When Instagram launched Threads in July of 2023 as a competing platform to X (beforehand Twitter), I’ll admit that I used to be unconvinced it could make a splash. However right here we stand in 2025: Threads has surpassed TikTok and Instagram within the social apps class in Apple’s App Retailer. Not everybody’s utilizing it, however those that do say it’s a digital advertising powerhouse.
Publish-launch, Threads shortly gained traction as one of many fastest-growing social platforms in 2023. Whereas the preliminary buzz might have light, Threads nonetheless stays an untapped goldmine for entrepreneurs seeking to elevate their social media technique.
Threads content material is an actual contender in your consideration in 2025. It’s blown skeptics (like me) out of the water. Let’s have a look at the right way to get began on the platform, examples of profitable posts, and suggestions from entrepreneurs on the right way to develop your Threads technique.
Desk of Contents
Overview of Instagram Threads
Threads permits manufacturers to attach, curate, and shortly share content material. It gained recognition quickly — due partly to its deal with offering a simplistic, informal method to social media.
With its intuitive person interface and seamless integration with Instagram, Threads grew to become a well-liked platform for manufacturers throughout industries.
Supply
Threads Statistics
Let’s check out Threads by the numbers.
Explosive development. Threads exploded with 100 million customers inside its first week. This feat made it the fastest-growing social media platform ever. By the tip of 2024, Threads had 100 million energetic customers per day.
Month-to-month energetic customers. By the tip of 2024, Threads had 275 million month-to-month customers.
In comparison with X. In 2024, X had 335.7 million month-to-month energetic customers.
Income. The estimated income in 2025 is $8 billion. In 2026, its estimated income is $113 billion.
Right here’s…
