There’s a quiet shift taking place throughout social platforms — and it’s not about algorithms or viral soundbites. It’s about neighborhood.
Instagram has broadcast channels. YouTube has neighborhood posts. Snapchat leans on non-public tales. Messaging options are displaying up inside apps that when solely cared about public feeds.
Now, TikTok is becoming a member of the occasion with bulletin boards, a brand new broadcast messaging software that lets creators and types share updates immediately with followers, proper contained in the TikTok inbox.
This isn’t only a random function drop. It’s TikTok’s model of closing the loop — providing a direct line to the audiences that already observe you, exterior of the unpredictable For You Web page. And when you’ve ever felt the hole between your rising follower depend and precise engagement, this software is perhaps what you should fill it.
So what precisely is a bulletin board? Who can entry it, and the way do you have to use it? Let’s break all of it down.
What are TikTok Bulletin Boards?
TikTok Bulletin Boards are a brand new one-to-many messaging function that lets creators and types submit updates on to their followers, bypassing the algorithm completely.
Consider it like a gaggle chat you possibly can’t reply to. Solely the account proprietor can submit, and followers can’t reply — although they will react with emojis to indicate assist or curiosity. The result’s a streamlined, low-noise feed of updates that lives proper contained in the TikTok inbox.
Right here’s what you are able to do with a Bulletin Board:
Submit as much as 20 bulletins per dayShare textual content, photographs, or movies (every message restricted to 1,000 characters)Allow a Be a part of button in your profile to ask followers inKeep all messages in a scrollable, chat-like feedUse it as a broadcast-only channel — no replies, no DMs flooding in
It’s similar to Instagram’s Broadcast Channels, which launched in 2023, and a part of a broader shift towards non-public, interest-based content material streams inside public-facing apps.
On the time of writing, entry remains to be restricted. TikTok has confirmed the function is in testing, and early entry appears to skew towards:
Excessive-profile publishers like Individuals MagazineMajor sports activities accounts like Paris Saint-Germain and Inter Miami CFMusicians and celebrities like The Jonas Brothers, Zara Larsson, James Charles, and Martha StewartA small variety of regional creators and digital-first influencers (together with my common salon)
In case you don’t have entry but, you’re not alone. TikTok hasn’t shared official rollout timelines or eligibility standards. However as extra boards go reside, adoption habits will seemingly observe. And if the platform sees sturdy efficiency from early testers, we will count on this software to roll out extra broadly within the close to future.
Why TikTok Bulletin Boards matter for creators and types
TikTok has all the time been a discovery machine. The For You Web page (FYP) is unmatched in its skill to floor content material to new viewers, but it surely’s much less dependable for staying linked with the individuals who already hit Comply with.
That’s the place Bulletin Boards are available.
They provide creators and types a brand new strategy to communicate on to their viewers, exterior of the algorithm’s unpredictable ebbs and flows. Whether or not you’re saying a brand new product, teasing behind-the-scenes content material, or simply staying top-of-mind, Bulletin Boards supply one thing TikTok has been lacking: a constant communication channel.
Right here’s what makes them beneficial:
Attain your followers reliably: Posts in a Bulletin Board present up in a follower’s inbox, not buried of their feed.Drive engagement earlier than launch: Use the board to construct anticipation for upcoming content material or product drops.Ship reminders that truly land: Whether or not it’s a livestream, a brand new collection, or a sale, a direct ping can increase turnout.Scale back reliance on exterior instruments: As a substitute of pushing folks to hitch a Discord, e mail checklist, or Telegram, you possibly can construct that connection inside TikTok.
It additionally solves a deeper drawback many creators have felt: TikTok’s follower system usually feels passive. Individuals would possibly love a video however by no means see you once more. Bulletin Boards shift that dynamic, letting creators flip informal followers right into a neighborhood that sees, reacts to, and appears ahead to your updates.
The function should still be early, however the intent is evident: TikTok needs to assist creators personal their viewers relationships, not simply chase new attain.
5 methods to make use of TikTok Bulletin Boards
In case you’re fortunate sufficient to have entry to Bulletin Boards — or simply planning forward — the important thing to success shall be utilizing the function strategically, not simply reactively. It’s not about flooding your followers’ inboxes. It’s about displaying up with intention.
Listed below are 5 use circumstances that will help you get began:
Preview new content material earlier than it drops: Let your most loyal followers know what’s coming — whether or not it is a behind-the-scenes lower of your subsequent video, a sneak peek at a collab, or the primary take a look at a brand new collection. It builds momentum and offers your viewers a purpose to maintain checking again.Announce time-sensitive promos or drops: Promoting on TikTok Store? Use your Bulletin Board to share flash gross sales, limited-time low cost codes, or restock alerts — particularly helpful for creators with fast-moving stock or seasonal launches.Ship reside occasion or livestream reminders: TikTok Stay may be hit and miss with visibility. A bulletin delivered straight to your followers’ inboxes — moments earlier than you go reside — can considerably increase attendance. Get extra recommendations on internet hosting TikTok Lives.Share unique or uncooked behind-the-scenes content material: Bulletin boards are good for the type of casual, unpolished updates that don’t all the time belong in your major feed. Use them to construct connection: day by day check-ins, bloopers, mini voiceovers, or “right here’s what I’m engaged on” moments.Create a paid-feeling expertise — without cost: Regardless that Bulletin Boards are free, the supply methodology makes them really feel unique. Use this to your benefit by positioning your board like a VIP feed: early entry, insider updates, or non-public ideas that by no means hit the principle grid.
Issues earlier than making a bulletin board
Bulletin boards are filled with potential, however they’re nonetheless early, they usually include a number of caveats that creators ought to be mindful.
1. Follower habits on TikTok is completely different
Not like Instagram or YouTube, TikTok’s tradition is constructed round discovery, not ongoing connection. Most customers spend their time on the FYP, not checking DMs. Which means it would take time for followers to undertake bulletin boards as a part of their common in-app habits.
Tip: Don’t assume folks will auto-join. Promote your board in your bio, movies, pinned feedback, and livestreams. Let folks know why it’s value becoming a member of.
2. No replies or threaded interactions (but)
Followers can solely react with emojis. There’s no strategy to reply, remark, or ask questions. In case you’re hoping for dialogue, you’ll have to immediate folks to DM you individually or interact elsewhere.
Tip: Deal with this extra like a mini broadcast publication, and direct followers to different channels when you want two-way suggestions.
3. Restricted formatting and performance
Bulletins are capped at 1,000 characters. There aren’t any clickable hyperlinks (but), and no skill to tag merchandise or add wealthy interactivity. Instagram’s broadcast channels presently have extra bells and whistles. Right here’s a visible from TikTok person Ayaz QA:
Tip: Preserve it visible and concise. Prioritize updates that really feel informal, quick, and mobile-friendly — not long-winded or overly polished.
4. Nonetheless in testing, with no clear rollout timeline
TikTok hasn’t shared when (or if) Bulletin Boards will roll out to all creators. Proper now, entry seems to be restricted to bigger accounts or chosen check markets.
Tip: In case you don’t have entry, use this time to look at how different creators use it — and begin drafting concepts for a way you’ll make it work as soon as it’s accessible to you.
Must you use TikTok Bulletin Boards?
TikTok Bulletin Boards would possibly nonetheless be in testing, however they’re a transparent sign of the place the platform is headed — towards deeper, extra intentional creator–viewers relationships.
If you have already got entry, use this time to experiment. Don’t simply repost what’s already in your major feed — consider your board as an area for connection, not efficiency. Lead with persona, share issues that don’t match elsewhere, and provides folks a purpose to remain tuned.
In case you don’t have entry but, that is nonetheless a function value watching intently. Each platform is constructing its personal model of direct, inbox-level communication:
Instagram has Broadcast ChannelsYouTube has Group PostsSnapchat has Personal StoriesTikTok now has Bulletin Boards
The aim? Preserve audiences shut. Contained in the app. Inside your world.
Bulletin boards received’t change your major content material technique, however they are often the lacking layer that helps you flip informal viewers right into a extra loyal, linked viewers.
