The algorithm giveth and the algorithm taketh away. Such is the cycle of social media. After launching their native carousel submit format in July 2022, LinkedIn introduced their removing of it lower than a 12 months later.
Why? Apparently, due to person suggestions that LinkedIn carousels (and a few different options) weren’t hitting the mark for content material creators on the platform.
A bit unusual, contemplating LinkedIn carousels get 5 instances as many clicks as some other submit format.
However don’t fear: there’s nonetheless a option to make LinkedIn carousel posts. It’s known as the “LinkedIn doc submit” or “PDF submit hack,” and it’s been round rather a lot longer than the precise LinkedIn carousel format.
Discover ways to create LinkedIn carousel doc posts and adverts that get you seen, under.
Bonus: Obtain a free step-by-step information to combining natural and paid social ways right into a successful LinkedIn technique.
What are LinkedIn carousels?
A LinkedIn carousel is a content material format that viewers swipe by way of to see a number of slides inside a single submit, like a flipbook. Many social platforms, like Instagram and Fb, have carousel submit codecs.
Nevertheless, LinkedIn carousels are distinctive in that they’re extra of an embedded PDF, somewhat than a slideshow of photographs and/or movies such as you see on these different platforms.
It seems to be just a little one thing like this:
Supply: Typeform
LinkedIn has found that this model of carousel content material performs higher with its viewers and makes extra sense for its skilled platform. Manufacturers and customers alike can simply add a PDF and switch it right into a swipeable submit format for his or her followers to work together with.
What’s a LinkedIn carousel advert?
Very like LinkedIn carousels, LinkedIn carousel adverts use the identical picture slideshow format. Try what a LinkedIn carousel advert seems to be like under:
Supply: Invesco US
LinkedIn carousel adverts can have as much as 10 photographs that assist promote their enterprise and improve clicks and conversions.
Right here’s one other instance of what this may appear like:
Supply: LinkedIn for Advertising
That is simply one of many advert codecs that companies can select from when promoting their model on LinkedIn.
LinkedIn carousel sizes and specs
Wish to create your individual LinkedIn carousel posts and/or adverts? You’ll must know the suitable sizing and specs to make use of to create visuals that match.
LinkedIn carousel PDF sizes and specs
Since precise carousel posts aren’t round anymore, right here’s what you’ll must create doc carousel posts on LinkedIn:
File format: PPT, PPTX, DOC, DOCX, and PDF
Most web page depend: 300 pages
Most file measurement: 100MB
Moreover, whereas both web page orientation works, we suggest utilizing an A4 or US letter measurement panorama orientation to your doc for higher visibility.
LinkedIn carousel advert sizes and specs
For carousel adverts, the present specs are:
File format: JPG, PNG, or GIF (static solely)
Side ratio: 1:1 (sq.)
Minimal dimensions: 1080 x 1080 pixels
Most dimensions: 4320 x 4320 pixels
Most file measurement: 10MB per picture
Picture depend: 2-10 photographs
What can you utilize LinkedIn carousels for?
Need some concepts for how one can incorporate LinkedIn carousels into your content material technique? Listed below are a couple of nice use instances for this content material format:
Trade information
Earlier than and after reveals
Behind-the-scenes content material
Academic slideshows
Information and statistics from stories
Worker shoutouts
Step-by-step tutorials
Services or products promotions
Thought management content material
Present occasions
The best way to create a LinkedIn carousel in 6 steps
Prepared to begin sharing your individual LinkedIn PDF carousel posts? Right here’s a fast step-by-step information on find out how to create the sort of submit on the platform.
Step 1: Create your PDF or PowerPoint
First issues first, you’ll must create the PDF doc or PowerPoint presentation that you just plan to share on LinkedIn. We simply supplied you with a couple of concepts to your subsequent carousel submit — think about which one most intently traces up together with your LinkedIn content material technique.
Then, open your graphic design device or doc editor of alternative.
For instance, for those who plan to make use of Hootsuite to create and share your PDF file, you may benefit from our in-app Canva integration to place collectively an eye catching doc by beginning with a professionally designed carousel template.
LinkedIn allows you to add a PDF with as much as 300 pages, however not many customers will really take the time to learn a carousel that lengthy. As an alternative, purpose for 5-15 carousel slides in your submit.
Step 2: Begin a brand new submit on LinkedIn
Now, head over to LinkedIn so you can begin a brand new submit. The choice to create your new submit sits proper on the prime of your LinkedIn feed.
Click on throughout the Begin a submit textual content field for it to pop up with the complete content material creation interface.
Step 3: Add your doc
Within the new submit window, click on the + that seems on the backside to get much more content material choices. Then, you’ll see the choice to Add a doc.
Click on that button, then use the pop-up to seek for your doc in your pc and add it to your LinkedIn submit.
Step 4: Give your doc a descriptive title
Because the PDF file is uploaded, you’ll be given the chance to provide your doc a title.
This seems on the prime of your carousel every time somebody hovers over it, so that you’ll wish to benefit from this step in order that your title isn’t simply “title.pdf.”
As an alternative, write the subject of your PDF or submit. Not solely does it give context to your PDF, however it additionally makes your submit look extra skilled.
Step 5: Add a caption
Subsequent, you’ll add a caption to your submit, similar to you’d for some other content material format.
Discuss why you’re sharing this carousel, why it ought to matter to your audience, and what your followers can be taught from it.
You wish to enchantment to the LinkedIn algorithm in order that your submit reaches as many individuals as attainable. Among the methods you are able to do that embody:
Asking questions that increase engagement
Guaranteeing your content material is as helpful and high-quality as attainable
Seize consideration with a powerful hook or first paragraph
Use 3-5 hashtags to extend attain
Finish with a call-to-action (CTA) that tells your viewers what you need from them
Step 6: Publish your LinkedIn carousel submit
When you’ve written your caption, it’s time to click on Publish within the backside proper nook. You can too use LinkedIn’s native scheduling device to publish it sooner or later, or benefit from Hootsuite’s scheduling capabilities.
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The best way to create a LinkedIn carousel advert in 10 steps
If you wish to create carousel adverts as part of your LinkedIn advertising and marketing technique, you may simply achieve this inside LinkedIn’s adverts supervisor. Stroll by way of these six steps to get began.
Step 1: Go to your LinkedIn Marketing campaign Supervisor
Head to LinkedIn’s Marketing campaign Supervisor by clicking right here or by clicking the Promote button within the prime proper nook of your LinkedIn dashboard. When you handle a number of advert accounts, you’ll first have to pick out the suitable account.
Step 2: Create a brand new advert
When you’re inside your advert account, click on the Create button, then choose Marketing campaign from the dropdown menu.
Step 3: Give your marketing campaign a reputation
Step one is to provide your LinkedIn carousel advert marketing campaign a reputation.
Provide you with a naming conference you utilize for all adverts to maintain them organized. For instance, you would do one thing like “Advert format – viewers – date” and find yourself with “Carousel advert – Gross sales administrators – March 2025.”
Step 4: Choose your advert goal
What are you hoping to perform with this carousel advert? You’ve seven totally different aims to select from — or you may select the group goal off utterly by switching the toggle within the prime proper nook to “Off.”
Your goal choices embody:
Model consciousness: Attain extra individuals together with your advert
Web site visits: Get extra touchdown web page clicks
Engagement: Improve submit engagement and firm web page followers
Video views: Share your video content material with extra LinkedIn customers
Lead era: Collect info from individuals occupied with your organization
Web site conversions: Generate leads or drive motion in your web site
Job candidates: Improve purposes to your job openings
When you resolve to show off the target, you will be unable to benefit from LinkedIn’s finances optimization characteristic.
Step 5: Set your finances and advert schedule
Now it’s time to resolve how lengthy you need your advert to run and the way a lot you wish to spend on it.
You’ll be able to resolve whether or not or not you wish to use the platform’s finances optimization on this part.
Step 6: Create your viewers
On the subsequent web page, you get to create your carousel advert’s audience.
Enter particulars like:
Location
Language
Job title
Trade
Expertise
You can too create a lookalike viewers based mostly in your web site guests, retarget individuals already conscious of what you are promoting, and even add an inventory of contacts to focus on together with your advert.
Step 7: Select your advert format
Now you get to pick out your advert format. Choose Carousel picture from the choices accessible.
Step 8: Enter advert particulars
On the subsequent web page, you can begin establishing your adverts. The very first thing you might want to do is enter advert particulars, like your vacation spot URL, introductory textual content, and headline.
Every bit of data will sit in your advert like so:
Supply: LinkedIn
So your introductory textual content is sort of like your advert caption. But it surely’s way more concise, with solely 255 characters. Then, you may embody a 45-character headline to assist describe every of your carousel photographs or playing cards.
Step 9: Add your carousel photographs
You’ll be able to embody wherever between two and 10 photographs. Put together them forward of time, once more utilizing a device like Canva or your graphic design software program of alternative.
Then, add them and ensure they’re in the suitable order.
Step 10: Launch your advert
Now it’s time to launch your LinkedIn carousel advert! Set the advert to go reside now or at a date sooner or later.
As soon as it’s been revealed, you’ll want to usually test again in together with your LinkedIn Marketing campaign Supervisor to observe its efficiency and make sure you’re getting the outcomes you’re hoping for.
4 greatest practices for creating an interesting LinkedIn carousel backed by consultants
Take advantage of your LinkedIn carousels by protecting these 4 ideas in thoughts. Carousel PDFs is usually a nice asset to your social media technique — for those who use them the suitable means.
1. Seize consideration from the primary slide
As Eric Sornoso, Co-founder of Mealfan, says, “The primary slide is essential in catching consideration.” You need your carousel to be scroll-stopping so your viewers desires to cease and be taught extra.
Take a web page out of Sornoso’s e book as you create your first slide. He says, “I select a daring assertion, thought-provoking query, or statistic that resonates strongly with my viewers.”
Right here’s an important instance of a provocative assertion that’s going to seize consideration:
Supply: Andréa Jones
Or, you may put an emphasis in your PDF design and ensure your first slide is effectively designed and crowd pleasing sufficient to seize consideration.
2. Hold it visually constant
Your PDF design must be cohesive in order that it flows simply from slide to slip. Consider it the identical means you’d consider a doc or presentation. You shouldn’t have a brand new theme for every web page of your carousel.
Luca Dal Zotto, Co-founder at Hire a Mac, explains, “Consistency is what engages customers. Use the identical design language, coloration palette, and font for all of the slides. We’ve discovered that consistent-looking carousels have larger completion charges than inconsistent-looking carousels.”
3. Construction your carousel like a narrative
“Folks love narratives,” Dirk Alshuth, CMO at emma, tells us. “So as an alternative of simply itemizing info or ideas, construction your carousel like a brief story.”
Alshuth goes on, “Begin with an issue your viewers pertains to on the primary slide, construct anticipation within the center slides, after which reveal the answer on the finish. Whenever you create curiosity, persons are extra prone to swipe by way of to the final slide, boosting your engagement price.”
4. Use knowledge or insights that spark engagement
Infographics and comparable posts all the time carry out effectively as a result of individuals love knowledge. A superb carousel isn’t any totally different.
As Ilya Telegin, Head of Content material at Improvado, has found, “Carousels carry out greatest once they generate dialogue. A method to do that is by sharing a stunning knowledge level or business development and asking for opinions. This invitations engagement as a result of individuals like to share their ideas, and extra feedback imply extra attain.”
5 inspiring examples of LinkedIn carousel advertising and marketing
1. beehiiv
Supply: beehiiv
We love this instance from beehiiv because it’s making a submit round present occasions (i.e., the vacation Valentine’s Day), but additionally is utilizing the PDF carousel format the identical means a model would use a carousel submit on Instagram or Fb — for enjoyable content material, somewhat than a slideshow or doc.
This showcases the vary that LinkedIn carousels provide.
Plus, Edward White, Head of Progress at beehiiv shared a few of their technique behind this submit with us. White says, “We leverage holidays to create well timed, themed campaigns that resonate together with your viewers. Holidays present a pure hook for engagement, whether or not by way of humor, nostalgia, or emotion.”
White goes on, “For instance, our Valentine’s-themed carousel tied our platform’s advantages to like and relationships in a playful means, incomes 85 reacts, 21 feedback, and 10 reposts. By aligning content material with a widely known theme, we made it extra relatable, shareable, and top-of-mind for our viewers.”
2. Teachable
Supply: Teachable
On-line course creation software program Teachable does an important job with its personal LinkedIn carousel posts. This one incorporates survey outcomes into a fast 4-page PDF report with outcomes and knowledge visualizations that make the data simple to digest.
We particularly love how this carousel was used as a teaser, engaging viewers to click on to take a look at the complete report, which is email-gated (i.e., requires an e-mail handle to obtain). Teachable is utilizing the right LinkedIn lead era technique right here.
3. The Social Shepherd
Supply: The Social Shepherd
One other nice use case we talked about to your LinkedIn carousels is sharing business updates. That is precisely what social media company The Social Shepherd does every week as part of their LinkedIn content material technique.
Mireia Boronat, Advertising Supervisor at The Social Shepherd, gives a little bit of perception into their technique, saying, “To make sure our carousels stand out, we make certain to make use of eye-catching visuals and design. The primary slide must seize consideration instantly, whether or not by way of daring textual content or an intriguing hook. We’ve discovered {that a} compelling first slide helps spark curiosity and encourages our viewers to swipe by way of the remainder.”
Boronat continues, “One nice instance is our weekly business updates, the place we share the newest social media information and recommendation on what manufacturers ought to do. These bite-sized, easy-to-digest carousels let entrepreneurs keep up-to-date inside 2 minutes.”
4. Marker.io
Supply: Marker.io
Marker.io makes use of a LinkedIn carousel submit to share how an integration with its device and one other device works in a clear step-by-step (or page-by-page) tutorial.
What we additionally love about this submit is that it reveals us how PDF carousels can be 1:1 facet ratio, somewhat than solely doc sized.
5. Hootsuite
LinkedIn carousel posts are additionally a serious a part of our personal LinkedIn content material technique. We use them to summarize highlights or name out necessary info from a weblog submit, then embody a hyperlink to the weblog throughout the caption or a remark.
LinkedIn carousel FAQs
Are you able to do a carousel on LinkedIn?
Sure! For an natural submit on the social media platform, you’ll must add a doc or PowerPoint presentation that turns right into a swipeable carousel submit.
Do LinkedIn carousels nonetheless exist?
LinkedIn carousel posts with photographs not exist, although they do in advert type. Now, you may merely add a PDF or PPT file to show right into a native, swipeable submit.
Can I add hyperlinks or clickable components in a LinkedIn carousel?
You’ll be able to add hyperlinks, hashtags, or tagged customers/firms inside your LinkedIn carousel caption. Nevertheless you can’t embody clickable components inside your doc or presentation.
Can I take advantage of movies in a LinkedIn carousel?
No, LinkedIn carousel posts are solely PDF or PPT information.
What kinds of content material work greatest in LinkedIn carousels?
Among the kinds of content material that work greatest for LinkedIn carousels embody:
Weblog submit summaries
Trade updates
How-to guides
Reviews
How can I observe the efficiency of my LinkedIn carousel posts?
You should utilize your built-in LinkedIn analytics to see primary efficiency metrics, or benefit from a third-party analytics device like Hootsuite that can assist you monitor your general social media advertising and marketing technique.
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