Unsure what to submit on LinkedIn? Whereas it’s an expert community, you’ll be able to nonetheless have some enjoyable and let your character shine. Nevertheless, as a result of this could be a tough mixture to grasp, we’ve put collectively 30 participating LinkedIn submit concepts (full with examples) to assist.
Learn on to get concepts for what to submit on LinkedIn, plus 4 professional tricks to get extra out of your content material.
What to submit on LinkedIn: 30 participating concepts
You’ve opened LinkedIn and clicked into the “Begin a submit” textual content field to create your subsequent LinkedIn submit. However then you definately freeze. You haven’t any concept what to start out writing about.
We get it. We’ve all been there. That can assist you begin turning the gears, we’ve put collectively 30 participating LinkedIn submit concepts, plus some real-life examples so you’ll be able to see how different folks and types use the platform.
1. Share a video
Video content material does properly on LinkedIn. You’ll be able to share a number of various kinds of movies:
Horizontal professional-grade movies
Vertical short-form movies
Cross-posted movies from different platforms
Display screen recordings
Webinar clips
Actually, any sort of video
Right here’s an instance of a video submit on LinkedIn:
Supply: Renée Shaw
2. Share your sizzling takes
Acquired a sizzling take about your trade you need to share? Let all of it out — however nonetheless keep skilled, ya know? Sharing these takes might be an effective way to search out like-minded colleagues or begin a disruption in your trade. (However, in a great way.)
Check out how this LinkedIn person shared her ideas on unhealthy content material administration:
Supply: Lee Densmer
3. Showcase skilled milestones
Acquired a giant work anniversary or different main skilled milestone? Sing it from the rooftops. That is what LinkedIn was made for!
Examples of issues to share that fall below this umbrella embrace:
New jobs
Work anniversaries
Promotions
A shift to freelancing
Beginning a brand new firm
Acquiring a related certification
Finishing an enormous challenge
Should you’ve carried out one thing superior about your work, you’ll be able to guess your community of connections need to hear about it.
Check out this submit to get an concept for the way others share milestones like this:
Supply: Sarah Li-Cain
4. Ask your viewers questions
Get the dialog began by asking your viewers questions. These may very well be primary questions like “What does your morning routine appear to be earlier than you hop into work?” Or you might write extra thought-provoking questions that require your viewers to essentially dig into their reply.
Or, you might take a web page out of this LinkedIn person’s e book to crowdsource data from her community:
Supply: Jenna St John
5. Share unique information or trade stats
Educate your viewers one thing by sharing arduous information, statistics, and information. Should you or your model have carried out your individual unique analysis, LinkedIn is the right place to share your findings.
Right here’s a terrific instance of a model that shared their unique information, plus a hyperlink again to study much more:
Supply: Typeform
6. Get (professionally) private
Positive, LinkedIn is an expert community. Nevertheless it’s nonetheless okay to get (professionally) private and let your community in to get to know the true you a bit higher. Or, share a extra private story along with your viewers.
Take this instance beneath. Whereas many individuals would maintain one thing like a job that was a nasty match to themselves, Taylor was courageous sufficient to share this studying expertise along with her viewers:
Supply: Taylor Ouellette
7. Share trade updates
Discover out some vital trade data, like a brand new pattern or replace? Share it along with your viewers to turn into a go-to place for locating trade information.
Check out how this LinkedIn creator shared a serious Instagram replace along with her advertising community:
Supply: Yamini Batra
8. Name out unhealthy trade practices
Sick of seeing some unhealthy practices occurring in your trade? Name. Them. Out.
One of many predominant methods to cease poor practices is to spotlight the truth that they’re taking place and name in your community to start out addressing them and main the way in which for change.
Right here’s a terrific instance of a freelancer calling out a poor observe in her trade:
Supply: Emma Stokes
9. Publish a micro lesson
Share a lesson along with your viewers. This may very well be a fast lesson you need to educate them, or a lesson you your self discovered and need to share with the category.
This creator took the latter route, sharing her personal expertise to warn others:
Supply: Tas Bober
10. Share sources
Share helpful sources along with your viewers. This may very well be something from a weblog submit or book to a free information or guidelines. The one prerequisite is that it needs to be one thing that your audience might really discover priceless.
Right here’s a terrific instance of a LinkedIn creator sharing a freebie along with her viewers:
Supply: Jessica Ribbens
11. Discuss an occasion
LinkedIn is the right place to speak about skilled occasions like conferences, networking occasions, or webinars. Share that you may be attending an occasion, speak about an occasion you’ve already gone to, or promote an occasion that your model is internet hosting.
Right here’s an instance of a submit the place a LinkedIn creator is sharing particulars about an occasion she attended:
Supply: Angela Osorio
12. Toot your individual horn
Why not give your self a bit shout out now and again? It’s a terrific concept to spotlight your individual skilled achievements, particularly if you happen to’re job looking or searching for new purchasers.
Check out how this LinkedIn creator confirmed herself off on the platform:
Supply: Heintze Malack
13. Spotlight a buyer or shopper
Should you don’t need to simply highlight your self, highlight a buyer or shopper. Share a case research or success story that showcases why others ought to work with you or your small business. You could possibly additionally share a buyer overview or testimonial along with your viewers.
This model did a terrific job of condensing a case research down into one easy-to-read LinkedIn submit:
Supply: Equipment
14. Discuss a e book you’re studying or loved
It doesn’t need to be all work on a regular basis. Why not speak about a current learn you loved? Begin a LinkedIn e book membership or get suggestions for what you is perhaps fascinated about studying subsequent.
Buffer does a terrific job of sharing the books their staff is studying. This suits in properly with the model’s firm tradition, as one among their employer perks is free books for all of their staff members.
Supply: Buffer
15. Ballot your viewers
Get your viewers’s enter, however in a extra interactive approach than merely asking a query and having them sort out a response. With polls, you may make gathering suggestions extra enjoyable in your connections.
Right here’s a terrific instance of what your subsequent ballot might appear to be:
Supply: dslx Academy
16. Share a doc
LinkedIn permits customers to add PDF paperwork which might be scrollable inside a LinkedIn submit. This supplies a singular content material format that you would be able to’t recreate on every other social media platform.
Think about the other ways you need to use such a content material to share priceless data along with your viewers.
Right here’s a terrific instance of a doc submit on LinkedIn:
Supply: Marketer Suggestions
17. Hyperlink to your web site content material
Use LinkedIn as a method to generate visitors to your web site. Whereas textual content posts carry out properly on the platform, it’s also possible to embrace hyperlinks again to long-form content material in your web site, like a weblog submit, book, or different piece of content material.
Right here’s an instance of a LinkedIn creator summarizing, then sending readers to a weblog submit she wrote:
Supply: Sharan Phillora
18. Share job openings
Hiring? Your LinkedIn profile or firm web page is the right place to announce it. Share job openings and functions along with your viewers to extend the variety of candidates you see.
Right here’s an instance of what this might appear to be:
Supply: Natalie Franke
19. Promote new merchandise, companies, or options
Showcase characteristic or product launches as part of your LinkedIn content material technique. This may be an effective way to get your connections fascinated about making a purchase order or signing up.
Right here’s an instance of how you might share such a information out of your LinkedIn web page:
Supply: Visme
20. Bust a fable
I’m positive there are some myths in your trade that might use a little bit of busting. Subsequent time you see one perpetuated, take into account turning it into a chunk of thought management content material that you would be able to share along with your viewers.
Check out how this creator used such a LinkedIn submit:
Supply: Sweta Sharma
21. Be topical
Create content material round a trending matter or time of 12 months to be topical and related. When sharing content material, all the time take into account trade developments and even popular culture in an effort to increase engagement along with your posts.
Right here’s a terrific instance of a topical popular culture reference. Every summer season, the world is taken by storm by the truth TV present, Love Island, and this LinkedIn creator used the right meme of an islander from the present to create a related piece of content material:
Supply: Priyanka Naomi John
22. Share an opinion
Opinions. We’ve all obtained ‘em. Why not share yours along with your viewers?
It is a nice method to place your self as a thought chief in your trade, sharing your ideas and opinions regarding your job or trade.
Right here’s an instance of an opinionated submit:
Supply: Sabreen Haziq
23. Share memes
Instagram and X/Twitter aren’t the one platforms for memes.
You may as well add them to your LinkedIn posts as an attention-grabbing visible. Memes are a key a part of any social media advertising technique as they enable you stand out whereas additionally sharing content material in a relatable approach.
Right here’s a terrific instance of a meme getting used whereas nonetheless being an expert submit:
Supply: Connie Searson
24. Create LinkedIn articles
You’ll be able to write and publish articles proper on LinkedIn’s platform. Reap the benefits of this characteristic by sharing priceless insights or summarizing articles out of your web site, then sharing them in your LinkedIn feed.
Right here’s a terrific instance of a model using this characteristic:
Supply: Visme
25. Share user-generated content material (UGC)
Do you will have clients who point out your model on LinkedIn? Repost that content material to share user-generated content material (UGC) along with your followers. This will additionally make your individual content material creation course of even simpler.
Right here’s an instance of a model sharing a person submit with their viewers:
Supply: Buffer
26. Spotlight firm accomplishments
Acquired some massive firm information? LinkedIn is the right platform for letting your clients find out about it. Spotlight massive firm achievements so your clients can rejoice with you.
Check out this instance to see how it may be carried out:
Supply: MailerLite
27. Have some enjoyable
Combine work and play only a bit and let your hair down, particularly by way of your private model. LinkedIn content material doesn’t need to be stuffy – it may be enjoyable and humorous, too.
Right here’s a terrific instance of a LinkedIn creator identified for her social media trade updates. To throw her followers off a bit, she put collectively a enjoyable listing of pretend social media updates:
Supply: Annie-Mai Hodge
28. Use photographs
Photos may also be an effective way to seize consideration. You’ll be able to share photographs, infographics, graphics, and extra.
Check out this LinkedIn submit to see it in motion:
Supply: Habito
29. Infuse humor
Be humorous! Think about sorts of posts that may allow you to exhibit your humorous facet — sure, even on LinkedIn.
Check out this instance to get a good suggestion of how one can infuse humor into work-related content material:
Supply: Chris Bakke
30. Highlight your staff
Whether or not it’s workers or colleagues, highlighting the folks you’re employed with showcases your appreciation and can be a pleasant method to acknowledge the arduous work they do.
Take a look at this instance of an company proprietor tagging and highlighting the entire folks he works with:
Supply: Brooklin Nash
4 professional tricks to elevate your LinkedIn posts
Earlier than you’re prepared to start out, take into account these 4 professional tricks to elevate your LinkedIn content material.
1. Begin with a hook
As Raviraj Hegde with Donorbox says, “On LinkedIn, the primary two strains are make-or-break for engagement — so open up with sturdy opinion, stat, or surprising perception.”
These two strains are key as a result of LinkedIn solely exhibits a number of strains earlier than providing the “See extra” hyperlink. Should you don’t begin with an attention-grabbing hook, nobody goes to need to see extra.
Linara Samat, Content material Advertising Supervisor at Dig Insights, shares a number of ideas for a killer hook that she’s seen success with:
An intriguing query: “What if AI DID steal our jobs?”
A surprising stat: “Solely 3% of shoppers say they belief entrepreneurs. That’s lower than legal professionals, bankers, and even automotive salespeople.”
A relatable assertion/query: “Let’s be sincere, what was the very last thing you requested ChatGPT?”
A sizzling take — however like, really sizzling: “Content material is NOT king anymore. Distribution is.”
A brand new play on a traditional saying/thought: “Group is the brand new channel.”
2. Publish on the proper time
Timing might be every part while you optimize your social media posts. Ensure you’re posting at instances when individuals are searching LinkedIn — like very first thing within the morning or on their lunch break.
Nevertheless, it’s also possible to flip to instruments like Hootsuite to search out optimum posting instances, then schedule your content material to go dwell throughout these home windows.
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3. Don’t be overly promotional
Out of all 30 of these concepts, solely a handful of them had been really promotional in nature. You need to be constructing a community or neighborhood on LinkedIn, not utilizing your posts to do nothing however promote.
Tom Jauncey, CEO at Nautilus Advertising, explains, “Lead with worth, not ego. Persons are not on LinkedIn to be pitched to; they’re there to study, join, and develop. Posts that basically matter ask questions, present data, or share an expertise everybody can relate to.”
4. All the time embrace a CTA
All the time finish your LinkedIn submit with some sort of key takeaway or name to motion. This may be so simple as “Inform me your ideas,” or as high-value as “Join our product to check this new characteristic.”
Every of your posts ought to have a purpose. Accompany that submit with a CTA that relates again to that purpose, whether or not it’s engagement, neighborhood constructing, or clicks.
3 free instruments that can assist you brainstorm LinkedIn content material concepts
Whereas we’re large followers of our OwlyWriter AI that’s constructed into Hootsuite’s Writer, we additionally provide a number of free AI instruments that can assist you generate concepts for LinkedIn posts. These instruments will change the way in which you construct your LinkedIn content material calendar.
Consider them as including an skilled copywriting assistant to your staff. And one who occurs to know the algorithm inside out, works at 10x pace, and all the time delivers.
1. LinkedIn Publish Generator
Nonetheless stumped for concepts of what to submit on LinkedIn? Put AI to be just right for you and generate new, unique content material quick with our free LinkedIn submit generator.
Powered by OpenAI’s ChatGPT 3.5 expertise, our LinkedIn content material device can write in dozens of tones, from frank to pleasant and every part in between.
2. Content material Concepts Generator
Brainstorming takes a couple of mind. However nobody mentioned it needed to be a human mind!
Brainstorm with this free LinkedIn content material concept generator to get an limitless provide of concepts. Not like people, it by no means will get mind fog.
3. AI Caption Generator
This free AI Caption Generator works for LinkedIn and 6 different social networks.
You’ll be able to even use the device to rephrase current captions you’ve already posted. Simply paste your current caption into the device, and it’ll spit out three new captions able to publish!
What to submit on LinkedIn FAQs
What’s the finest content material to submit on LinkedIn?
There’s nobody finest sort of LinkedIn submit to create. As a substitute, it’s vital to create a strong combination of various content material varieties and concepts.
What’s the 4 1 1 rule on LinkedIn?
The 4-1-1 rule says that it is best to submit 4 items of content material sharing sources from others, 1 piece of your individual academic content material, and 1 piece of promotional content material.
What content material performs finest on LinkedIn?
Textual content-based content material really performs very well on LinkedIn. So do quick movies and doc posts. Hyperlink posts don’t carry out as properly, so maintain these to a minimal.
How usually ought to I submit on LinkedIn?
Intention to submit 3-5 instances per week on LinkedIn, sticking with workdays, moderately than weekends.
Ought to LinkedIn posts be private or skilled?
Whereas your whole LinkedIn posts ought to have an expert or work-related angle, you’ll be able to nonetheless get private and exhibit who you really are.
Can I take advantage of AI to create LinkedIn posts?
AI could be a nice assist with brainstorming content material concepts and outlining your LinkedIn posts. Nevertheless, a lot of the content material creation must be carried out by you.
What’s a really helpful submit on LinkedIn?
A really helpful submit on LinkedIn might be something from sharing a fast anecdote out of your work day to highlighting clients and workers in your model web page.
Simply handle your LinkedIn Web page and all of your different social channels utilizing Hootsuite. From a single dashboard, you’ll be able to schedule and share content material (together with video), reply to feedback, and have interaction your community. Attempt it free at this time.
