With the vacation interval now behind us (nicely, a few of us no less than), it’s time to start out mapping out your method to 2025’s main occasions, with Valentine’s Day being one of many first large alternatives on the content material calendar.
And TikTok has wasted no time in sharing its Valentine’s Day planning information, with a spread of notes and tips about the best way to maximize your alternatives main into the occasion.
As per TikTok:
“Valentine’s Day is a giant deal on TikTok, with 77% of customers throughout the EU celebrating the event and 55% of customers saying Valentine’s Day is vital to them. Early momentum builds as early as December, that means your model ought to intention to get a head-start in your Valentine’s Day campaigns to seize the hearts of TikTok who’re keen to buy.”
TikTok’s Valentine’s Day planning information is just brief, at 9-pages, nevertheless it’s filled with knowledge insights and notes. You possibly can obtain the information for your self right here (with electronic mail sign-up), however on this publish, we’ll check out among the key notes.
First off, TikTok supplies a timeline overview to your planning, exhibiting when TikTok customers start thinking about their Valentine’s Day purchases.
As you’ll be able to see, some individuals are fairly excited concerning the day of affection, with their plans starting to type 6 months out, although the bulk don’t begin planning until a month earlier than the day.
The information additionally highlights further Valentine’s Day planning tendencies, and hashtags that assist to drive engagement.
As per TikTok:
“With regards to Valentine’s Day procuring, TikTok customers aren’t forgetting to deal with themselves, in addition to sharing the love with their mates are household. The truth is, 17% of gifters purchase for each a companion and another person, whereas many flip Valentine’s Day right into a second of self-love, utilizing hashtags like #SelfCare and #TreatYourself to have fun.”
There are additionally notes on the expanded methods through which TikTok customers look to have interaction with the occasion, and totally different themed tasks that resonate.
Lastly, TikTok consists of extra particular tips about Valentine’s Day marketing campaign planning, in addition to steerage on the place to analysis your viewers, case research, and extra.
It’s a useful information, which features a heap of insights to help in your planning.
And whilst you’re most likely nonetheless coming to phrases with the truth that we’re now in 2025, when you do, it might be value having a look, and contemplating your method to the primary large gross sales push of the yr.
You possibly can obtain TikTok’s Valentine’s Day advertising information (with electronic mail sign-up) right here.
