One of many first actual jobs I landed as a B2B content material author was summarizing a few marketing campaign stories for a product adoption platform. I’ll be sincere — I used to be terrified. Coming from a fiction-writing background, I used to be far more comfy describing issues intimately.
Summarizing? Not my sturdy swimsuit.
Each time I heard the phrase “govt abstract,” it sounded stiff, formal, and overly company. However quickly, I realized that govt summaries are, put merely, the elevator pitch or the TL;DR (too lengthy; didn’t learn) of a doc. They usually’re vital, particularly in advertising and marketing and gross sales, the place leaders don’t have time to learn 30-page decks or full audit stories.
On this article, I’m going to show you write an govt abstract — what to incorporate, what errors to keep away from, and whether or not it’s okay (and sensible) to make use of AI instruments that will help you.
Desk of Contents
What’s an govt abstract?
An govt abstract is a quick overview of an extended skilled doc, like a marketing strategy, proposal, or report. It is generally firstly of a doc (or report) and goals to seize a reader’s consideration whereas summarizing vital data reminiscent of the issue or alternative being addressed, goals, key findings, objectives, and proposals.
Finally, an govt abstract provides readers a concise overview of a very powerful data in a doc, so they do not must learn your entire factor.
Consider it just like the SparkNotes of the enterprise world.
Paperwork that continuously have an govt abstract embody:
Enterprise plans
Analysis stories
Undertaking proposals
Annual stories
How does it differ from different enterprise statements? Let’s examine.
Govt Abstract vs. Enterprise Plan
All enterprise plans have an govt abstract, however not all govt summaries belong to enterprise plans.
A marketing strategy features a firm overview, short-term and long-term objectives, data in your services or products, gross sales targets, expense budgets, your advertising and marketing plan, and even crew data.
Enterprise plans are very detailed and complete. They are often as brief as a dozen pages or so long as 100 pages. The manager abstract is the primary part of the marketing strategy.
An in-demand CEO or investor won’t have the bandwidth to learn your full marketing strategy with out first understanding your organization or objectives. That’s the place an govt abstract turns out to be useful.
Word: Need assistance placing collectively your marketing strategy? We’ve bought a template for you.
Govt Abstract vs. Mission Assertion
Mission statements and govt summaries are usually present in enterprise plans, however they serve completely different functions.
A mission assertion defines your group’s goal, values, and imaginative and prescient. It’s your organization’s North Star and communicates your core id and motive for existence. Then again, an govt abstract supplies a high-level overview of the doc.
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Finally, your mission assertion directs your marketing strategy, whereas your govt abstract describes your marketing strategy to executives and shareholders.
Govt Abstract vs. Firm Description
Like mission statements and govt summaries, firm descriptions could be present in enterprise plans, your “About Us” web page, and even social media profiles.
They supply an outline of your small business, together with firm historical past, what your organization does, distinctive promoting factors, objectives, administration crew, and total worth proposition.
Govt Abstract vs. Goal
An goal is a selected aim or goal that your organization units to assist obtain its total aim.
It’s a concrete, measurable final result guiding your small business’ actions and selections. Goals are often set on the strategic stage and align with the corporate’s mission, imaginative and prescient, and total strategic plan.
Firm goals are sometimes included in govt summaries however should not their sole focus.
What’s the goal of an govt abstract?
An govt abstract could appear to be a “nice-to-have.” In any case, you will discover the identical data simply by studying the remainder of the doc. Nonetheless, these summaries serve many functions.
Advantages of an Govt Abstract
It saves your readers’ time. CEOs and traders typically have restricted time to evaluate prolonged paperwork. An govt abstract lets them rapidly grasp the details, key findings, and proposals with out studying your entire doc.
It supplies readability. Govt summaries distill complicated data and current it in a fashion that’s simple to know.
It helps with doc navigation. For longer paperwork or stories, an govt abstract supplies a roadmap for readers. It alerts the primary sections or subjects coated, enhancing total doc usability and accessibility.
I’ve cultivated an inventory of the required parts and an instance to get you began. This template is targeted on writing an govt abstract for a marketing strategy, however the pointers are adaptable to different paperwork.
Comply with Alongside With HubSpot’s Govt Abstract Template
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When is an govt abstract obligatory?
They skim and scan paperwork as a result of they wish to get proper to the purpose. That’s why, in advertising and marketing and gross sales, an govt abstract is a make-or-break transfer that may imply the distinction between buy-in and being ignored.
From my expertise, listed here are a number of moments the place skipping an govt abstract merely is not an choice:
1. Once you’re pitching a brand new advertising and marketing or gross sales technique.
At any time when I suggest a brand new marketing campaign, technique, or mission — whether or not it’s a go-to-market plan, an ABM marketing campaign, or a product repositioning — an govt abstract lets me body the massive thought earlier than entering into the main points. This helps leaders perceive the “what,” “why,” and “how” with out getting misplaced within the tremendous print.
2. Once you’re presenting to exterior stakeholders or potential traders.
Executives and traders hear pitches on a regular basis, and also you often get one shot to make an impression.
An govt abstract distills the worth proposition, market alternative, and ROI into one thing they’ll rapidly digest and really feel assured backing. It reveals them that you just respect their time and perceive what issues most to them: outcomes, threat, and velocity to worth.
3. Once you’re submitting stories or mission updates to management
Each month or quarter, advertising and marketing and gross sales groups churn out a mountain of stories. However right here’s the factor: senior leaders aren’t in search of knowledge dumps. They’re scanning for patterns and selections. They wish to know: Are we hitting the KPIs? Are we pacing to aim?
I exploit govt summaries to establish traits, spotlight key wins and dangers, and advocate particular actions. It‘s an enormous belief builder when management can immediately see that you just’re driving the enterprise ahead, not simply reporting exercise.
4. Once you’re requesting assets or finances will increase.
Whether or not it is asking for $5,000 for a brand new device or $500,000 for a marketing campaign, I’ve realized that executives want the story behind the numbers upfront. A decent govt abstract justifies the ask earlier than they even flip to the second web page.
It hyperlinks your request to a transparent enterprise case and reveals how the funding ties on to income objectives, buyer progress, or operational efficiencies. It’s method simpler for execs to say sure once they can see the payoff in 30 seconds or much less.
5. Once you’re closing out a mission or marketing campaign.
On the finish of a marketing campaign, it’s tempting to flood the room with metrics. However executives and crew leads need the punchline first: Did it work? What’s subsequent? I exploit govt summaries to recap objectives, precise efficiency, key classes, and future suggestions — all with out overwhelming them.
This fashion, management not solely sees the success (or the place pivots are wanted), however in addition they belief that I’m considering strategically about steady enchancment.
If I needed to sum it up: anytime you are speaking one thing necessary the place selections, investments, or belief are concerned, an govt abstract isn’t elective. It’s your probability to get them nodding earlier than they even ask a query.
How one can Write an Govt Abstract
A great govt abstract tells your organization’s story, comprises key details and knowledge, conveys data with a fascinating tone, is restricted and void of clichés, and follows your better doc’s construction. These parts will guarantee your govt abstract is efficient, informative, and impactful.
These parts will guarantee your govt abstract is efficient, informative, and impactful.
1. Learn (and perceive) the complete doc.
Writing an govt abstract with out studying the complete doc shouldn’t be solely dangerous, but additionally apparent. Executives can spot when a abstract feels surface-level a mile away.
Earlier than you even take into consideration summarizing, sit down and skim by means of your entire doc, begin to end. It is advisable absolutely perceive:
The primary goals (What was this doc making an attempt to attain?)
The important thing outcomes and metrics (What numbers truly matter?)
The core suggestions or subsequent steps (What motion are you pushing for?)
As you learn, take fast notes — sort of like constructing a spotlight reel. Concentrate on moments that tie on to outcomes, worth, or enterprise impression. In advertising and marketing and gross sales, that often means something related to guide technology, pipeline acceleration, income progress, buyer retention, model carry, or ROI enhancements.
Consider it like pulling out the “biggest hits” of the mission. If it wouldn‘t make an exec sit up and concentrate, it doesn’t belong in your notes (or abstract).
2. Remind your self who your viewers is.
Writing an govt abstract with out enthusiastic about the audience is like launching a marketing campaign with out figuring out your purchaser persona — you’ll miss the mark. Earlier than I even begin drafting, I all the time ask myself two questions:
Who precisely will learn this?
What final result are they hoping for?
If I am summarizing for a CMO, I do know they care about model positioning, buyer progress, and income. If it’s for a CFO, they’re in search of effectivity, margins, and return on funding (ROI). The viewers shapes all the pieces: the language you utilize, the metrics you spotlight, even how daring or cautious your suggestions ought to sound.
3. Define the construction.
An govt abstract isn’t only a greatest-hits reel; it’s additionally a map. And the simplest technique to create that map is by following the construction of your full doc.
Once I skip round or cherry-pick concepts out of order, the abstract feels complicated. Nonetheless, once I mirror the unique circulate — even when I trim particulars — it retains all the pieces logical and straightforward to comply with.
In advertising and marketing and gross sales, particularly, execs desire a clean path from downside → answer → anticipated impression. If the chief abstract jumps round, they’ll assume the precise plan does too (and that’s a quick monitor to “no thanks.”)
Right here’s how I take into consideration structuring:
Begin with the issue or alternative (What’s occurring available in the market, with prospects, or internally?)
Then transfer into your key answer or suggestion (What precisely are you proposing?)
Assist it with high-level proof (Assume main KPIs, buyer insights, aggressive benefits — not minor stats.)
Finish with the following steps or calls to motion (What are you asking them to do or approve?)
For instance, if I’m summarizing a marketing campaign efficiency report, I wouldn’t leap straight to optimization concepts. I’d first summarize the marketing campaign’s unique objectives, then its outcomes, then the proposed changes.
This fashion, when somebody does learn the complete doc later, it looks like they’re merely filling in particulars, not discovering one thing brand-new.
4. Summarize the goals of the doc.
Earlier than you dive into metrics, methods, or suggestions, it’s essential to be crystal clear on one factor: What was the aim of the doc you’re summarizing? If you happen to don’t lead with the “why,” executives received’t have the suitable lens for all the pieces else you share.
I all the time begin my govt summaries by answering three questions rapidly:
What downside are we addressing?
What’s the general aim?
What motion or mindset shift are we hoping for?
This retains the main target tight and units the tone for the remainder of the abstract. For instance, if I’m summarizing a advertising and marketing audit, my goal would possibly sound like: “This report identifies key gaps in our inbound technique and recommends focused enhancements to spice up lead technology by 25% over the following two quarters.”
And for those who want a hand? Instruments just like the Axios HQ AI Abstract Generator and HubSpot’s AI Summarization Device might help velocity issues up, particularly for those who want a primary draft to refine (I’ll speak about utilizing AI to put in writing govt summaries quickly).
5. Spotlight vital details and data.
When you’ve nailed down your viewers and your goal, it’s time to tug out the vital details that make your case unattainable to disregard. Consider it like constructing a gross sales pitch: you‘re not itemizing all the pieces you might say; you’re selecting solely the strongest proof factors that drive your story ahead.
Listed below are a number of examples of what I imply:
Advertising and marketing marketing campaign proposal. As a substitute of dumping each stat, spotlight KPIs that matter, like “Previous comparable campaigns drove a 22% carry in certified leads and a 15% improve in conversion charges inside three months.”
Gross sales enablement technique. Highlight a buyer ache level backed by knowledge, like “60% of misplaced offers final quarter have been because of delayed follow-up occasions, making a $1.2M income hole.”
Funds request for a brand new CRM device. Showcase ROI potential—“Groups utilizing [X CRM] noticed a 30% quicker gross sales cycle and a 20% leap in annual income in comparison with non-users, in keeping with Forrester.”
Discover how every reality isn’t simply fascinating — it’s straight tied to the target I’m making an attempt to attain: getting the “sure.”
6. Current your decision or conclusion.
An govt abstract with no clear ending leaves folks hanging. After you lay out the target and the vital details, it’s essential to carry all of it dwelling with a powerful decision or name to motion.
Once I’m wrapping up an govt abstract, I all the time zoom again out and reply three issues clearly and rapidly:
What’s the important thing takeaway?
What motion ought to we take (or what motion was taken)?
Why does this matter proper now?
Relying on what you’re summarizing, your decision would possibly look slightly completely different.
Marketing campaign report: Summarize the important thing outcomes and what they imply for future advertising and marketing initiatives. (e.g., “This marketing campaign exceeded pipeline objectives by 18%, demonstrating the effectiveness of segmented ABM methods transferring ahead.”)
Gross sales evaluation: Spotlight the development or alternative and advocate subsequent steps. (e.g., “Gross sales velocity elevated by 12% in areas the place lead response time was below one hour; we advocate increasing rapid-response coaching company-wide.”)
Market analysis report: Current probably the most pressing perception and what management ought to do subsequent. (e.g., “Survey outcomes present a 40% improve in demand for versatile pricing fashions; we advocate piloting a brand new tiered providing in Q3.”)
7. Edit and proofread.
Even the perfect first draft remains to be simply that — a primary draft. And it is best to by no means ship a primary draft.
As soon as I end writing, I by no means hit ship immediately. I take what content material knowledgeable Ann Handley well calls “the messy first draft” and set it apart for a number of hours; ideally, a full day if I can. Once I come again to it with recent eyes, I’m not simply in search of grammar errors. I’m asking:
Is the message crystal clear from the very first sentence?
Did I minimize each ounce of fluff?
Is the tone proper for this viewers? (Assured, not informal? Pressing, however not frantic?)
Does each reality, quantity, and suggestion help the aim?
If potential, I additionally ask another person, like a teammate, a supervisor, and even somebody exterior of promoting or gross sales, to learn it rapidly. A recent reader can spot complicated wording or gaps that I may be too near see.
Now that you understand how to put in writing an govt abstract, I’ll go over what it is best to embody.
What to Embody in Your Govt Abstract
An govt abstract ought to present a preview for readers, letting them know what to anticipate from the remainder of your report.
Typically, meaning together with the next parts.
Overview: Background and context for the doc. Is there a mission behind what you’re doing? Why is the corporate taking over this mission or goal? That is the place you share that story.
Goal or Objective: That is the aim of the doc. It tells the reader why this doc even exists.
Key Info and Information: Embody any knowledge obligatory to know the doc’s contents or justify the argument. This will embody statistics, gross sales numbers, timelines, knowledge sources, goal markets, rivals, or monetary numbers.
Outcomes/Suggestions: These are the important thing takeaways or actions you advocate. Recap the primary findings or outcomes offered within the doc.
Conclusion: Your conclusion ought to be a concise, memorable wrap-up of your details.
The size and nuances of those parts will differ relying on the doc you’re summarizing. However you’ll be in fine condition for those who use these as a information.
How lengthy ought to an govt abstract be?
There isn’t a exhausting and quick rule for the precise size of govt summaries, however they usually vary from one to 3 pages. Don’t get caught up in an arbitrary phrase or web page depend when gauging if yours is simply too lengthy or brief.
On the finish of the day, your govt abstract ought to interact the reader and spotlight probably the most vital factors of your doc whereas avoiding any fluff. If it does that, you’re golden.
5 Suggestions for Writing an Govt Abstract
You’ve bought the fundamentals — now let’s add some flash.
Right here’s take your govt abstract to the following stage. Let’s assume you’re writing an govt abstract for a advertising and marketing marketing campaign proposal, a gross sales technique replace, or a significant efficiency report.
1. Inform your story.
When CMOs, gross sales VPs, or income leaders learn your govt abstract, you need them to rapidly grasp what you are making an attempt to attain and why it issues. One of the best ways to do that is by telling a narrative that connects the technique to the folks and the outcomes behind it.
In your govt abstract, body the story round:
Who your viewers or prospects are;
What problem or alternative you uncovered;
How your technique or answer helps resolve it.
For instance, for those who’re making an attempt to simplify B2B transactions for shoppers, and your marketing campaign reduces friction within the gross sales funnel, that’s the story to focus on. It’s also possible to briefly contact on management or crew strengths, like noting in case your gross sales enablement supervisor developed a brand new coaching technique that dramatically improved conversion charges.
Study extra about use tales in your advertising and marketing with “The Final Information to Storytelling.”
2. Lean into your knowledge.
You grabbed the reader with emotion — now, again it up with proof.
Whereas brief, an govt abstract ought to embody loads of knowledge as a result of knowledge is goal and sometimes what seals selections in advertising and marketing and gross sales environments.
Spotlight a very powerful findings and insights. Which may embody:
Marketing campaign KPIs (like impressions, clicks, certified leads, conversion charges)
Gross sales outcomes (like new offers closed, income generated, win charges)
Market traits (new purchaser behaviors, buyer wants uncovered)
If related, briefly clarify how your technique addressed a key ache level or market hole. Additionally, if it strengthens your case, embody high-level finances data, buyer acquisition prices, or ROI projections — no matter most straight helps your narrative.
The underside line: If it proves your answer’s worth or future potential, it belongs within the abstract.
3. Take note of your tone.
Your govt abstract must sound skilled and persuasive, but additionally true to your model’s voice and your reader’s mindset. In advertising and marketing and gross sales, tone could be the distinction between somebody leaning in and somebody tuning out.
Purpose for a tone that conveys authority and credibility with out sounding robotic. Listed below are some suggestions to bear in mind:
Concentrate on presenting data objectively, utilizing details and proof.
Don’t voice private opinions or use subjective statements.
Attempt for readability and ease in your language, making certain that your message is well understood.
Keep away from pointless complexity.
Don’t use hyperbole or extreme claims.
Use sturdy verbs, lively voice, and concise language to make your factors successfully.
Purpose to resonate with the reader’s pursuits and issues.
HubSpot’s Director of Content material Advertising and marketing, Karla Hesterberg, summarized it finest.
“Do not attempt to get fancy. A great govt abstract reduces all the pieces to easy, simple components. A great train right here is to attempt explaining one thing out loud, like speaking to a colleague—folks have a tendency to make use of easier language when explaining one thing in particular person,” she says.
By hanging the suitable stability between professionalism, readability, and vitality, you’ll hold the reader engaged and encourage them to take the following step.
4. Keep away from cliché language.
As with every advertising and marketing or gross sales communication, it’s finest to avoid clichés.
Clichés can really feel lazy, and in govt summaries, the place each phrase issues, they’ll dilute the impression of your message.
Some clichés embody:
“Pondering exterior the field”
“Progressive options”
“Slicing-edge know-how”
As a substitute of counting on these overused phrases, be particular. Describe precisely how your marketing campaign, product, or gross sales technique advantages your audience. If you happen to declare to supply a “game-changer,” again it up with proof: How does it change the sport to your buyer? What outcomes can they anticipate?
By staying true to your model voice and avoiding canned phrases, you’ll hold your writing recent and your viewers engaged.
5. Write it final.
Despite the fact that an govt abstract seems firstly of a report or plan, it’s nearly all the time smarter to put in writing it final.
Focus first on finishing the complete advertising and marketing plan, gross sales report, or marketing campaign evaluation. Solely if you absolutely perceive the methods, insights, and outcomes are you able to distill them into a powerful, correct abstract.
I nonetheless comply with this recommendation as we speak — even when writing weblog articles like this one. I all the time write the core content material first, then return and write the introduction as soon as I do know the complete story.
Writing your govt abstract final ensures it displays the doc’s precise findings and proposals, not guesses or assumptions you made too early.
Errors to Keep away from When Writing Govt Summaries
Now that you realize when an govt abstract is essential, let’s speak about the place issues can go off the rails. I’ve seen (and made) my justifiable share of errors writing govt summaries, and the reality is, some slip-ups can value you consideration, belief, and even the approval you’re aiming for.
Listed below are the largest errors to be careful for — and how one can avoid them:
1. Writing a abstract that is too lengthy.
If there’s one mistake I’ve made early in my profession, it’s considering, “Extra particulars will make it stronger.” Nope. One of the best govt summaries are brief — often not more than 10% of the complete report’s size, and ideally one to 2 pages max.
Once you overwhelm readers with 5 or 6 pages of dense textual content, you lose the very folks you are making an attempt to have interaction. I all the time ask myself, “If somebody have been to learn solely this abstract, would they nonetheless perceive the core thought and really feel assured transferring ahead?”
If the reply isn’t a right away sure, I minimize ruthlessly.
2. Being too obscure or generic.
I’ve seen govt summaries that sounded polished however mentioned completely nothing concrete. “Our marketing campaign will drive synergies throughout verticals and improve stakeholder alignment.” What does that even imply?
In advertising and marketing and gross sales, leaders need clear outcomes: What number of leads? How a lot pipeline? What is the anticipated ROI?
If you happen to’re too obscure, executives are pressured to dig into the complete report to seek out the solutions, and lots of received’t trouble. Be particular about numbers, objectives, timelines, and outcomes each time you may. I all the time assume that if it’s fuzzy to me whereas writing, it’ll be invisible to the reader.
3. Forgetting to tailor it to the viewers.
One huge factor I realized (typically the exhausting method) is that not each govt cares about the identical particulars. A CMO would possibly wish to understand how a marketing campaign strengthens model positioning. A CFO will wish to know the way it impacts profitability. If you happen to write a one-size-fits-all abstract, you threat lacking what issues most to the decision-makers within the room.
Earlier than I write a phrase, I ask myself: Who’s going to learn this? What does success appear to be from their perspective? That small shift has made an enormous distinction in getting quicker yeses and deeper engagement.
4. Burying the lede.
I can‘t depend what number of occasions I’ve learn summaries the place the primary takeaway was hidden midway by means of the second web page. Massive mistake. In govt summaries, put a very powerful data first. That is known as the “inverted pyramid” model of writing — lead with the conclusion, not the setup supply.
As a substitute of easing into your level, hit it early: “This proposal will improve certified leads by 35% inside six months by means of a focused ABM technique.” Then clarify the way you’ll make it occur.
I consider it like writing an ideal topic line for an electronic mail — you could have about 5 seconds to catch their consideration.
5. Utilizing an excessive amount of jargon.
Advertising and marketing and gross sales could be filled with buzzwords — “synergies,” “paradigm shifts,” “disruption methods.” However once I fall again on jargon, it solely clouds the message. So, keep away from them as a lot as potential, and as a substitute, use easier phrases.
The easier and sharper you’re, the stronger your govt abstract sounds. I attempt to think about explaining it to a sensible pal exterior of the business — if I wouldn’t say it out loud, I don’t write it.
Govt Abstract Template
Obtain Your Free Govt Abstract Template Right here
On this free govt abstract template, you’ll be capable of define a number of items of data, together with:
Introduction: Clarify what your govt abstract comprises.
Firm and alternative: Clarify who you’re and your largest alternatives for progress.
Trade and market evaluation: Clarify the state of your business and your goal market.
Administration and operations: Clarify who your key leaders are and their roles.
Implementation and advertising and marketing: Clarify how you intend to deploy your product to {the marketplace}.
Monetary plan: Clarify your organization’s funds. Change the verbiage relying on whether or not you’re writing to traders or a basic viewers.
Conclusion: Summarize what you’ve coated.
Prepared? Obtain your free govt abstract template.
Let’s evaluate a number of examples.
Govt Abstract Examples
1. HubSpot’s 2024 DI&B (Range Report)
Even earlier than becoming a member of the crew, I all the time saved a watch out for HubSpot’s annual variety report.
Much like AllBirds’ sustainability report, this doc is a part of an admirable effort to be clear concerning the firm’s progress in the direction of one among its largest goals: constructing a sustainable, equitable, and high-performing firm.
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On this six-page 2024 govt abstract, we share why variety, fairness, and belonging (DI & B) are necessary to us, reiterate why we create this report, and spotlight traits from the final 12 months.
We share key statistics and wins, but additionally get candid about the place we nonetheless want to enhance and the steps we’ll take to make it occur.
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I additionally love how we outline key phrases to assist readers perceive the remainder of the report. This is a wonderful instance of setting the tone for the remainder of your doc in an govt abstract and making it simpler to navigate.
Right here’s an excerpt of our govt abstract:
“Reflecting on 2023:
We maintained gender parity on the Director and Supervisor ranges.
We sustained progress in BIPOC illustration inside our total U.S. workforce.
Some progress has been made in enhancing BIPOC illustration on the Director stage, however extra efforts are wanted to make sure our Managers and VP inhabitants displays our dedication to together with underrepresented teams. This contains nurturing a strong inside expertise pipeline and supporting equitable skilled growth processes, significantly on the managerial stage.
Progress in reaching gender stability in Gross sales and Engineering was made, however we acknowledge that we’re not progressing as quickly as we want, and our focus right here will proceed by means of 2024.
This report additionally contains self-reported classes from our Self-Identification Survey. This voluntary survey helps us have a deeper understanding of the complete identities that colour the views, working kinds, and experiences of HubSpotters. This 12 months, 38% of HubSpotters selected to self-identify. A number of highlights:
48.2% establish as first-generation
35.3% establish as dad and mom
14.7% establish as members of the LGTBQ+ group
11.8% establish as having a incapacity.”
2. ClickUp: Product Replace Launch Notes
Now, I do know this text is about writing an govt abstract, however I like ClickUp’s distinctive strategy with its product launch notes movies.
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On this 3.54 replace, they ship their govt abstract in a video below two minutes lengthy. A member of their crew speaks on to the viewer, explaining the product updates made whereas additionally demonstrating the modifications straight within the device.
Nonetheless, surrounding the video are temporary notes that introduce and clarify the 2 main updates made, together with insights on how ClickUp customers can apply them. That is nice for many who don’t wish to (or are unable to) interact with the video.
Listed below are the notes:
“ClickUp Launch Notes 3.54
Hey, Neighborhood!
This week’s ClickUpdates brings you new Linked Seek for Microsoft Groups, eye-catching hyperlink previews, and extra!
Linked Search, now for Microsoft Groups: Trying to rapidly discover context buried in an outdated dialog? Now, you may simply find Microsoft Groups conversations proper from ClickUp’s Linked Search.
Context at a look with eye-catching hyperlink previews: From Spotify songs and Miro boards to LinkedIn posts and Reddit threads, hyperlinks pasted in ClickUp seem as wealthy previews that seize consideration and add context, all with out leaving your Workspace.
Take a look at these options and extra in Launch Notes 3.54! 🚀”
It’s snappy and interesting and offers you a style of what you’ll discover detailed within the longer notes.
3. McKinsey: A Microscope on Small Companies: Recognizing Alternatives to Enhance Productiveness (Analysis Report)
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This digital report from analysis agency McKinsey International Institute options an govt abstract titled “At a Look.”
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Right here, the group recaps the important thing findings from its 56-page analysis report in six easy-to-skim bullet factors.
It’s compelling, simple to digest, and makes it simple to leap into the complete report with obtain hyperlinks.
Right here’s an excerpt of the abstract:
“At a look
Micro-, small, and medium-sized enterprises (MSMEs) type the spine of economies. Throughout the 16 international locations we look at, MSMEs account for two-thirds of enterprise employment in superior economies—and nearly four-fifths in rising economies—in addition to half of all worth added. Additionally they energy dynamism and can play an necessary function in preserving competitiveness in an period of shifting international manufacturing.
Boosting MSME productiveness relative to giant firms may yield vital worth. Small enterprise productiveness is just half that of huge firms, and fewer in rising economies. Elevating MSMEs to top-quartile ranges relative to giant firms is equal to five % of GDP in superior economies and 10 % in rising economies.”
4. UN: World Financial State of affairs and Prospects 2024
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Lastly, we’ve a reasonably conventional strategy to an govt abstract from the United Nations (UN), clocking in at 16 pages.
Now, I do know. Sixteen pages appears prolonged, however the full report is simply shy of 200 pages.
The manager abstract highlights the report’s key findings with clear headers. Then, it expands on these headers with related statistics. It additionally makes use of daring font to attract consideration to the international locations or areas affected, which is prone to be the reader’s main curiosity.
The tone and visible design are each formal, which aligns with the status of the United Nations. General, this govt abstract does an admirable job of constructing the report’s data extra approachable.
Right here’s an excerpt of this govt abstract:
“A fragile resilience masks underlying dangers and vulnerabilities
The world economic system proved extra resilient than anticipated in 2023 amid vital financial tightening and lingering coverage uncertainties worldwide, whilst a number of shocks arising from battle and local weather change wrought havoc on the lives and livelihoods of hundreds of thousands, additional jeopardizing progress in the direction of sustainable growth. A number of giant developed economies confirmed outstanding resilience, with strong labour markets supporting client spending regardless of sharp financial tightening. On the identical time, inflation step by step declined in most areas on the again of decrease vitality and meals costs, permitting central banks to gradual or pause rate of interest hikes.
This veneer of resilience, nonetheless, masks each short-term dangers and structural vulnerabilities. Underlying value pressures are nonetheless elevated in lots of international locations. An additional escalation of conflicts within the Center East poses the chance of disrupting vitality markets and renewing inflationary pressures worldwide. As the worldwide economic system braces for the lagged impact of sharp rate of interest will increase, the most important developed nation central banks have signalled their intention to maintain rates of interest greater for longer. The prospects of a protracted interval of upper borrowing prices and tighter credit score situations current sturdy headwinds for a world economic system that’s saddled with excessive ranges of debt but additionally in want of elevated funding, not solely to resuscitate progress but additionally to battle local weather change and speed up progress in the direction of the Sustainable Growth Objectives (SDGs).”
Must you use AI to generate govt summaries?
I’ll be sincere: I was skeptical about utilizing AI for govt summaries (or writing, normally).
Summarizing one thing necessary all the time felt like a deeply human job to me—studying between the strains, selecting up the nuances, framing the story good. And in a advertising and marketing and gross sales setting, the place messaging is all the pieces, the stakes really feel even greater.
Nonetheless, the fact is that AI has come a great distance. At this time, if used thoughtfully, AI instruments can considerably velocity up the summarization course of with out compromising high quality. The secret is to deal with AI like your writing assistant, not your remaining editor.
Instruments like HubSpot’s AI Content material Author might help you define the tough form of your abstract, spotlight necessary details, and even recommend a extra refined construction. As a substitute of looking at a clean web page, you get a powerful start line, and that may be a significant time-saver if you’re juggling a number of advertising and marketing campaigns, gross sales updates, or management stories.
However it’s nonetheless your job to sharpen the tone, make strategic selections about what issues most, and tailor the abstract to your particular viewers.
So sure, use AI — however use it properly. This is how:
Suggestions for Utilizing AI to Write Govt Summaries
Feed it clear, organized inputs. AI fashions are solely nearly as good as the knowledge you give them. Earlier than you ask an AI device to summarize, be sure your doc is clearly structured and targeted. In any other case, you’ll get a messy, obscure abstract that you just’ll must rewrite from scratch.
Inform the AI precisely what you need. When utilizing generative AI instruments, be particular. As a substitute of claiming “summarize this,” say “summarize this for a CMO, specializing in marketing campaign outcomes and subsequent steps.” The extra context you present, the nearer the primary draft will likely be to one thing you may work with.
Don’t settle for the primary output at face worth. AI can generate sturdy drafts, however they often want a human contact to match your model voice, pull in emotional parts, and tighten the message. I all the time evaluate, revise, and reshape the AI’s output earlier than calling it remaining.
Use AI to save lots of time, not make remaining selections. Consider AI because the assistant that helps you progress quicker, not the strategist who is aware of which particulars matter most. You continue to have to determine which ends, details, and calls to motion ought to lead the story.
Double-check details and numbers. At all times double-check that the AI didn’t unintentionally distort your numbers, particularly when summarizing advertising and marketing knowledge, marketing campaign metrics, or gross sales outcomes. Even small errors can value you credibility with executives.
Utilizing AI the sensible method might help you create clearer, stronger govt summaries with out all of the headache. If you happen to’d prefer to attempt it out, take a look at HubSpot’s AI Content material Author device.
Make your govt abstract memorable.
Ensure your govt abstract is powerful. Inform your story. Embody compelling knowledge and details. Use easy-to-understand and digestible language. And for those who can, get visible.
An govt abstract ought to be concise but memorable. In any case, this can be the one a part of your proposal, report, or evaluation that really will get learn.
Use the steerage above to make sure your govt abstract resonates along with your viewers and opens the door to the alternatives you crave.
Editor’s observe: This submit was initially revealed in December 2018 and has been up to date for comprehensiveness.
