Limitless Meals Co has raised €1 million in pre-seed funding to advance its modern chocolate various, THIC (This Isn’t Chocolate), geared toward tackling sustainability and provide chain points within the chocolate business.
The funding spherical was led by Nordic Foodtech VC, with participation from EIFO and Rockstart, and can allow the corporate to scale manufacturing, set up a pilot plant, and broaden its staff.
Limitless Meals Co’s THIC is created from ‘upcycled’ brewer’s spent grain, a main byproduct of beer brewing, and serves as a sustainable, cost-effective various to conventional chocolate. Not like cacao, which faces rising provide challenges as a consequence of local weather change, THIC is positioned as a scalable resolution that reduces reliance on cacao and addresses environmental and moral issues within the chocolate business.
”Our core mission is to supply a scrumptious, long-term, and price-friendly resolution for the present chocolate and meals industries. Hopefully in the future, we might help coat each Mars bar with our various chocolate resolution,” says Maximillian Bogenmann, Co-founder and CEO of Limitless Meals Co. “Till then, providing a flavour-first, sustainable various to chocolate on a big scale presents an enormous alternative to positively influence our present meals system. Partnering with a forward-thinking retailer like 7-Eleven offers us an incredible first step towards realising the Limitless imaginative and prescient.”
Based in 2022 by Maximillian Bogenmann, Christian Bach, and Matt Orlando, Limitless Meals Co leverages its founders’ culinary experience from eating places comparable to Noma and The Fats Duck. The corporate’s method to scalable upcycling options highlights how sustainability and indulgence can doubtlessly coexist, providing an answer to chocolate’s mounting challenges.
Limitless Meals Co has additionally introduced a key industrial partnership with 7-Eleven Denmark to convey its product to market. The collaboration will initially characteristic a collection of THIC-based merchandise, together with a co-branded cookie with TIM’s Cookies, obtainable in all 180 Danish 7-Eleven areas by the top of the 12 months.
Jesper Østergaard, CEO of 7-Eleven Denmark, expressed enthusiasm for the partnership: “7 – Eleven is consistently exploring new alternatives and difficult the standard means of doing issues. In our eyes, THIC is a really thrilling product as a result of it’s a extra sustainable various to chocolate – with out compromising on nice style. We’re excited to supply our prospects THIC in our cookies as early as subsequent month – and with out giving all of it away , I’m fairly certain they will look ahead to extra of this type in our shops sooner or later.”
In response to Limitless Meals Co, the standard chocolate business is below strain, with cacao costs greater than doubling over the previous 12 months as a consequence of climate-induced disruptions within the world provide chain. Moreover, the sector faces vital moral and environmental points, together with deforestation, biodiversity loss, and labour exploitation.
THIC gives a possible resolution, providing the identical style and texture as conventional chocolate however with as much as 80-90% decrease carbon emissions, in keeping with a latest life cycle evaluation.
“Limitless Meals Co is a superb guess within the various cacao house. Their substances playbook aligns superbly with our technique round backing founders fixing the deep underlying issues in our world meals system: Cacao is a local weather – threatened crop that can turn out to be costlier as provide turns into scarcer and demand continues to extend,” says Louise Rørbæk Heiberg from Nordic Foodtech VC. “We’re proud to assist this high-powered and impactful staff of their journey as they develop and broaden, beginning wi th this key partnership with 7-Eleven. And let’s be clear , they’ve nailed the style and high quality from the start.”
