With the 2025-26 NFL season kicking off in just a few weeks, X has printed a brand new information to NFL engagement within the app, which may assist manufacturers faucet into associated dialogue, and align their campaigns with key NFL moments.
The 13-page information features a vary of information notes and advert tips to assist in your strategy. You possibly can obtain the total information for your self right here (with electronic mail sign-up), however on this publish, we’ll check out a few of the key notes.
First off, X says that the NFL is probably the most mentioned sport within the app, driving thousands and thousands of posts, and billions of impressions.
Sport, generally, continues to be probably the most mentioned matter on X, regardless of Elon’s private push into politics, whereas the app additionally stays a key connector for reside occasions, with many established sports activities communities remaining embedded to the app by way of routine behaviors.
So whereas, in additional normal phrases, X has arguably misplaced a few of its cultural relevance, it’s nonetheless a key connector for sport, and as such, it stays an essential consideration for sports-related manufacturers.
Certainly, X says that its sports activities fan attain is exclusive, with a lot of them not energetic on different social apps:
Although the information right here is relative. For instance, the chart appears to recommend that solely 16% of X’s sports activities fan viewers can also be energetic on Fb, however Fb has greater than 4x extra whole customers than X, so the reverse of this could in all probability profit Fb extra considerably.
Besides, X says that NFL followers are extremely engaged within the app, and are actively in search of content material.
That results in extra advertiser alternatives:
Through a variety of NFL-related occasions:
X additionally now has NFL Gameday Portal shows, which make it simpler for followers to have interaction with NFL content material, whereas it additionally signed a brand new content material partnership with the league again in June.
And clearly, there’s a whole lot of curiosity within the NFL, based mostly on these stats, so if that’s your target market, it may very well be value contemplating these notes in your upcoming promotions.
There’s extra knowledge within the full report, together with viewership stats for the Tremendous Bowl, second-screen engagement, and extra.
You possibly can obtain X’s 2025-26 NFL season information (with electronic mail sign-up) right here.
