Rising with Instagram Reels takes greater than trend-hopping and enhancing chops. What differentiates profitable creators from others is how they use their analytics.
These numbers present you precisely what works together with your viewers and what doesn’t so you may constantly put up high-quality movies that actually resonate with them.
On this put up, we’ll present you the right way to observe your Instagram Reels analytics. You’ll additionally be taught which metrics to keep watch over, what they reveal about your content material and the right way to use this info to construct a bigger, extra engaged viewers.
The right way to see Instagram Reels analytics straight from the app
Earlier than we dive into what your numbers imply, let’s ensure you can really see them.
To entry your Instagram Reels analytics, you’ll want a enterprise or creator account. When you’re nonetheless on a private account, don’t fear – you may simply change to an expert account.
As soon as that’s executed, Instagram offers you two methods to verify your Reels efficiency:
Monitor analytics for particular person Instagram Reels
Monitor Reels metrics below general account insights
We’ll stroll you thru every technique under (with screenshots).
Monitoring analytics for particular person Instagram Reels
Need to know if that new hook labored? Or what number of followers a particular Reel introduced in? Checking every Reel’s efficiency exhibits you precisely which content material type, matters and codecs your viewers responds to.
Right here’s the right way to discover these insights:
1. Open your Instagram profile and faucet the Reels tab to view all of your Reels.
2. Faucet on the particular Reel you wish to analyze.
3. Faucet View insights on the backside to see metrics for the chosen Reel.
Alternatively, you may faucet the three-dot icon (•••) on the backside proper of your Reel and select Insights from the menu to view the identical metrics.
Monitoring Reels metrics below general account insights
In order for you a broader view of how your Reels contribute to your general efficiency on the platform, monitoring Instagram metrics below account insights is the best way to go. This helps you determine traits throughout all of your content material and measure general engagement.
Right here’s the right way to entry this information:
1. Out of your Instagram profile, faucet the hamburger menu within the prime proper nook.
2. Choose Insights to open your account’s analytics dashboard.

3. Scroll right down to the Content material you’ve shared part.
4. Faucet Reels to view efficiency metrics for all of your movies. You may customise the time interval, filter by metric (e.g. views, feedback, likes, attain, and so forth.) or type your movies by latest, highest or lowest.
Observe: It’s also possible to open your Skilled dashboard straight out of your Instagram profile. Faucet on Content material you shared and select Reels from the drop-down to view the identical insights.

Instagram Reels metrics for data-driven selections
Monitoring Instagram Reels metrics can assist you develop exponentially on the platform – however provided that what every quantity really means on your technique. You additionally want to grasp how these metrics work collectively to indicate your content material’s true impression.
Let’s break down every metric and what it tells you about your Reels efficiency:
Views
Views present what number of instances customers have performed or replayed your Reel. This metric exhibits your video’s capability to seize consideration, particularly within the first few seconds.

However since views additionally embrace replays by the identical customers, they don’t routinely present you’ve reached a large viewers. Once you evaluate views to different metrics, although, they will reveal vital details about your content material.
For instance, a Reel with excessive views however a low common watch time would possibly present your hook is robust however the remainder of your video is struggling to interact.
Moreover, search for patterns in your most-viewed Reels. If Reels beginning with a daring assertion get twice as many views as these beginning with questions, you would possibly wish to regulate your hooks.
You would additionally take a look at various kinds of Reel thumbnails (e.g. textual content overlay or facial features) to see what works together with your viewers and will get them to play your Reel.
Attain
Attain reveals what number of distinctive accounts see your Reel. Instagram additional breaks down this metric into the proportion of followers and non-followers who watched your video.

Excessive attain often means the Instagram algorithm is actively distributing your content material to new audiences by way of the Reels tab, discover web page or hashtags. When your attain considerably exceeds your follower rely, you’re efficiently tapping into broader audiences.
There’s additionally a relationship between your views and attain. For instance, extra views than attain means individuals are watching your Reel a number of instances – a robust signal of participating content material.
Take note of which kinds of content material constantly attain new audiences. Many manufacturers discover that instructional content material typically reaches farther than promotional posts. Making Reels on trending matters may dramatically improve your attain.
Watch time
Watch time measures the overall time viewers spend watching your Reel, together with replays. This metric is useful while you’re making an attempt to grasp viewers engagement in a broader context.

For instance, excessive watch time with extra distinctive views exhibits a bigger viewers is fascinated by your content material. Then again, excessive watch time with fewer distinctive views means deeper engagement from a smaller viewers.
Watch time can also be a helpful metric for setting targets and measuring marketing campaign success. As an example, your model would possibly evaluate the overall watch time throughout a number of Reels to get a big-picture view of which movies acquired watched probably the most general.
Common watch time
The typical watch time exhibits how a lot of your Reel folks sometimes watch earlier than leaving. It’s calculated by dividing the overall watch time by the variety of preliminary performs (not replays).

In case your common watch time is excessive, it means individuals are really watching your entire video (or most of it), not simply scrolling previous after the primary few seconds.
Equally, low common watch time would possibly counsel your hook is clickbait or your content material isn’t assembly viewer expectations (e.g. it’s boring or failing to ship worth).
Understanding the typical watch time helps you precisely consider your content material’s high quality.
For instance, a 60-second tutorial with a median watch time of fifty seconds however fewer views might need an even bigger impression than a 15-second viral clip with extra views however a median watch time of 5 seconds.
Reels interactions
Reels interactions inform you how precisely viewers actively interact together with your content material. What do they do after watching your Reel? Right here’s what’s included below this metric:

Likes are fast, optimistic responses. They could be the simplest type of engagement, however they can assist you determine which Reels instantly resonate together with your viewers.
Feedback present deeper engagement. In case your Reels are getting a lot of feedback, it means they’re nice at sparking dialog.
Saves spotlight Reels folks wish to reference later. To get extra saves, take into account posting extra instructional content material or movies that present long-term worth.
Shares reveal what your viewers finds helpful sufficient to move on. Customers sometimes like sharing Reels which might be relatable, provide distinctive worth or remedy issues.
Your complete Reels interactions are the sum of all of the above sub-metrics. Extra interactions means your content material is driving lively engagement, whereas low interactions point out customers are watching it passively with out taking any form of motion.
Follows
Follows present which Reels persuade viewers to grow to be a part of your viewers. This metric contributes on to your account development.

Extra follows, even on Reels with average views, can reveal content material that actually attracts your Instagram target market. These folks not solely like your content material – they wish to see extra of it.
Reel follows is usually a robust indicator of success, particularly in case your model’s purpose is to construct neighborhood and long-term engagement on Instagram.
The right way to stage up your Instagram Reels analytics with Sprout Social
Whereas Instagram’s native analytics present you the fundamentals, critical manufacturers and creators want deeper insights to develop on Instagram. That is the place Sprout Social’s Instagram analytics instruments can assist.
Listed here are 3 ways Sprout can translate your Reels metrics into actionable information and enhance your social media content material technique:
Superior analytics and reporting
Sprout Social’s social media analytics provide you with detailed insights into your Instagram Reels efficiency with customized, visible reviews you may simply share with others.

Monitor unique metrics like complete performs on your Reels, which embrace each preliminary performs and replays. This helps you perceive how your content material is resonating together with your viewers on a deeper stage and tweak your social media technique accordingly.
Good Inbox for managing engagement
As a substitute of switching between apps, you may reply to feedback or questions in your Reels (and DMs) straight from Sprout’s Good Inbox. This helps you obtain sooner response instances and construct neighborhood by staying on prime of conversations.

Calendar for monitoring publishing exercise
Sprout’s Publishing Calendar offers you a transparent view of how Reels match into your general content material combine. See your Reels alongside different content material varieties (e.g. posts or Tales), even on platforms aside from Instagram.

You may change between Month-to-month and Checklist views, spot gaps in your social media schedule and preserve a constant posting rhythm that retains your viewers engaged.
Need to see the distinction higher analytics make? Join a free trial and switch your Reels information into actual development.
Begin your free Sprout trial
The right way to optimize your Instagram Reels for higher efficiency
Now that you simply perceive your analytics, let’s flip these insights into motion. Right here’s the right way to optimize your Reels primarily based on what the numbers inform you:
Use traits to your benefit
Creating Reels round trending matters and audio can enhance your efficiency, however you must go about it strategically. Create a fast guidelines to judge traits earlier than leaping on them:
Does it suit your model?
Are you able to add worth to it?
Will your viewers care?
Right here’s an instance of Stanley’s tackle the “very demure, very aware” audio pattern:

Supply
By being selective, you’ll concentrate on traits that naturally align together with your model’s voice (like Stanley does above with its Instagram feed targeted totally on colours and aesthetics). Your Reels will carry out higher in consequence as a result of they genuinely join together with your viewers.
Professional tip: Developments that you simply catch early typically carry out higher than these you be part of late. Sprout Social’s AI-driven listening instruments can assist you notice trending key phrases and matters on Instagram and different social networks so that you’re all the time one step forward of the competitors.
Excellent your hooks – and ship.
The primary few seconds of your Reel decide whether or not viewers will stick round or scroll previous. Create robust opening moments that seize consideration and make viewers wish to watch extra.
Listed here are some confirmed hook methods to check out on your Reels:
Lead with a compelling level or assertion (spoken or textual content overlay)
Present an attention grabbing visible or transformation (e.g. earlier than and after)
Ask a query concentrating on your audiences’ pursuits (and proceed to reply it)
Oreo grabs consideration with this scroll-stopping Reel utilizing a mix of high-quality (and mouthwatering) visuals, intriguing textual content, basic music and ASMR audio.

Supply
Keep in mind, although: a fantastic hook solely works in case your content material delivers on its promise. Match your content material high quality to your opening, preserve tempo and finish with clear worth to extend watch time and engagement in your Reels.
Professional tip: Save hooks from high-performing Reels in your area of interest. Use this assortment of Reel concepts to experiment with completely different openings and discover out what works on your model.
Put up round peak exercise instances.
When your Reel goes stay, it may well have a big impact on its attain and engagement. As a substitute of posting randomly, create a publishing schedule round when your viewers is most lively.
It’s also possible to take a look at our information to the very best instances to put up on Instagram to search out out the averages are for various codecs, international locations and industries. Right here’s an outline:

Supply
Professional tip: Have audiences unfold throughout the globe? Contemplate their time zone when scheduling your Reels. Sprout’s ViralPost expertise recommends the very best instances to put up on your viewers primarily based on historic information, and even schedules your Reels routinely for you.
Have interaction with feedback rapidly
The primary hour after posting your Reel is crucial for constructing momentum. Block out 15-Half-hour to actively interact with feedback throughout this window.
This isn’t nearly being well mannered (though that’s a giant a part of it) – it’s a strategic transfer to win over the algorithm and enhance your Reel’s visibility.
As a substitute of leaving generic responses, add real worth to the dialog. Tailor your replies, ask follow-up questions, and acknowledge and have interaction with folks’s experiences. Right here’s how child feeding app Stable Begins does it:

Genuine engagement builds belief, retains the dialog going and encourages viewers to avoid wasting, share, comply with and are available again for extra content material.
Use Instagram Reels analytics to tell your technique
Creating successful Reels constantly isn’t about luck – it’s about understanding your analytics and utilizing that information to tweak your technique. Begin with Instagram’s built-in analytics to trace primary Reels metrics, then use Sprout Social to dive deeper into your efficiency. Sprout’s cross-platform analytics present you precisely how your Instagram Reels and posts match into your general social media technique. Begin your 30-day free trial now.