Reels are nonetheless the quickest method to develop on Instagram in 2025
“The simplest method to develop on Instagram is to persistently create partaking reels, as reels are one of the simplest ways to achieve new audiences,” Instagram Creator Partnerships at Meta Carly Lynn stated in a video shared by the social platform’s Creator account.
It doesn’t get a lot clearer than that — and Buffer information helps this.
After analyzing greater than 5 million Instagram posts despatched via Buffer, our Information Scientist pinpointed reels because the finest sort of content material to put up on Instagram for engagement (one of many strongest indicators within the Instagram algorithm).
Nice! But it surely’s simpler stated than achieved. Repeatedly creating partaking reels to develop your Instagram account isn’t any imply feat, which is why tapping into Instagram Reel traits must be an important a part of your advertising technique as a model or creator.
Trending reels on Instagram supply a low-lift method to create content material Instagram customers are already having fun with (and put your individual particular spin on issues, after all).
On this information, we’ll unpack precisely easy methods to uncover these reels traits whereas they’re nonetheless scorching sufficient to make an affect, together with a number of the finest Instagram reels traits we’ve seen on the platform this yr.
We’ll transcend easy trending reels songs right here and study the total video package deal — the codecs, the edits, the memes, and extra. Whereas trending audio is vital and will help broaden model visibility, it’s just one piece of the reels content material puzzle.
Hear that? The Discover web page is asking.
Tips on how to discover trending reels on Instagram
Developments transfer quick on Instagram Reels — blink and also you may miss a format, filter, or sound that’s out of the blue in every single place.
Whether or not you’re a creator, social media supervisor, or small enterprise proprietor attempting to maintain your content material contemporary, these 10 strategies will enable you to keep on prime of what’s working this week and offer you a head begin in your subsequent massive thought.
1. Test your skilled dashboard
For creators with an expert account on Instagram, you’re in luck. Right here’s easy methods to discover inspiration in your subsequent reel.
Navigate to your Instagram profile on the app by tapping your profile image on the backside proper of your display.Faucet the Skilled dashboard tab in your profile and scroll right down to Your instruments.
Choose Inspiration. Right here, you’ll see reels which are just like your content material, fashionable along with your followers, and prompt for you.
Use the offered examples to information your subsequent reel. This methodology is my favourite as a result of you will get very particular inspiration that matches your area of interest. You may as well discover trending audio utilizing this methodology.
2. Browse the reels feed and Discover web page to identify repeat codecs
The reels feed is the place most traits begin (and repeat). Scroll via and take note of brief clips you see greater than as soon as. If a video makes use of the identical textual content overlay, impact, or upbeat sound throughout a number of creators and subjects, that’s an indication the development is catching on.
In case you hear the identical tune or see the identical enhancing fashion many times, that’s your cue. Faucet the audio or format and put it aside to your digital camera roll or drafts, or remix it instantly.
Then your Discover web page is the place to be if you wish to transcend your common area of interest because it’s meant to introduce non-algorithmic content material. Head to the Instagram Discover web page (the magnifying glass icon in your browser or app) and begin scrolling.
3. Test Reels Developments insights
In case you’re based mostly within the U.S., there’s a very fast and simple method to discover all the brand new traits at present making waves on the platform. (In case you’re not, no sweat — extra routes exist. Scroll on.)
Right here’s easy methods to do it.
Head over to your Instagram profile on the app by tapping your profile image on the underside proper of your display.Faucet the three horizontal strains on the highest proper to open the Settings and exercise menu.Faucet Reels Developments. Right here, you’ll be able to see what sounds and hashtags are trending on Instagram Reels proper now.
Do some digging once you discover one which feels prefer it may be a great match in your target market or content material pillars. How are different creators tapping into the development? Is there a selected format that matches the audio? Is there a reels template from one other creator you should use to create your individual reel sooner? (You’ll see somewhat button that claims “Template by…” on the underside left of the reel if that’s the case.)
In case you’re not based mostly within the U.S. and don’t have entry to this nifty information, the opposite choices on this article may work higher to seek out trending reels you should use (and ones that may work somewhat higher in your area of interest, too).
4. Create a reel
Do you know Instagram recommends trending reels in your area proper within the reel creation display? This methodology must be out there to you, wherever you’re on this planet. Right here’s how:
Faucet on the + create button within the backside center of the app, then select Reel.On the prime of the display, faucet Templates.
Right here, you’ll discover two classes of templates you’ll be able to faucet into — Really useful for you and Trending. Each can have a number of nice choices you’ll be able to select from.
The templates are premade, so that you’ll have the ability to add your individual clips and recreate the impact inside a couple of minutes.
5. Look ahead to reels that seem throughout niches
Whenever you begin seeing the identical video format in magnificence, tech, trend, and productiveness areas, you’re taking a look at a real development.
That occurred with the audio from Retaining Up With The Kardashians of Kris Jenner gasping “Good” over the present’s jaunty backing observe.
Creators are utilizing it to point out off issues they assume are, naturally, good.
Equally, the PinkPantheress hit, Unlawful, goes viral with a really particular format of two individuals shaking palms whereas lip-syncing the lyrics.
If creators are utilizing the identical template however tweaking it for various audiences, it means the format has vary and potential endurance.
6. Test the Instagram Edits app
The brand new Instagram enhancing app, appropriately named Edits, is a goldmine for content material inspiration.
Not solely do you get an unique Inspiration feed tailor-made to your algorithm, it’s also possible to straight use the audio when enhancing your content material within the app — genius.
In case you don’t have the app, it’s out there on cellular for iOS and Android.
7. The Instagram Creators account
Instagram’s @Creators account is a must-follow for helpful suggestions and methods from influencers, creators, and different platform consultants.
The account frequently shares Instagram suggestions and methods, present reel traits, filming, enhancing, and transition tutorials, together with new Instagram options to check out.
For additional content material creation assist, you’ll be able to be part of the Creators broadcast channel to have information of Instagram’s newest options and traits despatched straight to your Instagram inbox. Enroll right here.
8. Test TikTok for early traits
As a video-first platform, TikTok is commonly the place the place social media traits are planted and bloom, sprawling over onto different platforms as they develop. You’ll discover loads of present Instagram Reels traits originated on TikTok (and even YouTube Shorts).
This doesn’t imply switching allegiance to the platform in the event you’re a die-hard Instagrammer. TikTok has a useful useful resource for creators on the hunt for the newest and best video traits: their Artistic Middle.
Right here, you’ll discover entry to a traits chart for all the things from trending TikTok sounds and songs to hashtags and the short-form movies themselves. The trending TikTok Movies tab may be significantly useful in figuring out viral moments early.
Remember to filter your search by your target market’s area for finest outcomes.
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6 suggestions for utilizing trending reels
There’s a motive reels traits unfold quick — they’re enjoyable, acquainted, and designed to be remixed. Nevertheless, the creators who actually stand out transcend copy-paste and use traits to precise one thing new and particular to their viewers. Right here’s easy methods to take part with out burning out your viewers.
Make it your individual with visuals, story, or construction
Instagram rewards originality — even once you’re utilizing a trending observe or format. For instance, I like how completely different creators have put their very own spin on the “one thing to take the sting off” development.
The @moorehisstyle account used the visible cue of forefingers holding a pillar to point out off their native residence items.
And the lovely pet account @oatiemeal put the star of the present entrance and heart.
The entire level is to point out viewers one thing surprising, even with a well-known format.
Use the remix characteristic to hitch the dialog
Instagram’s Remix possibility permits you to create a side-by-side video with another person’s reel — a good way so as to add your voice, further context, or distinction. Attempt a remix to:
Add commentary as a creator or business expertReact to a viral development utilizing humor or storytellingShow your services or products in motion, framed by a trending format
Simply faucet the three dots on any reel, choose Remix, and create from there.
Keep true to your area of interest (and your viewers)
Not each trending audio or format is price your time, and that is okay. Creators can develop simply as effectively with out tapping into each development. So, earlier than you add an thought to your content material calendar, gut-check with just a few fast questions:
Would my viewers instantly get this reference?Can I join this to a product, worth, or frequent state of affairs in my area of interest?If somebody noticed this out of context, would they nonetheless realize it’s me?
Suppose like a inventive director. Your job isn’t simply to observe what’s scorching — it’s to make it make sense in your viewers.
Optimize your reels for readability and visibility
Even the perfect development gained’t work if individuals don’t watch it all through. Make your Reel simple to observe, pause-proof, and visually rewarding:
Use vertical 9:16 (by no means horizontal — except it’s a part of the joke)Cut back visible muddle by ensuring the background isAdd subtitles or a textual content overlay — most individuals watch with out soundInclude a scroll-stopping caption and sensible hashtags to spice up discovery
Bonus tip: Pin your top-performing Reels to your grid so new guests catch them instantly. Developments are momentary, however a well-placed Reel can preserve delivering for weeks, if not months.
Save content material inspiration and trending clips
See a format, transition, or audio you like? Faucet the three-line menu and put it aside to a folder to revisit in your Saved tab. You may as well screenshot a Reel or add it to a personal folder of development concepts you wish to attempt later.
Professional tip: Create a weekly behavior — even simply quarter-hour initially of every week — to scroll, save, and type traits you may wish to remix.
Publish on the proper time
We analyzed over 2 million Instagram posts and located that the perfect time to put up on Instagram is determined by your viewers’s conduct and exercise. Test your insights or dive into Buffer’s information to see when to put up.
Posting on the proper second could make the distinction between a 1,000-view clip and a 100,000-view trend-hopper.
Widespread errors to keep away from with trending reels on Instagram
Developments may be enjoyable, however with out a little technique, even the best-intentioned reel can really feel awkward, off-brand, or straight-up invisible.
Whether or not you’re leaping on a viral sound or experimenting with a brand new format, listed here are the most typical errors to keep away from with trending reels.
1. Utilizing off-brand or controversial audio
Simply because a observe is trending doesn’t imply it’s a great match in your model. Some fashionable songs include express lyrics, references, or meme tradition that may really feel misplaced in your providers, tone, or business.
Earlier than posting, ask your self:
Does this sound mirror the message I wish to ship?Would my viewers relate to it, or be confused by it?May the lyrics, reference, or tone be misunderstood?
Professional tip: When unsure, follow authentic audio or business-friendly reels templates, particularly in the event you’re operating a small enterprise or utilizing an expert Instagram account.
2. Ignoring music licensing guidelines
Some Meta merchandise, like Instagram’s enterprise accounts, limit entry to sure trending audio on account of licensing.
And nothing kills momentum sooner than a muted reel. That’s the very last thing you need on a reel you set effort and time into.
Right here’s what to be careful for:
A greyed-out sound icon or a lacking music be aware in your reels composerA muted reel after postingWarnings about music use in branded content material or advertisements
Professional tip: Use music from Instagram’s royalty-free library for industrial use, or follow authentic audio you file your self. Wish to discover your choices? Take a look at the Meta Sound Assortment.
Construct a system that trending reels can match into
Reels traits transfer shortly, and so ought to your course of. Utilizing Instagram Reels templates, social media options, and scheduling instruments like Buffer helps you propose your content material round rising traits with out ranging from scratch each time.
Buffer’s Create House will help you:
Enable you save and type your strategy to a development in a single placeDraft, schedule, and auto-publish your posts (or set reminders to put up manually in the event you’re including native audio)Observe efficiency with built-in analyticsCollaborate along with your group or consumer to evaluate drafts in progress
Take a look at Buffer’s free instruments for Instagram — together with scheduling, planning, and collaboration instruments that will help you put up smarter in 2025.
Extra Instagram assets
📚 10 Easy Methods to Discover Trending Instagram Audio in 2025 (+ Get Extra Views)
📚 Tips on how to Schedule Instagram Tales in 2025 (2 Simple Strategies + Ideas)
📚 13 Methods to Get Extra Followers on Instagram in 2025
📚 Tips on how to Use Instagram Shut Associates (and Pair With Broadcast Channels and Unlockable Reels
📚 26 Free Instagram Instruments to Assist Develop Your Account in 2025
FAQ
Can enterprise Instagram accounts use trending sounds?
Sure, enterprise accounts can use some trending sounds, however different trending music tracks could have restrictions on account of licensing. Nevertheless, Instagram affords a large library of audio for companies, together with trending sounds cleared for industrial use.
How do I save trending reels to revisit?
Whenever you discover a trending clip, faucet the three-dot icon and hit Save. For audio, faucet the observe identify and bookmark it. You possibly can entry saved content material out of your profile → menu → Saved tab.
Wish to save outdoors Instagram? Copy the hyperlink to the video or screenshot the format to your digital camera roll or content material planning folder.
Why can’t I take advantage of sure trending songs on my account?
Some sounds are restricted based mostly in your account sort, location, or copyright guidelines. If a sound isn’t out there, attempt switching to a private account or on the lookout for royalty-free alternate options utilizing the Meta Sound Assortment.
How usually does Instagram replace trending audio?
Instagram’s trending audio checklist updates every day or each few days, so preserve checking to seek out trending sounds earlier than they peak.
Is utilizing trending reels on Instagram actually useful for progress?
Completely. Collaborating in Instagram Reels traits helps you experience the algorithm wave, faucet into what your viewers is already partaking with, and attain new individuals, particularly in the event you add your individual inventive twist.
For sponsored posts or model offers, be cautious. Not all trending sounds are cleared for industrial use. Use royalty-free audio, authentic voiceovers, or sounds authorized in Instagram’s business-friendly music library.
In case you’re selling providers or favourite merchandise, at all times examine that the sound is protected for sponsored content material.
What number of reels ought to use trending sounds?
There is not any magic quantity, and it’s finest to not use trending audio only for the sake of it. Browse the highest songs and trending sounds, and see what evokes and resonates with you. Go away room for authentic audio or voice-overs that showcase your distinctive model voice.
What’s one of the simplest ways to remix a development with out copying it?
Use the template or construction as a base, then remix it with your individual story, product reveal, or voiceover. Attempt including a textual content overlay, flipping the punchline, or utilizing the format to point out off your good backdrop or inventive course of.
Can I am going viral simply by utilizing a trending sound?
Utilizing a trending audio will increase your possibilities, however there are not any ensures. The algorithm additionally weighs components like watch time, engagement, originality, and the way shortly you be part of the development. Give attention to high quality and relevance.
What number of of my Reels ought to use traits?
There’s no set rule, however mixing it up helps. Use trending reels once they align along with your area of interest, however don’t depend on them 100% of the time. Stability traits with instructional content material, tutorials, behind-the-scenes clips, and authentic audio to construct belief along with your viewers.
How do I observe what’s working?
Use the built-in Instagram Insights or a scheduling instrument like Buffer to watch how your posts, codecs, and options carry out over time. Look ahead to will increase in views, shares, and feedback — particularly on trend-inspired content material.
