Searching for the most effective time to submit on Fb for optimum likes, feedback, shares, and outcomes?
The Hootsuite crew partnered with information science company Essential Reality for a complete research. We analyzed over 1 million social posts — throughout industries and social networks — and we discovered the definitive greatest instances to submit on Fb for optimum engagement.
Preserve studying for the latest out there information (collected in This autumn of 2024).
Word: Except said in any other case, the time of day was localized throughout 118 international locations the place pattern information got here from, i.e. the graphs beneath are correct throughout time zones.
What time is the most effective time to submit on Fb in 2025?
We analyzed 1000’s of posts on social media and dug deep into business information to find out…
The perfect high time to submit on Fb for optimum engagement is 5:00 AM on Tuesdays.
In fact, you’ll want to consider the time zones during which your viewers lives when planning these posting instances.
What time is greatest to submit on Fb by day of the week?
Along with the most effective time of day, you must take into consideration which days of the week take advantage of sense for publishing your content material.
For instance, the Hootsuite social crew finds that Mondays via Wednesdays are the best days to submit on Fb.
That doesn’t imply Hootsuite solely posts Mondays via Wednesdays. You simply should assume strategically about methods to spice up relevance and engagement on these non-peak days.
Hootsuite’s Social Media Advertising Coordinator, Eileen Kwok, provides that you may assist enhance engagement on non-peak days with particular copywriting methods:
“Writing copy that’s related to the day of the week might help enhance engagement,” says Eileen Kwok, Hootsuite’s Social and Influencer Advertising Strategist. “For instance, on Friday mid-morning, posting one thing like, PSA: Keep in mind to schedule your posts for the weekend can be a useful reminder to our viewers.”
With all that stated, listed here are the height optimum instances to submit on Fb daily:
Discover your personal {custom} Fb heatmap with Hootsuite’s greatest time to submit instrument.
At all times submit on the proper time
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The perfect time to submit on Fb for 13 industries
Your business defines your viewers, and completely different audiences work together with Fb content material on completely different schedules. Under, you’ll discover the most effective instances to submit on Fb throughout 13 main industries.
Word: This time of day information was localized throughout 118 international locations the place pattern information got here from, i.e. the graphs are correct throughout time zones.
Building, mining, and manufacturing
The perfect time to submit on Fb within the building, mining, and manufacturing business is 10 am to 12 pm on Thursdays.
Shopper items and retail
The perfect instances to submit on Fb in client items and retail are:
5 pm to six pm on Tuesdays and Thursdays
8 am to 10 am from Wednesday to Saturday
Eating, hospitality, and tourism
The perfect time to submit on Fb within the eating, hospitality, and tourism business is 10 am to 12 pm on Sundays. (Brunch, anybody?)
Training
The perfect instances to submit on Fb within the training sector are:
1 pm to three pm on Mondays
5 pm on Tuesdays
11 am to 1 pm on Thursdays
Monetary providers
The perfect instances for monetary establishments to submit on Fb are:
4 pm to six pm on Tuesdays
3 pm on Wednesdays
9 am to 12 pm on Thursdays
Authorities
The perfect instances to submit on Fb for presidency businesses and officers fall on weekends:
9 am to six pm on Saturdays
9 am to 12 pm on Sundays
Healthcare, pharma, and biotech
The perfect time to submit on Fb for organizations within the healthcare sector is 11 am to 1 pm on Saturdays.
Advertising businesses
The perfect time for advertising businesses to submit on Fb is 2 pm to six pm on Thursdays.
Media and leisure
The perfect time to submit on Fb within the media and leisure business is early morning on Thursdays and Saturdays.
Nonprofit
The perfect time to submit on Fb for nonprofit organizations is 10 am to 4 pm from Monday to Wednesday.
Actual property, authorized, {and professional} providers
The perfect instances to submit on Fb in skilled providers is 5 pm on Thursdays.
Know-how
The perfect instances to submit on Fb within the know-how business are:
12 pm on Wednesdays
11 am to five pm on Thursdays
Utilities and vitality
The perfect time to submit on Fb within the utilities and vitality business is 3 pm to five pm on Mondays.
Finest instances to submit on Fb for 10 time zones
Arabia Normal Time
The perfect instances to submit on Fb in Arabia Normal time are:
3 pm on Tuesdays
2 pm on Thursdays
4 pm on Fridays
Atlantic Normal Time
In AST, engagement is constant all through the week, between 10 am and 9 PM.
Central European Time
In CET, the most effective instances to submit on Fb are:
10 am – 1pm on Tuesdays
6 am – 9 am on Wednesdays
5 am to 7 am on Thursdays
5 am to 7 am on Saturdays
11 am on Sundays
Central Normal Time
In CT, mornings and evenings generate constant engagement all through the week. 7 pm on Wednesdays appears to be the candy spot.
Japanese Normal Time
Weeknights work greatest in EST. The perfect instances to submit on Fb are 7 pm to 9 pm on Mondays and Wednesdays.
Japan Normal Time
In JST, the most effective time to submit on Fb is 2 pm to 4 pm on Wednesdays.
Mountain Normal Time
In CT, 5 pm from Monday to Wednesday is the most effective time to submit on Fb — however mornings and evenings generate constant engagement all through the week.
Newfoundland Time
The perfect instances to submit on Fb are noon Monday to Saturday and 9 pm on Tuesdays and Thursdays.
Pacific Normal Time
The perfect time to submit on Fb in PST is 5 pm on Mondays and Wednesdays.
Coordinated Common Time
The perfect time to submit on Fb in UTC is 1 pm to 7 pm on Sundays.
What impacts the most effective time to submit on Fb?
Each enterprise will see completely different peaks and dips relating to the most effective time to submit a Fb submit. Right here are some things to bear in mind when planning your posting cadence.
Your distinctive viewers
Viewers habits is without doubt one of the greatest determiners of your greatest time of day to submit on Fb.
Does your viewers work a regular 9-5 Monday via Friday schedule? In that case, your viewers is most lively at night time than through the day.
Or, possibly they’re stay-at-home dad and mom who test Fb all through the day. Understanding when your viewers is on-line might help you time your posts for optimum engagement.
Think about the next when planning your Fb posts:
Age: Completely different age teams use Fb in another way. Millennials make up virtually half of Fb’s viewers, however middle- or lower-income teenagers are extra doubtless to make use of Fb than teenagers from higher-earning households.
Work: Professionals may test Fb throughout commute instances, lunch breaks, or within the evenings. These with versatile or non-traditional work hours is perhaps lively at completely different instances all through the day.
Location: Location issues. Posting at instances that align together with your viewers’s location ensures your content material reaches them after they’re on-line. In case your viewers is international, take into account posting at instances that may catch a number of time zones.
Your business
Completely different industries have completely different peak instances for engagement. So, how do you go about discovering out when your viewers is on-line? Nicely, tapping into competitor information is an effective place to start out.
Begin by conducting a social media competitor evaluation. This includes taking a look at your rivals’ posting schedules and engagement charges to determine patterns and alternatives.
Right here’s the best way to do it:
Determine key rivals: Select rivals who’ve an analogous viewers and product providing.
Monitor their posting instances: Word the instances of day and days of the week they submit.
Measure engagement: Observe the likes, feedback, shares, and different engagement metrics their posts obtain.
Determine patterns: Search for tendencies of their posting and engagement. Are there sure instances of day or days of the week when their posts persistently carry out effectively?
Professional Tip: Use Hootsuite’s business benchmarking instrument to see when rivals in your discipline are posting and getting excessive engagement. This will present worthwhile insights into the most effective instances to schedule your personal posts.
Updates to the Fb algorithm
Through the years, Fb has constantly refined its algorithm, tweaking and updating rating alerts to make sure customers see content material that issues most to them.
Understanding how the algorithm works might help you utilize it to your benefit. And, time your Fb posts to get extra engagement.
As of 2024, the Fb algorithm operates on 4 main rating alerts:
Supply of the submit: The algorithm prioritizes content material from sources with which you steadily work together. This contains posts from pals, pages you observe, and companies your viewers engages with frequently.
Kind of content material: Your interplay historical past determines the kind of content material your viewers sees extra of. In case you have interaction extra with movies, your feed will characteristic extra movies. Likewise, when you work together with photographs or textual content updates, these will seem extra steadily.
Probability of engagement: The algorithm predicts how doubtless customers are to have interaction with a selected submit. Components reminiscent of earlier interactions (likes, feedback, shares), submit sort, and content material relevance affect this prediction. Posts with larger predicted engagement are prioritized in your feed.
Potential for significant interactions: Fb goals to foster significant social interactions. Subsequently, posts which are anticipated to generate worthwhile interactions amongst customers — reminiscent of feedback, shares, and replies — are ranked larger. This ensures that content material sparking conversations and connections takes priority.
Professional Tip: Keep up to date with Meta’s algorithm modifications on the Hootsuite weblog.
Geographical tendencies and occasions
Geographical tendencies and occasions can have a huge impact on when your viewers is on-line and the way they have interaction together with your posts.
Native holidays, occasions, and even climate circumstances can affect when folks use Fb.
For instance, if there’s a significant native occasion like a soccer recreation or a music pageant, your viewers is perhaps on-line extra steadily to share their experiences and join with pals.
Or, through the month of Ramadan, food-related posts may do higher or worse relying on the time of day.
Holidays also can play a big position. Throughout the vacation season, folks is perhaps extra lively on-line on the lookout for reward concepts, procuring offers, or vacation recipes. On the flip facet, they may even be spending extra time with household and fewer time on social media.
Professional Tip: Control native and international occasions that may have an effect on your viewers’s on-line habits with Hootsuite’s full listing of social media holidays.
Regulate your posting schedule accordingly to make the most of elevated exercise throughout these instances.
The way to discover your distinctive greatest time to submit on Fb with Hootsuite
Determining the most effective instances to submit on Fb could make a giant distinction in how many individuals see and interact together with your content material.
Hootsuite has some useful instruments — Finest Time to Publish and Really useful Occasions in Composer — that make this complete course of quite a bit simpler.
Finest Time to Publish
Hootsuite’s Finest Time to Publish characteristic simplifies scheduling by analyzing your previous efficiency and viewers engagement patterns. Based mostly on this information, it suggests the most effective instances so that you can submit on Fb.
Right here’s the best way to use Finest Time to Publish:
Open your Hootsuite dashboard and go to Analytics.
Select Finest Time to Publish from the left-hand menu.
Choose Fb pages from the dropdown menu. Then, select the web page you wish to see information for.
Now, Finest Time to Submit will present you custom-made heatmaps of the instances your viewers is most certainly to be on-line. Plus, suggestions on the most effective days and instances to submit on Fb.
Really useful Occasions in Composer
When drafting a submit, Hootsuite’s Really useful instances in Composer exhibits you the right time to submit on Fb, primarily based on viewers and business information, plus international tendencies.
Right here’s the best way to use Really useful Occasions in Composer:
Whereas drafting your submit in Composer, try the Schedule for later button within the backside proper of your display screen.
Choose the date you wish to submit, and Hootsuite will present you a wide range of really useful instances, primarily based in your viewers information and engagement.
Select a really useful time, or choose a {custom} time that fits your social media technique.
At all times keep in mind to evaluate your social media analytics frequently to see how completely different instances and days have an effect on engagement.
Guidelines on the best way to get probably the most attain on Fb
1. Perceive what your viewers needs to see
Fb signifies it prioritizes content material that’s “significant, related, and informative.” So what does that imply, precisely?
Significant: Content material the person will wish to speak to family and friends about or spend time studying (primarily based on previous habits), and movies they wish to watch. General engagement additionally components in right here.
Related: Content material is prioritized by who you have interaction with most, what sort of content material you typically like, and what number of interactions its gathered from different customers.
Informative: Content material somebody will discover “new, attention-grabbing, and informative,” which can differ by person.
Understanding what can be significant, related, and informative to your particular viewers means you must perceive their distinctive pursuits and behaviors. Viewers analysis might help you uncover these traits.

Supply: Fb
2. Create correct and genuine content material
Fb says, “Individuals on Fb worth correct, genuine content material.” In addition they specify that the sorts of posts folks “take into account real” will rank larger within the algorithm. In the meantime, they work to cut back the rating for posts folks discover “deceptive, sensational, and spammy.”
Listed here are a few suggestions for signaling the algorithm that your content material is correct and genuine:
Write clear headlines: Ensure your headline clearly describes what customers will discover in your submit. You may actually get artistic together with your submit captions however don’t use clickbait or deceptive titles.
Be truthful: Put merely, inform the reality. Don’t sensationalize, exaggerate, or outright lie.
On the flip facet, listed here are some issues to keep away from:
Content material that impedes neighborhood security, like violence, self-harm, or use of regulated merchandise.
Content material with low-quality well being or monetary claims, like miracle cures or get-rich-quick schemes.
Unoriginal content material or unattributed information content material
False claims and misinformation
Fb algorithm phrases to keep away from, reminiscent of racist, homophobic, or violent language
3. Don’t attempt to manipulate the algorithm
However wait, isn’t this submit all about the best way to manipulate the algorithm? No, this submit is about understanding how the algorithm works so you’ll be able to study what Fb considers worthwhile for its customers.
It’s as much as you to determine how these general rules apply to your particular viewers. Then, create content material that can resonate with them and ship constructive rating alerts to the algorithm.
Attempting to govern the algorithm to get extra distribution than your content material deserves is a giant no-no. This may embody paying for engagement or feedback, or participating in different black-hat methods (or “inauthentic sharing”) to govern attain.

Supply: Fb
Fb particularly works to restrict the distribution of clickbait, engagement bait, and misleading touchdown pages, so making an attempt to govern the algorithm with these methods will solely work in opposition to you. Shopping for likes also can cut back your distribution.
As effectively, new feed desire controls give customers extra energy to report, block, and conceal content material they really feel is irrelevant. Even when Fb’s moderators don’t catch you scamming, your viewers doubtless will.
The easy message right here: Work with the algorithm, not in opposition to it.
4. Interact together with your viewers
The algorithm Fb makes use of prioritizes posts from Pages {that a} person has had significant interactions with up to now. Because of this bumping up your reply recreation is vital.
If an individual takes the time to remark in your submit, don’t waste the chance. Making them really feel heard with a reply makes it extra doubtless they are going to proceed to remark in your posts sooner or later. This, after all, sends extra of these juicy engagement alerts to the algorithm. Ignore them and so they’ll doubtless go silent in return.

Professional tip: Whether or not you’re a solopreneur or you might have an entire crew of neighborhood managers in place, Hootsuite Inbox makes managing these conversations at scale quite a bit simpler.

5. Get your viewers to have interaction with one another
Keep in mind how we stated the algorithm values content material that folks wish to share and focus on with their pals? Nicely, a reasonably simple method to ship that sign is to get folks sharing your content material and discussing it with their pals.
Fb itself says that if a submit triggers plenty of dialog amongst a person’s pals, the algorithm applies “action-bumping logic” to point out that submit to the person once more.
To get your viewers sharing and discussing, try our suggestions for boosting Fb engagement.
6. Submit on the proper time
Algorithm’s on Fb assist folks see your content material even when they weren’t on-line when it was first posted. However as we’ve emphasised all through this submit, engagement is a key sign that signifies a submit’s potential worth. And also you’re most certainly to get that engagement–particularly important early engagement–when you submit when extra of your viewers is on-line.
Put merely, posting on the proper time maximizes the possibilities that folks will see your submit, together with people who find themselves not on-line on the time you submit!
Be sure to have a submit up on the proper time through the use of a Fb auto-poster.
That is such an necessary matter that we’ve obtained an entire submit devoted to understanding the most effective time to submit on Fb.
As effectively, Hootsuite’s Finest Time to Publish instrument (constructed into Hootsuite Composer) and Hootsuite Analytics that can present you really useful instances to share your subsequent submit to maximise engagement together with your particular followers.
7. Don’t neglect the essential standing submit
Whenever you’re making an attempt to bump up your engagement numbers, it may be tempting to hunt out difficult Fb algorithm hacks. However don’t neglect the standard standing submit. (A submit that has no picture, video, or hyperlink.)
Analysis from Hootsuite exhibits that standing posts on common get among the many highest engagement charges: 0.11%. Photograph posts are available solely marginally larger at 0.12%. Movies and hyperlink posts are available considerably decrease at 0.08% and 0.04%, respectively.
We’re not saying it is best to create a whole Fb Web page of standing posts, however they are often an efficient method to talk easy data and get high engagement scores.
8. Broaden your attain through your greatest advocates
Your staff could have extra credibility and authority with the Fb algorithm than your model web page does. It is because they’ve extra credibility and authority with their very own followers and pals.
Your staff can exponentially develop your potential attain after they’re empowered to share your model’s content material to their very own circles. Hootsuite Amplify might help make it simple for workers to share pre-approved content material to their social channels.

Internet online affiliate marketing is one other nice group of advocates that may assist develop your attain and construct your model’s credibility. Give them assets and coaching to assist them unfold the phrase on Fb and prolong your focused viewers via their very own algorithm alerts.
9. Collaborate with influencers
Simply as your staff can develop your attain, so can also influencers. Working with influencers who’ve a big and engaged following alerts to the Fb algorithm that your content material is authoritative and related.
Earlier than collaborating with an influencer, do your analysis to verify they align together with your model and have an engaged following. This may be certain that their posts about your model are real and resonate with their followers relatively than coming throughout as inauthentic or pressured (a nasty sign to the algorithm).
10. Monitor analytics and Fb insights
The easiest way to know the Fb algorithm is to trace and measure your personal efficiency. By monitoring analytics and insights, you’ll be able to determine tendencies and patterns in engagement on your particular web page.
You may then use this information to alter and optimize your content material technique to higher align with what resonates most together with your viewers.
Professional tip: Use Hootsuite Analytics to simply monitor Fb submit information and observe your web page’s efficiency over time. You can even evaluate your metrics to business benchmarks to higher perceive the way you stack up in opposition to rivals.

Get personalised suggestions for the most effective time to submit on each community and handle your Fb presence alongside different social channels with Hootsuite. From a single dashboard, you’ll be able to schedule and publish posts, have interaction the viewers, and measure efficiency. Strive it free right this moment.