If you happen to’ve been round right here some time, you’ll know that crunching the numbers to determine the very best time to submit on all main social media platforms is mainly our love language.
And now we’ve sufficient knowledge so as to add Threads to our roster, too!
As a result of regardless that Threads makes use of an algorithm to determine what you (and your audience) sees within the feed, while you submit nonetheless has an influence. And now we’ve the information to show it.
We analyzed a whole bunch of 1000’s of Threads posts despatched by way of Buffer — 730K posts, to be exact — to determine if a while slots stood out when it comes to submit efficiency. (Spoiler: there have been just a few.)
Our main metric for this research was median engagement by hour, day, and content material kind.
Let’s break down what we discovered.
The most effective time to submit on Threads
The most effective time to submit on Threads is 7 a.m. on Wednesday. Posts revealed then had the very best median engagement — that’s likes, replies, and reposts — throughout all the information we analyzed.
Different high-performing occasions had been 7 a.m. – 9 a.m. on weekdays, particularly Tuesday by way of Friday.
So, typically talking, most weekday mornings are nice home windows to goal for.
An fascinating ‘outlier’ time that popped up in our research was 1 a.m. on Sunday. As you may see from the heatmap graph above, it ranks within the high 5 posting occasions for Threads.
It’s proof that, whereas the hours with the very best median engagement charges are typically between 7 and 9, it could possibly nonetheless be price experimenting with different posting occasions to see what works finest on your viewers.
As all the time, I like to take a look at social media platform demographics to color a clearer image of why that is the case (although it’s solely theoretical).
Threads, which burst onto the scene mid-2023, now boasts round 350 million month-to-month lively customers. And, as of February 2025, nearly a 3rd (round 29%) of Threads customers had been aged between 25 and 34 years, Statista stories. The 18-24-year-old cohort is available in second place, at 20%.
It’s a good assumption, then, that the majority Threads customers are a part of the workforce, and like to examine their feeds earlier than locking in at work for the day.
Curiously, these occasions strains up fairly nicely with our evaluation the very best time to submit on Twitter/X, the place optimum occasions are early to mid-mornings on weekdays as nicely.
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Wait, what time zone? To make this knowledge simpler to know, our knowledge scientist Bufferoo has achieved some mathematical magic to make the really useful time zones universally relevant. In different phrases, no have to convert — think about all of the suggestions native time. Whether or not you are in EST (Jap Normal Time), PST (Pacific Normal Time), or IST (Indian Normal Time), the occasions apply to you.
The most effective time to submit on Threads at a look
Listed here are the highest posting occasions for every day of the week, primarily based on median engagement:
Monday: 7 a.m., 9 a.m., 8 a.m.Tuesday: 7 a.m., 9 a.m., 3 p.m.Wednesday: 7 a.m., 9 a.m., 8 a.m.Thursday: 9 a.m., 7 a.m., 11 p.m.Friday: 7 a.m., 9 a.m., 8 a.m.Saturday: 7 a.m., 9 a.m., 12 a.m.Sunday: 1 a.m., 7 a.m., 9 a.m.
The most effective time to submit on Threads on Monday
The most effective time to submit on Threads on Monday for max engagement is 7 a.m., with different optimum posting occasions at 9 a.m. and eight a.m.
The most effective time to submit on Threads on Tuesday
The most effective time to submit on Threads on Tuesday is 7 a.m., adopted carefully by 9 a.m. and three p.m.
The most effective time to submit on Threads on Wednesday
The most effective time to submit on Threads on Wednesday is 7 a.m., with 9 a.m. and eight a.m. additionally being sturdy posting home windows. Wednesday is the very best day of the week to submit on Threads when it comes to common engagement, so it’s nicely price including to your content material calendar.
The most effective time to submit on Threads on Thursday
On Thursday, the very best time to submit on Threads is 9 a.m., with 7 a.m. and 11 p.m. additionally performing nicely. The late night slot is among the few high-performers in our evaluation — so add this to your calendar in case you’re an evening owl poster.
The most effective time to submit on Threads on Friday
The most effective time to submit on Friday is 7 a.m., with 9 a.m. and eight a.m. additionally being optimum posting occasions for max engagement.
The most effective time to submit on Threads on Saturday
The most effective time to submit on Threads on Saturday is 7 a.m., with different peak hours at 9 a.m. and 12 a.m. (midnight). That stated, Saturday had the second lowest total engagement, so that you may need to schedule your Threads posts for weekdays as an alternative.
The most effective time to submit on Threads on Sunday
The most effective time to submit on Threads on Sunday is 1 a.m., with 7 a.m. and 9 a.m. additionally being peak occasions to submit for max engagement on this slower day. Sunday was only a smidge decrease than Saturday when it comes to complete engagement, making it the worst day to submit on Threads.
The most effective and worst days to submit on Threads
Primarily based on total every day engagement, Wednesday is the very best day to submit on Threads. It’s adopted carefully by Friday and Thursday — midweek is clearly prime Threads time.
On the flip aspect, Sunday sees the bottom engagement total, with Saturday not far behind. If you happen to’re batch-scheduling content material for the week, you may need to give these weekend posts a second thought.
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The most effective content material kind to submit on Threads
As an added bonus, we additionally explored what kind of content material carried out finest on Threads.
We found that posts with pictures had the very best engagement, adopted by movies.
Right here’s how the codecs ranked when it comes to median engagement per submit:
📸 Image: 5.17%🎥 Video: 5.14%🔗 Hyperlink: 3.78%✍️ Textual content: 3.23%
To place that into perspective, posts with pictures carried out 0.58% higher than movies, 36.77% higher than hyperlinks, and 60.06% higher than textual content.
Whereas Threads might really feel like an off-the-cuff, text-driven area, visuals nonetheless cease the scroll. It’s price experimenting with eye-catching pictures or brief, partaking movies to face out within the feed.
That stated, I’d recommend taking this knowledge with a pinch of salt — it doesn’t imply it’s a must to abruptly begin creating carousels or movies with the intention to develop on Threads. The most effective content material format for you is the one you may create most persistently.
Guidelines for high-performing Threads posts
A phrase to the sensible: good submit timing received’t save a mediocre submit. Whereas timing will help give a strong posts a bit of increase, it’s not the important thing to social media success.
The standard of your content material and relevance on your viewers will all the time be crucial issue in relation to efficiency on Threads (and any social media platform, actually).
Listed here are some fast ideas that can assist you tick all of the containers.
Discover and personal your area of interest
Threads rewards specificity. Whether or not you’re into music idea, social media technique, or mushroom artwork, leaning into your pursuits helps appeal to the proper of followers — and higher conversations.
Use tags to achieve the fitting folks
Threads tags work extra like matter indicators than old-school hashtags. Thoughtfully tagging your posts helps them attain like-minded of us, and exhibits Threads what conversations you need to be a part of.
Right here’s a terrific instance from Buffer’s Hailley Griffis, who repeatedly makes use of tags to ensure her posts present up in the fitting circles:
Prioritize dialog, not broadcasting
Feedback are forex on Threads, and extremely prioritized by the Threads algorithm. Spark discussions with open-ended questions or takes folks need to reply to — and don’t neglect to answer and bounce into different folks’s threads, too.
Right here’s a terrific dialog starter by Threads creator Lennox Saint.
Discuss what’s occurring now
Similar to on X, timeliness issues. Whether or not it’s a viral second or a information headline, becoming a member of lively conversations can increase your attain and make your content material really feel extra related.
Annie-Mai’s Lady Energy Advertising and marketing shares ideas, tips, developments, and the newest social media information to maintain her content material present.
Preserve it actual (and useful)
Threads feels extra “people-first” than many different platforms — and customers appear to reward kindness, honesty, and vulnerability. Share helpful ideas, be a bit of bizarre, and don’t be afraid to indicate your human aspect.
Gabby Beckford repeatedly shares high-value ideas and tips for her fellow journey fans.
Put up persistently
Threads strikes quick. If you happen to’re severe about progress, submit as typically as you’re ready — even simply fast ideas or a response on another person’s submit. This tends to correlate with sooner progress, particularly within the early phases of constructing your viewers.
Leap on low-lift developments
Partaking with developments like #GoodMorning or “Algorithm, join me with individuals who like…” can introduce you to new audiences — particularly when paired with authenticity.
Manufacturers specifically see sturdy views with tongue-in-cheek developments like this:
Each Threads viewers is completely different
Whereas posting on Threads at particular occasions might yield good outcomes, it’s necessary to do not forget that all audiences have completely different behaviors. The occasions on this information are common — they’re price experimenting with, however it’ll take some work to seek out your private finest time to submit on Threads.
What have you ever discovered most useful when figuring out your finest time to submit on Threads? Tell us @buffer on Threads — we love to speak over there!
