Over the previous few years, TikTok has grown to over 1.5 billion month-to-month energetic customers, largely due to the attraction of its For You Web page. And in the event you’ve ever used TikTok, you understand how addictive the For You feed will be.
For manufacturers and creators, showing on customers’ For You pages can considerably enhance model consciousness, followers, and engagement. Whereas there’s no assured approach to land there, there are lots of methods to maximise your possibilities.
To uncover the very best approaches, we spoke with TikTok creators Sophia Lovasz, Natalie Lennon, and Jobber’s Social Media Supervisor, Katie Fitzgerald, who shared their knowledgeable insights under.
What’s the TikTok FYP (For You Web page)?
The Tiktok FYP (For You Web page) is a feed of content material personalised for you by an algorithm. The FYP exhibits a mixture of posts from accounts you comply with and accounts you don’t comply with that the algorithm believes you’ll take pleasure in.
In different phrases, the FYP predicts which content material you’ll discover most participating.
In response to TikTok, the app curates every person’s FYP feed in response to three most important components:
Person interactions: Primarily based on TikToks you’ve appreciated, commented on, and shared, accounts you comply with, and content material you’ve posted in your account
Video data: Features like sounds, hashtags, and captions
Gadget and account settings: Your language desire, location setting, and system sort (TikTok says that is weighted lowest of the three)
Should you’re scrolling your FYP and are curious to know why a selected video is in your feed, TikTok will let you know why.
Merely faucet the share icon on a video after which Why this video.
Methods to know while you’re on the FYP
Usually, as soon as your TikTok movies begin going viral and gaining a lot of views in a brief interval, that’s a great clue you’ve made it to the FYP.
Nevertheless, you possibly can know whether or not your video is on the FYP by wanting on the submit’s analytics.
To do that, open TikTok, faucet the three dots in your video, after which faucet Analytics.
Within the overview tab, scroll right down to the Visitors sources part.
On this part, you’ll see a breakdown of the place all of your submit’s views have come from. If the bulk are from “For You” you already know the submit has made it to the FYP.
Professional Tip: The TikTok app solely exhibits analytics from as much as twelve months in the past. If you wish to see knowledge for movies over a 12 months outdated, apps like Hootsuite provide TikTok analytics for longer durations.
What occurs while you see success on the FYP?
Making it to the FYP is an achievement for any content material creator, massive or small. There are just a few advantages that may occur in consequence:
Unbelievable attain: Irrespective of what number of followers you’ve gotten, when you begin getting distribution by way of the FYP, your video will get hundreds of views or, in rarer circumstances, thousands and thousands.
Extra followers: In case your TikTok content material resonates with viewers, you might even see a rise in followers. Whether or not or not these views flip into follows depends upon how participating and high-quality your content material is. That is why it’s important to maintain producing new content material that speaks to your target market.
World distribution: Often, the algorithm works by serving movies to customers in the identical geographical area. Nevertheless, as soon as a video will get picked up by the FYP, it’s extra prone to be proven worldwide.
Future efficiency: Movies that carry out properly on the FYP sign to TikTok’s algorithm that your content material is value sharing. The extra participating content material you produce, the extra doubtless future movies may even get featured on the primary web page of customers’ For You pages.
Monetization: As soon as a number of movies hit the FYP and have grown your viewers, you’ll have extra alternatives to accomplice with manufacturers for paid campaigns. Manufacturers normally search for constant engagement and attain as partnership standards. That is very true in the event you’re utilizing related hashtags or common hashtags in your TikTok movies to extend discoverability
Model consciousness: Even when FYP viewers don’t develop into followers, your TikTok account nonetheless positive factors top-of-mind consciousness from being on the FYP. A single video on the FYP can result in podcast appearances, media interviews, talking alternatives, and different private branding alternatives.
In truth, just a few of my movies have made the FYP. The primary time was fully sudden. I recorded a video about my distant job’s distinctive perks and uploaded it with no expectations.
Supply: @lothwe
Within the first few weeks, it bought just a few hundred views. Then, in the future, I wakened and began getting tons of notifications from TikTok. It hit 5,000 views, then 10,000, and stored going. After just a few weeks, it had surpassed 450,000 views.
From that one video, I gained 4,500 followers, drove many functions to the corporate careers web page, and obtained a number of emails about potential model partnerships.
Be aware that these outcomes can occur over time — the video above stored getting views from the FYP a 12 months later.
Methods to get on the TikTok FYP: 20 hacks from the knowledgeable(s)
1. Make one thing share-worthy
The TikTok algorithm considers shares among the many most necessary person interactions. Customers who share your TikToks get double the views and have a greater probability of going viral.
One among Lovasz’s greatest ideas for making it to the FYP: “Create the kind of content material you’ll share if it got here throughout your feed.”
Supply: @taytales
This video about an F1 driver with a Taylor Swift lyric reference got here up on my FYP, and I instantly despatched it to all my F1 x Swiftie buddies. You would possibly assume that’s a small group, but it surely isn’t.
When your video content material is share-worthy, folks from a selected demographic usually tend to interact with it — and even share it with their very own circles. This creates a snowball impact, additional rising the possibilities of showing on the TikTok For You Web page.
2. Leap on traits
Since TikTok’s humble origins as a shorter videos-slash-lip-syncing app, trending challenges have dominated the platform.
As soon as a pattern begins taking off, it’s a golden alternative to make it to the FYP. Utilizing the identical audio, hashtags, key phrases, or captions as different common movies is likelier to have interaction viewers and win favor with the TikTok algorithm.
Supply: @teletubbies
Any Teletubbies content material is fairly iconic by itself, however on this video, they jumped on a trending audio and paired it with some *chef’s kiss* clips. I hope sharing this clip will maintain my FYP on TeletubbiesTok.
3. Share real reactions and tales
Most of the movies that make the FYP are uncooked, low-production movies. Whether or not it’s get-ready-with-me movies or folks sharing tales whereas sitting of their automotive, you don’t have to put numerous time into modifying to go viral.
Lovasz shares some concepts: “Use your voice, present your response, or speak by way of what you’re experiencing in actual time so the viewer can really feel like they’re within the state of affairs with you.”
Supply: @sosobombs
On this video, Lovasz shared her real reactions to driving a driverless taxi in actual time, leading to over 8 million views.
4. Speak about present occasions
Simply as X (previously Twitter) turned the go-to platform to debate information and present occasions, TikTok is similar — however in video format.
When a serious occasion happens, person curiosity within the matter spikes, leading to extra searches and views for associated content material. Naturally, you’ll see extra movies in regards to the Oscars in your FYP in February or March.
Supply: @natlenno
Lennon leaned right into a trending present occasion within the information — new tax cuts — and made it related to her accounting-focused viewers. Her video achieved 271,000 views.
5. Use robust hooks
Right here’s a enjoyable experiment: watch how shortly folks scroll by way of TikTok or Instagram. You’ll discover that movies solely have seconds to seize their consideration earlier than they swipe to the subsequent video.
The important thing to stopping scrolls: A robust hook within the first 3 seconds. Movies with increased watch occasions have higher possibilities of touchdown on the FYP.
Supply: @getjobber
“Our most viral video had a powerful quantity proper in the beginning, which drew folks in.” shares Fitzgerald
6. Be well timed
Subjects on the TikTok FYP typically replicate what’s taking place within the information and popular culture. When planning your content material calendar, contemplate holidays, main sports activities tournaments, awards, and TV occasions.
Publishing related content material within the lead-up to those occasions offers it time to construct momentum and land on the FYP.
Supply: @calm
Throughout the 2024 US Election, Calm revealed brief “Bear in mind to breathe” movies throughout a number of channels (together with TikTok) that went viral. Customers flooded the feedback with gratitude.
7. Submit on the proper time
Talking of being well timed, scheduling your TikToks on the optimum time of day can even enhance your possibilities of ending up on the FYP.
Should you can nail the appropriate posting time, extra customers will take discover of your video, resulting in extra engagement, a better rating within the algorithm, and thus increased possibilities of being proven on extra customers’ For You Pages.
Primarily based on experiments and knowledge from 1 million posts, Hootsuite discovered that the very best time to submit on TikTok is 3 PM on Thursdays.
It’s necessary to notice that it is a very generalized discovering and can differ throughout industries, geographies, viewers sizes, and subjects. The excellent news is that Hootsuite gives built-in, personalised instruments that let you know when the very best time is so that you can submit on TikTok.
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8. Share your expertise of one thing non-transparent
TikTok customers like to study new issues, particularly if they’re extremely advanced or gatekept subjects. Take into account your merchandise, providers, or business — is there something you possibly can demystify or break down in your viewers?
Supply: @sosobombs
After posting just a few movies, Lovasz realized that driverless taxis have been a subject of curiosity that resonated with the FYP. “Within the video, I’m in a driverless taxi, speaking in regards to the guidelines and my expertise utilizing the service.
The end result? Over 89,000 likes and a couple of.3 million views.
9. Submit controversial content material
One other approach to make it to the FYP: Make your content material comment-worthy.
Like shares, feedback strongly sign to the TikTok algorithm {that a} submit is attention-grabbing and value displaying to extra customers.

Supply: Reddit
This Reddit person advises throwing in reaction-worthy parts in your video: “Nothing political… however one thing you already know that can make commenters go off within the feedback.”
Supply: @swiftadventus
I needed to watch this video twice to grasp it was a bait-and-switch. The feedback part clearly had the identical confusion as mine.
10. Experiment with hashtags
As clever because the algorithm is, trending hashtags can nonetheless assist TikTok present your content material to the appropriate viewers. Bonus: in addition they make your posts extra searchable.
Fitzgerald’s recommendation for choosing TikTok hashtags: “Keep away from hashtags which might be too common, like #FYP. Establish trending subjects in your business associated to your video and use just a few of these.”
Supply: @getjobber
“For our most viral video, we used a group of hashtags that had an honest
quantity of views inside the hashtag already.” says Fitzgerald
11. Play with sounds (like ASMR)
Need a fast video concept that doesn’t require a script or fancy modifying? The reply: ASMR, which entails creating content material with sounds.
Supply: @sosobombs
“Take folks on a journey with uncooked audio! On this video, which bought 6.2 million views, I don’t use TikTok trending sounds, audio, or music. It’s simply the clicking of the door, the sound of the automotive, and the AI chatting with me.” notes Lovasz
12. Reply continuously requested questions
One other fast win: look by way of the feedback in your beforehand revealed movies and establish any recurring or advanced questions. Then, create a brand new standalone video replying to the remark.
Supply: @natlenno
Lennon created this video by replying to a touch upon a earlier video. By addressing a standard and irritating query, Lennon’s video garnered 522,000 views.
13. Use trending audio
Earlier, we talked about capitalizing on video and content material traits. One other alternative is to make use of trending audio.
In response to Fitzgerald, utilizing trending audio will enhance your possibilities of extra folks watching your video.
Supply: @getjobber
“On this video, the sound was trending once we posted it, which helped land the video on the FYP.” – Fitzgerald
14. Don’t delete movies
Should you’re tempted to delete movies that “flop” after posting — don’t.
Supply: @sosobombs
Lovasz explains why: “Don’t delete something. As a substitute, maintain all of your content material as much as create a binge-worthy profile. I’ve had movies go viral and monetize months after posting as a result of somebody began to observe all my content material after which shared a video, which put it again on the FYP once more.”
The second cause: Deleting movies decreases your account’s complete likes and views metrics.
15. Companion with (different) creators
Should you’re a model or small enterprise, partnering with creators who’re well-known to your goal prospects may give you further model consciousness and construct belief.
When selecting creators to accomplice with, intention for customers with wholesome engagement ratios (likes/feedback/saves/shares as % of views).
Supply: @getjobber
Jobber partnered with Roger Wakefield to share tips about how you can develop into a plumbing apprentice. “Roger is a well known face within the plumbing business, which helped the video acquire traction and set up belief with our viewers.” shares Fitzgerald
16. Tag your location
The TikTok FYP normally exhibits a mixture of trending and up-and-coming movies from around the globe. When curating a person’s For You Web page, the algorithm additionally considers the person’s location.
The platform assumes — normally appropriately — that TikTok customers might be extra concerned about movies created in the identical metropolis, nation, or continent as them.
Supply: @fuelforthesole
This video used a geotag near my location (Vancouver) and matched the content material I normally interact in (journey suggestions), which explains the way it ended up on my FYP.
17. Experiment, experiment, experiment
Fitzgerald’s most necessary tip for hitting the FYP: “Maintain attempting totally different content material codecs and themes till you see what sticks. Typically, we don’t land on the FYP as a result of our subjects are all over. So, attempt to submit your area of interest subjects in batches.”
Supply: @getjobber
“We discovered success once we posted a bunch of stress washing movies one after the other in order that they gained momentum.”
18. Choose a selected area of interest
One of many stunning components of TikTok is the entire strange sub-genres and micro-communities which have discovered their method to one another by way of the FYP.
Due to the algorithm, any video posted to TikTok can go viral, which lets customers share no matter thought, curiosity, interest, or ardour is on their minds.
So, don’t be afraid to get hyper-specific in your content material subjects. If others on the market really feel the identical as you do, the algorithm will discover them.
Supply: @lionsgate
Lionsgate has actually leaned into “making enjoyable of their outdated IP” as a distinct segment, and I’m right here for it. I’m satisfied their TikTok is the principle cause Twilight has rebounded in recognition this 12 months.
19. Submit before-and-after content material
Sharing before-and-after content material, behind-the-scenes, or course of walkthrough movies is a strong tactic for grabbing consideration. The moment gratification {that a} viewer will get from seeing outcomes and transformations retains them watching or scrolling.
Supply: @blancmarineinterieurs
This TikTok is a wonderful instance of before-and-after content material. It additionally exhibits that carousels can carry out simply in addition to movies.
20. Research different profitable creators in your area of interest
Every time I’m rising a brand new account, considered one of my tried-and-true ways is auditing established creators in the identical area of interest.
Full-time TikTok creators spend 24/7 refining their captions, modifying types, codecs, and content material pillars, and so they’re typically on the forefront of recent traits.
This TikToker observed that aesthetic vlogs, “day within the life”, and ASMR-type movies have been trending of their area of interest. They created a video replicating the modifying and jumpcuts, which blew up with 2 million views in 24 hours.
3 finest practices to remain on the TikTok FYP, from the specialists
Now that you just’ve bought 20 tips about how you can make it to the FYP, we’ll go away you with some parting ideas from our specialists on how you can keep there persistently.
1. Fulfill the FYP algorithm with traits
“Use trending themes in your content material!” says Lennon
Fitzgerald echoes that very same sentiment, sharing: “You don’t need to form your complete social media advertising and marketing technique round trending content material, however maintain a pulse on trending sounds, subjects, and use hashtags so you possibly can combine them into your content material in a well timed method.”
2. Interact along with your viewers
“Be participating, and don’t be afraid to ask your viewers to contribute! Ask questions within the caption or video itself, and reply promptly to all feedback in your TikToks” notes Lennon
3. Be genuine and authentic
A closing level from me: Regardless of all the information we’ve shared, don’t really feel pressured to make all of your posts in response to a playbook. Prioritize high quality over amount, and be real in your movies.
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