When you fail to plan, you propose to fail. OK, that’s slightly dramatic — however slightly planning forward will go a good distance in serving to you map out your social media content material for the approaching months.
My favourite strategy to begin some content material planning? Mapping out all of the yr’s key dates and holidays.
That’s the place this hefty record is available in. It covers month-to-month themes, main worldwide and U.S. holidays, and enjoyable ‘nationwide celebration’ dates — Nationwide Gown Up Your Pet Day, anybody?
Your mission, do you have to select to just accept it, is to undergo this record and mark dates that may influence or resonate along with your clients or viewers in your social media calendar.
This apply is a superb first step for each companies and creators alike. Even when you don’t have already got some totally fleshed-out social put up concepts for the events, don’t sweat — simply noting these dates is a superb begin. Inspiration may strike nearer to the time. Plus, I’ve included some extra context and concepts on some key dates to assist get your artistic juices flowing!
It’s additionally a good suggestion to notice instances like U.S. Thanksgiving, or European summer time holidays, when audiences may be much less inclined to be on-line. At Buffer, we are likely to pause our content material calendars over slower durations like this — and it’s wholesome to take a break each once in a while.
Whereas we’re at it: do you may have an environment friendly social media calendar that can assist you plan the yr forward? If not, you may need to take a look at our information to creating your individual social media content material calendar from scratch and even seize one among our free social media calendar templates so you’ll be able to hit the bottom operating.
Alright then — calendar on the prepared? Right here’s a month-by-month breakdown of holidays and observances to bookmark.
January 2025
🗓️ Month-to-month themes and occasions
Nationwide Mentoring MonthNational Slavery and Human Trafficking Prevention MonthParis Vogue Week (January 20–25)
Dry January
What started as a UK public well being marketing campaign in 2013 has since develop into a worldwide motion. With thousands and thousands all around the world taking part, it’s extra than simply an opportunity to hit the reset button in your well being after vacation indulgences — it spotlights the well being dangers related to extreme alcohol consumption.
In line with research, members in Dry January usually report improved sleep, weight reduction, and higher focus, all of which resonate with audiences on the lookout for a contemporary begin within the New 12 months.
Manufacturers and creators centered on wellness, mindfulness, and even meals and beverage can faucet into this development.
Content material concepts
Share the advantages of taking a break from alcohol with information and ideas.Run a weekly collection highlighting alcohol-free mocktail recipes, inviting your viewers to share theirs.
📅 Key dates
January 1: New 12 months’s Day
January 5: Golden Globe Awards
The Golden Globes kick off the glitz, glamor, and memes of the 2025 awards season. With stars stepping out in breathtaking outfits and delivering headline-worthy speeches, the Golden Globes are a cultural touchstone. Social media is flooded with memes, red-carpet seems, and viral moments, providing loads of moments for each poignant engagement and a few tongue-in-cheek enjoyable!
Content material concepts
Share a dwell response thread to key moments, equivalent to shock wins or emotional speeches.Make your individual “Golden Globe Awards” on your area of interest — finest crew member, finest buyer story, and so on.Preserve a watch out for viral, relatable moments you may have the ability to share or touch upon — like this one from 2024’s present:
January 13: Clear Off Your Desk Day
Is there something higher than working from a clear, contemporary area? Celebrated each second Monday of January, this present day is the proper time for decluttering and organizing workspaces for higher productiveness and psychological readability. Enjoyable reality: An organized workspace is confirmed to spice up focus and cut back stress.
Content material concepts:
Share “X Tricks to Declutter Your Workspace” with actionable recommendation.Host a “Desk Glow-Up Problem” and encourage followers to share before-and-after pictures.Share a time-lapse video of the method of cleansing your desk — don’t neglect the ASMR ambient sound! Right here’s an incredible instance for TikToker Cozy Ok:
@cozy.video games the chair is all the time sneakily the dirtiest!🫧 impressed by the king of resets: @Jack Callaghan 🫶🏽 #cleanwithme #deskreset #deskorganization #sundayreset #cleaningtiktok #deskcleanup #cleaningasmr #asmrcleaning ♬ authentic sound – Speedy sounds
January 14: Nationwide Gown Up Your Pet DayJanuary 19: Nationwide Popcorn DayJanuary 20: Martin Luther King Jr. Day (U.S.)January 27: Neighborhood Supervisor Appreciation DayJanuary 23: Nationwide Pie DayJanuary 29: Nationwide Puzzle Day
January 29: Lunar New 12 months (12 months of the Earth Snake)
The Lunar New 12 months marks the beginning of a brand new yr within the conventional lunar calendar, celebrated broadly throughout East and Southeast Asia. It’s a time of household gatherings, traditions, and renewal.
2025 is the yr of the Earth Snake, which symbolizes knowledge, resourcefulness, and transformative progress.
Content material concepts:
Share a carousel about Lunar New 12 months traditions and their meanings.Create a put up exploring Earth Snake persona traits — ask followers in the event that they resonate.Spotlight Asian-owned companies, creators, or recipes tied to the celebration.
February 2025
🗓️ Month-to-month themes and occasions
Nationwide Black Historical past Month (U.S.)LGBT+ Historical past Month (UK)New York Vogue Week (February 6–11)London Vogue Week (February 20–24)Ramadan: (February 28–March 29)
📅 Key dates
February 2: Groundhog DayFebruary 2: Grammy Awards
February 9: Tremendous Bowl (U.S.)
Whether or not your viewers watches for the sport, the advertisements, or the half-time efficiency, the Tremendous Bowl is a cultural second that transcends sports activities. Tremendous Bowl LIX will happen at Caesars Superdome in New Orleans, Louisiana, and is about to dominate social media globally. The occasion drew over 126.3 million viewers in 2024.
Content material concepts:
Share dwell reactions to memorable advertisements or halftime performances.Host a “Huge Sport Prediction” ballot on who will win or which business will steal the present.Submit game-day recipes or setup concepts for the final word watch get together.Share a relatable meme or clip about tuning in only for the halftime present.February 11: Worldwide Day of Ladies and Women in ScienceFebruary 14: Valentine’s Day
February 15: Singles Consciousness Day
Celebrated the day after Valentine’s Day, this vacation flips the script by honoring self-love and individuality. With the rise of self-care and mindfulness traits, Singles Consciousness Day resonates with a broad viewers — it’s all about celebrating independence.
Listed here are some content material concepts
Share self-love affirmations or ideas for prioritizing your self.Ask your viewers: “What’s the perfect factor about being single?”Submit a humorous tackle Valentine’s leftovers or date fails.Associate with self-care manufacturers for giveaways or unique provides.February 16: BAFTA Movie AwardsFebruary 17: Random Act of Kindness DayFebruary 17: Presidents’ Day (U.S.)
March 2025
🗓️ Month-to-month themes and occasions
Ladies’s Historical past MonthAmerican Pink Cross Month
📅 Key dates
March 1: Endometriosis Consciousness DayMarch 3: Academy Awards (Oscars)March 4: Mardi GrasMarch 5: Ash WednesdayMarch 7: Nationwide Day of UnpluggingMarch 8: Worldwide Ladies’s DayMarch 9: Daylight Financial savings begin (U.S.)March 15: World Client Rights DayMarch 17: St. Patrick’s Day
March 20: Worldwide Day of Happiness
Established by the United Nations in 2012, this present day emphasizes happiness as a basic human aim. Annually, it focuses on a theme, equivalent to “Happiness Collectively” (2025’s theme has but to be introduced), selling well-being and positivity globally.
Social media thrives on feel-good content material, and this present day supplies a possibility to create uplifting, shareable posts that spark pleasure.
Content material concepts:
Share quotes about happiness and invite followers to share what makes them glad.Run a ballot: “What’s your immediate happiness booster? (Music, meals, pals, different).” When you’re on the hunt for some happiness-boosting ideas, we now have an incredible learn on science-backed techniques that may assist.Create a reel of moments that spark pleasure in your area of interest (e.g., behind-the-scenes bloopers, person testimonials).Provide a shock low cost or giveaway to unfold happiness amongst your followers.March 21: World Down Syndrome DayMarch 22: Earth HourMarch 23: Nationwide Pet DayMarch 31: Worldwide Transgender Day of Visibility
April 2025
🗓️ Month-to-month themes and occasions
Stress Consciousness MonthNational Poetry Month
📅 Key dates
April 1: April Fools’ Day
Courting again to the sixteenth century, this present day is all about pranks and light-hearted enjoyable. On social media, manufacturers usually take part by sharing humorous faux bulletins or playful content material.
Humor humanizes your model and boosts engagement. Nonetheless, it’s important to maintain jokes light-hearted and keep away from something that may confuse or alienate your viewers.
Content material concepts:
Ask followers to share the perfect (or worst) prank they’ve ever performed.Submit a meme or clip about skepticism about all the pieces you see on-line at present.Let’s begin with the plain: Announce a fictional product or characteristic that aligns humorously along with your model. Right here is one among my favorites from 2024, when UK gymnasium chain Gymbox ‘launched’ Gymbarks courses for canine.
April 5: Nationwide Self Care DayApril 7: World Well being DayApril 10: Nationwide Siblings DayApril 16: World Semicolon DayApril 18: Good FridayApril 20: Easter SundayApril 22: Earth Day
April 28: Pay It Ahead Day
Impressed by the idea of passing on good deeds, this world occasion encourages acts of kindness to create a ripple impact. This celebration can foster positivity and group engagement — and likewise a possibility to showcase your model’s values.
Content material concepts:
Share a narrative of how a small act of kindness made an enormous distinction.Problem your viewers: “Carry out one type act at present and share it with us!”Associate with a nonprofit to focus on their initiatives.April 25: Nationwide DNA DayApril 30: Undertake a Shelter Pet Day
Could 2025
🗓️ Month-to-month themes and occasions
Nationwide Barbecue MonthLupus Consciousness MonthCannes Movie Competition (Could 13–24)
📅 Key dates
Could 4: Star Wars Day
“Could the Fourth be with you,” a pun on the well-known Star Wars quote, has remodeled into an annual celebration of the beloved franchise. Star Wars has a world fanbase spanning generations, making this a enjoyable and interesting content material alternative.
Content material concepts:
“When you might have one Jedi energy, what wouldn’t it be?”Use Star Wars imagery to tie into your model (e.g., “Social media administration as simple as utilizing The Power!”).Submit memes or trivia concerning the franchise.Could 5: Cinco de MayoMay 8: World Ovarian Most cancers DayMay 10: Nationwide Small Enterprise DayMay 11: Mom’s Day (U.S.)Could 20: World Bee DayMay 26: Memorial Day (U.S.)Could 31: World No-Tobacco Day
June 2025
🗓️ Month-to-month themes and occasions
Delight Month
June celebrates the LGBTQ+ group, commemorating the Stonewall Rebellion of 1969. Delight Month is about visibility, equality, and help for LGBTQ+ rights. Delight Month fosters inclusivity, kindness, and help. It’s a time to amplify LGBTQ+ voices.
💡
If creating content material for this month, keep in mind to maintain the highlight firmly centered on the LGBTQ+ group, somewhat than co-opting the event by showcasing how nice your model is. Companies that preach help for LGBTQ+ communities however haven’t any insurance policies and practices that help LGBTQ+ workers internally shall be seen as dishonest and disingenuous. Extra on this within the Juneteenth part down beneath.
Content material concepts:
Spotlight LGBTQ+ creators, workers, or companies.Share a put up explaining the historical past and significance of Delight.Submit messages of inclusivity and help utilizing Delight colours.Launch a Delight-themed product or initiative, with proceeds benefiting LGBTQ+ organizations.Males’s Well being Week (June 10–16)
📅 Key dates
June 3: World Bicycle DayJune 14: Flag DayJune 15: Father’s DayJune 18: Worldwide Sushi Day
June 19: Juneteenth (U.S.)
Juneteenth commemorates the emancipation of enslaved African Individuals, particularly the announcement of freedom in Texas on June 19, 1865. Acknowledged as a federal vacation, Juneteenth is a celebration of freedom and African American tradition. It’s additionally a possibility to coach and honor historical past.
I shared this in our 2024 calendar information and need to spotlight it once more right here: It’s essential to notice that Juneteenth — like many different essential dates on this record — shouldn’t be seen as a advertising alternative to take advantage of.
Manufacturers have been referred to as out for not training what they preach for celebrating the vacation of their advertising supplies whereas having no insurance policies and practices that help Black workers internally or the Black group extra broadly.
“It’s a vacation that marks the top of 200+ years of slavery, bondage, and abuse of African Individuals,” multicultural advertising professional Lizette Williams identified in an interview with Forbes in 2022. “It’s a celebration of resilience — not a advertising second, fastidiously crafted social media put up, or newest African American-targeted innovation drop.”
Relatively than a performative advertising marketing campaign, Williams suggests diverting these sources. “Help Black-owned companies or organizations equivalent to Black Women Code, Loveland Basis, and others to assist in the continual combat for racial justice, equality, and fairness,” she instructed.
💡
Content material concepts:
Share posts on the historical past and significance of Juneteenth.Spotlight Black-owned companies or creators or companion with organizations supporting racial equality and justice.June 20: Summer time SolsticeJune 21: Worldwide Yoga Day
June 21: Nationwide Selfie Day
A enjoyable celebration of self-expression, Nationwide Selfie Day encourages individuals to share their finest selfies. Person-generated content material (UGC) thrives on this present day, and types can faucet into traits by encouraging engagement and showcasing their viewers.
Content material concepts:
Run a selfie problem: “Present us how you utilize [product/service].” Don’t neglect to incorporate prizes!Share your crew’s selfies with captions like “Meet the faces behind the model!”Submit ideas for taking the proper selfie.June 30: Social Media Day
July 2025
🗓️ Month-to-month themes and occasions
Nationwide Ice Cream MonthNational Grilling Month
📅 Key dates
July 1: Worldwide Joke DayJuly 2: Made within the USA DayJuly 4: Independence Day (U.S.)July 13: Embrace Your Geekness DayJuly 17: Nationwide Tattoo Day
July 17: World Emoji Day
Created in 2014, this present day celebrates the rising position of emojis in digital communication. Emojis are universally understood and add persona and tone to your content material. They’re additionally extremely participating — particularly with regards to how totally different generations interpret every emoji. (Simply ask your nearest Millennial and Gen Z pals what they assume the thumbs-up emoji means. I’ll wager my World Emoji Day put up they are saying one thing totally different.)
Content material concepts:
Problem followers to explain their day utilizing solely emojis.Use emojis to inform a narrative about your model.Submit a ballot: “What’s your most-used emoji?”July 18: Nelson Mandela DayJuly 30: Worldwide Day of Friendship
August 2025
🗓️ Month-to-month themes and occasions
Nationwide Immunization Consciousness MonthBlack Enterprise Month
📅 Key dates
August 9: E-book Lovers Day
Celebrated globally, this present day is a tribute to bibliophiles and the enjoyment of studying. E-book-related content material performs effectively for audiences fascinated with self-growth, creativity, or storytelling.
Content material concepts:
Share your crew’s favourite books or suggestions on your viewers. Talking of — take a look at the Buffer crew’s latest reads.Host a ballot: “Which style do you’re keen on most?”Submit quotes from books that align along with your model values.August 12: Worldwide Youth DayAugust 13: Left-Handers DayAugust 21: Senior Residents Day
August 26: Nationwide Canine Day
Based in 2004, Nationwide Canine Day honors the bond between people and their furry companions whereas selling adoption. Additionally: you actually can’t go improper with pet content material. This can be a nice alternative to attach along with your viewers on a private, emotional, tail-wagging degree.
Content material concepts:
Promote canine adoption by utilizing your platform to share a number of the pups ready for without end dwelling.Share pictures of your crew’s canine or invite followers to submit their pet footage. We opted to make use of an analogous put up concept on Halloween in 2024:
September 2025
🗓️ Month-to-month themes and occasions
Suicide Prevention MonthFriendship Month
📅 Key dates
September 1: Labor DaySeptember 1: Again to Hogwarts DayOktoberfest (Sep 20—Oct 5)
September 8: Worldwide Literacy Day
Proclaimed by UNESCO in 1966, this present day highlights literacy as a human proper and a basis for improvement. It’s a possibility to advocate for training and self-improvement.
Content material concepts:
Share stats about world literacy and the way followers can help literacy applications.Ask: “What guide had the largest influence in your life?”Spotlight organizations working to enhance literacy worldwide.September 21: Worldwide Day of Peace
September 30: Worldwide Podcast Day
Launched in 2014, this present day celebrates the expansion and affect of podcasts as a medium for storytelling and training. Podcasts are a fast-growing content material format, and this present day is ideal for connecting with podcast lovers in your viewers.
Content material concepts:
Share your favourite podcasts and ask on your viewers’s suggestions. On the hunt for brand new reveals? Try this record of our favourite podcasts from 2024.When you host a podcast, share a sneak peek of your setup or upcoming episode.
October 2025
🗓️ Month-to-month themes and occasions
Home Violence Consciousness Month
Breast Most cancers Consciousness Month
October has been devoted to elevating consciousness about breast most cancers since 1985, specializing in training, analysis, and early detection. This month brings consideration to a trigger that impacts thousands and thousands. If it is sensible for you to take action, creating considerate, supportive content material can align your model with a significant challenge.
Content material concepts:
Share sources about early detection and prevention.Spotlight tales of survivors or organizations making a distinction.Invite followers to share how they help family members affected by breast most cancers.
📅 Key dates
October 1: Yom KippurOctober 7: World Trainer’s Day
October 10: World Psychological Well being Day
Lengthy gone are the times when psychological well being points have been swept underneath the rug. Organized by the World Well being Group, this present day raises consciousness about psychological well being points and promotes help for psychological well-being.
Content material concepts:
Submit ideas for managing stress and bettering psychological well being, or companion with a psychological well being professional for a Q&A or AMA. In 2024, the official Olympic Video games accounts shared psychological well being ideas from the world’s prime athletes:
If life ever looks like this, generally slightly breathwork can go a good distance. ✨
Extra ideas and instruments for on a regular basis psychological health practices utilized by Olympians right here: @POWERADE @Athlete365 pic.twitter.com/bHpw4Ko2QQ
— The Olympic Video games (@Olympics) October 31, 2024
Share private or crew tales about prioritizing psychological well-being.Ask followers: “What’s one small factor you do for self-care?”
October 20: Diwali
Referred to as the Competition of Lights, Diwali celebrates the triumph of sunshine over darkness and good over evil. It’s one of the vital festivals in Hindu tradition. Diwali’s themes of renewal, hope, and group make it universally inspiring. The pageant can be a visible feast, excellent for creating fascinating social media content material — once more, it is sensible for you or your model to take action.
Content material concepts:
A easy glad Diwali message to all of your followers or clients who rejoice will go a good distance.Highlight South Asian creators or companies.October 31: Halloween
November 2025
🗓️ Month-to-month themes and occasions
Males’s Well being Consciousness Month (Movember)Epilepsy Consciousness Month
📅 Key dates
November 2: Daylight Financial savings ends (U.S.)November 23: Espresso DayNovember 27: Thanksgiving (U.S.)November 28: Black Friday
November 29: Small Enterprise Saturday
You’ve heard of Black Friday, however what about Small Enterprise Saturday? Launched in 2010 by American Categorical, this present day encourages customers to help native small companies throughout the vacation procuring season. Championing small companies resonates with audiences who worth group and entrepreneurship.
Content material concepts:
Curate an inventory or carousel that spotlights your favourite small companies (and don’t neglect to tag them!).Run a marketing campaign: “Tag your favourite small enterprise beneath!”Associate with different small companies for giveaways or bundles.November 30: Artists Sunday
December 2025
🗓️ Month-to-month themes and occasions
Hanukkah: December 14–22Kwanzaa: December 26 – January 1
📅 Key dates
December 1: Cyber Monday
The Monday after Thanksgiving is likely one of the greatest on-line procuring days of the yr, with offers throughout all industries. Cyber Monday generates large on-line engagement, making it a chief alternative for gross sales and promotions.
Content material concepts:
Curate an inventory of your favourite merchandise which might be on sale. Right here’s an incredible video to emulate by dwelling workplace creator, Michelle Graviet:
@michellegraviet Amazon massive deal days!! The right time to top off or get items for everybody 🤭 Let me know if there’s the rest you’re on the lookout for! #primeday #primeday2024 #amazonfinds2024 #amazonprime #amazonbigdealdays ♬ authentic sound – michelle
Spotlight sustainable procuring tricks to stand out in a sea of gross sales posts.December 4: Nationwide Cookie DayDecember 8: Faux to be a Time Traveller DayDecember 19: Nationwide Ugly Christmas Sweater DayDecember 21: Winter SolsticeDecember 24: Christmas EveDecember 25: Christmas DayDecember 31: New 12 months’s Eve
