We’re again with one other installment of the Put up Efficiency Report (PPR)—a collection the place we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We unpack how your model can use these examples to spark your personal scroll-stopping artistic concepts—whereas maximizing your finances and doing extra with much less.
We don’t simply look at the flawless artistic execution of each publish or marketing campaign, however the enterprise impression, too. We assist you to envision how social can enhance your model’s consciousness, foster group engagement and develop the underside line.
This month, we’re spotlighting manufacturers staking their declare in sudden platforms. The 2025 Sprout Social Index™ discovered that entrepreneurs’ best concern is audiences shifting to personal, closed or in any other case different platforms. However community diversification isn’t a distant concern—it’s already occurring. In response to bans, boycotts and shakeups, shoppers are spending extra time on experimental and sometimes area of interest networks. The Q1 2025 Sprout Pulse Survey discovered that 36% of entrepreneurs say their viewers is beginning to spend extra time on rising platforms like Threads, Bluesky, Lemon8 and Mastodon.
These manufacturers present wonderful examples of what it takes to thrive in unsure landscapes, and can assist encourage you to discover uncharted territories.
Netflix: Holding area on Bluesky, Snapchat & Threads
With regards to Netflix’s social presence, we solely have one query: “The place aren’t they?” The streaming big is energetic on rising and established platforms alike. In response to The 2024 Content material Technique Report, 38% of shoppers plan to make use of extra platforms and need manufacturers to indicate up on all of them.
Whereas that’s a tall order, Netflix makes it work by repurposing content material throughout comparable platforms. For instance, on Bluesky, they share static pictures selling their newest releases.
Then, they reshare those self same posts (or barely modified variations) on Threads.
On video-centric platforms like Snapchat, they reshare content material from platforms like Reels.
That doesn’t imply they cross-post their total content material calendar, or by no means create network-specific content material. As an alternative, they think about the precise audiences and tradition of every platform, and repurpose when it is smart.
Throughout Bluesky, Snapchat and Threads, Netflix US has over 8 million followers. Whereas a proportion are in all probability repeat followers, they won’t see Netflix of their algorithm on each platform. Which implies strategically repurposing content material ends in a greater effort to engagement ratio.
In This autumn 2024, Netflix reported a document variety of subscribers, bringing their subscriber depend as much as 300 million worldwide. This spectacular progress is supported by the hype the model builds for his or her programming throughout so many various international social platforms, together with with their new Moments function that enables followers to share their favourite clips throughout networks.
The play: For enterprise manufacturers, it may be overwhelming to maintain up with such a big viewers—appeasing a seemingly infinite urge for food for content material. Strategically repurposing content material can assist you keep top-of-mind and breakthrough on algorithms, with out overextending your bandwidth.
MECCA: Snapchatting to the highest
MECCA is Australia and New Zealand’s high magnificence retailer. With over 100 shops all through the 2 nations, MECCA stays the best choice magnificence vacation spot—regardless of formidable international competitors.
On Snapchat, the model creates lenses their followers use to just about try-on completely different merchandise, like basis and lipstick shades. Different lenses assist clients construct their very own custom-made skincare routines.
MECCA was the primary retailer in Australia to debut lenses powered by AR know-how. The model launched the lenses to carry their product catalog to Gen Z audiences. Gen Z shoppers say Snapchat is among the many three platforms they use most frequently, per the Q2 2024 Sprout Pulse Survey.
When MECCA first launched their lenses, the model reported a five-point enhance in model consciousness (with an 11-point enhance amongst 18-to-20-year-olds), a 10-point enhance in motion intent and a one-and-a-half occasions enhance in playtime.
The play: MECCA first opened its doorways in 1997. Because the model approaches three a long time in enterprise, its success has reached an all-time excessive. However the playbook that obtained the model to this degree, gained’t be the identical one they’ll depend on to chart the following chapter. MECCA has achieved a superb job experimenting on new channels to extend consciousness amongst youthful shoppers—a transfer different manufacturers ought to emulate.
Louis Vuitton: Gamifying engagement on Discord
French luxurious vogue home Louis Vuitton is of their gaming period. Since 1854, the model and its well-known monogram have been elevating the artwork of journey and influencing international vogue. Now Louis Vuitton has been established as the style maison to beat in the case of on-line gaming.
The model lately celebrated the one-year anniversary of the launch of their Discord server. Discord is an on the spot messaging, voice and video communication social platform common within the on-line gaming group (although it’s rising in different niches, too). Louis Vuitton’s server is a group discussion board that gives varied dialog threads—starting from digital actuality, gaming, Web3, know-how, and humanities and tradition—whereas additionally debuting unique model content material and partnerships.
To have a good time their current one-year milestone on the platform, Louis Vuitton launched an immersive digital sport known as Enigma. The sport challenged their 8,000-member robust Discord group to search out their beloved mascot Vivianne by fixing a collection of riddles over a five-day interval. Digital experiences like Enigma additional underscore the model’s funding in constructing on-line communities, particularly with NFT homeowners.
Whilst some luxurious manufacturers present indicators of a downturn, powerhouse Louis Vuitton continues to thrive and drive income for dad or mum firm LVMH. The model is particularly common with Millennials and Gen Z, a sign of how nicely Louis Vuitton builds cultural resonance on digital channels.
The play: As we speak’s social media ecosystem is made up of many networks with distinctive algorithms, content material codecs and audiences. Customers use all of them to fulfill their wants for connection and consumption. Even platforms like Discord that in all probability aren’t on most manufacturers’ radar.
You don’t all the time must observe trade norms when figuring out which channels it’s best to put money into. Take inspiration from Louis Vuitton, and faucet into community white area, following the lead of influencers and creators breaking by means of on new channels.
Google: Tying up free Threads concerning product updates
As the preferred search engine on the planet, a frontrunner in cloud know-how, and the corporate on the helm of AI and different software program growth, saying Google has a plethora of choices could be an understatement.
The model makes use of Threads to maintain its clients and practically 5 billion customers worldwide updated on product developments. Their posts spotlight key adjustments and hyperlink out to full articles the place their followers can learn the main points.
With practically 3 million followers on the app, Google maximizes the chance to attach with Threads’ rising viewers—by no means lacking an opportunity to fulfill their viewers throughout touchpoints.
The play: When testing out your Threads technique, don’t overthink it. The platform invitations lower-lift content material, like text-based posts, hyperlinks to articles and static pictures. Meaning you possibly can put money into Threads with out divesting from different networks already core to your technique
CTV Information: Breaking information on Bluesky
CTV Information is a part of Canada’s largest privately owned tv community, and is among the many high sources Canadians flip to for breaking information. The community has lately taken their journalism to Bluesky, the place they report on present occasions in real-time.
CTV Information has completely different Bluesky accounts for every Canadian area they report on (although they haven’t posted from each account but).
Nearly all of their posts observe the identical system: a one-to two-sentence recap of a narrative paired with the hyperlink to the complete article. The content material is cross-posted on different networks like X and Fb.
When Bluesky skilled fast progress on the finish of 2024 (reaching greater than 25 million customers), CTV seized the chance to succeed in audiences—whereas sustaining their communities on different platforms. Networks like CTV want to indicate up all through their viewers’s content material ecosystem to take care of relevance.
The play: Greater than half of manufacturers (52%) say they already publish on Bluesky, and one other 30% plan to start out, in line with the Q1 2025 Sprout Pulse Survey. One other 57% stated their posting technique on the platform will concentrate on repurposing content material from different networks. Take a cue from CTV and different manufacturers main the cost on Bluesky by cross-posting text-based posts and articles.
Creator Highlight: Feed Me satiates audiences on Substack
Whereas only a few manufacturers have tried publishing their very own Substack content material but, the long-form content material platform has change into an oasis for influencers and creators and their loyal followings.
Just like the Feed Me publication, authored by journalist, author and creator Emily Sundberg. The publication facilities round tech and finance information, life-style content material, media gossip and restaurant intel, amongst different subjects. Feed Me first launched in 2020, and now boasts greater than 50,000 subscribers.
Sundberg and the publication have garnered potent web buzz, an indication of the rising legitimacy of Substack creators (and creators generally) as authors, journalists and curators of tradition.
In 2024, Sundberg labored on 10 completely different model collaborations—all of which led to extremely engaged posts, per her self-reported knowledge—together with this publish she authored for Free Folks.
The play: Collaborating with established creators on rising platforms could be an efficient technique to interact audiences. By leveraging the affect of their private model, you possibly can faucet into present communities and conversations, significantly on platforms like Substack the place creators have cultivated a devoted following. This method means that you can bypass the challenges of constructing an viewers from scratch. Substack’s long-form content material additionally offers manufacturers extra room to inform their story and highlight specialists.
Observe: Entrepreneurs ought to keep in mind that creators perceive the nuances of those platforms higher than they do, they usually want artistic freedom to craft posts that carry out.
Mastering the shift to rising platforms
That wraps up this month’s installment of PPR. Keep tuned for subsequent month, the place we’ll be specializing in our favourite influencer advertising and marketing campaigns of the 12 months to this point. Within the meantime, bear in mind these key takeaways:
Put up Efficiency Report Takeaways
Community diversification is already occurring. Embracing rising networks is crucial for driving long-term consciousness and engagement with new and present audiences alike.
Strategic repurposing maximizes effectivity. Adapting content material throughout platforms helps manufacturers keep their presence with out straining their bandwidth.
Rising platforms supply progressive engagement performs. Lean into distinctive platform-specific options that may assist your group join with you in new methods.
You don’t must be all over the place. However you do want model ambassadors (like influencers) to create content material in your behalf in areas the place your viewers is energetic.
And if you happen to see a social publish or marketing campaign that deserves to be highlighted, tag us @sproutsocial and use #PostPerformanceReport to have your concept included in a future article.
