Seen it, prefer it… share it? Yep, when finished proper, sharing Instagram content material out of your neighborhood, clients, or collaborators will help you have fun them and keep constant on the platform. Discuss a win-win.
Whether or not you are a creator, a social media professional, or working a small enterprise, reposting on Instagram will help you keep constant, construct belief, and exhibit the wonderful people who love what you do.
Let’s speak about methods to repost on Instagram.
repost on Instagram the proper approach
First issues first: Relating to reposting another person’s content material on Instagram, it’s finest to get permission from the unique poster and repost their work with credit score.
You are able to do this in a couple of methods:
Ship the unique poster a direct message on Instagram.Touch upon their photograph to start out the dialog.Join through electronic mail to iron out the main points and get express permission.
Professional tip: Use our easy template.
Hey [creator/brand name], we loved your publish about [product/topic] and would like to share it with our followers (with full credit score and a tag, after all). Is it OK if we repost it?
repost on Instagram
Right here’s why we have to dedicate a weblog publish to the subject of reposting on Instagram:
With different social networks, reposting (or sharing on Fb) is a characteristic that comes baked into the product expertise and expectations. It’s not a local a part of the Instagram app (but), so we have to take a further step to share content material that we didn’t create and add.
Nonetheless, information simply in is that Instagram is at the moment testing a brand new repost characteristic that can enable customers to reshare different individuals’s posts and reels on to their very own feeds, much like a retweet on X or a share on TikTok.
In accordance with a report by TechCrunch, Instagram confirmed the take a look at on June 16, 2025, marking the newest improvement in a characteristic that has been within the works since 2022.
Instagram’s much-awaited reposting characteristic remains to be in testing, and whereas there’s no official launch date, some customers are already seeing a Repost possibility beneath posts. The remainder of us wait in hope.
Now, let’s have a look at the easiest way to repost several types of content material on Instagram proper now.
repost to your Instagram Story
No workaround wanted right here. Instagram makes it simple to repost another person’s authentic content material to your Instagram Story on the app.
To repost content material to your story, comply with these steps:
Faucet on the paper airplane icon on the publish or reel you wish to share.Faucet on the choice so as to add this to your story.Customise your publish with GIFs, stickers, textual content, and caption choices within the top-right nook.Faucet the arrow within the bottom-right nook, and ensure “add publish to your story” is chosen.Choose whether or not you wish to share it to your story or shut mates, after which click on the arrow to publish.
Understand that you may solely repost content material to your Instagram Story from public accounts — posts from personal accounts or advertisements can’t be shared to your story.
repost a narrative on Instagram
Reposting a narrative you’re tagged in is tremendous easy. When somebody tags you of their story, Instagram sends you a DM with the story inside. From there, simply comply with these steps:
Test your DMs and faucet on the story you had been tagged in.Faucet Add to Story on the backside. Add your individual contact with textual content, GIFs, emojis, stickers, or anything to make it really feel private and on-brand.Once you’re pleased with it, hit share, and it’ll exit to all of your Instagram followers.
Be aware: This solely works in case you’ve been tagged within the authentic story. If you happen to weren’t tagged however nonetheless wish to share it, you need to use different strategies like taking a screenshot. As at all times, don’t neglect to credit score the creator.
repost on Instagram utilizing the screenshot methodology
Till Instagram rolls out its repost characteristic someday, probably the most simple method to repost on Instagram is to take a screenshot of the unique publish — no fancy instruments required.
Right here’s methods to publish several types of content material on Instagram utilizing a screenshot:
repost a narrative on Instagram if you haven’t been tagged
Upon getting the permission from the unique creator, you need to use your cellphone’s display screen recording characteristic to seize the story, then add it to your individual story.
If you happen to don’t wish to publish it instantly, you may take a screenshot or display screen recording, then use a scheduling device like Buffer to plan and publish it on the excellent time.
repost a picture publish on Instagram
1. Screenshot a photograph
Discover the photograph you’d wish to share, then take a screenshot in your cellphone.
2. Add your screenshot to Instagram
Open Instagram, faucet the + icon, and select the screenshot out of your digicam roll, similar to you’d with another publish.
3. Crop and resize the picture
Alter the picture so it appears to be like clear and solely exhibits the photograph (not your cellphone’s display screen edges). You may crop it in Instagram or use your cellphone’s photograph editor earlier than importing.
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4. Add a caption
Don’t neglect to tag the unique creator and point out them in your caption — for instance: Through @buffer.
repost a reel on Instagram
If you wish to reshare somebody’s reel (and never simply add it to your story), listed below are a few methods you are able to do it, whereas giving credit score to the creator, after all.
Choice 1: Use Instagram’s built-in remix characteristic
Discover the reel you wish to repost.Faucet the three dots (…) on the reel.Choose Remix this reel.You may select to remix with the unique video or sequence after the unique video.Report your individual clip and audio, add it to the unique, and publish it as your individual reel with the unique creator mechanically credited.
Ought to I remix or sequence?
Function
What it appears to be like like
Finest for…
Why select this?
Remix
Your video and the unique play on the similar time in a cut up display screen.
Reactions, commentary, duets, humor.
Viewers can see your response in real-time alongside the unique, which is nice for engagement and persona.
Sequence
The unique video performs first, then yours follows proper after.
Comply with-ups, including context, persevering with the story, tutorials.
Feels extra like a considerate reply or extension of the unique content material — excellent for storytelling or including worth.
Choice 2: Save and re-upload (with permission)
If you wish to repost the precise reel as your individual (not a remix), you’ll must:
Get permission from the creator first.Best choice: Ask your buyer, pal, or fan to ship you the video immediately. If that’s not attainable, you need to use a display screen recording, or a third-party app or web site to obtain the reel.Add it to Instagram as a brand new reel, add your caption, and tag the unique creator.
repost an in-feed video on Instagram
If you happen to see an in-feed video you’d wish to share by yourself account, right here’s how you are able to do it.
Choice 1: Share to your story
Faucet the paper aircraft icon beneath the video.Choose Add to Your Story to share it along with your followers as a narrative.You may add your individual textual content, stickers, or feedback earlier than posting.
Be aware: This solely works if the account is public and permits sharing.
Choice 2: Repost to your feed (with permission)
Attain out to the creator and ask for his or her permission.As soon as they agree, use a display screen recording or a third-party app to avoid wasting the video. Higher but, ask the creator in the event that they’re prepared to share the video with you. Add it as a brand new publish in your feed, write a caption, and tag/credit score the unique creator.
Why do you have to repost different customers’ content material on Instagram?
It is not at all times simple to remain constant on Instagram, which requires fairly frequent posting to remain related. Enter: Reposting. Here is why it is best to contemplate it:
Lengthen the lifetime of high-quality content material
Not each wonderful publish must stay and die in someday. Reposting permits you to give high-quality, beneficial Instagram content material a second (or third) likelihood to shine, reaching followers who might have missed it the primary time.
Construct belief by social proof
When individuals see others participating along with your model and loving what you do, it builds credibility. Sharing actual tales, testimonials, and posts out of your viewers exhibits that your services or products delivers. For instance, Buffer shared this buyer evaluation as an Instagram publish:
Spotlight blissful clients and model followers
Your clients and followers are your finest advocates. Reposting their posts about your model celebrates them, and their positivity rubs off in your viewers, too.
Reposting is about making your followers really feel seen and appreciated. That includes their posts helps foster a way of belonging and retains your viewers engaged.
Attain new audiences by user-generated content material (UGC)
Once you share UGC, you typically faucet into the creator’s community as effectively. Their mates and followers see your model in motion, which will help you attain individuals you may by no means have linked with in any other case.
How reposting can match into your Instagram technique
When finished proper, reposting is a win in my books. You get to maintain an Instagram feed recent, participating, and community-driven, with out creating all of the content material your self. Listed below are three simple (and enjoyable) methods to weave reposting into your technique:
1. Share UGC from occasions and milestones
Reside occasions, meetups, and massive milestones are goldmines for user-generated content material. If you happen to’re internet hosting an occasion, or if somebody out of your staff is talking at a convention, chances are high your neighborhood is already posting about it — all it is advisable to do is ask in case you can reshare.
Celebrating main moments like anniversaries, product launches, or awards may also encourage followers to share their very own tales about your model, providing you with much more content material to repost.
2. Monitor model mentions, tags, and hashtags
Your notifications tab is a hidden treasure chest. Folks tagging your account or utilizing your branded hashtag typically publish stunning, genuine content material you may share.
For instance, Airbnb does this brilliantly — they usually characteristic visitor pics (and tag the listings) straight from their #AirbnbSuperhosts. It provides them beautiful visuals and helps the hosts who hold their platform thriving.
3. Acknowledge and share content material from different customers
I get a little bit dopamine hit after I see the “Buffer simply reposted your publish to their community” notification on LinkedIn, and I’m positive I’m not alone, regardless of the platform or content material.
Most individuals love being seen and appreciated, and reposting your followers’ content material is such a easy approach to do this. A considerate remark or DM asking to share their photograph can flip informal followers into loyal model advocates.
Etsy is a superb instance right here: they spotlight makers’ merchandise on their feed and even created the hashtag #YesEtsy for Instagram customers to verify they’re OK with being reposted.
Etsy is constructed on its makers, so showcasing their creativity and craftsmanship helps them really feel supported whereas getting clients excited to buy their merchandise.
3 reposting finest practices
1. Be considerate if you ask for permission to repost
When you’ve found a photograph you’d wish to share, don’t simply screenshot and go. We’ve discovered that it’s finest to ship a considerate message in your outreach. Embody a form phrase about why you appreciated the unique publish, and inform the poster why you’d wish to share their photograph.
You probably have any phrases and situations earlier than you supply attribution, give the unique poster a hyperlink to evaluation them. Lastly, give them instructions on how they’ll reply in the event that they’re on board with a repost.
Make it simple for them to say sure — one thing like “Simply reply with ‘sure’ in case you’re blissful for us to share,” or use a branded hashtag like Etsy does.
2. Keep away from edits on photograph posts
If you happen to’ve picked out a photograph you’d like to repost, it’s finest observe to share it untouched and unedited. If you happen to do wish to add one thing to the publish, reposting it to your story will protect the unique whereas providing you with an opportunity to incorporate commentary, stickers, and so on.
Ninety-nine p.c of the time, you’ll be capable to go forward and publish with none adjustments, however for these uncommon events the place a slight edit could also be wanted, attain out to the unique creator and ask earlier than publishing an edited picture.
3. Credit score your supply
This one’s non-negotiable: at all times give correct credit score. The best approach is to tag the creator in your caption. Since Instagram truncates captions after three traces, attempt to embrace the credit score close to the highest so it’s seen.
Listed below are a couple of methods to phrase it:
Credit score: @usernamePhoto by: @usernamePhoto credit score: @usernameMoment captured by @usernameThanks to @username for sharing this with us📸 @usernameVia @username
High ideas for reposting on Instagram
All the time credit score the unique creator Select content material that helps your targets, not simply what appears to be like niceLook for posts that match your model’s vibe and visible styleRepost from Instagram customers who’ve nice engagement to assist enhance your reachAdd your individual caption or context so it feels recent and related to your audienceSave repost concepts in Buffer’s Create house to maintain every thing organized and able to go on one dashboard
Inspiring examples of reposting finished proper
1. GoPro
GoPro is constructed on user-generated content material. Their Instagram feed usually options content material from members of their neighborhood and showcases the wonderful photographs you may seize utilizing a GoPro digicam.
In addition they host challenges the place their followers submit pictures for an opportunity at an award.
2. Bēhance
Bēhance from Adobe makes use of Instagram to showcase illustrators and graphic designers who use their platform.
They highlight artists and have visitor curators whereas together with hyperlinks to their work, which provides their feed the texture of an inclusive museum.
Bēhance runs a social platform for artists the place they’ll share their tasks, join with friends and potential shoppers, and even stay stream their artistic processes. Reposts go one step additional in selling their customers and certain drum up curiosity for creatives who haven’t signed up but.
3. Lili Origin
Lili Origin likes to reshare clients’ Instagram Tales displaying off their merchandise — and so they make it even simpler for his or her viewers by including a direct product hyperlink proper on the story, so nobody has to hunt across the web site to seek out it.
Right here’s a toast to the repost
Performed proper, reposting on Instagram will help you develop your attain, construct belief, and switch your followers into followers. Now you know the way to repost on Instagram, it’s time to take your platform technique to the following degree.
With Buffer, it’s simple to plan, schedule for a later date, and keep organized. My favourite characteristic is that you simply don’t must repost instantly if you see content material that deserves a share. It can save you repost concepts in your Create house and use them extra strategically on the grid or in your tales.
So go on, reshare that publish: have fun your neighborhood, exhibit your social proof, and do all of it (sure, even at no cost) with Buffer.
FAQs about reposting on Instagram
Can I repost content material from different Instagram customers?
Sure, in case you ask for permission first and provides correct credit score to the unique creator. You may also repost content material from public Instagram accounts to your Instagram Story.
How do I repost somebody’s Instagram publish?
The best approach is to share it to your story utilizing the paper aircraft icon beneath the publish. To repost to your feed, you’ll want to avoid wasting the picture or video (with permission) and publish it as your individual Instagram publish with credit score.
What’s the new approach of reposting on Instagram?
Instagram is rolling out a devoted Repost characteristic, which can allow you to reshare somebody’s publish on to your individual feed. Preserve an eye fixed out for it in your app.
Why cannot I repost a publish on Instagram?
If the account is personal or the creator has disabled sharing, you gained’t be capable to repost their content material.
Is there a repost button on Instagram?
Not but for feed posts (though it’s apparently coming quickly). For now, you may solely repost by sharing to your story or re-uploading content material with permission.
How do I enable reposts of a narrative on Instagram?
Ensure that your account is public and that you simply’ve enabled sharing in your Story settings: Settings > Privateness > Story > Enable sharing to story.
How do you ahead another person’s Instagram publish?
Faucet the paper aircraft icon beneath the Instagram publish and ship it through DM to a pal or share it to your individual story.
