After digging into hundreds of thousands of posts despatched via Buffer, we’ve pinpointed the very best time to put up on all main social platforms for optimum engagement and attain — LinkedIn included.
Discovering the very best time to put up on LinkedIn was significantly fascinating. Whereas most different social media platforms might be fairly unpredictable, with ebbs and flows in exercise taking place at random occasions of the day, LinkedIn’s high-engagement time slots are like clockwork.
I’ll be trustworthy: this can be a good change of tempo in comparison with the unpredictability of social media basically!
It is sensible, in fact — LinkedIn’s main goal is to attach professionals, and plenty of customers want to go online each day for his or her work, so throughout common working hours.
One other enjoyable a part of exploring the very best time to put up on LinkedIn was determining the very best content material sort to put up on the platform. (Lastly, some laborious proof helps my anecdotal claims that folk want to make use of LinkedIn carousels!)
However I’m getting forward of myself right here. Let’s take a stroll via some stats.
Is there a greatest time to put up on LinkedIn?
After analyzing greater than 1 million LinkedIn posts despatched via Buffer, we had been capable of pinpoint some clear posting occasions when content material tended to get increased engagement than others.
So, your LinkedIn content material is extra doubtless to get engagement in these home windows, whether or not you are trying to develop a LinkedIn Web page for a model or your individual private model with a LinkedIn profile.
Social media engagement is a very helpful benchmark relating to pinpointing the very best time to put up on LinkedIn, and an necessary metric to keep watch over as a part of your social media technique.
The LinkedIn algorithm makes use of engagement — interactions like reactions, feedback, and reposts — to foretell which content material is essentially the most worthwhile on the platform. The extra engagement a put up receives, the extra doubtless it’s to floor within the LinkedIn feed.
It’s a simplistic method of placing issues since there are a myriad of things that decide how posts are ranked in feeds, however as a rule of thumb — the extra engagement your put up receives, the extra individuals will see your put up.
Because of this we contemplate time slots through which posts obtained the best engagement to be the very best time to put up on LinkedIn.
However — and right here’s the rub — each target market is totally different.
As I all the time do in these articles on the very best time to put up on social media, I counsel experimenting together with your schedule as a part of your LinkedIn advertising technique, then digging into your social media analytics to uncover your distinctive greatest time to put up and take advantage of the LinkedIn algorithm.
We’ll get into how to do this under.
First, right here’s a deep dive into Buffer’s knowledge on the very best time to put up on LinkedIn in 2025:
The perfect time to put up on LinkedIn for engagement
The perfect time to put up on LinkedIn for prime engagement is usually between 7 a.m. and 4 p.m. on weekdays. Posts shared at 10 a.m. and 11 a.m. on Tuesdays and at 10 a.m. and 11 a.m. Thursdays are likely to get essentially the most engagement (however they’re solely a smidge increased than the remainder of the occasions throughout this peak workday window.
You may see all of it fairly clearly within the graph above. It breaks down the week into hourly chunks, the place the darkest blocks are the time slots with the best engagement (and the very best time to put up on LinkedIn), and the sunshine to white blocks are the time slots with the bottom engagement.
No knowledge science levels required to determine why these slots are the very best time to put up on LinkedIn — regardless of the rise of extra private content material on the platform, LinkedIn continues to be primarily utilized by professionals throughout enterprise hours.
It’s a protected wager to put up content material on LinkedIn anytime throughout these weekday home windows, however your put up may carry out barely higher if shared on Tuesday and Thursday mornings.
As you’ll see from the graph above, engagement picks up mid-morning, lunch breaks, and far of the afternoon as individuals begin scrolling via their LinkedIn feeds after they step again from work.
Not like different social platforms, the place night slots normally work greatest, engagement on LinkedIn posts shared later within the day tends to peter out as individuals depart their places of work and head house.
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To make this knowledge simpler to know, our knowledge scientist Bufferoo has carried out some mathematical magic to make the beneficial time zones universally relevant. In different phrases, no must convert. Whether or not you are in EST (Japanese Normal Time), PST (Pacific Normal Time), or IST (Indian Normal Time), the occasions apply to you.
The perfect time to put up on LinkedIn on Monday
The perfect time to put up on LinkedIn on Monday is 10 a.m., proper as people are entering into the swing of issues at work. When you’re in search of extra Monday slots so as to add to your posting schedule, LinkedIn posts shared at 8 a.m. and 11 a.m. additionally noticed increased engagement than the remainder of the day.
The perfect time to put up on LinkedIn on Tuesday
The perfect time to put up on LinkedIn on Tuesday is at 10 a.m. — once more, LinkedIn customers are doubtless logging in as they get settled in at work (or maybe whereas they get pleasure from a cup of espresso). When you want extra optimum posting occasions to select from, 11 a.m. is just not far off when it comes to engagement, as is 12 p.m.
The perfect time to put up on LinkedIn on Wednesday
The perfect time to put up on LinkedIn on Wednesday is 3 p.m., in the direction of the top of customers’ work days. Different optimum posting occasions for Wednesday are 2 p.m. and 10 a.m. (that mid-morning slot is all the time an excellent choice!).
The perfect time to put up on LinkedIn on Thursday
The perfect time to put up on LinkedIn on Thursday is 10 a.m. Posts shared at the moment tended to get the best engagement of the week, so this time is certainly value including to your content material calendar. When you want extra occasions on Thursday, 11 a.m. can also be not far off when it comes to engagement, and eight a.m. can also be a robust time to contemplate including to your schedule, too.
The perfect time to put up on LinkedIn on Friday
The perfect time to put up on LinkedIn on Friday is 11 a.m — proper across the mid-morning espresso break. Different robust contenders in your posting schedule are 12 p.m. and 1 p.m. respectively.
The perfect time to put up on LinkedIn on Saturday
The perfect time to put up on LinkedIn on Saturday is 12 p.m. That stated, posts shared on Saturday are likely to see much less engagement on the platform, so contemplate scheduling your content material for a weekday as an alternative. When you should put up on Saturday, our knowledge confirmed that 12 p.m. tends to get the best engagement, adopted by 10 a.m. and eight a.m.
The perfect time to put up on LinkedIn on Sunday
The perfect time to put up on LinkedIn on Sunday is at 12 p.m. Nonetheless, content material shared on Sundays noticed the bottom engagement of the week, and this slot is certainly not your best choice if you happen to’re hoping to spice up put up interactions. If posting on Sunday is unavoidable, noon is your greatest wager. Different good occasions to put up are 8 a.m. and 10 a.m.
At a look: The perfect occasions to put up on LinkedIn for every day of the week
Monday: 10 a.m.Tuesday: 10 a.m.Wednesday: 3 p.m.Thursday: 10 a.m.Friday: 11 a.m.Saturday: 12 p.m.Sunday: 12 p.m.
The perfect day to put up on LinkedIn

The perfect day of the week to put up on LinkedIn is Thursday. Buffer’s knowledge discovered that posts shared on Thursday tended to get essentially the most engagement, very intently adopted by Wednesday, then Tuesday.
However, as you possibly can see from the above graph, the distinction between all of the weekdays is just not all that vital.
Saturday and Sunday, however, are a unique story. Our knowledge discovered that Sunday is the worst day of the week to put up on LinkedIn, with Saturday not far off.
Once more, that is precisely what one would anticipate on a social community the place content material is essentially targeted on work and profession development. Most LinkedIn customers simply aren’t as involved in leveling up their data and expertise as they’re on weekdays — and that’s OK!
The perfect content material format to put up on LinkedIn

Even the social community for professionals is just not resistant to the attract of video content material.
LinkedIn has made some main modifications to the platform in current months, with an unique video feed that makes the format much more accessible for customers.
That stated, relating to engagement, video is just not the strongest content material format — carousels are.
Doc posts, also referred to as carousels or PDFs on LinkedIn, are in a league of their very own, whereas video and picture posts are the following greatest codecs.
Our knowledge reveals that carousel posts are likely to get 278% extra engagement than video posts, 303% extra engagement than picture posts, and 596% extra engagement than text-only posts.
Whereas video got here in second place — our knowledge reveals they have a tendency to get 7% extra engagement than picture posts and 84% greater than textual content posts — I strongly advocate you don’t low cost video simply but. (Extra on this under.)
Unsurprisingly, posts with hyperlinks carry out the worst, making them the least efficient for engagement. Greatest preserve your exterior hyperlinks inside LinkedIn feedback for now.
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In an episode of our podcast, Buffer Chat, LinkedIn’s Head of Scaled Applications, Callie Schweitzer, strongly beneficial creators discover video in 2025.
“Video, Video, Video, Video,” she stated, once I requested her to share her recommendation for creators trying to develop their followings in 2025.
“You have got seen much more of it in your feed, I am certain. And video uploads globally are up 34%. Complete video viewership on the platform is up 36% 12 months over 12 months. So these are fairly staggering stats.”
After I requested to provide us a touch about what options creators can look out for in 2025, all she would say was, “Keep watch over video.”
You heard it right here first!
Tips on how to discover the very best time to put up on LinkedIn for your viewers
The optimum timings above can kind a useful information if you happen to’re simply constructing your LinkedIn social media advertising technique. Nonetheless, they’re no substitute for determining your individual greatest time to put up.
The native LinkedIn Analytics will floor your top-performing posts over a particular time for each pages and profiles, which could assist you to pinpoint some patterns and work out your private greatest time to put up on LinkedIn.
Nevertheless, you’ll want a document of precisely if you posted a particular piece of content material — like a social media administration instrument or social media content material calendar — to refer again to.
Frustratingly, LinkedIn Analytics gained’t present you detailed timings on printed content material after the actual fact. The perfect the LinkedIn timestamp will inform you is “3h” or “second” (to point you posted the content material three hours or two days in the past, and so forth.)

Fortunately, in case you have a LinkedIn Web page linked to Buffer, there’s a a lot easier method to determine your greatest time to put up content material.
In truth, with sufficient knowledge, Buffer will inform you. (We’re hoping to convey this function to LinkedIn profiles, too — keep watch over our product roadmap to remain within the loop!)
By Buffer’s Analytics, you possibly can see an summary of what day, sort of put up, and frequency is greatest for every of your linked channels. Right here’s how you can entry yours:
Check in to Buffer in your desktop and click on Analyze on the highest menu.Click on LinkedIn beneath the Channels on the left-side menu.Click on Solutions.

For instance, we all know the Buffer LinkedIn web page’s greatest day to put up is Tuesday, with text-based posts and one put up per day work greatest for us proper now.
To get extra granular analytics for every put up, comply with steps 1 and a couple of above:
Click on on Posts within the menu on the high.Scroll all the way down to Posts insights.
Right here, you’ll discover detailed metrics for each put up, together with the precise time every one was shared.

It’s also possible to get a complete overview of the efficiency of each LinkedIn firm pages and profile posts. To search out these particulars:
Check in to Buffer in your desktop and click on Publish on the highest menu.Click on on LinkedIn on the left-hand aspect.Choose Checklist to see your queue.Choose Despatched to see all printed LinkedIn postsYou’ll get a abstract of put up efficiency proper beneath every merchandise. On web page posts, you’ll see likes, feedback, shares, impressions, and engagement price. On profile posts, you’ll see likes and feedback.

3 components to contemplate when scheduling LinkedIn content material
Various factors have an effect on the very best time to put up on LinkedIn, particularly as a result of it’s a area of interest platform devoted to professionals, companies, and the subjects they talk about. Listed here are some issues to remember as you schedule your LinkedIn posts:
Breaks within the workday
LinkedIn is primarily used throughout conventional enterprise hours, with engagement dropping off markedly after 5 p.m. and on weekends.
After all, there are additionally pure breaks through the workday through which LinkedIn engagement will increase. Mid-morning (10 a.m.) and lunchtime (12 p.m.) are usually barely extra lively occasions on the platform.
Engagement picks up once more in the direction of the top of the workday when professionals are more likely to take a day break.
Various viewers time zones
Contemplate when the biggest section of your inhabitants is more likely to be on LinkedIn. For instance, if you happen to’re primarily based in Europe, your greatest wager is to put up utilizing Central European Time (CET) since that point zone has essentially the most vital variety of individuals lively in that area. You should use a social media analytics instrument to find out the place your target market is situated.
Posting frequency
In the end, it’s best to experiment to seek out what works greatest in your account and target market. Something from the place you place your hyperlinks to utilizing LinkedIn’s carousel put up function can have an effect on your engagement charges, no matter timing.
So, it is advisable to prioritize understanding the LinkedIn algorithm, platform, and your viewers, in addition to when to put up, as a part of your LinkedIn advertising technique.
When you’re nonetheless uncertain about the very best time to put up on LinkedIn for you, use Buffer’s automated scheduling to start out and refine your posting technique over time. When you’ve began posting persistently via Buffer, additionally, you will get all of your analytics in your account’s ‘Solutions’ dashboard to see which days and hours are the very best time to put up on LinkedIn.
What have you ever discovered most useful when figuring out your greatest time to put up on LinkedIn? Remark under or tell us @buffer on all our social media platforms.