Over one billion individuals use LinkedIn, making it the world’s largest social media platform for professionals. And all these individuals wish to increase skilled networking, study from content material creators, and observe thought leaders wherever they go. Utilizing LinkedIn hashtags will assist these individuals discover you and your content material.
However which LinkedIn hashtags do you utilize? What number of per submit? How else can you utilize hashtags, in addition to in content material, to seek out fellow skilled peeps? Are you able to observe a hashtag on LinkedIn?
Go from #clueless to #assured with this entire information to utilizing LinkedIn hashtags, together with the highest LinkedIn hashtags of 2025.
First off, watch this video to seek out out the whole lot you want to find out about LinkedIn hashtags, tips on how to use them, and tips on how to use them effectively:
Key takeaways
Hashtags assist your LinkedIn content material get found. Utilizing the precise hashtags boosts visibility, helps you attain a bigger viewers, and connects you with like-minded professionals.
Follow 3-5 related hashtags per submit. Place them on the finish of your caption to maintain your message clear and straightforward to learn.
Combine broad and area of interest hashtags for one of the best outcomes. Common hashtags increase attain, whereas particular ones show you how to goal the precise viewers.
Use AI instruments to seek out one of the best hashtags. Hootsuite’s hashtag generator suggests essentially the most related hashtags primarily based in your submit’s content material.
Observe your hashtag efficiency and modify as wanted. Recurrently assessment your LinkedIn analytics to see what’s working and tweak your technique over time.
LinkedIn hashtags are any mixture of letters or numbers, with out areas, that observe the # image.
For instance, #thisisahashtag.
Hashtags for LinkedIn act as labels to your LinkedIn content material and produce in additional views, clicks, and connections. Clicking on a hashtag or looking for one within the search bar brings up all posts on LinkedIn sharing that tag.
Try how Hootsuite’s Senior Supervisor of Social Affect makes use of LinkedIn hashtags to label her submit and increase its attain:
She’s tagged this submit with this system’s branded hashtag (#BeyondTheNest), the broader marketing campaign it was a part of (#ALSIcebucketChallenge), and the submit’s matter (#HootsuiteForGood).
Psstt: If that submit made you curious, we’ve bought extra about social impression at Hootsuite!
LinkedIn hashtags will help you:
Discover and join with individuals in your business.
Broaden your natural attain and—fingers crossed—go viral.
Construct a neighborhood round your group (like #HootsuiteLife).
Promote your occasions or merchandise.
Getting eyeballs in your content material is half the battle for social media entrepreneurs. Hashtags show you how to do this. However it’s not all they do.
Get seen
Most individuals use LinkedIn to attach with friends or hunt for his or her subsequent job (or each), and hashtags are one of the best ways to get seen to your content material—whether or not you’re sprucing your LinkedIn profile, attempting to achieve followers to your firm web page, or concentrating on job seekers.
Nonetheless, watch out leaping on tendencies. Guarantee it matches your model and content material technique and is smart so that you can submit. If not, skip it and look forward to a well-liked development that fits your model.
Analysis your viewers
Discover out what your viewers needs by following hashtags about particular matters they’re serious about. Which hashtags are they utilizing? Which hashtags are your rivals utilizing?
Following hashtags is a straightforward, and free, solution to get first-hand data about your target market and strengthen your LinkedIn presence.
We cowl how to do that in a while, however you may as well try our LinkedIn analytics information for extra viewers analysis suggestions.
Hashtags work greatest the place LinkedIn’s motion occurs: posts and feedback.
For posts, add 3-5 related tags to spice up visibility and attain a bigger viewers.
For instance, if you happen to’re sharing a tip for adapting to current management tendencies, like within the instance under, strive utilizing descriptive hashtags like #Leadership2025 and #FutureOfLeadership.
If you happen to’re attempting to construct your private model, chances are you’ll even wish to add a branded hashtag.
Place your hashtags on the finish to maintain your message clear, letting the algorithm and followers discover you rapidly.
In feedback, keep on with 1-2 that match the dialog.
If somebody posts a few matter you’re notably captivated with, be at liberty so as to add just a few related hashtags to your reply. It’s a delicate solution to be part of related conversations and get seen by the precise individuals.
Within the instance above, the commenter chimed in on a submit and added new hashtags to mirror their further enter. It’s an effective way to increase the dialog.
Simply keep in mind: whether or not you’re posting or chiming in, preserve hashtags focused. Random or spammy tags gained’t lower it in 2025.
And if you happen to need assistance developing with the precise hashtags, Hootsuite’s built-in AI hashtag instrument can recommend winners for you.
30 high LinkedIn hashtag tendencies in 2025
What precisely are the highest hashtags on LinkedIn? You possibly can outline them in just a few methods.
The most well-liked hashtags on LinkedIn may simply be these with hundreds of thousands of followers (which we’ve listed under). Nonetheless, essentially the most helpful LinkedIn hashtags will likely be related to your content material and business.
Questioning tips on how to hashtag on LinkedIn to greatest attain the precise viewers? The reply will possible be a mixture of generic but standard hashtags and area of interest, specific-to-you hashtags.
Have a look via the checklist of trending hashtags on LinkedIn under, and make an observation of any that you need to use your self.
Notice: LinkedIn’s made it trickier to gauge hashtag reputation in 2025! Follower counts aren’t as front-and-center as they was once, with the platform leaning tougher into engagement and key phrases. However there’s nonetheless a solution to dig in. By navigating to particular hashtag pages (like linkedin.com/feed/hashtag/digitalmarketing), you possibly can uncover the numbers behind the tendencies.
For this checklist, we’ve carried out simply that, verifying every of those 30 hashtags instantly on LinkedIn in March 2025 to present you a snapshot of what’s scorching. Counts may shift quick, so use this as a place to begin and verify reside stats to remain forward!
#innovation (38,229,552 followers)
#administration (35,406,392 followers)
#digitalmarketing (26,959,403 followers)
#expertise (26,032,188 followers)
#creativity (24,795,349 followers)
#futurism (23,098,878 followers)
#entrepreneurship (22,351,689 followers)
#startups (20,904,587 followers)
#advertising and marketing (20,078,939 followers)
#socialmedia (19,389,899 followers)
#socialnetworking (18,725,442 followers)
#branding (17,747,722 followers)
#motivation (15,533,712 followers)
#personaldevelopment (14,441,927 followers)
#jobinterviews (14,088,311 followers)
#sustainability (13,109,182 followers)
#personalbranding (10,295,515 followers)
#analytics (6,385,487 followers)
#hiring (3,338,052 followers)
#management (3,284,427 followers)
#mentalhealth (1,800,274 followers)
#contentmarketing (655,418 followers)
#cybersecurity (601,798 followers)
#digitaltransformation (440,341 followers)
#promoting (218,880 followers)
#socialmediamarketing (164,774 followers)
#futureofwork (124,162 followers)
#remotework (123,612 followers)
#womenintech (108,903 followers)
#marketingstrategy (87,174 followers)
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Arising with hashtags for LinkedIn doesn’t must be shrouded in thriller. Listed below are just a few strategies you need to use to seek for hashtags:
Hootsuite’s AI hashtag suggestion instrument in Composer
Hootsuite presents a strong instrument — an in-app AI-powered hashtag suggestion function inside Composer — to research your submit’s content material and suggest related hashtags that may assist enhance your submit’s attain.
To make use of it, simply begin drafting your submit in Hootsuite’s Composer. When you’ve added your caption (and picture or video, if you happen to’re utilizing one), click on the # image on the backside proper of the textual content window.
The instrument will recommend hashtags primarily based on the contents of your submit — yup, textual content and media. Bing, bang, increase!
Hootsuite’s free hashtag generator
Aside from the in-app suggestion instrument, Hootsuite additionally offers a free hashtag generator. This instrument requires you to enter key phrases associated to your content material, and it generates an inventory of trending and related hashtags.
It’s a standalone instrument that can be utilized by anybody, not simply Hootsuite customers. This generator is especially helpful for a brainstorming sesh while you’re planning your content material technique or seeking to increase your normal hashtag repertoire.
Please observe: This instrument might show inaccurate or offensive materials that doesn’t symbolize Hootsuite’s views. You’re solely answerable for use of any content material generated utilizing this instrument, together with its compliance with relevant legal guidelines and third celebration rights.
Good old school guide analysis
Favor to dig in your self? Test the hashtags your rivals use, discover essentially the most adopted tags in your business, and analyze trending posts on LinkedIn. It’s a hands-on solution to discover what resonates.
Analyzing standard posts in your business
Take a look at the hashtags utilized in trending posts inside your area of interest. Notice which hashtags are recurring and contemplate how they are often related to your content material.
Competitor evaluation
Control your rivals’ LinkedIn posts to see which hashtags they’re utilizing. This may give you insights into what works for the same viewers.
Maintain observe of any rivals whose engagement ranges are excessive, and contemplate incorporating them into your personal hashtag technique.
LinkedIn hashtag pages
LinkedIn permits customers to observe particular hashtags, which implies you possibly can go to these hashtag pages to see the type of content material being shared and its engagement degree. This will help you monitor the trending matters in your subject; then, you possibly can recreate their submit technique!
40% of LinkedIn guests organically have interaction with a web page (not essentially a hashtag web page, however a web page) each week. This implies these pages are lively and related.
Utilizing LinkedIn’s search function
Merely kind a key phrase into LinkedIn’s search bar on the high, choose the Posts tab, and take a look at the hashtags being utilized in posts that seem. This will help you uncover niche-specific hashtags you won’t have thought-about.
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5 suggestions for LinkedIn hashtag optimization in 2025
1. Capitalize for readability
Write hashtags in Pascal Case — like #DigitalMarketing, not #digitalmarketing. It’s simpler to learn, and for display screen readers, it’s a should (they’ll pronounce #SocialMedia proper, not as “hashtag socialmedia”). Accessibility issues, and LinkedIn’s 2025 viewers expects it. Applies to posts and feedback alike.
2. Place hashtags on the finish of your submit
Stick your 3-5 hashtags on the backside of posts—don’t muddle the highest the place your hook must seize consideration. LinkedIn’s algorithm scans the entire submit for context, however readers skim the primary strains.
For instance, finish with #MarketingStrategy #Analytics after your key level. Feedback? No must power placement—simply match 1-2 naturally.
3. Combine broad and area of interest hashtags
Mix 2-3 huge hitters (like #SocialMedia, 19M+ followers) with 1-2 particular ones (like #ContentMarketing, 655K) in posts for max attain and relevance.
Right here’s what that appears like:
This submit above is for a particular viewers: Social media managers. And, much more particularly, ones who want to save time or be extra productive.
I can simply select just a few common hashtags I do know social media managers observe, comparable to #SocialMediaManager and #SocialMediaStrategy. However how do I goal my fellow video content material creators for TikTok and Reels particularly?
Enter: Hootsuite’s hashtag generator and LinkedIn’s search bar.
I exploit Hootsuite’s hashtag generator (see earlier part for directions) to recommend area of interest hashtags like #VideoContentTips and #TikTokTips. Then, I verify to see what number of followers they’ve on LinkedIn utilizing the search bar.
Typing in #TikTokTips brings up posts tagged with the identical hashtag. It takes a little bit of a workaround to get to the hashtag’s web page. Click on on one of many authors of the posts, then the submit they made with the hashtag, which can now be hyperlinked.
Sadly, there’s no straightforward solution to see all these hashtags ranked by reputation inside LinkedIn.
#TikTokTips solely has 123 followers, so I’ll preserve wanting.
You don’t all the time want to decide on the one with essentially the most followers. Actually, that is probably not particular sufficient. Some tags have hundreds of thousands of followers. These will likely be useful as a common hashtag. You’ll wish to pair these with a particular hashtag.
#SocialMediaManager has 10,738 followers; it’s a way more focused hashtag to succeed in my viewers. For this submit, it is smart.
When you’ve landed on hashtags that make sense to your area of interest, don’t neglect to make time to assessment the info.
Monitoring your LinkedIn hashtags analytics is an effective way to ensure your advertising and marketing technique is on level. Listening to your LinkedIn analytics normally is a superb thought.
In feedback, decide 1-2 that match the vibe—#Management on a administration submit, say. In 2025, LinkedIn favors high quality over amount, so skip the hashtag spam.
4. Use Hootsuite’s AI hashtag generator
You don’t must spend your helpful time developing with hashtags for each single submit. Go away that to your digital butler, AKA Hootsuite’s hashtag generator.
Everytime you’re making a submit in Composer, Hootsuite’s AI expertise will suggest a customized set of hashtags primarily based in your draft — the instrument analyzes each your caption and the photographs you’ve uploaded to recommend essentially the most related tags.
Simply choose the hashtags you need, click on Add hashtags, then publish now or schedule it for later.
5. Observe and tweak with analytics
LinkedIn’s algorithm shifts, and hashtags that labored in Q1 may flop by Q3.
Evaluation your top-performing posts utilizing Hootsuite Analytics to trace which tags drive views and replies (#SocialMediaMarketing may outpace #FutureOfWork).
Check a brand new one weekly in posts or feedback, then double down on winners. Knowledge’s your secret weapon in 2025 — consider it as search engine optimization to your LinkedIn technique.
Schedule your LinkedIn posts, handle your web page, and monitor hashtag efficiency, all from Hootsuite’s dashboard to energy your LinkedIn advertising and marketing alongside your different social accounts. Do all of it—and measure all of it— with Hootsuite’s highly effective planning and analytics instruments. Strive it free at present.
With information from Liz Stanton.
