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When to Put up, What to Use, and The best way to Do It Proper

August 3, 2025
in Social Media Marketing
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Home Social Media Marketing


X (previously Twitter) strikes quick. For those who’ve ever opened the app solely to have the tweet you’re studying refresh earlier than you end, what that appears like.

From breaking information and private updates to memes and product launches — and the whole lot in between — there are almost 500 million tweets posted to the social media platform each day. 

And with the choice to share textual content posts, threads, movies, pictures, and hyperlinks, manufacturers and creators have loads of methods to indicate up, share concepts, and keep a part of an lively neighborhood. 

However exhibiting up persistently takes planning, particularly when you think about that the X/Twitter algorithm loves contemporary content material and rewards accounts that put up repeatedly.

Scheduling your tweets helps with that. It enables you to create your finest content material when it really works for you, then mechanically publish it when your viewers is on-line and scrolling. 

You get to remain seen and constant with out being glued to your cellphone all day. That is a win-win!

Let us take a look at the way to schedule tweets, why it’s value doing, and discover a number of finest practices for scheduling Twitter posts.

The best way to schedule tweets on X/Twitter

You’ll be able to schedule tweets proper inside X/Twitter on the internet. This is how:

Begin by opening the X web site and log in to start scheduling Twitter posts. On the menu within the left sidebar, click on the Put up button and compose your message.Write the content material you wish to tweet, and add any attachments.Then, click on the calendar icon (generally referred to as the schedule icon) to schedule your tweet as a substitute of sending it instantly.

4. Subsequent, select the date and time you’d wish to schedule your tweet to put up.

Screenshots showing how to schedule a tweet on twitter

5. Click on Affirm, then click on Schedule. 

Your tweet will now be posted on the scheduled date and time.

You will want to select the date and time for every tweet you schedule immediately from X, which suggests it takes a good bit of time and hands-on work. Fortunately, there are many instruments out there that will help you schedule your tweets alongside different social media content material extra simply.

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Professional tip: You’ll be able to schedule tweets of most varieties as much as 18 months prematurely, except polls. For those who’d like your ballot to go dwell on a selected date, you’ll have to put up it manually.

The best way to schedule tweets with Buffer

You’ll be able to schedule tweets forward of time totally free with a social media administration instrument like Buffer.

Buffer presents an alternative choice to X/Twitter scheduling, and you’ll simply add a number of tweets to your calendar and set them to put up at common intervals each day.

This is the way to schedule posts to X with Buffer out of your browser.

For those who do not have already got a Buffer account, you’ll be able to join free. It will solely take a couple of minutes and our free plan is free ceaselessly, no catch.Subsequent, join your X account to Buffer.

Screenshots showing how to connect twitter as a channel in buffer

3. From Buffer, click on Create Put up to create a brand new tweet. Right here, you’ll be able to compose your tweets and choose whenever you need them to be posted.

4. If you’re completed, click on Schedule Put up and your tweet might be scheduled.

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Professional tip: If you would like to schedule a number of tweets, click on Schedule Put up + Create One other to go proper again to the composer

The best way to schedule tweets on cell

The X/Twitter app doesn’t help cell scheduling, however that doesn’t imply you’re out of choices for scheduling Twitter posts.

To schedule tweets immediately by way of X on cell, you’d have to log in to x.com by way of your browser and use the identical steps as on desktop. It really works, but it surely’s not probably the most handy possibility.

A better method to schedule tweets on a cell machine is to make use of an X/Twitter scheduling instrument like Buffer.

You’ll be able to draft your put up and set it to go dwell at a scheduled date and time out of your cellphone with no need to make use of the browser. It’s designed to work on cell, so the entire course of feels simpler from the beginning. 

Right here’s the way to schedule tweets from the Buffer app.

First, you’ll want a Buffer account. You’ll be able to join Buffer totally free and join your X immediately from the desktop, or wait and do it later from the cell app.Subsequent, obtain the Buffer app for iOS or Buffer’s Android appIf you haven’t linked your X account but, choose + Add a brand new Channel and observe the steps to hyperlink it.

Screenshots showing how to connect twitter as a channel in buffer

To create a tweet, faucet the + button on the backside of the display and begin writing.Faucet Subsequent whenever you’re finished drafting, after which choose whenever you’d wish to put up your tweet.

GIF showing how to schedule a tweet in buffer

The best way to schedule tweet threads

For those who’d wish to schedule a number of tweets in a thread, you should use an X/Twitter scheduling instrument like Buffer. When composing your tweet, merely hit + Begin Thread within the backside proper of the composer to show your put up into an X thread.

So as to add extra tweets to the thread, click on on the + signal within the backside proper once more. Click on Schedule Put up when your thread is full.

GIF showing how to schedule a tweet thread in buffer

The best way to delete scheduled tweets

Plans change, and generally a scheduled tweet now not matches your content material calendar. To delete a scheduled put up, head to the instrument you used to schedule it — both X or Buffer.

Deleting from X/Twitter

Right here’s the way to delete a scheduled tweet from the X web site:

Begin by clicking the Put up button within the menu on the left aspect.When the composer window opens, search for Drafts within the high proper nook and provides it a click on.Choose the Scheduled tab, then click on the Edit button.You’ll see a checkbox subsequent to every scheduled tweet. Choose those you wish to take away, then click on Delete within the backside proper.A affirmation display will pop up. Simply click on Delete yet one more time to complete.

The scheduled put up is now deleted and gained’t be revealed.

GIF showing how to deleted a scheduled tweet on X/Twitter

Deleting from Buffer

To delete a scheduled tweet from Buffer, right here’s what to do:

Open Buffer and head to your X schedule.Discover the scheduled put up you’d wish to take away, then faucet the three-dot menu within the backside proper nook.Select Delete from the record of choices.When a affirmation display pops up, click on Delete yet one more time and also you’re finished.

GIF showing how to deleted a scheduled tweet in Buffer

You too can delete scheduled tweets from the Buffer app. Head to your X schedule within the app, then faucet the three-dot menu within the high proper nook of the tweet you’d wish to delete. Faucet Delete once more, and also you’re all set.

screenshots showing how to deleted a scheduled tweet in Buffer

The best way to schedule a quote tweet

Easy tweet scheduling just isn’t all you are able to do. And generally, scheduling a quote tweet makes extra sense than posting it immediately. 

Possibly somebody tagged your model in a terrific testimonial, and also you’d wish to reshare it at a time when extra individuals would possibly see it. 

Or perhaps you tweeted about an upcoming occasion or launch, and wish to retweet it with a contemporary message a number of days later as a reminder earlier than it goes dwell. 

Scheduling takes the stress off having to recollect within the second.

Schedule a quote tweet from X/Twitter

Scheduling a quote tweet on X works the identical means as scheduling an everyday tweet. 

Faucet the repost icon on the unique tweet, select Quote, and write your message. If you’re finished, click on the schedule icon to select a date and time, after which take it from there.

As with every different tweet, quote tweets can solely be scheduled from the online. The choice gained’t seem within the X/Twitter cell app.

Schedule a quote tweet from Buffer

Begin by pasting the hyperlink to the unique tweet into the Buffer composer. Then, write your message earlier than the hyperlink, the identical means you’ll on X

When you’re pleased with the way it seems, click on Schedule Put up so as to add it to your calendar.

How lengthy can scheduled tweets be?

X/Twitter has two character limits for posts, primarily based in your account sort:

Free accounts get 280 charactersPremium accounts get 25,000 characters in any respect tiers

If you schedule tweets immediately on X, the character rely is capped at 280. This is applicable whether or not you’re utilizing a free account or have a premium subscription.

For those who’re on X Premium and wish to schedule an extended put up — as much as the complete 25,000 characters — you should use a scheduling instrument like Buffer, which helps posting and scheduling them.

And you probably have a free Twitter account however nonetheless wish to share one thing longer, you’ve acquired choices too. You’ll be able to break up your put up right into a thread and use Buffer to schedule it.

Why must you schedule tweets?

Why schedule tweets when you’ll be able to put up them on the fly? Effectively, scheduling your tweets is a kind of small modifications that may make a giant distinction in the way in which you handle social media. 

If you schedule your tweets forward of time, you are taking the stress off having to put up within the second and open up some nice advantages on your Twitter account.

Keep constant together with your posting schedule: Planning forward makes it simpler to maintain exhibiting up on social media. You’ll be able to map out your content material prematurely and schedule tweets to go dwell whenever you need them to with no need to be on-line always.Attain your viewers on the proper time: Your followers aren’t all scrolling on the similar time, particularly once they’re in numerous time zones. Scheduling enables you to share your posts when your viewers is most lively so your message has a greater likelihood of being seen.Save time with batch creation: Scheduling enables you to plan and write a number of tweets in a single go, so that you’re not caught developing with content material each day. You’ll be able to put aside time to prep every week and even a whole months’ value of posts, schedule them , after which shift your focus to participating together with your viewers or creating content material for different platforms.Make area to give attention to high quality: If you schedule tweets, you could have extra time to jot down considerate posts, construct out marketing campaign content material, and align your tweets with different advertising efforts — all with out dashing.

4 finest practices for scheduling tweets

Prepared to present scheduling your tweets a spin? Listed here are a number of finest practices that will help you get began.

1. Schedule tweets for when your viewers is on-line

Engagement issues throughout all social media platforms, and X isn’t any exception. The algorithm pays shut consideration to posts that get likes, replies, and retweets when deciding what to indicate customers. 

With regards to scheduling Twitter posts, an effective way to present your posts slightly nudge is to put up when your viewers is almost definitely to be on-line. The extra those that get an opportunity to see your tweet means the extra individuals that may interact. 

For those who’re on the lookout for a spot to start out, Buffer’s knowledge on the perfect occasions to put up could be a useful information. Our evaluation of greater than 1 million tweets discovered the perfect time to put up on X/Twitter is 9 a.m. on Wednesdays, adopted by Tuesdays at 8 a.m. after which Mondays at 8 a.m.

When you’ve been posting for a short while, you’ll be able to dig into X analytics on your personal Twitter account to see what works finest on your particular viewers.

Buffer’s Twitter analytics options present your common engagement for every day of the week, serving to you propose when to schedule your Twitter posts. 

Bonus: You will get this knowledge for a number of Twitter accounts (or a number of social media platforms) in a single dashboard.

Right here’s the way to discover these particulars in Buffer:

Begin by heading to the Analyze tab after which selecting X/Twitter to see knowledge for the platform.From there, you’ll be able to set the date vary to test your metrics for the times, weeks, or months you’d like.Subsequent, click on on the Solutions tab, the place you’ll see the common engagement fee for every day of the week.

a screenshot of a Twitter analytics graph in Buffer showing the best day to post

2.  Analyze how your tweets carry out

Understanding when to put up is a good begin, however understanding what your viewers enjoys seeing may be much more useful. Buffer’s analytics can shed some gentle right here. 

Within the Solutions tab, you’ll additionally discover what engagement seems like for several types of posts — like photos, movies, hyperlinks, or textual content posts. 

a screenshot of a Twitter analytics graph in Buffer showing the best type of content to post

For those who’d wish to dive deeper, the Posts tab enables you to see how every tweet and hashtag is performing.

Checking in on these numbers ceaselessly helps you get a really feel for what your viewers connects with. It’s additionally a terrific likelihood to experiment. For those who sometimes follow text-only tweets, attempt scheduling tweet threads or a video to see how your viewers responds. You’ll be able to then modify your content material plans primarily based on what you be taught.

3.  Don’t rely solely on scheduled tweets

Engagement on X/Twitter goes each methods, and it’s useful to deal with the platform as a spot for dialog fairly than a broadcast channel.

Whereas scheduling is nice for preserving your content material flowing, leaping into the replies is the place you’ll be able to construct an actual connection together with your viewers. 

Taking the time to talk with individuals who remark in your posts goes a good distance in making them really feel heard and helps construct a real neighborhood.

4. Use a social media administration instrument to schedule your tweets

When you can schedule your tweets immediately on X/Twitter’s web site, utilizing a social media administration instrument could make issues slightly simpler. Instruments like Buffer embody options past X/Twitter scheduling that may make it easier to handle and publish your social content material extra easily.

Listed here are a number of methods utilizing a instrument like Buffer may also help.

Handle a number of accounts in a single place: As an alternative of leaping between X/Twitter, Instagram, Fb, TikTok — and anyplace else you is likely to be — you’ll be able to work from one login, in a single place utilizing a social media administration instrument. Having the whole lot in a single place makes it simpler to remain on high of your social media technique and see analytics throughout the board. You’ll be able to even handle a number of X /Twitter accounts from the identical dashboard.Get a fowl’s-eye view of your content material and make changes: A calendar view exhibits all of your scheduled content material in a single place, providing you with a transparent take a look at your week or month at a look. You’ll be able to see what’s deliberate throughout platforms, filter by marketing campaign, or zoom in in your X schedule to get each stage of element you want.Simply crosspost to different channels: You’ll be able to write a put up as soon as, then rapidly schedule it to a number of platforms from the identical display. Instruments like Buffer allow you to tweak the copy, format, or timing for every channel so that you’re not copying and pasting between tabs or ranging from scratch every time.

Scheduling your tweets is an effective way to remain constant, save time, and present up extra typically on X/Twitter with out having to consider it each day. 

With Buffer, you’ll be able to plan and preview your content material, and simply schedule your tweets to develop your Twitter presence. Signal as much as begin scheduling tweets utilizing Buffer — it’s free to attempt to straightforward to arrange.

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