Methods to get AI to jot down copy in your model voice — from choosing the right platform to coaching your GPT

When generative AI first got here out, I used to be skeptical. Whereas it got here up with some good concepts, I noticed it extra as a novelty than an actual copywriting instrument. Truthfully, I didn’t imagine “nice” and “on-brand AI copywriting” would ever belong in the identical sentence.

To be clear, I nonetheless see my very own mind and strategy as a aggressive benefit. That hasn’t modified, however two issues have shifted:

First, AI algorithms have change into extra superior and intuitive, making it simpler to get higher output.
Second, I’ve discovered methods to prepare AI instruments in my voice and perspective persistently sufficient that they’ll now produce robust first drafts that really sound like me.

And, I’ve discovered the largest shift by considering of myself as a duplicate chief and AI as a junior author. It has incredible concepts however wants robust guardrails, fixed suggestions, and clear route. And, I’m going to point out you the way.

Desk of Contents

Choosing the Proper AI Platform

For starters, I don’t imagine that there’s a single “greatest” AI platform for copywriting. It actually comes down to non-public desire.

ChatGPT was the clear winner among the many individuals I spoke with for this text, with Claude and DeepSeek shut behind.

For those who’re already utilizing HubSpot, Breeze AI and AI Content material Assistant now contains model voice capabilities too. The instrument will help your crew keep constant throughout emails, blogs, and touchdown pages straight inside your advertising and marketing workflows.

Personally, I choose ChatGPT. It’s the place I’ve spent probably the most time, I’m comfy with the platform, and most significantly, I understand how to engineer prompts and provides suggestions that will get good outcomes. Plus, since I’m already paying for it, it is smart to focus there.

For those who haven’t performed round with AI a lot but, I extremely suggest experimenting. Take just a few completely different platforms, feed every the identical prompts, and see what comes again.

Take note of:

How intuitive the platform feels to you.
How simply it “hears” and adapts to your suggestions.
How effectively the output matches your expectations.

Primarily based on the responses, the consumer expertise, and the way effectively every one matches as your copywriting assistant, you possibly can decide your go-to.

And bear in mind, you don’t must decide to only one. A number of copywriters and strategists I spoke with use completely different platforms relying on the mission.

Coaching an AI Platform

The very first thing it’s worthwhile to learn about coaching an AI platform is that you may’t simply say “write like me” with none context.

It’s a garbage-in, garbage-out sort of factor, and it’s on you to set it up for fulfillment.

So in case you actually need your generative AI platform to jot down such as you, you must educate it your voice and provides it good materials to work from, identical to you’ll in case you have been briefing a junior copywriter.

Over the previous few years, I’ve educated ChatGPT to grasp my writing model, and people of some completely different shoppers to ensure it is aware of what to look at for once I must brainstorm, draft, or edit.

Placing It Into Motion

As I used to be making ready to jot down this information, a shopper mission got here alongside the place we have been synthesizing and updating the messaging for the dad or mum firm and its dozen sub-brands.

It gave me the proper alternative to construct a transparent set of pointers for speaking throughout completely different companies, subjects, types, and audiences — all whereas sustaining a constant, customer-first ethos.

I adopted the steps beneath, and I used to be blown away by how effectively it labored.

That stated, I didn’t need this information to replicate solely my expertise.

You’ll additionally discover insights, quotes, and examples all through this text from different copywriters and strategists, so that you get a full, well-rounded perspective on what it actually takes to coach AI to jot down such as you.

Steps to Practice an AI Platform to Write Like You

For those who’re questioning methods to prepare AI to jot down in your model voice, I need you to begin by considering of AI as a brand new individual in your crew, not simply an AI platform. You need to be crystal-clear, coach it alongside the best way, and provide constructive suggestions and examples till it really understands your voice.

And in contrast to a junior copywriter, you possibly can inform your AI assistant that you simply hate what it’s executed, and no emotions get damage.

HubSpot’s Amy Marino shares that AI has executed a superb job capturing the crew’s customer-centric, value-focused strategy to repeat, whether or not for an inside or exterior mission.

“That stated, the place we have had probably the most rounds of backwards and forwards has been in my pushes to be extra inventive, much less spinoff or jargon-y, and to make use of concrete examples for example summary ideas,” Marino says.

She goes on to say that sharing earlier scripts, briefs, and language she liked as examples helped AI perceive what she appreciated and needed … and helped get to the end line quicker.

Step 1: Inform AI who you might be and what issues to you.

I’ve discovered that the perfect place to begin is to inform AI that you simply’re coaching it on a brand new model voice and identify it. That manner, if I say “write like Erin Pennings,” the AI I educated will know to make use of my voice.

Extra importantly, with out this basis, AI will default to generic copy that doesn’t replicate your voice, values, or perspective.

I caught up with Justin Blackman, a model voice strategist who has labored with tons of manufacturers to nail their voice, beliefs, and messaging, to seek out out what he’s seeing is working effectively.

“Anybody I‘m doing voice finder classes with is discovering that it’s not a lot the copy as it’s the perception that is improved,” Blackman says. “With clarification in your strategy, views, and opinion, it gravitates towards the suitable model with fleshed-out concepts which are about 83% publishable as is.”

Blackman says he’s been via the identical course of he places shoppers via and that he’s been impressed with the output when AI is correctly educated on perception in addition to tone and vocabulary.

Professional tip: As a part of this step, take into consideration spelling out the large image:

Why you do what you do.
The kind of viewers you are chatting with.
The emotions or outcomes you wish to create together with your writing.

Step 2: Immediate AI to research your examples.

When you’ve given AI the large image, the subsequent step is getting it to see your voice in motion.

That is the place your real-world examples are available.

I wish to feed AI a batch of robust samples — emails, social posts, gross sales pages, no matter matches. Then, ask it to research patterns and ask it to characterize the tone, cadence, model, and strategic decisions you make with out even considering.

After I received in contact with my colleague and buddy Chris Collins, a strategist who was an early adopter of AI-assisted writing, he shared that he takes an analogous strategy.

“I’ve a mission in Claude with a bunch of my most consultant posts, in addition to a voice information I created from them,” says Collins. “The truth is, I feel you possibly can feed posts into Claude and ask it to create an in depth and particular information anybody might use, and it’ll do a fairly good job.”

Professional tip: When gathering examples, don’t simply dump them in. As an alternative, strive the next.

Choose your greatest work, items that really really feel such as you.
Clarify what you want about every one, whether or not it’s the tone, the pacing, the phrase alternative, or the attitude.
Feed each the writing and the context into AI. The extra you assist AI perceive why one thing works, the quicker it could possibly study to recreate the identical feeling in new items.

Step 3: Supply suggestions and reiterate.

As soon as AI has reviewed your examples, it’s time to evaluation its understanding of your voice, not simply the copy it produces. At this stage, you’re how effectively it could possibly describe your tone, model, construction, and perspective.

Did it decide up on the suitable themes?
Is it lacking something necessary?
Is it overemphasizing one thing that’s probably not a precedence?

I’d encourage you to consider this step like reviewing a junior copywriter’s notes earlier than they ever write a draft to make sure they really perceive your voice earlier than you hand them a mission.

After I was engaged on the shopper messaging mission, the AI’s first voice evaluation was surprisingly robust. It nailed the general tone, construction, and product focus. However, it missed one important piece: the customer-first ethos that runs via each communication.

Which may sound small, however in an business that’s not precisely recognized for buyer obsession, it was an important differentiator we would have liked to focus on. By offering this suggestions to ChatGPT and providing some qualifying questions to make use of as a lens, it took the comms pointers from okay to nice.

The significance of robust setup and considerate prompting got here up once more once I spoke with Ana Mendes, advertising and marketing coordinator at MeetEdgar.

“Our largest takeaway? AI might be extremely useful, particularly for small or busy groups, however solely when it’s educated correctly and paired with considerate prompts,” Mendes shares.

Professional tip: When reviewing AI’s voice evaluation, focus not simply on what sounds good however on what really issues to your model. The higher you articulate what’s lacking or what wants emphasis, the quicker AI will begin considering the best way you do.

Step 4: Develop pointers.

As soon as you’ve got reviewed and refined AI’s understanding of your voice, it’s time to get it on paper — or not less than into your AI instrument.

For this step, I need you to take the evaluation of your examples, use them to doc the tone, construction, themes, and key ideas that outline the way you write and suppose, and the frequent traps to keep away from.

This doesn’t should be lengthy or fancy; it is simply clear sufficient that if somebody new (or your AI) picked it up, they might instantly “hear” you.

For instance, after refining the voice evaluation for my shopper with a number of sub-brands, I constructed a easy set of pointers that features the next.

Key themes: Buyer-first considering and solution-driven messaging.
Tone: Direct, strategic, supportive — not overly formal or overly informal, however acceptable for B2B audiences.
Pacing and construction: Brief punchy intros, clear CTAs, skimmable layouts, and even examples of formatting for every sort of communication we do (emails, one-pagers, internet copy, and many others.).
Language to keep away from: Overly technical jargon with out plain-language explanations (until chatting with a extremely technical subset).

There’s, after all, a fantastic deal extra data that I made certain to incorporate, however this could provide you with an thought of the place to begin. From there, you possibly can at all times develop some “say this, not that” choices as effectively.

Collins explains that documenting his voice for AI modified all the pieces: “I created an in depth, particular voice information based mostly on my strongest posts — and it made an enormous distinction in how effectively AI might recreate my model persistently.”

Professional tip: Save your pointers someplace you (and AI) can simply reference them each time you kick off a brand new mission. I’ve discovered AI to be forgetful, so it’s a good suggestion to maintain these useful.

Step 5: Put it into motion and iterate.

Coaching your AI isn’t a one-and-done mission. I feel the junior copywriter analogy is absolutely robust right here as a result of it requires fixed tweaking and coaching to get your AI to jot down extra such as you.

Which means, when you construct your pointers, begin utilizing them. Immediate AI utilizing your framework, evaluation the outputs, and hold providing micro-feedback as you go.

You’ll in all probability discover that the extra you’re employed together with your AI, the higher it will get at anticipating your wants and catching your voice.

However you’ll additionally discover moments the place you continue to must tweak, tighten, or reframe the rules to maintain evolving as you do. The truth is, I don’t suppose it will ever change — irrespective of how effectively you prepare the AI, there are many occasions that it nonetheless … appears like AI.

My buddy Lindsay Hope is an AI and electronic mail strategist, and she or he places this so effectively.

“AI copy performs greatest when it’s tweaked with the human contact. You continue to must tie any writing again to a human, and that’s what I see individuals miss on a regular basis,” she says.

The overwhelming majority of individuals I spoke with agreed that AI hardly ever will get it proper from the get-go and nonetheless wants a human editor.

Professional tip: The most effective items of recommendation I discovered on this got here from Phillip DeRenzo, head of promoting at iAsk.ai. He writes, “Learn your output out loud. If it makes you cringe, rework it.”

Prompts to Use

If you’re first coaching AI to seize your model voice, it’s straightforward to get caught considering you must have an ideal voice information prepared. Which may have been true at one level, however I now not imagine it’s mandatory, not less than as you get began. As an alternative, I’d suggest setting the stage and refining from there.

These prompts ought to work throughout most main AI platforms, together with ChatGPT, Claude, and HubSpot’s content material assistant. Irrespective of which instrument you like, you possibly can observe this course of to begin coaching your AI extra successfully.

Immediate 1: Introduce the model and context.

Begin by giving AI a brief, clear intro to the model and viewers:

We’re coaching a model voice for a [type of business — e.g., consulting agency, home goods brand, SaaS platform].
The viewers contains [basic audience description — e.g., small business owners, busy parents, engineers, etc.].
I’ll be importing examples of the perfect work shortly. Don’t do something but — I’ll have extra directions.

Word: When you have executed some model voice work both by yourself or with an skilled like Blackman, then be at liberty to share extra data, however don’t let not having this cease you.

Immediate 2: Add the examples and clarify the context.

Quite than simply dumping samples in, assist AI perceive why you’re sharing each bit. Right here’s what which may seem like:

I’m importing a number of examples, together with:

Our web site homepage to point out you the general tone and positioning.
Our companies web page, so you possibly can perceive what we do.
Our top-performing welcome electronic mail as a robust instance of voice and pacing.
LinkedIn posts that captured viewers engagement.
I’ll have extra instructions shortly, so don’t begin analyzing but.

Immediate 3: Ask for clarifying questions earlier than evaluation.

Earlier than dashing into evaluation, encourage AI to ask if it has any questions concerning the targets or requested end result (after which reply them):

Earlier than you proceed with evaluation, what questions do you’ve gotten concerning the examples, the model voice, or the targets for future content material?

Immediate 4: Ask for preliminary evaluation (and pattern buildings if related).

Now, that is the place I ask AI to establish patterns — and if relevant, pull out pattern buildings it sees throughout completely different content material sorts.

Please analyze the examples and establish key patterns for tone, model, construction, emotional tone, and messaging strategy. (Sure, I at all times say please and thanks.)
If related, recommend frequent structural outlines for items like emails, weblog posts, or social posts based mostly on the samples.

Right here’s what ChatGPT got here up with after I requested it to research a few of my content material:

Immediate 5: Supply suggestions on the evaluation.

That is the place you get to sharpen your copy chief abilities and deal with AI like a junior author you’re teaching. What did AI get proper? What did it miss? What wants tweaking?

Good begin. Nevertheless, [add corrections: e.g., ‘the voice is more playful than formal,’ or ‘make sure to emphasize customer-first thinking’].
You’ve missed layering on this necessary worth, which ought to come first: [name the value or pillar]. You need to use it as a intestine examine by asking questions like: [list questions to use to make sure that the copy lands].
Now revise your evaluation and add any lacking parts.

Immediate 6: Flip it right into a information.

Lastly, as soon as the evaluation feels strong, ask AI to show it right into a usable set of pointers that it or a junior copywriter might use to begin writing for this model. Be sure you let AI know to call this as “Your Model Identify Voice Pointers” so that you could ask for a recall anytime you begin a mission.

Take that evaluation and switch it into model pointers any author (together with you) can use to jot down content material for this model.
Let’s name it [name] in order that once I ask you to recollect it, you are able to do so.
At a minimal it ought to embody: Model abstract, viewers overview, core themes and values, tone, and any buildings.
If there’s the rest you discover related, please embody.

Right here’s a screenshot of the pattern information it developed:

Professional tip: For those who’re utilizing HubSpot’s AI Content material Assistant, their model voice options will help reinforce consistency throughout weblog posts, emails, touchdown pages, and extra. It’s one other nice method to layer in your voice as you scale content material creation.

Immediate 7: Recall and use the information.

Now, you’re able to go! Right here’s how I immediate once I’m prepared to choose up a brand new mission:

We’re beginning a brand new mission for [Brand Name]. Do you bear in mind the voice information we created? Please pull it up.
We at the moment are writing a [type of project] for [audience].
Our targets are [list goals], and the angle we’re after is [angle].
Please give me three choices.

Professional tip: Create a devoted mission for every model voice you prepare. In ChatGPT, you can too create customized GPTs to make use of, the place you save your examples, pointers, updates, and clarifications multi functional place for simple entry later.

Listed here are some examples of LinkedIn hooks GPT created utilizing that voice (which, ahem, is mine):

I requested it to proceed with the primary choice, and that is what it cranked out.

I liked it. You possibly can count on to see it quickly on my LinkedIn (or one thing VERY shut).

Paperwork to Share

I’ve discovered that the examples you share matter simply as a lot because the prompts you utilize.

Bear in mind, AI can solely study what you really give it. So if you would like it to choose up your greatest tone, construction, and emotional resonance, you must feed it robust examples from the beginning.

Right here’s what I sometimes add (and what you need to take into account too):

1. Web site Pages

Homepage: Reveals total tone, positioning, and first-impression language.
About Web page: Reveals values of the corporate to ascertain the way you suppose.
Key Providers/Product Pages: Helps AI perceive the way you discuss your presents and worth prop (with out sounding overly salesy until you plan it).

2. Emails

High-Performing Emails: Share emails that received excessive open charges, click-throughs, or numerous constructive replies.
Welcome, Nurture & Gross sales Sequences: These often really feel particularly on-brand and are nice for AI copywriting evaluation.

3. Social Media Posts

LinkedIn Posts, Instagram Captions, Tweets, and many others.:

Choose just a few posts that received robust engagement—not essentially viral numbers, however real feedback, saves, or shares.
Social posts have a tendency to point out off extra persona and pure cadence, which helps AI hear your rhythm.

4. Lengthy-Kind Writing Examples

Weblog Posts or Thought Management Items: These sometimes sound such as you and provide a robust sense of the way you wish to talk and suppose shifting ahead. AI can decide up the way you clarify concepts and communicate to your viewers.
Whitepapers and Ebooks: Not everybody has these, however in case you do, they assist set up the way you current your self in additional formal kinds of writing

5. Model Paperwork (If You Have Them)

Voice/Tone Guides: For those who’ve labored with a voice strategist (like Justin Blackman) or constructed a tough model information your self, share it—even when it’s imperfect.
Core Messaging Frameworks: Something like model pillars, positioning statements, manifesto snippets, or buyer personas will help AI decide up your strategic priorities.

6. FAQs or Inner Coaching Docs

Buyer-Going through FAQs: When you have a Assist Heart or FAQ web page that displays the way you clarify issues to prospects, it’s pure gold for coaching tone and ease.
Inner Playbooks/Coaching Supplies: Typically inside docs seize model tone higher than polished advertising and marketing copy. If it feels actual and consultant, share it.

Professional tip: Don’t overload the AI with junk. Choosing 5 to 10 nice items that present your greatest work will show you how to get your greatest outcomes.

Limitations of AI Copywriting

AI can do so much. However on the finish of the day, it’s nonetheless a instrument, not a thoughts reader, a model strategist, and it’s positively not an alternative choice to your lived expertise or private perspective.

Even whenever you prepare AI very well, there are nonetheless limitations you must work with (and round). Belief me — been there, executed that, received the fallacious t-shirt.

Right here’s what I like to recommend waiting for:

AI wants particular suggestions.

HubSpot’s Amy Marino emphasizes the significance of treating AI collaboration as an ongoing, iterative course of. She notes, “Embrace iterative collaboration: Be particular about what‘s working and what’s not. Direct suggestions like ‘X would not make sense as a result of Y’ or ‘too run-on, not sharp sufficient’ helped AI course-correct rapidly.”

Marino notes that by specifying constraints (like a 30-second time restrict or not more than 10 phrases for a headline), you’ll get extra sensible options that can suit your asset necessities.

AI can’t suppose such as you.

As Justin Blackman factors out, “The most important limitation of AI copywriting is that even when you will get it to jot down such as you, it could possibly’t suppose such as you. So it’s on you to ensure it is aware of your perspective.”

Blackman notes that AI can provide you with concepts, however these concepts might not be aligned together with your considering until you give it that information. Then you possibly can carry it to life in a manner that is uniquely you.

In different phrases, AI can find out how you sound. However it could possibly’t resolve what you imagine. You continue to have to show it your perspective, your values, and your tackle what issues most.

AI first drafts are simply that — drafts.

Hope, who’s been integrating AI instruments into her workflow for years, made this level crystal clear. Hope says, “AI copy performs greatest when it’s tweaked with the human contact. Something purely informational and missing story simply feels robotic, and audiences can inform.”

AI can prevent time by providing you with a robust start line. But it surely’s the private anecdotes, the humor, the emotional nuance — the issues solely you possibly can add — that flip respectable drafts into strong copy.

AI wants you to guide the rhythm, not chase it.

Riley Westbrook, co-founder of Valor Espresso, summed it up fantastically when he shared his strategy to AI. Westbrook says, “The most important mistake I see is when individuals count on AI to seek out their voice. It received’t. You need to hand it your rhythm. For those who try this, it’s a strong instrument. If not, you find yourself rewriting the entire thing anyway.”

Your model’s cadence — how the phrases really feel when spoken aloud — is one thing solely you possibly can educate.

Skip this, and also you’ll spend extra time fixing drafts than really shifting tasks ahead.

AI is a individuals pleaser (and never at all times a reality teller).

AI desires to make you content. It’s educated to be agreeable, which might really feel nice in your ego, however not at all times nice in case you’re on the lookout for powerful, strategic suggestions. The truth is, I’ve discovered it may be a bit like an echo chamber and supreme hype machine all rolled into one.

If you’d like sincere critiques, you must explicitly immediate AI to “be important” or “push again” in your work. Even then, take its evaluation with a grain of salt.

AI is the typical of the web.

By default, AI regurgitates the collective information (and mediocrity) of what it’s been educated on. That’s why in case you don’t actively infuse your distinctive considering, tone, and perspective into your prompts and edits, your copy dangers sounding like … all the pieces else on the market.

Your voice, your beliefs, and your nuance are what pull your copy out of the mushy center.

Typically, AI simply … appears like AI.

Irrespective of what number of reminders you give it about your model voice, generally the output simply feels “off” — flat, robotic, or plain bizarre. Or it utterly ignores your suggestions.

If you end up saying issues like:

“No, that is horrible.”
“No, you are not listening.”
“No, no, no — how else can I let you know this?”

It’s an indication to cease combating. I’ve discovered that one of the simplest ways to maneuver ahead is to surrender. By that, I imply shut the chat, begin a brand new one, briefly reframe the context, and see if a contemporary thread resets its reminiscence and will get you again on observe.

Nice Examples of AI-Copywriting

AI isn’t right here to exchange nice copywriters, however when educated effectively, it could possibly completely show you how to create work that’s sharper, quicker, and nearer to the end line.

Marino shares, “I have been engaged on a number of kinds of promoting, advertising and marketing, and social copy for brand- and product-led campaigns.”

She mentions that she’s been testing a variety of copy sorts, together with:

Marketing campaign technique, briefs, messaging, and analyses.
Headline variations for promoting placements.
Advert script copy for our international model marketing campaign targeted on HubSpot’s AI choices.
Social media put up technology and variations.
Various phrase decisions and phrasing for current copy that wanted a push.

Of these, she shares, “Essentially the most profitable work with AI collaborations maintains brevity whereas introducing a contemporary perspective on typical limitations.”

Under are just a few real-world examples the place AI-assisted copywriting is working. As you learn them, I’d such as you to maintain just a few issues in thoughts that all of them have in frequent:

They didn’t belief AI blindly.
People did the considering, emotional connecting, and reviewing.
Making a suggestions loop made the outputs considerably stronger than ranging from scratch.

Chris Collins: Utilizing AI to Co-Create Deeper, Smarter Concepts

What he did: I’ve already shared how Collins educated Claude on a big physique of his greatest work, together with posts, messaging technique items, and a full voice information. However he didn’t cease there. He handled AI like a brainstorming associate to sharpen his concepts even additional.

Supply

Right here’s how he approached it:

He prompted Claude to generate a number of put up concepts based mostly on his voice and physique of labor.
He selected one thought and requested AI to increase it utilizing deeper philosophical ideas: “Give a proof of the brain-bound versus prolonged thoughts speculation as defined by Andy Clark with a view to elucidate the concept that expertise like AI or different exterior applied sciences increase our cognitive capacities.”
He prompted Claude once more to make the examples particular to messaging technique, web site copy, and consulting companies.
Lastly, he revised by asking Claude to create a tough, contradictory hook (e.g., “ChatGPT isn’t making you dumber”).

The outcome: A completed put up that felt not simply on-brand, however intellectually deeper and extra differentiated than what most AI outputs ship.

Collins notes, “For context, that is in a mission that has a LOT of my posts + a method information, so it has actually internalized how I write — that’s why it could possibly do that so effectively.”

Learn Collins’ full put up right here ➔

Stacey Kalamaras: Turning AI Brainstorms Into Well timed LinkedIn Posts

What she did: When trademark lawyer Stacey Kalamaras needed to put up about Rory McIlroy’s profession grand slam win, she used ChatGPT to brainstorm methods to hyperlink golf and trademark legislation.

Right here’s how she approached it:

Requested AI to recommend thematic connections between golf achievements and trademark safety.
Chosen and edited one concept that aligned greatest together with her voice and viewers.
Refined the copy to really feel academic however nonetheless gentle and well timed.

End result: A wise, brand-aligned LinkedIn put up created quicker — with AI serving to form the preliminary thought, not the ultimate voice.

See Stacey’s put up right here ➔

Brandon Hardiman: Testing E-mail Tones to Have interaction Distressed Owners

What he did: Because the proprietor of Yellowhammer Dwelling Consumers, Brandon has been integrating AI instruments into his copywriting and advertising and marketing workflow for higher effectivity. He shared that among the best AI-generated copies he has created was for an electronic mail marketing campaign. Right here’s how he approached it:

Prompted AI to draft three completely different electronic mail variations (heat, direct, pleasant).
Reviewed and tweaked every model to make sure tone alignment with Yellowhammer Dwelling Consumers’ compassionate model model.
Deployed and examined which model resonated most.

End result: AI got here up with the next choices:

Variation 1: Heat & Supportive

“We all know how overwhelming all the pieces is correct now. For those who’re combating troublesome decisions about your private home, you are not alone. Yellowhammer Dwelling Consumers is right here to help you in contemplating your choices with empathy and no stress.”

Variation 2: Direct & Reassuring

“Struggling together with your mortgage or dealing with foreclosures? We assist owners such as you get quick, handy options. Let’s focus on how we are able to help you right now.”

Variation 3: Pleasant & Informative

“Life tends to get in the best way, and generally homeownership is extra tense than it is value. For those who’re enthusiastic about promoting, we make it easy — no charges, no repairs, and in your schedule.”

The “Heat and Supportive” variation drove the very best engagement, displaying how slight tone shifts can massively impression viewers belief and response.

Erik Wright: Turning AI Analysis Right into a Excessive-Performing Lead Magnet

What he did: Erik Wright, a self-described serial entrepreneur and Founding father of New Horizon Dwelling Consumers, described how he used AI to draft a lead magnet: “7 Hidden Prices That Slash Your Dwelling Sale Income.”

Right here’s how he approached it:

Prompted AI to create a factual first draft outlining typical hidden prices.
Layered in actual shopper tales, regional insights (particular to Tennessee), and emotional hooks.
Human-edited intros, transitions, and conclusions to spice up narrative circulate and relatability.
Verified high quality via Originality.ai to make sure it reads as human-written.
Examined content material with a small section of the e-mail checklist.
Tracked efficiency metrics to refine future strategy.

End result: The human-enhanced piece elevated electronic mail open charges by 31% and lead magnet conversion charges by 22%—outperforming earlier downloads considerably.

Riley Westbrook: Enhancing AI to Preserve It Actual

What he did: Riley Westbrook, who runs Valor Espresso with two buddies, used AI to assist draft promotional copy for his or her Friday workplace supply service.

Right here’s how he approached it:

Prompted AI for brief, informal blurbs — 4 strains max — about espresso and pastries.
Edited the drafts aloud to chop any stiff or formal phrasing.
Ensures every draft appears like one thing they’d really say—no huge, fake-sounding adjectives/

Instance AI Draft: “Gasoline your Friday with domestically roasted espresso and scrumptious pastries delivered proper to your workplace.”

Closing Human-Edited Model: “We carry sizzling espresso and contemporary pastries to your workplace each Friday. No prep. No stress. Only a strong method to begin the day.”

End result: Copy that felt actual, informal, and true to Valor Espresso’s voice, with out falling into stiff, brochure-style traps.

On-brand AI copywriting is a course of.

I really imagine that AI isn’t right here to exchange nice copywriters; it’s turning us into messaging strategists. Extra importantly, it’s elevating the bar for what good copy ought to be, and mediocre swill is now not going to chop it (though it by no means ought to have!).

When you possibly can prepare AI in your voice, model, and viewers, you get the trifecta: copy that appears like one thing you’d say, connects together with your viewers, and improves the best way you present up.

The important thing to getting nice messaging out of AI requires coaching AI thoughtfully, giving clear route, pushing again on it, and reiterating as a lot as you want.

And whenever you try this, AI means that you can amplify your voice and create higher conversations.

For those who’ve tried utilizing AI to create on-brand copy previously and located it to be a swing-and-a-miss, there’s by no means been a greater time to provide it one other go, particularly utilizing this as a information.