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Threads Checks In-Stream Textual content Growth for Longer Updates

August 29, 2025
in Social Media Marketing
0
Home Social Media Marketing


Threads is trying to assist customers submit longer missives, with the addition of a customized textual content editor, which attaches a separate textual content window to your replace.

As you possibly can see in these examples, posted by Robert Nickson, Threads is stay testing a brand new textual content editor, which offers a straightforward approach to increase your submit into an extended article, that can then be robotically connected to your replace.

It’s not out there to all customers as but, however you probably have it, you’ll see a brand new web page icon in your posting choices within the app.

Threads text expansion

Faucet on that and also you’ll be proven a brand new data pop-up, which explains the replace:

Threads text expansion

From there, you’ll be taken to the subsequent textual content editor window, which is sort of a weblog submit composer, together with a bigger textual content window and text-styling choices.

Threads text expansion

It’s much like Twitter’s “Articles” possibility, which it first experimented with earlier than Elon Musk took over on the app, after then-CEO Jack Dorsey lamented the rise in folks posting screenshots of Notes app textual content of their updates.

Since then, as X, the platform has prolonged the size of posts in-stream as a substitute, with paying customers now ready to make use of as much as 25k characters of their updates.

X additionally has a long-form “Articles” possibility as properly (additionally for paid customers), via which it has inspired publications to submit direct to the app, as a way to get higher attain.

That is seemingly Threads’ variation of the identical, offering one other means for Threads customers to submit longer content material while not having to share screenshots of textual content.

And it seems good, it seems like a useful possibility that can certainly cater to those that wish to embody longer descriptions. I imply, it does considerably go towards the short-form nature of the app, and, you already know, creating threads, like its namesake, however with so many individuals trying to submit extra context, to make sure they’re understood, it may very well be a useful addition.

The Threads crew is presently testing its long-form replace with some customers.



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