A fantastic playground is the guts of a group. It’s a spot for laughter, for friendship, and for journey. However a really particular themed playground—a citadel, a pirate ship, a dinosaur dig website—is one thing extra. It’s a launchpad for the creativeness. It’s not only a place to play; it’s a world to discover.
For any park district, faculty, or group that invests in artistic themed playground buildings, the advertising potential is immense. You’ve already constructed the right backdrop for a thousand tales. The subsequent step is to seize that magic and share it together with your group on-line. Your playground isn’t only a bodily asset; it’s a strong content material engine ready to be turned on.
A sensible social media technique can rework your new playground from a neighborhood secret right into a celebrated group landmark. Right here’s how one can do it.
Inform the Story from the Very Starting
The story of your playground doesn’t begin on opening day. It begins with the primary design rendering. Documenting your complete creation course of is a incredible technique to construct anticipation and present your group the thought and care that goes into the undertaking.
Share the preliminary design ideas in your social channels and ask for suggestions. Publish pictures and movies of the positioning preparation and the set up. A time-lapse video of the construction being constructed may be an extremely highly effective and shareable piece of content material. This “making of” story will get folks invested within the undertaking lengthy earlier than they’ll even set foot on it.
Give attention to the Imaginative Particulars
Whereas a large shot of the completed playground is nice for the large reveal, the actual magic of a themed construction is within the particulars. Dedicate particular person posts to the small parts that deliver the theme to life.
Take high-quality, close-up pictures of the ship’s wheel on the pirate ship, the feel of the “dinosaur bones” within the sandbox, or the intricate particulars on the citadel turret. In your captions, ask open-ended, imaginative questions like “What new lands will you uncover from the crow’s nest right this moment?” or “Our pleasant dragon is ready for a brand new royal pal. What’s going to you title him?”.
This strategy encourages engagement and helps your viewers see the playground not simply as a chunk of kit, however as a spot for imaginative play.
Encourage and Amplify Consumer-Generated Content material (UGC)
Probably the most highly effective advertising comes out of your precise customers. Your objective ought to be to show the dad and mom and youngsters who love your playground into your finest content material creators.
Create a Distinctive Hashtag: Give you a easy, memorable hashtag on your playground (ex. #AdventureParkCastle or #PirateCovePlay) and show it on an indication on the entrance.
Run a Picture Contest: Actively encourage dad and mom to share their finest pictures of their youngsters taking part in, utilizing your hashtag. Supply a easy prize for one of the best picture of the week or month.
Share, Share, Share: Re-post one of the best user-generated pictures and movies to your official channels (all the time ask for permission first!). This validates your group members and supplies you with a continuing stream of genuine, joyful content material.
Leveraging UGC is a cornerstone of contemporary social media technique. For a deeper dive, advertising sources like Sprout Social supply glorious guides on how one can run a profitable marketing campaign.
Use Video to Deliver the Journey to Life
Video is probably the most partaking format on each social media platform. Use it to seize the dynamic, lively enjoyable of your playground.
Create brief, thrilling movies like the next concepts:
A “Child’s-Eye View” Tour: Safely mount a GoPro on a baby (with their and their dad and mom’ permission) to seize the thrilling expertise of happening the slide or crossing a rope bridge.
Drone Footage: A drone can seize gorgeous aerial photographs that present the complete scale and design of your playground and the encompassing park.
Spotlight Reels: Create a montage of brief clips of children laughing, climbing, and swinging, set to upbeat music.
Host and Promote Dwell Occasions
Your playground is a pure venue for group occasions. Use your social media channels to construct pleasure and drive attendance. You probably have a castle-themed playground, host a “Royal Story Time” with the native library. You probably have a pirate ship, host a “Speak Like a Pirate Day” with a treasure hunt.
Use Fb Occasions, Instagram countdown stickers, and fascinating video invites to advertise your occasions. This not solely prompts the bodily area but additionally supplies one other nice supply of shareable content material. As community-building sources typically spotlight, these reside occasions are key to turning an area into a real group hub.
Your themed playground is a serious funding in your group’s well-being. By utilizing a artistic and constant social media technique, you possibly can maximize that funding, guaranteeing your playground is not only used however celebrated.
