In the event you’re right here, you already know influencer advertising works. However discovering the proper match? Not so easy.
Aussies spend over six hours weekly on social media, with 46% making purchases based mostly on influencer suggestions. One other 28% say they purchase spontaneously from social media each month.
Play your playing cards proper and influencer campaigns can earn $5.78 for each greenback spent, delivering big ROI.
However not all creators are equal. Some have the attain however not the belief. Others have trusting audiences however don’t suit your model’s ethos.
Maintain studying and get to know 30 of the highest health influencers in Australia—and the way to decide on the proper one on your model.
10 must-know Aussie health influencers in 2025 (fast picks)
Earlier than diving into the record beneath, have a look at these 10 standouts it’s essential to know. These are the cream of the crop with the most important and most influential accounts.
1. Kayla Itsines (@kayla_itsines)
Fb: 27.7M
Instagram: 15.7M
YouTube: 414K
TikTok: 94.8K
Supply: Instagram
Kayla modified the health recreation for girls along with her early e-books and later her app, Sweat. Based mostly in Adelaide, she’s earned a large and constant following, making her a really perfect associate for manufacturers concentrating on a broad and engaged viewers.
2. Tammy Hembrow (@tammyhembrow)
Instagram: 17.1M
YouTube: 1.7M
TikTok: 2.1M
Supply: Instagram
Tammy’s health empire spans her clothes line to her well being complement model, however she mixes health and well being with trend, magnificence and way of life. Her genuine voice and journey all through motherhood have bonded her along with her huge following.
3. Emily Skye (@emilyskyefit)
Instagram: 2.6M
Fb: 9.2M
TikTok: 65.1K
Supply: Instagram
A health icon in Australia from the Gold Coast, Emily promotes a balanced way of life by means of her app and health packages. She’s a trusted determine for busy mums and ladies searching for sustainable well being options.
4. Rachel Dillon (@racheljdillon)
Instagram: 1.8M
TikTok: 1M
Supply: Instagram
Rachel blends health and vitamin to assist girls juggle well being, wellness and their hectic lives. Because the founding father of CSB and the Transfer with Us app, she’s constructed a strong repute. Now that she expects her second little one, a lot of her content material focuses on self-care and general well-being.
5. Ashy Bines (@ashybines)
Instagram: 1M
TikTok: 134.4K
Fb: 3.3M
Supply: Instagram
Ashy has been a staple within the Aussie health scene for years, IYKYK. She is understood for her physique positivity and empowering method to health. She resonates with a broad viewers, together with these searching for self-confidence.
6. Joel Bushby (@joelbushby)
Instagram: 1.5M
TikTok: 5.3M
YouTube: 371K
Supply: Instagram
Joel is a metamorphosis coach and pure bodybuilding advocate. He based The Pure Transformer, which supplies on-line useful coaching and training packages. Joel’s method to health has earned him a devoted following.
7. Jaden Tyson Laing (@jadentysonlaing)
Instagram: 625K
TikTok: 867.9K
YouTube: 32.9K
Fb: 140.1K
Supply: Instagram
Because the third strongest man in Aus, Jaden combines health content material with motivational storytelling. His aesthetic, workout-focused movies and rising group place him as a next-gen chief in Aussie health.
8. Eugene Teo (@coacheugeneteo)
Instagram: 671.8K
Fb: 394.7K
YouTube: 1.07M
Supply: Instagram
Eugene based his coaching app, Ganbaru Technique, and has develop into a go-to useful resource for lifters chasing an evidence-based method to beneficial properties and development. He breaks down huge subjects like biomechanics and hypertrophy into content material that’s accessible and digestible.
9. Zac Perna (@zacperna)
Instagram: 533.4K
YouTube: 853K
TikTok: 157.8K
Supply: Instagram
Zac is one in every of Australia’s most distinguished male health gurus, identified for his mixture of health club vlogs, transformation ideas and genuine humour. He coaches different private trainers on scaling their manufacturers and sometimes works with Gymshark and big-name complement corporations.
10. Nick Cheadle (@nickcheadlefitness)
Instagram: 740K
YouTube: 21.7K
Supply: Instagram
A energy and hypertrophy coach, Nick is understood for his no-nonsense method to lifting, vitamin and coaching science. His academic content material and training insights make him a prime choose for severe lifters and trade professionals.
The Australian health influencer panorama
The health scene down beneath is of course energetic and dynamic with a neighborhood focus. Relating to social media, influencers on this area usually emphasise way of life stability, psychological wellness and useful coaching, which resonates with audiences from Gen X to millennials and Gen Z.
Authenticity is valued over aesthetics. The previous fitspo period has paved the way in which for real looking health journeys and holistic well being. Homegrown traits like hybrid coaching and intestine well being are huge proper now. Most creators publish greater than exercises—they construct communities round wellness, efficiency and self-confidence.
TikTok and Instagram stay the preferred networks, however YouTube can also be experiencing a resurgence as health creators spend money on long-form coaching and narrative content material.
And the info backs the expansion: Well being and wellness content material noticed a 38% enhance in engagement year-over-year throughout APAC, with influencer-led content material outperforming model posts by 2.5x.
For manufacturers centred round well being, wellness or health? This area presents far more than visibility—it provides an opportunity at actual group affect.
The best way to discover the proper Australian health influencers on your model
Discovering the proper health influencer on your model is greater than follower counts.
Sprout’s Influencer Advertising and marketing platform supplies full creator profiles, exhibiting detailed demographics like age, location and gender. In the event you’re making an attempt to focus on millennial girls in Sydney, you’ll be capable of discover precisely which creators can ship.
Creator profiles additionally give customers entry to engagement charges throughout social networks, so you possibly can spot who’s truly producing conversations, not simply gathering views.
Plus, with insights into model mentions and collaborations, you possibly can test whether or not influencers have labored with related manufacturers (or opponents), and get a way of their values and work ethic. It’s all about avoiding mismatches earlier than they occur.
Right here’s some extra sensible recommendation to comply with when working with influencers:
Know your viewers
It’s not nearly choosing an influencer with a variety of followers. Does this individual join with the viewers you wish to attain? Are their followers the type of people that’ll vibe along with your model?
Discovering the proper creator doesn’t need to be exhausting—allow us to do the heavy lifting for you. Try our newest information on health influencers, from attain to engagement.
Engagement > follower counts
Larger isn’t at all times higher. Positive, somebody with hundreds of thousands of followers may look interesting, however what issues extra is whether or not their followers are partaking with their content material. In the event you didn’t already know, micro-influencers usually have greater engagement charges than these with huge followings.
Actual content material = actual affect
On the earth of health influencers, authenticity is all the things. If their content material feels compelled or overly promotional, it won’t land effectively with their viewers and gained’t do a lot on your model. Search for health trade influencers who create content material that resonates and feels pure.
Search for alignment
You don’t wish to work with somebody whose private model may mirror poorly on yours. Verify their previous content material, values and any public controversies they’ve been concerned in. You wish to make sure the influencer’s persona doesn’t conflict along with your model’s values.
Sprout Social makes assessing model match and security straightforward, avoiding reputational mishaps. Every Creator Profile throughout the Influencer Advertising and marketing platform features a model security rating, which notes any crimson flags from a creator’s historical past.
Assume exterior the field
Don’t restrict your self to on-line content material collaborations. An increasing number of model collaborations are taking influencers off-screen and into IRL advertising alternatives, corresponding to partnering on model journeys, aiding with pop-up shops and internet hosting occasions.
Try the prime 10 social media traits taking on Australia in 2025.
Prime 25 health influencers in Australia
Persevering with on from the highest ten, listed here are 15 extra Australian health influencers to know.
Feminine Australian health influencers
11. Chloe Ting (@chloe_t)
Instagram: 2.5M
TikTok: 750.5K
YouTube: 25.7M
Fb: 339.5K
Supply: Instagram
Identified for her viral YouTube exercises in the course of the pandemic, Chloe Ting turned a world family title nearly in a single day. Her high-energy, equipment-free routines helped hundreds of thousands begin their health journey at residence and gained her an eye-watering following throughout networks.
12. Amanda Bisk (@amandabisk)
Instagram: 626K
TikTok: 2K
YouTube: 37.2K
Supply: Instagram
A lady of many skills (pole vaulter, athletics coach, yoga teacher and train physiologist), Amanda Bisk is one in every of Australia’s largest health influencers, with over half one million followers on Instagram alone. She additionally based the Recent Physique Recent Thoughts program, serving to Aussies get match from their dwelling rooms.
13. Chontel Duncan (@chontelduncan)
Instagram: 1.2M
Fb: 658K
YouTube: 19.9K
TikTok: 48.0K
Supply: Instagram
Chontel is understood for her post-pregnancy health and her journey by means of motherhood. She combines health experience with private experiences, making her a strong advocate for well being and wellness manufacturers focused in direction of girls.
14. Base Physique Babes (@basebodybabes)
Instagram: 493K
Fb: 45K
Supply: Instagram
Felicia Oreb and Diana Johnson give attention to energy coaching and physique confidence, making them a number one voice in girls’s health. As co-founders of Base Physique Babes, they empower girls by means of health and self-love.
15. Stephanie Sanzo (@stephaniesanzo)
Instagram: 3.4M
YouTube: 1.04M
TikTok: 2M
Supply: Instagram
Stephanie is famend for her energy coaching packages and empowering girls to embrace lifting. Her genuine content material and dedication have constructed a powerful group round her model, which inspires girls to be assured inside and outdoors the health club.
16. Tiffiny Corridor (@tiffhall_xo)
Instagram: 236K
Fb: 94K
Supply: Instagram
A former Greatest Loser Australia coach, Melbourne-born Tiffiny based the health app MyTXO, combining bodily health with psychological well being methods and meal plans. She’s a terrific associate for manufacturers concentrating on older millennials and Gen X customers.
17. Sarah’s Day (@sarahs_day)
Instagram: 1.2M
TikTok: 294.7K
YouTube: 1.55M
Supply: YouTube
Sarah is a holistic well being and health skilled identified for her method to useful vitamin and health. Sydney-born Sarah’s emphasis on intestine well being and pure dwelling attracts a loyal, engaged viewers of wellness advocates.
18. Tanya Poppett (@tanyapoppett)
Supply: Instagram
With a background in train physiology, she shares sensible exercises and skilled recommendation, particularly round pre- and post-natal health. Her method is evidence-based, accessible and backed by years of hands-on teaching and private coaching.
Male Australian health influencers
19. Nathan McCallum (@nathan)
Instagram: 785K
TikTok: 85.4K
YouTube: 73.4K
Supply: Instagram
Nathan McCallum blends health, trend and way of life in methods few others can. A former punk rocker turned health entrepreneur, his content material spans energy coaching, males’s fashion and psychological well being. Manufacturers love him for his edgy aesthetic and deeply engaged group.
20. Adam Sullivan (Proof-Based mostly Coaching, @evidencebased_training)
Instagram: 700.8K
Fb: 87.9K
YouTube: 16.4K
TikTok: 438.8K
Supply: Instagram
By way of his Proof-Based mostly Coaching model, Adam dishes out no-BS health recommendation, myth-busting scorching takes and research-backed packages with a aspect of sarcasm—an ideal associate for manufacturers that aren’t afraid to be loud, daring and unapologetic.
21. Khan Porter (@iamkhanporter)
Instagram: 188.1K
TikTok: 41.4K
Supply: Instagram
Khan is one in every of Australia’s prime CrossFit athletes and a four-time CrossFit Video games competitor. Mixing his elite athleticism with psychological well being advocacy and a vibrant persona, he brings authenticity and excessive efficiency to any health collaboration.
22. Daniel Conn (@dan_dc_conn)
Supply: Instagram
Dan is a former NRL participant who transitioned into health teaching and wellness advocacy. His content material options round health club, fatherhood, household and the outside. He can usually be seen selling native wellness centres, gyms and types like Everlast Australia.
23. Sam Wooden (@samjameswood)
Instagram: 262.9K
Fb: 364.7K
YouTube: 24.8K
Supply: Instagram
Greatest often known as the founding father of the 28 by Sam Wooden program and former Bachelor, Sam’s constructed a loyal following by means of family-friendly, accessible health content material. His platform focuses on holistic well being and residential exercises, making him a trusted voice for manufacturers concentrating on mainstream Australian audiences.
24. Josh Saunders (@hpucoaching)
Instagram: 164K
TikTok: 136.7K
Supply: Instagram
Josh Saunders is a BJJ black belt coach and entrepreneur who makes strikes on and off the mat. He’s constructed HPU Teaching right into a go-to for energy and fight-focused coaching, mixing technical talent with performance-based programming.
25. Michael Ramsey (@ramslegit)
Supply: Instagram
Michael Ramsey based STRONG Pilates, a franchise that’s taken Australia (and now the world) by storm. His content material highlights efficiency, entrepreneurship and the trendy hybrid athlete way of life, making him a novel determine within the Australian health scene.
Develop your model with assist from Aussie health influencers
Health creators don’t simply promote merchandise. They embody the life your viewers aspires to stay. Particularly within the wellness trade, authenticity drives conversions, builds group and strengthens model loyalty.
Partnering with the proper creators will assist broaden your attain, construct model credibility and drive actual outcomes.
Prepared to seek out the proper health influencer on your model? Use Sprout Social’s AI-driven platform to trace traits, uncover engagement insights and simply handle influencer campaigns—all on one platform.
Take the product tour as we speak.
