Video is now not a nice-to-have. It’s now an absolute should and needs to be on the forefront of any advertising and marketing technique. With virtually half of Gen Z and millennials watching short-form video to find new merchandise, video is crucial to growing visibility and getting model recognition.
However now the query is, the place is the most effective place to put up movies?
I’m right here to assist. Right here’s a listing of the most effective vlog promotion channels to your short-form, long-form, and reside movies based mostly on ROI, engagement, and lead era.
Desk of Contents
What are vlog promotion channels?
Vlog promotion channels are platforms the place you may deliver your movies to a wider viewers. Whereas YouTube and TikTok instantly come to thoughts on the subject of video, increasingly social media networks are seeing the success of TikTok and are introducing new options to raise video content material, and the video panorama is consistently altering.
With TikTok’s future unsure, platforms like LinkedIn, X, and even Substack are taking this chance to woo TikTok’s viewers (or “liberate them,” in case you ask Substack’s CEO) and introduce options like devoted video feeds, algorithm adjustments that prioritize movies, and new video promoting avenues for entrepreneurs.
And entrepreneurs, too, proceed to see the worth of video content material. In keeping with our 2024 State of Video Advertising and marketing Report, 37% of entrepreneurs discovered video to be very efficient in serving to them obtain their enterprise targets.
Our 2025 State of Advertising and marketing Report additionally exhibits that in 2025, entrepreneurs will proceed to take a position extra in video — significantly short-form video because it delivers the very best ROI (21.02%).
The information from customers exhibits that investing extra in video is a clever selection.
In keeping with a Wyzowl survey, 78% say that they’d fairly watch a brief video to study extra a few product than learn articles or manuals, and a whopping 91% of customers say that video high quality impacts their belief in a model.
That will help you get began on creating high-quality movies, HubSpot has created a nifty AI-powered Clip Creator instrument that can assist you create and edit movies. With a couple of clicks, you may create watermark-free movies to your social media channels. And for people who find themselves already used to a sure workflow, we acquired you, too. We have now a listing of the highest AI video modifying instruments that may assist you to along with your subsequent video.
Now, let’s get on to the most effective vlog promotion channels.
Finest Channels for Quick-Kind Video
TikTok
Since launching in 2016, TikTok has upended social media, a lot in order that many platforms (together with Instagram and LinkedIn) have been closely investing in internet hosting and elevating vertical movies to seize extra of TikTok’s viewers.
It’s no shock that many social media networks need to change into extra like TikTok, as TikTok customers spend virtually 44 hours on common monthly on the app, in keeping with Statista.
That is considerably extra time than all the opposite apps on the checklist. Trailing behind in second place was the YouTube app, the place customers spent virtually 25 hours a month on common, just a bit over half of TikTokers time.
TikTok has grown past being *the platform* for viral dances (though there may be nonetheless loads of that), and has change into a viable advertising and marketing possibility for these prepared to get inventive — and these stats show it.
Professional tip: To study extra about TikTok advertising and marketing, I like to recommend testing our free marketer’s information to TikTok.
Supply
Instagram is the highest platform for sharing movies, topping the charts in ROI, engagement, and lead era over opponents like TikTok and YouTube. A Sprout Social survey additionally discovered that 61% of social media customers flip to Instagram to search out new merchandise.
It affords quite a lot of choices, too, as entrepreneurs can play with a number of content material codecs on high of movies (assume carousels, Lives, and Tales) whereas capturing the eye of an already engaged viewers.
Supply
Entrepreneurs, don’t sleep on LinkedIn. In 2025, Wyzowl reported that for the primary time, LinkedIn was essentially the most broadly used platform by entrepreneurs, after unintentionally leaving out YouTube, the channel that normally claims the highest spot, of their survey.
Caveats apart, LinkedIn is shortly turning into an rising platform to put up advertising and marketing vlogs, particularly B2B advertising and marketing. They’ve launched a brand new algorithm that prioritizes video over textual content or photos, and rebranded their Wire Program to BrandLink which permits advertisers to pair up with content material creators and publishers and place pre-roll advertisements earlier than a trusted creator’s video.
Finest Channel for Lengthy-Kind Video
YouTube
Palms-down, YouTube is the most effective channel for long-form movies. There’s no different platform prefer it.
YouTube has stored a aggressive edge in opposition to different vlog promotion channels like TikTok and Instagram. Not solely are individuals watching YouTube on their telephones, but it surely has additionally captured a considerable share of individuals’s watch time on tv, generally surpassing legacy networks like FOX, Disney, and NBC.
With its media dominance and attain, it’s no marvel that YouTube has emerged as a robust advertising and marketing instrument. In truth, virtually 30% of entrepreneurs plan to extend their funding in YouTube in 2025, in keeping with HubSpot’s 2025 State of Advertising and marketing and Tendencies report.
Contributors additionally ranked YouTube because the third-best platform for ROI. Whereas many entrepreneurs discover success on YouTube for various causes, its giant consumer base (2.6 billion lively customers, to be actual) and superior advert concentrating on definitely assist.
In the event you’re in search of the most effective place to host your long-form movies — like product demos, Q&As, behind-the-scenes content material, and extra – YouTube is the house for all of it.
Professional tip: In the event you’re simply getting began with YouTube as a vlog promotion channel, take a look at our full information on creating, selling, and optimizing your video content material.
TikTok
Whereas TikTok is finest identified for bite-sized movies, creators can truly add movies as much as 60 minutes lengthy. Over time, the utmost video size has been slowly, effectively, ticking up. When it was first launched, TikTok began with a 15-second restrict. Then, they upped it to 60 seconds, after which three minutes. You get the image.
Knowledge developments present that longer movies ship extra views and better engagement.
An fascinating research by Buffer exhibits that movies between one and 10 minutes in size get the very best variety of views, have the very best attain, and the longest watch time on TikTok in comparison with movies underneath a minute. Creators with extra followers additionally are likely to have longer movies, in keeping with Statista.
Whereas individuals don’t typically consider movies underneath 5 minutes lengthy as long-form, the info appears to point out that audiences on TikTok — in addition to the channel’s algorithm — appear to favor longer content material.
Finest Channels for Reside Video
YouTube Reside
With its large consumer base, attain, and numerous viewers, YouTube Reside is an interesting possibility to your livestreaming wants. Knowledge from Statista says that it was essentially the most used reside streaming channel in the USA in 2023.
Options like Tremendous Chats, Tremendous Stickers and membership gifting allow larger engagement along with your viewers and monetization avenues.
YouTube additionally offers highly effective analytics on reside movies. Verify real-time analytics like concurrent viewers, likes, and chat charges, in addition to post-stream stats just like the variety of new subscribers, whole watch time, and extra.
Instagram Reside
With Instagram Reside, you may stream from anyplace and invite visitors to affix your stream. There’s loads of alternative for engagement: viewers can ship emojis, write feedback, and ship donation badges.
Moreover, if you go reside on Instagram, your followers obtain a notification to tune in so your stream will not get misplaced within the crowd, which is extra prone to occur on YouTube or Twitch.
Fb Reside
Like YouTube, Fb boasts an enormous viewers spanning a number of age teams, though millennials take up the most important share.
Fb Reside is a superb possibility in case you‘re already lively on the platform and have a wholesome following. However in case you’re nonetheless rising an viewers, worry not — you may go reside from a private profile, web page, or perhaps a group.
With Fb Reside, you may edit beforehand recorded streams, chat with customers utilizing the reside chat function, and schedule your streams prematurely. Nonetheless, needless to say Fb limits your stream size, and your monetization choices aren’t as strong as different platforms.
Need extra? Try this text on suggestions for Fb Reside.
However what about Twitch?
It feels odd to exclude Twitch from a dialog about reside streaming, since it’s the most well-liked streaming-specific platform on this planet. That stated, entrepreneurs report low engagement and ROI on the platform, and the content material is closely geared in the direction of avid gamers and e-sports.
In 2024, non-gaming content material constituted solely 15% of Twitch streams, however there are some non-gaming entrepreneurs who’ve discovered success utilizing Twitch. Billboard reported that in 2025, music entrepreneurs have discovered success selling artists by partnering with established Twitch streamers, clipping moments from streams, and placing the shorts on locations like TikTok or Instagram.
Again to You
It may be troublesome to determine the right way to method video advertising and marketing. It takes time, cash, and power to create movies — making it crucial to search out the most effective residence to your content material.
In the event you want some inspiration, first take a look at what’s already on the market and see what you want. After you’ve carried out some analysis, take into consideration your audience and outline some targets, reminiscent of lead era, engagement, or model consciousness. When you nail these down, it is simpler to select the platform to realize them.
Editor’s notice: This put up was initially printed in July 2022 and has been up to date for comprehensiveness.
