you may spend time researching and pitching potential shoppers, personalizing every message so you will have an opportunity of standing out. Or you may create content material for your self, content material that not solely attracts potential shoppers however that you need to use and re-use in several methods.
