How have you learnt the “proper” variety of engagements to anticipate in your social posts? Is 100 likes quite a bit or somewhat? The reply is, it relies upon.
That’s the place social media benchmarks are available. This industry-specific knowledge tracks the norms or averages for particular metrics like social media engagement and follower progress. It offers you an understanding of how companies just like yours are doing — and a greater sense of what these 100 likes actually imply.
Preserve studying to be taught extra concerning the strategy of social media benchmarking. This submit contains up-to-date (This fall 2024) benchmarks for key industries that will help you perceive how your social outcomes stack up proper now.
A social media benchmark is a mean outcome that serves as a typical by which different companies in the identical {industry} or class could be measured or judged. The benchmark is actually the norm for social media advertising success. Consider it as the extent of social media efficiency all companies inside a class ought to attempt to attain or exceed.
Social media benchmarks are necessary as a result of they supply context on your social media KPIs. There’s all the time worth to monitoring your individual social media metrics and progress over time, even in isolation. However once you place that knowledge within the context of the bigger {industry} image, you’ll be able to higher perceive the place there are actual alternatives for enchancment.
You may also use benchmarks to set lifelike targets expectations. Some industries (like leisure) will by nature have better attain than others (like well being care). When you already know what’s “regular” on your {industry}, you’ll be able to set affordable milestones that will let you obtain actual progress with out burning out your social workforce.
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Manually compiling dependable social media benchmarks by {industry} can contain lots of very finicky and irritating analysis.
Fortuitously, Hootsuite Analytics has a built-in social media benchmarking software that means that you can evaluate the efficiency of your social accounts towards the common of manufacturers in your {industry} with simply a few clicks.
To entry this new function, head to Analytics inside your Hootsuite dashboard. Below Benchmarking within the the left menu, click on Business, then click on Choose your {industry} and select essentially the most related possibility from the drop-down menu.
Now you’ll be able to see how your outcomes evaluate to common efficiency stats inside your {industry}. You may arrange customized timeframes, change between networks — Instagram, Fb, X (Twitter), LinkedIn, and TikTok — and search for benchmarks for the next metrics:
Profile impressions
Profile attain
Followers
Viewers progress charge
Engagement charge
Video performs
Posting frequency
Clicks
Shares
… and extra.
Additionally, you will discover sources to enhance your efficiency proper within the abstract part:
And, if it’s good to current your outcomes to your workforce, boss, or different stakeholders, you’ll be able to simply obtain your comparability report as a PDF file.
Social media benchmarks in training
Finest content material kind to submit on Fb
Within the training {industry}, albums carry out finest on Fb at 7.1%.
Finest content material kind to submit on Instagram
Within the training {industry}, carousels carry out finest on Instagram at 6.5%, providing an interactive approach for customers to view academic content material.
Finest content material kind to submit on LinkedIn
Within the training {industry}, images carry out finest on LinkedIn at 1.8%, offering a visually interesting solution to view academic content material.
Follower progress charge in training
In case your social media technique revolves round rising your viewers, be sure to’re setting lifelike targets.
On Fb, academic establishments noticed 0.48% weekly follower progress in This fall 2024.
How usually do you have to submit on social media within the training {industry}?
Our analysis discovered that the training {industry} posts on Fb a mean of 4 occasions per week.
Weekly frequency and engagement charges in training on Fb
Under, you’ll discover network-specific knowledge that illustrates how posting frequency corresponds to general engagement charges.
On Fb, efficiency relies upon extra on the content material you submit than on how usually you submit. Nonetheless, establishments that posted 3 times noticed a better engagement charge of two.86%.
Weekly frequency and engagement charges in training on Instagram
Within the training {industry} on Instagram, the very best engagement charge of 5.6% is achieved with a weekly posting frequency of 5 posts.
Weekly frequency and engagement charges in training on LinkedIn
Within the training {industry} on LinkedIn, the very best engagement charge of two.3% is achieved with a weekly posting frequency of 9 posts.
Weekly frequency and engagement charges in training on X (Twitter)
Within the training {industry} on X (Twitter), the very best engagement charge of 4.0% is achieved with a weekly posting frequency of 1 submit.
For extra education-specific benchmarks, together with the most effective occasions to submit, essentially the most partaking content material codecs, and stats for extra main social networks, take a look at our devoted submit on social media benchmarks for training.
Social media benchmarks in leisure and media
Finest content material kind to submit on Fb
Within the leisure and media {industry}, albums carry out finest on Fb at 1.7%, offering its viewers with organized content material.
Finest content material kind to submit on Instagram
Within the leisure and media {industry}, images and reels carry out equally properly on Instagram at 2.0%.
Finest content material kind to submit on LinkedIn
Within the leisure and media {industry}, the most effective content material kind on LinkedIn is movies, with the very best engagement of two.3%.
Follower progress charge in leisure and media
Instagram has the very best weekly follower progress charge, at 0.57%, which reveals that it’s an incredible place to develop your community in leisure and media.
Right here is how different leisure and media profiles are doing in This fall 2024:
LinkedIn: 0.47%
Instagram: 0.57%
X (Twitter): 0.46%
How usually do you have to submit on social media within the leisure and media {industry}?
Our analysis discovered that the leisure and media {industry} posts on X (Twitter) essentially the most, 193 occasions weekly, which is extra usually than on different social platforms.
Weekly frequency and engagement charges in leisure and media on Fb
Within the leisure and media {industry} on Fb, the very best engagement charge of 1.50% is achieved with a weekly posting frequency of 11 posts.
Weekly frequency and engagement charges in leisure and media on Instagram
Within the leisure and media {industry} on Instagram, the very best engagement charge of two.75% is achieved with a weekly posting frequency of seven posts.
Weekly frequency and engagement charges in leisure and media on LinkedIn
Within the leisure and media {industry} on LinkedIn, the very best engagement charge of three.0% is achieved with a weekly posting frequency of 1 submit.
Weekly frequency and engagement charges in leisure and media on X (Twitter)
Within the leisure and media {industry} on X (Twitter), the very best engagement charge of two.52% is achieved with a weekly posting frequency of two posts.
Social media benchmarks in monetary providers
Finest content material kind to submit on Fb
Within the monetary providers {industry}, albums carry out finest on Fb at 4.9%.
Finest content material kind to submit on Instagram
Within the monetary providers {industry}, carousels and images carry out finest on Instagram at 5.0%.
Finest content material kind to submit on LinkedIn
Within the monetary providers {industry}, images carry out finest on LinkedIn at 2.6%, offering a visually interesting solution to view content material.
Follower progress charge in monetary providers
Instagram has the very best weekly follower progress charge at 2.80%, exhibiting it’s an incredible place to develop your community in monetary providers.
Right here is how different monetary service profiles are doing in This fall 2024:
LinkedIn: 0.54%
Instagram: 2.80%
X (Twitter): 0.24%
Fb: -0.01%
How usually do you have to submit on social media in monetary providers?
Our analysis discovered that monetary providers submit essentially the most on Instagram with 5 posts per week.
Follower progress charge in monetary providers
In case your social media technique revolves round rising your viewers, be sure to’re setting lifelike targets. Right here is how different FinServ profiles did in This fall 2024:
Instagram: 2.8%
LinkedIn: 0.54%
X (Twitter): 0.24%
Fb: -0.01%
Weekly frequency and engagement charges in monetary providers on Fb
In monetary providers on Fb, the very best engagement charge of 1.56% is achieved with a weekly posting frequency of seven posts.
Weekly frequency and engagement charges in monetary providers on Instagram
Within the monetary providers on Instagram, the very best engagement charge of two.08% is achieved with a weekly posting frequency of 4 posts.
Weekly frequency and engagement charges in monetary providers on LinkedIn
Within the monetary providers on LinkedIn, the very best engagement charge of three.08% is achieved with a weekly posting frequency of seven posts.
Weekly frequency and engagement charges in monetary providers on X (Twitter)
Within the monetary providers on X (Twitter), the very best engagement charge of 1.14% is achieved with a weekly posting frequency of 4 posts.
Try our devoted submit on social media benchmarks for FinServ for extra stats, together with the most effective occasions to submit and essentially the most partaking content material codecs.
Social media benchmarks in eating, hospitality, and tourism
Finest content material kind to submit on Fb
Within the eating, hospitality, and tourism {industry}, albums carry out finest on Fb at 3.5%
Finest content material kind to submit on Instagram
Within the eating, hospitality, and tourism {industry}, carousels carry out finest on Instagram at 2.1%.
Follower progress charge in eating, hospitality, and tourism
LinkedIn has the very best weekly follower progress charge at 1.58%, exhibiting it’s an incredible place to develop your community in eating, hospitality, and tourism.
Right here is how different eating, hospitality, and tourism profiles are doing in This fall 2024:
LinkedIn: 0.57%
Instagram: 1.52%
How usually do you have to submit on social media within the eating, hospitality, and tourism {industry}?
Our analysis discovered that the eating, hospitality, and tourism {industry} posts on Fb and Instagram extra usually than on different social platforms, with 6.8 posts on Fb and three.3 posts on Instagram weekly.
Weekly frequency and engagement charges in eating, hospitality, and tourism on Fb
Within the eating, hospitality, and tourism {industry} on Fb, the very best engagement charge of 0.97% is achieved with a weekly posting frequency of 13 posts.
Weekly frequency and engagement charges in eating, hospitality, and tourism on Instagram
Within the eating, hospitality, and tourism {industry} on Instagram, the very best engagement charge of 1.98% is achieved with a weekly posting frequency of two posts.
Social media benchmarks in authorities
Finest content material kind to submit on Fb
In government-related providers, albums and hyperlinks carry out equally properly on Fb at 2.4%
Finest content material kind to submit on Instagram
In government-related providers, carousels carry out finest on Instagram at 4.1%
Finest content material kind to submit on LinkedIn
In government-related providers, images carry out finest on LinkedIn at 3.6%.
Follower progress charge in government-related providers
LinkedIn has the very best weekly follower progress charge at 0.49%, exhibiting it’s an incredible place to develop your community in government-related providers.
Right here is how different authorities profiles are doing in This fall 2024:
LinkedIn: 0.49%
Instagram: 0.38%
X (Twitter): 0.02%
Fb: 0.11%
How usually do you have to submit on social media for government-related providers?
Our analysis discovered that government-related providers submit on Fb extra usually than on different social platforms—a mean of 8.7 occasions per week.
Weekly frequency and engagement charges in government-related providers on Fb
For presidency-related providers on Fb, the very best engagement charge of two.13% is achieved with a weekly posting frequency of 6 posts.
Weekly frequency and engagement charges in government-related providers on LinkedIn
For presidency-related providers on LinkedIn, the very best engagement charge of three.80% is achieved with a weekly posting frequency of seven posts.
Weekly frequency and engagement charges in government-related providers on X (Twitter)
For presidency-related providers on X (Twitter), the very best engagement charge of 1.83% is achieved with a weekly posting frequency of three posts.
Social media benchmarks in healthcare
Finest content material kind to submit on Fb
Within the healthcare {industry}, albums carry out finest on Fb at 14.8%
Finest content material kind to submit on Instagram
Within the healthcare {industry}, carousels carry out finest on Instagram at 5.0%.
Finest content material kind to submit on LinkedIn
Within the healthcare {industry}, images carry out finest on LinkedIn at 2.2%.
Follower progress charge in healthcare
Instagram has the very best weekly follower progress charge at 0.38%, exhibiting it’s an incredible place to develop your community in healthcare.
Right here is how different healthcare profiles are doing in This fall 2024:
LinkedIn: 0.25%
Instagram: 0.38%
Fb: 0.10%
How usually do you have to submit on social media within the healthcare {industry}?
Our analysis discovered that the healthcare {industry} posts on Instagram extra usually than on different social platforms — a mean of 4.7 occasions per week.
Weekly frequency and engagement charges in healthcare on Fb
Within the healthcare {industry} on Fb, the very best engagement charge of 1.34% is achieved with a weekly posting frequency of three posts.
Weekly frequency and engagement charges in healthcare on Instagram
Within the healthcare {industry} on Instagram, the very best engagement charge of 1.77% is achieved with a weekly posting frequency of two posts.
Weekly frequency and engagement charges in healthcare on LinkedIn
Within the healthcare {industry} on LinkedIn, the very best engagement charge of two.97% is achieved with a weekly posting frequency of 6 posts.
Weekly frequency and engagement charges in healthcare on X (Twitter)
Within the healthcare {industry} on X (Twitter), the very best engagement charge of 1.30% is achieved with a weekly posting frequency of 4-5 posts.
For extra healthcare-specific analysis, together with the most effective occasions to submit, essentially the most partaking content material codecs, and stats for extra main networks, take a look at our devoted submit on healthcare social media benchmarks.
Social media benchmarks in actual property, authorized, and different skilled
Finest content material kind to submit on Fb
In the true property, authorized, and different skilled industries, hyperlinks carry out finest on Fb at 2.3%
Finest content material kind to submit on Instagram
In the true property, authorized, and different skilled industries, carousels carry out finest on Instagram at 6.6%.
Finest content material kind to submit on LinkedIn
In the true property, authorized, and different skilled industries, images carry out finest on LinkedIn at 2.8%.
Follower progress charge in actual property, authorized, and different skilled industries
Fb has the very best weekly follower progress charge at 0.94%, exhibiting it’s an incredible place to develop your community in the true property, authorized and different skilled industries.
Right here is how different skilled profiles are doing in This fall 2024:
LinkedIn: 0.75%
Instagram: 0.26%
X (Twitter): 0.12%
Fb: 0.94%
How usually do you have to submit on social media in the true property, authorized, and different skilled industries?
Our analysis discovered that the skilled {industry} posts on X (Twitter) extra usually than on different social platforms — a mean of 12.6 occasions per week. LinkedIn follows with 11.1 posts per week.
Weekly frequency and engagement charges in the true property, authorized, and different skilled industries on Fb
In the true property, authorized, and different skilled industries on Fb, the very best engagement charge of 1.91% is achieved with a weekly posting frequency of 9 posts.
Weekly frequency and engagement charges in the true property, authorized, and different skilled industries on Instagram
In the true property, authorized, and different skilled industries on Instagram, the very best engagement charge of three.15% is achieved with a weekly posting frequency of three posts.
Weekly frequency and engagement charges in the true property, authorized, and different skilled industries on LinkedIn
In the true property, authorized, and different skilled industries on LinkedIn, the very best engagement charge of three.06% is achieved with a weekly posting frequency of two posts.
Weekly frequency and engagement charges in actual property on X (Twitter)
In the true property {industry} on X (Twitter), the very best engagement charge of 1.01% is achieved with a weekly posting frequency of three posts.
Social media benchmarks in retail
Finest content material kind to submit on Fb
Within the retail {industry}, movies carry out finest on Fb at 1.7%.
Finest content material kind to submit on Instagram
Within the retail {industry}, Reels carry out finest on Instagram at 2.1%.
Finest content material kind to submit on LinkedIn
Within the retail {industry}, movies carry out finest on LinkedIn at 3.3%.
Follower progress charge in retail
Fb has the very best weekly follower progress charge at 13.86%, exhibiting it’s an incredible place to develop your community in retail.
Right here is how different retail profiles are doing in This fall 2024:
Instagram: 0.32%
Fb: 13.86%
How usually do you have to submit on social media within the retail {industry}?
Our analysis discovered that the retail {industry} posts on Instagram extra usually than on different social platforms — a mean of 8.2 occasions per week.
Weekly frequency and engagement charges in retail on Fb
Within the retail {industry} on Fb, the very best engagement charge of 1.27% is achieved with a weekly posting frequency of three posts.
Weekly frequency and engagement charges in retail on Instagram
Within the retail {industry} on Instagram, the very best engagement charge of two.12% is achieved with a weekly posting frequency of 17 posts.
Weekly frequency and engagement charges in retail on LinkedIn
Within the retail {industry} on LinkedIn, the very best engagement charge of three.6% is achieved with a weekly posting frequency of 6 posts.
Weekly frequency and engagement charges in retail on X (Twitter)
Within the retail {industry} on X (Twitter), the very best engagement charge of 4.6% is achieved with a weekly posting frequency of 5 posts.
Social media benchmarks in building, mining, and manufacturing
Finest content material kind to submit on Fb
Within the building, mining, and manufacturing {industry}, albums carry out finest on Fb at 4.1%
Finest content material kind to submit on Instagram
Within the building, mining, and manufacturing {industry}, carousels carry out finest on Instagram at 3.3%.
Finest content material kind to submit on LinkedIn
Within the building, mining, and manufacturing {industry}, images carry out finest on LinkedIn at 3.4%.
Follower progress charge in building, mining, and manufacturing
LinkedIn has the very best weekly follower progress charge at 21.20%, exhibiting it’s an incredible place to develop your community in building, mining, and manufacturing.
Right here is how different building, mining, and manufacturing profiles are doing in This fall 2024:
LinkedIn: 21.20%
Instagram: 12.55%
Fb: 0.08%
How usually do you have to submit on social media within the building, mining, and manufacturing {industry}?
Our analysis discovered that the development, mining, and manufacturing {industry} posts on LinkedIn extra usually than on different social platforms — a mean of three.7 occasions per week.
Weekly frequency and engagement charges in building, mining, and manufacturing on Fb
Within the building, mining, and manufacturing industries on Fb, the very best engagement charge of 1.79% is achieved with a weekly posting frequency of two posts.
Weekly frequency and engagement charges in building, mining, and manufacturing on Instagram
Within the building, mining, and manufacturing industries on Instagram, the very best engagement charge of two.73% is achieved with a weekly posting frequency of two posts.
Weekly frequency and engagement charges in building, mining, and manufacturing on LinkedIn
Within the building, mining, and manufacturing industries on LinkedIn, the very best engagement charge of three.56% is achieved with a weekly posting frequency of two posts.
Weekly frequency and engagement charges in building, mining, and manufacturing on X (Twitter)
Within the building, mining, and manufacturing industries on X (Twitter), the very best engagement charge of 5.5% is achieved with a weekly posting frequency of two posts.
Social media benchmarks in advertising companies
Finest content material kind to submit on Fb
Within the advertising companies {industry}, albums carry out finest on Fb at 4.6%
Finest content material kind to submit on Instagram
Within the advertising companies {industry}, carousels carry out finest on Instagram at 6.8%.
Finest content material kind to submit on LinkedIn
Within the advertising companies {industry}, images carry out finest on LinkedIn at 3.6%.
Finest content material kind to submit on X (Twitter)
Within the advertising companies {industry}, quotes carry out finest on LinkedIn at 6.7%.
How usually do you have to submit on social media within the advertising companies {industry}?
Our analysis discovered that the advertising companies submit on X (Twitter) and Fb extra usually than on different social platforms — a mean of 13.6 and 4.8 occasions per week.
Weekly frequency and engagement charges in advertising companies on Fb
Within the advertising companies {industry} on Fb, the very best engagement charge of 1.21% is achieved with a weekly posting frequency of 4 posts.
Weekly frequency and engagement charges in advertising companies on Instagram
Within the advertising companies {industry} on Instagram, the very best engagement charge of 8.5% is achieved with a weekly posting frequency of 13 posts.
Weekly frequency and engagement charges in advertising companies on LinkedIn
Within the advertising companies {industry} on LinkedIn, the very best engagement charge of 4.6% is achieved with a weekly posting frequency of 14-16 posts.
Weekly frequency and engagement charges in advertising companies on X (Twitter)
Within the advertising companies {industry} on X (Twitter), the very best engagement charge of seven.1% is achieved with a weekly posting frequency of two posts.
Social media benchmarks in nonprofits
Finest content material kind to submit on Fb
Within the nonprofit {industry}, images carry out finest on Fb at 1.9%
Finest content material kind to submit on Instagram
Within the nonprofit {industry}, carousels carry out finest on Instagram at 6.5%.
Finest content material kind to submit on LinkedIn
Within the nonprofit {industry}, images carry out finest on LinkedIn at 1.7%.
Follower progress charge in nonprofit
LinkedIn has the very best weekly follower progress charge at 0.57%, exhibiting it’s an incredible place to develop your community in nonprofit.
Right here is how different nonprofit profiles are doing in This fall 2024:
LinkedIn: 0.57%
Instagram: 0.39%
X (Twitter): -0.03%
Fb: 0.07%
How usually do you have to submit on social media within the nonprofit {industry}?
Our analysis discovered that the nonprofit {industry} posts on LinkedIn extra usually than on different social platforms — a mean of 8.8 occasions per week.
Weekly frequency and engagement charges in nonprofits on Fb
Within the nonprofit {industry} on Fb, the very best engagement charge of 1.99% is achieved with a weekly posting frequency of seven posts.
Weekly frequency and engagement charges in nonprofits on Instagram
Within the nonprofit {industry} on Instagram, the very best engagement charge of two.35% is achieved with a weekly posting frequency of three posts.
Weekly frequency and engagement charges in nonprofits on LinkedIn
Within the nonprofit {industry} on LinkedIn, the very best engagement charge of three.0% is achieved with a weekly posting frequency of 9 posts.
Weekly frequency and engagement charges in nonprofits on X (Twitter)
Within the nonprofit {industry} on X (Twitter), the very best engagement charge of 1.18% is achieved with a weekly posting frequency of 6 posts.
Social media benchmarks in know-how
Finest content material kind to submit on Fb
Within the know-how {industry}, standing updates carry out finest on Fb at 10.0%
Finest content material kind to submit on Instagram
Within the know-how {industry}, carousels carry out finest on Instagram at 7.4%.
Finest content material kind to submit on LinkedIn
Within the know-how {industry}, hyperlinks and images carry out equally properly on LinkedIn at 3.0%.
Follower progress charge in know-how
LinkedIn has the very best weekly follower progress charge at 2.60%, exhibiting it’s an incredible place to develop your community in know-how.
Right here is how different know-how profiles are doing in This fall 2024:
LinkedIn: 2.60%
Fb: 0.10%
How usually do you have to submit on social media within the know-how {industry}?
Our analysis discovered that the know-how {industry} posts on LinkedIn extra usually than on different social platforms — a mean of two.6 occasions per week.
Weekly frequency and engagement charges in know-how on Fb
Within the know-how {industry} on Fb, the very best engagement charge of 1.39% is achieved with a weekly posting frequency of two posts.
Weekly frequency and engagement charges in know-how on Instagram
Within the know-how {industry} on Instagram, the very best engagement charge of 8.5% is achieved with a weekly posting frequency of 8 posts.
Weekly frequency and engagement charges in know-how on LinkedIn
Within the know-how {industry} on LinkedIn, the very best engagement charge of three.16% is achieved with a weekly posting frequency of 4 or 6 posts.
Weekly frequency and engagement charges in know-how on X (Twitter)
Within the know-how {industry} on X (Twitter), the very best engagement charge of 4.4% is achieved with a weekly posting frequency of 1 submit.
Social media benchmarks in utilities and power
Finest content material kind to submit on Fb
Within the utilities and power {industry}, albums carry out finest on Fb at 6.5%
Finest content material kind to submit on Instagram
Within the utilities and power {industry}, carousels carry out finest on Instagram at 8.6%.
Finest content material kind to submit on LinkedIn
Within the utilities and power {industry}, movies and images carry out equally properly on LinkedIn at 2.4%.
How usually do you have to submit on social media within the utilities and power {industry}?
Our analysis discovered that the utilities and power {industry} posts on Instagram and Fb a mean of two.6 occasions per week.
Weekly frequency and engagement charges in utilities and power on Fb
Within the utilities and power {industry} on Fb, the very best engagement charge of two.07% is achieved with a weekly posting frequency of three posts.
Weekly frequency and engagement charges in utilities and power on LinkedIn
Within the utilities and power {industry} on LinkedIn, the very best engagement charge of two.7% is achieved with a weekly posting frequency of 1 submit.
Social media benchmarks general
Finest content material kind to submit on Fb
Total, albums carry out finest on Fb at 1.6%
Finest content material kind to submit on Instagram
Total, carousels carry out finest on Instagram at 2.4%.
Finest content material kind to submit on LinkedIn
Total, movies carry out finest on LinkedIn at 3.8%.
Finest content material kind to submit on X (Twitter)
Total, images carry out finest on X (Twitter) at 3.7%.
Follower progress charge general
TikTok has the very best weekly follower progress charge at 29.99%, exhibiting it’s an incredible place to develop your community general.
Right here is how different profiles are doing in This fall 2024:
TikTok: 29.99%
Instagram: 14.70%
LinkedIn: 5.28%
Fb: 2.16%
X (Twitter): 0.11%
How usually do you have to submit on social media general?
Our analysis discovered that general, industries submit on X (Twitter) extra usually than on different social platforms — a mean of 61 occasions per week.
Weekly frequency and engagement charges general on Fb
Total on Fb, the very best engagement charge of 1.61% is achieved with a weekly posting frequency of 10 posts.
Weekly frequency and engagement charges general on Instagram
Total on Instagram, the very best engagement charge of two.33% is achieved with a weekly posting frequency of two posts.
Weekly frequency and engagement charges general on LinkedIn
Total on LinkedIn, the very best engagement charge of three.15% is achieved with a weekly posting frequency of 6 posts.
Weekly frequency and engagement charges general on TikTok
Total on TikTok, the very best engagement charge of 1.69% is achieved with a weekly posting frequency of 5 posts.
Weekly frequency and engagement charges general on X (Twitter)
Total on X (Twitter), the very best engagement charge of 1.53% is achieved with a weekly posting frequency of 6 posts.
1. Perceive the way you’re doing
Monitoring your metrics in isolation is just helpful to a sure level. You may see how your social presence is rising and establish peaks and valleys in your individual efficiency.
However with out the larger image of your {industry}, it’s onerous to know what any of that actually means. Possibly your progress feels gradual however it’s exceeding the tempo of your opponents. Or possibly your engagement charge feels ok, however a aggressive evaluation would present you would be aiming a lot larger.
This context is especially necessary when sharing outcomes past your instant workforce. Assembly or exceeding {industry} benchmarks reveals actual worth within the work you and your workforce do. For those who’re struggling to fulfill benchmarks and might establish why, you should use this info to underpin a request for added sources.
Benchmarks are additionally a useful useful resource to have in your again pocket once you get the inevitable request from a shopper or different stakeholder to only “make a viral video.”
2. Set lifelike targets
We discuss quite a bit on this weblog concerning the significance of SMART targets. Benchmarking is a requirement for understanding the A and R elements of SMART: attainability and relevance.
Figuring out what others in your {industry} are at present attaining makes it a lot simpler to set enterprise targets that make you stretch simply far sufficient to realize nice issues.
3. Replicate successful methods from leaders in your {industry}
As we’ve simply mentioned, you’ll be able to acquire lots of perception by evaluating your individual outcomes to {industry} benchmarks. However you’ll be able to take these insights even additional by figuring out leaders in your {industry} which might be attaining outcomes that outpace the benchmarks.
One solution to spot these {industry} leaders is to arrange social listening streams utilizing {industry} key phrases. As you begin to acknowledge necessary voices in your area of interest, check out their accounts to get a way of their social media technique.
Their posting frequency is simple to establish by means of a easy tally. You may also get a way of their engagement charge by evaluating the likes (if seen) and feedback with their whole variety of followers.
Once you spot an account with notably excessive engagement charges, attempt to do some reverse engineering to grasp what is likely to be working for them, and take into consideration methods you’ll be able to incorporate these classes into your individual technique.
4. Spot alternatives early
You might need observed that the benchmark viewers progress charge was barely unfavourable for a number of of the industries above, notably for Instagram. For those who’re particularly targeted on rising an viewers shortly and also you’re in one in every of these industries, this can be an indication it’s best to focus your efforts on different platforms.
As all the time, that is only a jumping-off level on your personal testing. You may discover, for instance, that these individuals who have unfollowed the Instagram accounts of retail {industry} leaders are searching for new small companies to comply with. Incorporate benchmarks into your brainstorming, however don’t allow them to turn into your solely supply of strategic inspiration.
Use Hootsuite to get {industry} benchmarks, schedule posts, monitor outcomes, and do all of your social media reporting from a single dashboard. Attempt it free right now.
![Common engagement charges for 12 industries [January 2025]](https://i2.wp.com/blog.hootsuite.com/wp-content/uploads/2024/09/Average-engagement-rate-media-benchmarks-Q4-2024-data-tips-time-to-post-on-social-media-Q3-2024-data.png?w=75&resize=75,75&ssl=1 "Common engagement charges for 12 industries [January 2025]")
