An image is price a thousand phrases—however on Pinterest, a video might be price much more. As one of many fastest-growing social media networks, based on Statista, Pinterest has advanced considerably.
One of many platform’s greatest improvements was the introduction of Pinterest movies in late 2018, which now play a significant function in Pinterest advertising and marketing. Due to their vibrant storytelling powers and wealthy visuals, Pinterest movies don’t simply catch the attention—they get folks to purchase. In response to Sprout’s 2024 Content material Benchmarks Report, 81% of customers wished to see extra short-form movies from manufacturers. So, in case you’re in search of new methods to show curiosity into gross sales, video Pins would be the reply.
On this article, we cowl every part it’s essential find out about Pinterest movies and why they deserve a spot in your social media technique.
What’s a video Pin?
A video Pin is a visible bookmark on Pinterest that options one video or a number of movies and pictures. They play robotically in customers’ house feeds and embrace cowl photographs to seize customers’ consideration. You too can improve video Pins by including results like stickers and animations.
Very similar to Instagram and TikTok, Pinterest movies are designed with the cellular expertise in thoughts. Generally, Pinterest customers—generally known as Pinners—ought to use vertical photographs and side ratios to accommodate cellular customers.
In distinction to different social media networks, Pinterest movies focus extra on visuals than audio. For instance, movies on Instagram and TikTok continuously depend on trending sounds or songs. However as a result of community’s Autoplay operate, Pinterest movies usually play with out sound on desktop and cellular. Because of this, Pinners should prioritize visible assets—comparable to high-resolution footage, beautiful imagery and textual content overlays—to successfully have interaction with customers.
Why you need to be creating Pinterest video Pins
Utilizing Pinterest for enterprise gives a variety of advantages, all of which strengthen your total social media technique. Whether or not you’re an area service supplier or a worldwide e-commerce model, these are just a few causes to embrace the ability of Pinterest.
Increase model consciousness
Pinterest is constructed for discovery.
A whopping 96% of Pinterest searches are unbranded. Usually, Pinners seek for concepts and inspiration quite than particular firms. This has led to 80% of weekly customers discovering a brand new product or model on Pinterest.
Drive web site visitors
Pinterest lets you add hyperlinks to your Pins, making it simpler to drive web site visitors. Whether or not it’s your weblog, a product web page or a reserving type, you may inform customers precisely the place you need them to go subsequent.
With a enterprise account, it’s also possible to assessment how many individuals click on these hyperlinks by way of Pinterest analytics.
Enhance engagement
Pinterest boasts 553 million month-to-month lively customers they usually’re among the most engaged customers on the web. This engagement doesn’t simply apply to likes and feedback, both—it covers conversions as nicely. Particularly, Pinners are 1.4 instances likelier to take a shopping-related motion than customers on different social platforms.
Pinterest movies are particularly compelling. Pinterest video advertisements’ viewability price is 3 times stronger than the common social media community, whereas the video completion price is twice as excessive.
Shut extra gross sales
Studying how one can promote on Pinterest may improve your income. Pinterest is the fifth hottest social commerce platform, coming solely behind Fb, Instagram, TikTok and messaging apps.
Pinterest additionally accesses among the world’s highest earners. In the US, Pinterest reaches 40% of households with a mixed revenue of over $150K. A 2023 examine additionally discovered that roughly one-third of luxurious buyers on Pinterest make greater than US$100K yearly.
With extra disposable revenue, Pinners can (and do) spend greater than the common social shopper. On common, Pinterest buyers spend twice as a lot per 30 days as folks on different social media platforms.
Pinterest video greatest practices for manufacturers
To begin reaping these rewards for your small business, listed here are just a few Pinterest video greatest practices to observe.
Stick with optimum lengths and codecs
When creating video Pins, you’ve two formatting choices: customary width and max. width.
Normal-width Pinterest movies are the identical dimension as common Pins. Max. width Pinterest movies broaden to fill a consumer’s total display screen on cellular, offering a extra immersive expertise. Max. width formatting is barely accessible for paid Pinterest video advertisements.
Listed here are the specs for every possibility:
Repurpose your content material
Repurposing your movies from different social media networks permits you to work smarter, not tougher.
One of many key advantages of repurposing your content material for Pinterest is the consistency it gives. Constant messaging throughout social media accounts builds model recognition, conveys authenticity and fosters buyer loyalty.
Repurposing content material additionally saves time. As an alternative of capturing, modifying and formatting movies for every platform, you need to use the identical assets on a number of channels. For instance, you could possibly use the identical footage you featured in an Instagram Reel or TikTok video. That’s precisely what luxurious baggage model BÉIS did to advertise its limited-edition Depraved assortment. The model posted the identical video to announce the launch on Instagram, TikTok and Pinterest.
Reformatting this content material for Pinterest is easier in case you use a third-party video modifying device comparable to Adobe Premiere Professional, Canva or CapCut. These instruments help you resize your movies for Pinterest with out compromising decision or together with watermarks.
Prioritize accessibility
To make sure inclusivity, Pinterest movies should be accessible to all customers. For instance, including captions to your movies ensures your content material is definitely understood, even when it isn’t heard.
Your visuals additionally must be accessible. Use high-contrast coloration mixtures (ideally a 4.5:1 ratio), significantly in your textual content overlays so your textual content is seen to everybody, together with folks with visible disabilities.
Embody a name to motion (CTA)
Whether or not it’s to purchase a product, e-book a session name or join a publication, the purpose of Pinterest movies is to get folks to take a selected motion. By speaking that desired exercise with a name to motion (CTA), you’ll make your Pinterest movies more practical.
For natural Pinterest movies, you may embrace a hyperlink to a web site of your selecting; nevertheless, the CTA textual content can solely seem as Go to web site. To customise your CTA, function it in your description copy or textual content overlay.
For Pinterest video advertisements, you may select from any of the next CTA texts:
Monitor video efficiency
Reviewing key metrics—comparable to engagement price, save price and common play time—is the easiest way to grasp which movies resonate together with your viewers and which don’t.
Pinterest’s video-specific metrics are perfect for informing future video concepts. For instance, you may see what number of instances your video was watched for at the least 10 seconds and what number of instances your video was watched for 95% of its length.
You may then use this knowledge to optimize your content material technique. As an illustration, you could discover {that a} video receives a excessive quantity of views for 95% of its length. To leverage that engagement, you could possibly observe the identical modifying fashion, function the identical collaborator or flip the video right into a collection to discover related subjects.
Use templates to streamline your workflow
Of all Pinterest content material ideas, utilizing templates is among the only. By utilizing templates, you may produce extra Pinterest movies with much less effort and time. These templates—comparable to these accessible on Canva—already function eye-catching designs, textual content overlays, parts and animations. You merely have to edit them so the video aligns together with your model.
Affirm is among the greatest manufacturers on Pinterest profiting from templates. In a lot of its Pins, the model contains textual content on the high and a coloured block on the backside that includes its brand. Utilizing the identical format doesn’t simply streamline content material creation but in addition gives cohesion. Such uniformity helps audiences immediately acknowledge your model and know what to anticipate, fostering belief and loyalty.
The right way to put up a video on Pinterest
Creating and sharing a video on Pinterest is straightforward. Listed here are the steps to observe when posting natively from a desktop or cellular gadget.
The right way to add a video to Pinterest from desktop
To create a video Pin on desktop, observe the steps beneath:
Log in to your Pinterest account.
On the left-hand menu, click on Create. For enterprise accounts, you’ll have to click on on the hamburger button. Underneath Create, choose Create Pin.
Click on on the add window, then choose as much as 10 movies out of your pc.
Notice: Every video you choose will create a brand new Pin. To function a number of photographs and movies in a single video Pin, you’ll want to make use of the Pinterest cellular app.
Add some details about your video Pin, together with its title, description and hyperlink.
Click on Executed.
Click on Publish.
The right way to add movies on Pinterest from cellular
To create a video Pin on cellular (Android or iOS), observe the steps beneath:
Log in to your Pinterest account on the Pinterest app.
Press the + icon on the backside of your display screen.
Click on Pin.
Choose as much as 10 movies out of your cellphone or click on the digicam icon to report a brand new video.
Notice: If you choose a number of photographs and movies, they are going to be compiled in a single video Pin.
Click on Subsequent.
Use the menu on the backside of your display screen to edit your video, add textual content or incorporate different results.
Click on Subsequent.
Add some details about your video Pin, together with its title, description and hyperlink.
Click on Create.
Keep related and aggressive with Pinterest movies
With a big, engaged and high-earning viewers, Pinterest is brimming with alternatives for manufacturers. Whether or not you need to increase model consciousness, improve gross sales or stand out amongst opponents, Pinterest movies may help you join with this distinctive viewers and obtain these objectives.
To make your Pinterest movies as impactful as potential, use Pinterest analytics. Its knowledge will make clear the content material that’s compelling and connecting together with your viewers. Utilizing these insights, you’ll be higher capable of replicate this success and watch your model thrive.
Pinterest FAQs
Do movies carry out nicely on Pinterest?
Generally, Pinterest movies carry out very nicely. Pinterest video advertisements’ viewability price is 3 times stronger and the completion price is twice as excessive as the common social media community.
What’s the greatest video format for Pinterest?
For the very best viewing expertise, Pinterest movies ought to be in .MP4, .MOV or .M4V format.
How lengthy can a video pin be on Pinterest?
A Pinterest video Pin could be between 4 seconds and quarter-hour lengthy. For video advertisements, the really useful size is 6–15 seconds.
