Hashtags have turn into a common instrument for locating subjects on social media and different on-line platforms—and TikTok isn’t any completely different. Utilizing hashtags will help you discover content material associated to your area of interest and assist individuals discover your content material.
With over 1.6 billion month-to-month lively customers (and counting), it’s vital to face out among the many noise. And TikTok hashtags might be an effective way to try this.
On this article, study extra about what TikTok hashtags are, the advantages of utilizing them, prime TikTok hashtags and instruments that may make it easier to discover the perfect hashtags.
What are TikTok hashtags?
TikTok hashtags are phrases or key phrases which are denoted by the hashtag (#) image and used to categorize content material on the platform so customers can browse content material simply.
TikTok hashtags perform equally to these on platforms like Instagram and Twitter, connecting customers with related content material. Including a sure hashtag to a video will make the content material discoverable when somebody searches for the hashtag. This enables customers to affix in on trending or related conversations utilizing the best hashtags.
For instance, somebody looking for #gaming on TikTok can uncover content material associated to gaming provided that that hashtag has been added to the video description. Or if somebody searches for #BookTok, they’ll discover content material from that particular TikTok subculture.
8 Advantages of utilizing hashtags in your TikTok technique
Incorporating hashtags into your TikTok advertising and marketing technique is a should. Be taught seven advantages your account can get from utilizing hashtags in your video captions.
1. Improve visibility and discovery
On a primary degree, including hashtags in your TikTok captions assist the TikTok algorithm perceive your content material and serve it to customers who’ve proven curiosity in these subjects, whether or not or not they’re already following your model. Once you use a hashtag related to the content material of the video, you could possibly entice people who find themselves already within the subject. A well-placed hashtag can land your video on the For You Web page of a extremely related viewers.
For instance, including #DIYProject might assist your video present up within the search outcomes of people who find themselves looking for the hashtag.
2. Enhance engagement
Higher visibility might additionally translate to larger engagement charges. When extra individuals see your TikTok content material, there’s an opportunity lots of them would wish to interact with it by liking or commenting on it.
3. Construct group
Branded TikTok hashtags are an effective way to create a group round your corporation. Encouraging your viewers to create movies utilizing a brand-specific hashtag (for instance, #SproutSocial) helps construct a devoted house to your model’s group to have interaction.
For instance, Jellycat has managed to construct a group across the #jellycat hashtag. Customers put up about their very own Jellycat stuffies, speak about launches and extra. The hashtag has generated 1 billion views, proving simply how fashionable these movies are.
4. Establish opponents
Simply as you employ hashtags to get found, so do your opponents. Conduct a aggressive evaluation utilizing hashtags knowledge (amongst different metrics) to realize perception into their content material technique and target market, revealing alternatives so that you can differentiate your personal model.
5. Get TikTok content material concepts
Searches for category-specific hashtags will carry up outcomes for top-performing content material related to the hashtag. It is a nice option to see what resonates together with your target market and get content material inspiration.
6. Discover related influencers
You can too use hashtag searches to find influential accounts which are creating content material related to the hashtag. In the event you plan on operating an influencer advertising and marketing marketing campaign, this can be a nice option to uncover TikTok influencers you may accomplice with.
7. Surfacing trending subjects
TikTok tendencies come and go, however capitalizing on the best ones on the proper time will help enhance visibility and engagement. Hashtags are the first indicator of what’s trending on the platform. With the best instruments, you may spot these tendencies as they emerge and create related content material earlier than the second passes.
Uncover tendencies by tapping the search icon within the prime proper nook of your TikTok house feed. You’ll see fashionable tendencies in addition to subjects the app thinks you’ll like primarily based in your exercise. Browse TikTok like somebody in your target market would possibly to see what forms of content material concepts pop up.
8. TikTok monitoring
Hashtags—particularly branded hashtags—are a key part to social media monitoring on the TikTok platform. TikTok monitoring will help you monitor and reply to social engagements to know your target market and shield your model.
Use a TikTok monitoring instrument to realize insights about your goal audiences, opponents and model sentiment.
Prime TikTok hashtags in 2025
Curious on how you can discover the trending hashtags on TikTok? We’ve acquired among the prime TikTok hashtags in a number of industries for inspiration.
50 Standard hashtags on TikTok
#fyp
#foryou
#viral
#foryoupage
#tiktok
#fy
#trending
#humorous
#duet
#comedy
#love
#meme
#tiktokindia
#funnyvideos
#learnontiktok
#music
#video
#like
#memes
#cute
#prank
#enjoyable
#comply with
#aesthetic
#tik_tok
#tiktokuni
#tiktokviral
#tiktok_india
#comfortable
#new
#tiktoker
#foodtiktok
#viralvideos
#followme
#reside
#dancer
#repost
#tiktoklover
#funk
#tiktokphilippines
#tiktoktravel
#tiktokchallenge
#funfacts
#likeforlike
#dancetutorial
#levelup
#like4like
#viralpost
#followforfollowback
#follow4follow
Prime 10 Trending TikTok hashtags
Remember that this adjustments week to week, so that you’ll want to take a look at what TikTok is saying their trending hashtags are proper now.
#dodgers
#terrifier3
#terrifier
#mizukiakiyama
#projectsekai
#glorilla
#fornitemares
#robotic
#rafecameron
#moonmusic
Prime 10 TikTok hashtags for B2B
#B2BMarketing
#BusinessGrowth
#EntrepreneurLife
#CorporateCulture
#BusinessTips
#B2BSales
#Networking
#BusinessInnovation
#Management
#B2BContent
Prime 10 TikTok hashtags for vogue and sweetness
#FashionInspo
#BeautyTips
#OOTD (Outfit of the Day)
#MakeupTutorial
#FashionBlogger
#BeautyHacks
#StyleGuide
#FashionTrends
#BeautyGram
#Fashionista
Prime 10 TikTok hashtags for health
#FitnessJourney
#WorkoutMotivation
#HomeWorkout
#Fitspo
#GymLife
#FitnessChallenge
#HealthyLifestyle
#FitnessGoals
#FitFam
#ExerciseRoutine
Prime 10 TikTok hashtags for meals and beverage companies
#Foodie
#FoodPorn
#Recipe
#Cooking
#FoodBlogger
#Yummy
#FoodLovers
#Restaurant
#Cocktails
#FoodTikTok
Prime 10 TikTok hashtags for expertise and software program
#TechTips
#SoftwareDevelopment
#Innovation
#Coding
#TechNews
#AI
#CyberSecurity
#TechGadgets
#Programming
#TechTrends
Prime 10 TikTok hashtags for journey
#TravelTok
#Wanderlust
#Journey
#TravelBlogger
#Discover
#TravelGuide
#RoadTrip
#TravelVlog
#BucketList
#TravelTheWorld
Find out how to discover the perfect TikTok hashtags to your model
Discovering the best hashtags is each an artwork and a science.
You possibly can manually seek for hashtags on the app: figuring out which hashtags are influencers in your area of interest or your opponents are utilizing. Whereas these strategies might be efficient, they’re usually time-consuming and lack the information it is advisable to make helpful selections.
To construct an efficient TikTok hashtag technique, you want a extra environment friendly technique.
Find out how to discover TikTok hashtags with Sprout Social
Sprout Social takes hashtag analysis from a guide chore right into a streamlined benefit. As a substitute of guessing which hashtags will work, our AI-driven insights will make it easier to discover, analyze and add hashtags for each put up.
Step 1. Log into Sprout Social.
Don’t have a Sprout Social account but? Begin your free 30-day trial with your corporation electronic mail and check managing your whole social technique from a single platform.
Step 2. Hyperlink your TikTok Enterprise Account to Sprout Social by navigating to Settings > Profiles and click on Add Profile. Observe the prompts to authenticate your account and grant Sprout the required permissions.
Step 3. Compose your TikTok video put up. Choose the digicam icon and click on +Add a video. Movies should be at the very least 3 seconds and not more than 10 minutes.
Step 4. Start typing your caption and add a # to start looking for related TikTok hashtags. Sprout offers steered hashtags by quantity.
Step 5. Schedule your TikTok movies to publish when your viewers is most lively utilizing our Optimum Ship Occasions function. This AI-powered functionality analyzes previous content material efficiency and suggests a time when your viewers is most lively and more likely to interact together with your content material.
Find out how to add and handle hashtags with Tag Collections
When you’ve recognized the right hashtags to your campaigns, you may create and save teams of associated hashtags for particular campaigns, merchandise or content material pillars utilizing Sprout’s Tag Collections.
As a substitute of manually typing hashtags for each put up or storing them in a spreadsheet, it can save you these in Sprout’s Tag Supervisor as an environment friendly option to incorporate them into future posts.
For instance, you may create a “Q2 Product Launch” Tag assortment and a “Behind The Scenes” assortment, with related hashtags saved inside that Tag Assortment.
To create a Tag Assortment in Sprout:
Navigate to Account and settings > Settings.
Click on Tag Administration underneath World Options.
Click on Add Assortment.
Then, enter a reputation for the Tag Assortment, similar to “Summer season Launch”.
Click on Create assortment.
When you’ve created a Assortment, you may add tags. Click on the Tag Assortment you simply created and wish to add tags to.
Click on Add Tag within the right-hand panel.
Enter the tag identify and click on Create tag.
Now, once you use Compose, you may apply tags to outbound messages on TikTok.
Utilizing Sprout’s Tag Collections:
Improves effectivity: When making a put up, merely apply the related assortment so as to add all its related hashtags in a single click on.
Ensures model consistency: Your whole group can use a constant hashtag technique, reinforcing your branding and marketing campaign targets throughout all posts.
Find out how to measure hashtag efficiency with Sprout Social
With out knowledge, your hashtag technique is incomplete. To tie your hashtag use on to efficiency, use Sprout’s Tag Efficiency Report.
Once you use Tags to your scheduled TikTok movies in Compose, Sprout aggregates the efficiency knowledge into the Tag Efficiency Report for each put up with that tag, permitting you to see which hashtag methods are driving the perfect outcomes.
By analyzing TikTok metrics like impressions, engagement and video views on the marketing campaign degree, you progress past particular person put up efficiency. This offers a transparent overview of which campaigns and particular hashtags are resonating together with your viewers so you may alter and modify your hashtag technique.
TikTok hashtag finest practices
Maximizing your attain on TikTok begins with a sensible hashtag technique. By following these finest practices, you may successfully use hashtags to boost your TikTok content material’s attain and engagement, rising your presence on the app.
1. Combine fashionable and area of interest hashtags
Mix broadly used hashtags with extra particular, area of interest ones. Standard hashtags enhance visibility, whereas area of interest hashtags make it easier to attain a focused viewers. This is not going to solely enhance your attain, but in addition entice extra engaged and followers who usually tend to work together together with your content material
2. Keep away from irrelevant hashtags
Avoid banned hashtags, as they will restrict your content material’s visibility, but in addition guarantee your hashtags are related to your video. Irrelevant hashtags can confuse the algorithm and will even result in your content material being flagged as spam. So don’t use trending hashtags within the hopes that it’ll stick and widen your attain. Use related hashtags deliberately together with your content material.
3. Use the best variety of hashtags per video
Whereas TikTok permits as much as 100 characters for hashtags, utilizing too many could make your caption look cluttered. Keep on with 3-5 related hashtags per put up to take care of a clear look and maximize the affect of every hashtag.
4. Place hashtags strategically
The place you place your hashtags issues. Embrace them in your caption, both at first to instantly catch the viewer’s eye or on the finish to maintain the caption clear. Or, you may add them in a remark underneath your video to maintain the caption concise.
TikTok hashtag turbines and discovery instruments
In search of much more inspiration for TikTok hashtags? There are lots of instruments obtainable that can assist you discover the right hashtags for each video you publish. These 4 are the right beginning factors.
Sprout Social
Sprout Social is an all-in-one social media administration platform that may make it easier to via dozens of duties—from monitoring on-line conversations to discovering tendencies and a lot extra. Discover related hashtags as you write content material within the Compost field, which mechanically suggests hashtags as you start including them to your put up. Alternatively, use Recommendations by AI Help to generate copy and hashtags as you compose posts. These AI automation options will help get rid of the guesswork from manually researching related hashtags.
Hashtag Professional
Hashtag Professional is an easy-to-use smartphone app that may make it easier to discover hashtags primarily based on a starter key phrase, a class related to your business (of which there are 35 to select from) or a gaggle of hashtags you’ve used earlier than. Obtain Hashtag Professional and begin compiling hashtags to your video content material.
You possibly can simply get a gaggle of related hashtags to your video and save them for later, or copy them proper contained in the app to then paste into your TikTok caption. Plus, you may get entry to every day trending hashtags that can assist you uncover much more content material concepts.
TikTok Hashtags
TikTok Hashtags is a primary hashtag generator that may make it easier to discover associated hashtags.
Begin by typing in a hashtag like #fashion and generate a handful of related and fashionable hashtags that may assist enhance visibility in your content material. It is a utterly free instrument that’s straightforward to make use of for every of your new movies.
For the document, TikTok has no affiliation with this web site.
Ahrefs TikTok Hashtag Generator
Ahrefs has a free AI TikTok Hashtag Generator instrument as part of its free digital advertising and marketing and web optimization instruments arsenal. However this hashtag generator works a bit in a different way than the others.
With Ahrefs’ AI hashtag generator, you may sort your video caption or a quick synopsis of your video into the textual content field and wait whereas the instrument generates an inventory of hashtags so that you can embrace. Specify the variety of hashtags you need, the formatting you favor, in addition to the writing tone you’re going for. Then copy and paste the hashtags proper into TikTok.
Make TikTok hashtags be just right for you
With extra companies utilizing TikTok of their advertising and marketing methods, incorporating the usage of hashtags might be an effective way to face out. However simply utilizing the best hashtags isn’t sufficient. You additionally have to regulate your TikTok analytics to search for alternatives to maintain enhancing.
TikTok Hashtags FAQs
Find out how to discover trending hashtags on TikTok?
There are a number of methods to search out and analysis hashtags on TikTok:
The TikTok Uncover tab highlights among the prime hashtags which are at present trending.
Take a look at listicles that compile the highest TikTok hashtags throughout completely different classes.
Use hashtag analysis instruments like Sprout Social to uncover high-performing hashtags in your area of interest. Analyze competitor hashtag methods to establish untapped alternatives for related audiences.
Discover TikTok’s Inventive Middle for hashtag inspiration.
What number of hashtags ought to I take advantage of on TikTok?
There isn’t a strict restrict on the variety of hashtags you should use however since there’s a caption character restrict, use hashtags properly. We suggest utilizing 3-5 related hashtags so you continue to have house to put in writing partaking TikTok captions.
What are several types of TikTok hashtags I can use?
A profitable technique makes use of a mixture of completely different hashtag varieties to maximise attain and relevance.
Services or products hashtags: These can describe your services or products, similar to #SaaS or #SocialMediaTool.
Area of interest hashtags: These hashtags are extra particular and make it easier to join with a focused viewers, similar to #SocialMediaMarketingTips.
Branded hashtags: These hashtags are distinctive to your firm. It may be your organization identify or a tagline. The purpose is to create a set for UCG content material which you can monitor and have interaction with.
Trending hashtags: These are associated to in-the-moment tendencies. Collaborating in tendencies may give you a lift in visibility, if participation is finished appropriately. Use Sprout’s Listening instruments to identify these trending hashtags throughout most networks.
