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X Premium Customers Can Now Signal Up for its Coming Textual content-to-Video Possibility

July 29, 2025
in Social Media Marketing
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Elon’s going all-in on AI, together with his xAI challenge now in search of to compete with Meta, OpenAI, Google and others, by offering related generative AI options and instruments, hosted inside each X itself and the separate Grok AI app.

The following huge aspect incoming is xAI’s new picture and video technology possibility, which it’s calling “Think about.”

And in keeping with a brand new splash display within the Grok app, that’s coming very quickly.

As you possibly can see on this screenshot (posted by Jonah Manzano), xAI is now informing Grok customers that they will be part of the waitlist for “the quickest picture and video technology expertise.”

I imply, I’m unsure that individuals actually wish to quickest device on this entrance essentially, however ideally the perfect device for translating their textual content prompts into precise photos and video.

Although Elon’s assured on that entrance as nicely, posting a 6-second video instance from xAI’s present technology mannequin:

Elon’s so assured that individuals will like his new “Think about” possibility, that he’s even claimed that X will successfully convey again Vine in AI type through a coming inflow of AI-generated clips.

Which may very well be attention-grabbing, I suppose, however it’s not likely the return of Vine a lot as an introduction of one other text-to-video AI device.

Which, functionally, received’t be new, provided that Google Veo gives the identical, whereas OpenAI, Meta and TikTok are all additionally growing their very own text-to-video fashions.

However nonetheless, Elon’s all the time eager to proclaim his model as the perfect, and the chief of the pack. And proper now no less than, he might have some declare to that, given the quantity of processing energy that xAI has seemingly been capable of activate through its Colossus information middle.

In accordance with Musk, xAI is now working 230k Nvidia H100 GPUs at its varied amenities, powering the most recent Grok fashions. Nvidia’s chips have develop into a key part for AI improvement, and the extra you’ve, the higher the efficiency of your AI methods.

For comparability, Meta reportedly has round 350,000 Nvidia H100 chips, although not all can be found for Meta AI processing, whereas OpenAI has round 200k in operation.

So proper now no less than, xAI might certainly have probably the most highly effective AI fashions in operation, although it appears unlikely that it will stay the case, provided that Meta has extra capability, and is growing its personal AI chips to develop its methods even additional.

Although Musk’s different enterprise, Tesla, has additionally signed a brand new take care of Samsung to develop customized chips, which might finally see Musk working in direction of his personal variation of the identical.

Although even then, it nonetheless looks as if xAI goes to battle to compete within the wider market, contemplating the early mover benefits gained by OpenAI, and the close to limitless capability of Meta.

I had assumed that Musk’s ties with the U.S. authorities, via his friendship with President Trump, can be the important thing play on this entrance, with xAI capable of construct customized AI methods that align with the necessities of U.S. authorities prospects. However then Musk turned on Trump, and Trump has since threatened to chop all authorities contracts with Musk’s firms.

In order that, seemingly, has burned that bridge. However then once more, xAI did ink a $200 million contract with the Pentagon simply two weeks in the past, which can see the corporate present AI instruments to the Protection Division.

So possibly all of the Elon vs Trump stuff is being overblown, and Musk will nonetheless have the ability to capitalize on his involvement with the federal government so as to profit his firms.

With out that, nevertheless, I don’t see why firms can be lining as much as do enterprise with xAI, given its varied controversies round misinformation, and alignment with Elon’s personal opinions.

But, Elon clearly sees this as a key alternative, and he’s now pushing exhausting to make xAI into an even bigger challenge, and capitalize on the broader AI hype.

If that works out, then Elon may very well be on one other huge cash winner, which can maintain the money flowing into X, Tesla robotics, and extra, as he pushes to guide the subsequent tech stage.

However as with all of Musk’s tasks, rather a lot has to go proper for this to work out.

The strategy appears to be working for him up to now, however it all the time feels prefer it’s barely being held collectively by Elon’s irrational confidence.

You may view extra examples of Think about clips right here.



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