Video is prospering on LinkedIn. Video watch time rose 36% year-over-year in 2024, with short-form video creation rising at twice the speed of different publish codecs, whereas video posts are shared 20x greater than every other content material kind within the app.
When you’re not using video inside your LinkedIn advertising method, then you definitely’re not maximizing your alternatives, and with so many video creation choices now accessible, together with generative AI video (this isn’t an endorsement of AI video, only a word), it ought to, at least, be in your radar in the event you’re critically seeking to enhance your LinkedIn standing.
And the following pointers may also assist.
LinkedIn lately shared an summary key video creation suggestions, primarily based on platform engagement developments, which may assist to information your video content material method.
Some helpful notes, price preserving useful in your course of.
