In a world the place net growth typically acts as a barrier between concepts and execution, Launch needs to alter the sport. Based by Prakash Sanker, the startup lets customers construct totally practical web sites just by typing in plain English. “We’re not simply producing front-end templates,” says founder Sanker, who beforehand has labored with giant language fashions (LLM) in cybersecurity. “We’ve constructed an AI agent that really generates usable, production-grade code—backend and all,” he tells YourStory.
The thought for the product was conceived in 2022 and stayed in stealth mode whereas being developed and refined. It was lastly launched in June 2025 after a pivot and remaining product readiness.
Sanker’s frustration with gradual, costly, and fragmented app growth fuelled the concept. In his earlier ventures and consulting work, even primary MVPs might take months and required coordinating a number of groups. Most no-code instruments, he discovered, had been both too primary for production-grade apps or too complicated for non-developers.
The turning level got here when a supposedly one-week device took three months and value a number of lakh rupees to construct. Decided to compress weeks of labor into minutes with out compromising on high quality or scalability, Sanker began constructing Launch.
A Stanford graduate and former Palantir engineer, Sanker beforehand led information analytics agency Xelp’s NSE and BSE listings as its CTO. He additionally based psychological well being platform Suppose Freely.
At Launch, he’s targeted on eradicating the widespread roadblocks in early-stage product growth—providing pure language workflows, easy integrations, and actual human help.
What Launch gives?
Launch is a full-stack AI growth platform for constructing web-based functions equivalent to web sites, net apps, and progressive net apps (PWAs).
For instance, if a private coach needs to create a web site, they solely must put a immediate on the traces of: “I desire a web site to onboard purchasers, create coaching plans, have person login and fee integration.”
At its core, Launch makes use of LLMs to translate such pure language prompts into practical net functions. Its proprietary AI system interprets person inputs and outputs and generates production-grade codes and dealing software program. The backend runs on Node.js, with a front-end based mostly on React JavaScript library.
The platform has already onboarded greater than 2,000 early adopters in over 10 nations. In line with the crew, in a single case, a beta person launched a full-featured ecommerce web site on Launch in below seven hours, reaching over 1,200 transactions inside the first week.
In line with the startup, beta customers have reported a mean of 50-60% quicker time-to-market and 40-50% value financial savings. A number of net functions constructed on the platform have supported as much as 10,000 concurrent customers, the corporate provides.
“Our purpose is to take away coding as a barrier,” the founder explains. “We wish anybody in India—or wherever on the planet—to have the ability to construct and launch a digital enterprise, regardless of their technical background,” says Sanker.
Enterprise mannequin
The Bengaluru-based startup is at present bootstrapped, funded by the founder’s private financial savings, invested over three years of intensive product growth and iteration.
Launch follows a modular pricing mannequin. A free tier gives 4 messages per thirty days, which is right for solo builders and early-stage experiments. “Messages” refers back to the variety of interactions a person can have with the AI. These are primarily pure language prompts, or plain English instructions equivalent to “Construct me a web site for a journey company” or “Create a touchdown web page for my course.”
For normal utilization, the Professional plan prices $20 per thirty days and consists of 100 messages, with the additional benefit that unused messages roll over to the following month.
Past that, it gives Copilot, an on-demand AI-plus-human debugging assistant.
“Obtainable on high of any plan, Copilot enhances the event expertise with smarter AI context dealing with, quicker code technology, and real-time human help when builders hit roadblocks,” says Sanker.
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Copilot’s pricing adapts to utilization and is transparently displayed in every person’s dashboard, making it simple to scale as initiatives develop.
The startup, which competes with gamers like Lovable.dev, Bolt.new, Bubble.io, and Flutterflow.ai, says no different platform at present gives a full-stack AI net growth expertise combined with human help.
The worldwide net growth market was valued at $70.6 billion in 2024 and is projected to almost double to $141.49 billion by 2033, at a CAGR of 8.03% between 2025 to 2033.
“No different platform within the house at present gives each a full-stack AI growth expertise and the equal of a senior engineer in your nook,” says Sanker.
“We’re one of many few gamers providing actual help. A number of founders want steering whereas constructing, and we need to be there for them,” he provides.
Talking about challenges, Sanker says, “Constructing Launch concerned navigating a number of challenges—from balancing deep tech growth with restricted sources to bootstrapping whereas sustaining product depth and autonomy. One of many hardest hurdles was incomes the belief of early customers, particularly when providing a product that guarantees to automate web site and app creation. Moreover, the crew needed to differentiate itself in a crowded no-code market by delivering an answer that’s not simply simple to make use of but in addition smarter and actually AI-driven.”
Development and the highway forward
In just some weeks of launch, the platform has began gaining paying prospects—largely B2C founders and solopreneurs in India and the US.
“The platform has 10,000+ customers as of now, together with early adopters, indie builders, and small companies. We’re seeing regular natural development post-launch,” says the founder.
Launch is at present in superior discussions for a funding spherical, with extra particulars anticipated to be introduced quickly.
With a crew of 10 workers, the corporate goals to scale operations, develop its person base, and obtain a better internet promoter rating over the following six months, says Sanker.
Made in India, constructed for the world
Gartner predicts that by 2025, 70% of latest functions will use low-code or no-code platforms, up from lower than 25% in 2020.
Greater than only a product story, Launch sees itself as half of a bigger mission: proving that world-class AI merchandise could be constructed from India.
“There’s numerous noise round AI globally, however India hasn’t but produced a breakout product within the house. We need to change that,” says the founder. “Typing in English and getting a totally practical product feels magical. We need to convey that magic to on a regular basis entrepreneurs—and do it from India.”
Edited by Megha Reddy
