What the information tells us
LinkedIn’s person base is skilled, prosperous, and international. With over half of US customers in high-income brackets and a big presence exterior the US, the platform is uniquely positioned for manufacturers concentrating on decision-makers and govt audiences worldwide.
Millennials dominate, however there’s multigenerational enchantment. Whereas 25–34-year-olds make up the biggest slice of the LinkedIn pie, Gen Z and Gen X customers aren’t far behind. Sensible entrepreneurs ought to tailor their content material to resonate with a broad age vary, particularly when aiming for each attain and relevance.
Demographics aren’t one-size-fits-all, so dig into your personal information. Public stats present a stable benchmark, however the actual magic occurs if you mix these with your personal LinkedIn Web page and advert demographics to fine-tune each your natural and paid methods.
As a social media platform designed for skilled networking, LinkedIn affords a singular surroundings for manufacturers. Whereas individuals use different social platforms for leisure and private connection, they head to LinkedIn for work, model analysis, {and professional} dialogue.
Maybe that’s why social entrepreneurs have extra ROI confidence in LinkedIn than they do in some other social community. In spite of everything, 40% of LinkedIn guests organically have interaction with a Enterprise Web page each week.
The factor manufacturers want to recollect is that each one social content material has to enchantment to individuals, not simply to different manufacturers. Up to date LinkedIn demographics data might help you perceive who’s utilizing the platform proper now so you’ll be able to develop a content material technique that speaks to the precise individuals.
On the finish of this put up, we’ll additionally present you the right way to discover the LinkedIn demographics of your personal followers, so you’ll be able to create efficient paid and natural LinkedIn advertising methods and enhance your ROI confidence much more.
LinkedIn age demographics
1. 35.8% of U.S. LinkedIn customers are millennials
Millennials are the biggest era of U.S. customers on LinkedIn, with 35.8% falling into this era. The Millennial era contains these born between 1981 and 1996, making them between ages 29 and 44 in 2025.
Supply: eMarketer
Comparatively, 26.2% of LinkedIn customers are Gen Z (aged 13 to twenty-eight), 27.2% are Gen X (aged 45 to 60), and 9.2% are Child Boomers (aged 61 to 79). The remaining 1.6% are both 80+ or 12 and underneath.
2. Worldwide, 47.3% of LinkedIn customers are aged 25-34
It’s essential to maintain this largest age group in thoughts when planning your LinkedIn content material technique (together with your personal viewers concentrating on analysis, in fact).
The subsequent largest age group is 18-24 (28.7%), adopted by 35-54 (20.7%). Solely 3.3% of LinkedIn customers worldwide are 55 or older.
Supply: Statista
3. 32% of U.S. adults use LinkedIn
That’s about the identical as TikTok, with 33% of American adults utilizing that platform. LinkedIn doesn’t get talked about as a lot as pattern darling TikTok, however this stat exhibits how highly effective the platform will be for reaching your target market.
Supply: Pew Analysis
4. 42% of those that frequently get information on LinkedIn are aged 30 to 49
25% are aged 18 to twenty-eight, and one other 25% are aged 50 to 64. Simply 8% of standard information shoppers on LinkedIn are aged 65+.
LinkedIn gender demographics
5. 55% of U.S. LinkedIn customers are male
The survey solely allowed for decisions of male or feminine, however 55% of survey respondents establish as male and 45% feminine.
For normal information shoppers on the platform, 53% are male and 46% are feminine.
Supply: Pew Analysis
6. Globally, 56.9% of customers are male
And 43.1% are feminine. This implies the worldwide viewers is pretty intently aligned with the U.S. viewers, however with a barely greater proportion of males in comparison with ladies.
Supply: Statista
7. 35% of U.S. male adults use LinkedIn
And 30% of feminine U.S. adults use the platform. This makes LinkedIn the fourth-most in style social platform for U.S. males and the eighth-most in style for U.S. ladies.
8. Globally, 49% of LinkedIn’s management roles are held by ladies
That is nice to see, as LinkedIn’s 2025 State of Girls in Management Report discovered that primarily based on LinkedIn member information from 74 nations, solely 30.6% of worldwide management roles are held by ladies – a determine that has elevated solely 0.2 proportion factors within the final three years.
Supply: LinkedIn State of Girls in Management Report 2025
Amongst LinkedIn’s total workforce, 47.6% are ladies, and 51.7% are males. There’s a really attention-grabbing cut up between tech and non-tech roles although. Girls maintain solely 29.9% of tech jobs at LinkedIn, however they’ve 57.6% of the non-tech jobs.
LinkedIn earnings demographics
9. 53% of U.S. adults who earn greater than $100,000 per 12 months use LinkedIn
That’s the biggest proportion of any earnings group. YouTube (90%) and Fb (70%) are the one platforms this group makes use of extra.
Against this, 34% of individuals incomes between $70,000 and $99,000 use LinkedIn, together with 22% of individuals incomes between $30,000 and $69,000 and 16% of individuals incomes underneath $30,000.
10. 53% of U.S LinkedIn customers have a excessive earnings
This stat seems to be at issues from a barely completely different angle than the earlier one breaking down the proportion of U.S. LinkedIn customers who fall into every earnings class, fairly than the proportion of individuals in every earnings class who use LinkedIn.
So, 53% of U.S. LinkedIn customers are high-income, 29% fall into the middle-income group, and simply 18% have a low earnings.
11. 54% of U.S. school graduates use LinkedIn
That’s the biggest proportion of any academic group. LinkedIn additionally has the biggest academic variations for any social platform: 31% of these with some school use the platform, together with simply 12% of those that have a highschool schooling or much less.
12. There are 10 million C-level executives on LinkedIn
As well as, there are 180 million senior-level influencers and 63 million determination makers. The individuals who make firm selections are on this platform.
13. Executives from each Fortune 500 firm are on LinkedIn
Executives from the entire largest corporations in the US are on the platform, skewing earnings demographics considerably upward.
14. LinkedIn members earn 15% greater than customers of different social platforms
That, in fact, provides them higher spending energy. Additionally they have 64% extra property.
LinkedIn location demographics
15. 234 million individuals within the U.S. use LinkedIn
That makes the US the biggest person base for LinkedIn by a big margin. Nonetheless…
16. Greater than 75% of LinkedIn customers dwell exterior the US
With over a billion customers, LinkedIn is a worldwide chief in skilled networking. Whether or not you’re attempting to focus on audiences within the U.S. or elsewhere on this planet, LinkedIn is the place to be for B2B.
17. LinkedIn has customers in 200 nations worldwide
Supply: LinkedIn
That features 1 billion individuals, in addition to greater than 69 million corporations and 139,000 faculties.
LinkedIn says greater than 260 million customers are in North America, 304 million in Europe, 326 million within the Asia-Pacific area, 188 million in Latin America, and 74 million within the Center East and Africa.
18. LinkedIn has workplaces in 30 nations
And the platform is on the market in 36 languages: Arabic, Bangla, Simplified Chinese language, Conventional Chinese language, Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hindi, Hebrew, Hungarian Indonesian, Italian, Japanese, Korean, Malay, Marathi, Norwegian, Persian, Polish, Portuguese, Punjabi, Romanian, Russian, Spanish, Swedish, Tagalog, Telugu, Thai, Turkish, Ukrainian, and Vietnamese.
This exhibits that LinkedIn really is a world platform. In case you’re advertising internationally, take into account creating localized content material in regional languages to greatest join along with your international viewers.
19. 148 million individuals in India use LinkedIn
After the U.S., India is available in second with 148 million customers.
That’s adopted by Brazil with 83 million LinkedIn customers, the UK with 42 million customers, France with 33 million customers, and Indonesia with 32 million customers.
20. Within the Cayman Islands, LinkedIn has an viewers attain of 115.6%
The United Arab Emirates additionally has greater than 100% penetration, at 102.8%. In response to Statista, “Values might exceed 100% as a result of person age misstatements, duplicate and faux accounts, differing analysis dates, and adjustments in resident populations.”
Supply: Statista
21. Australian LinkedIn customers are most lively on Wednesdays
Just about any time on Wednesday is an efficient time to put up on LinkedIn to achieve customers in any of Australia’s time zones. The heatmaps beneath point out when Australians are probably to be lively and engaged on the platform.
For comparability, the general most engaged time on LinkedIn throughout all time zones is somewhat completely different.
22. Folks spend essentially the most time on the LinkedIn cell app in Austria (1h 36m/month)
That’s adopted by Pakistan (1h 26 m), New Zealand (1h 08m), Peru (1h 08 m), and Australia (1h 06m). The worldwide common is 48 minutes monthly.
Nonetheless, word that these LinkedIn statistics refer particularly to the period of time individuals spend on the LinkedIn app on Android gadgets. It’s not stunning, then, that the US is beneath the typical utilization at 44 minutes monthly, since Individuals have a tendency to make use of extra iOS gadgets.
23. 39% of suburban Individuals use LinkedIn
That’s the biggest proportion of any group by group kind. 32% of city Individuals use the platform, and 19% of those that dwell in rural areas.
The place can you discover details about your viewers demographics?
Whereas the demographic data above supplies a great place to begin so that you can perceive the LinkedIn viewers, your content material will resonate one of the best if you perceive precisely who your personal viewers is on the platform. Listed below are a few strategies to seek out your viewers demographics on LinkedIn.
1. Discover your LinkedIn Web page demographics
Head to your LinkedIn Firm Web page and click on Analytics within the left hand menu. Then, within the high menu, click on Followers.
Supply: LinkedIn
Then scroll right down to the Follower demographics part. You possibly can see your particular LinkedIn viewers demographics primarily based on:
Location
Job perform
Firm dimension
Business
Seniority
For extra particulars, try our full put up on the right way to use LinkedIn Analytics.
2. Discover your LinkedIn Profile demographics
You may also use LinkedIn Analytics to see the viewers demographics for a LinkedIn Profile, fairly than a Web page. That is essential data for manufacturers whose govt figures are concerned in thought management. It’s notably attention-grabbing to match the demographics of your exec group’s profiles to the company Web page. Don’t assume the demographics are the identical!
Head to the LinkedIn profile you wish to see viewers demographics for, then scroll right down to the Analytics part.
Click on Present all analytics, then click on on Followers. You’ll see an outline part known as Prime demographics of followers. Click on Present all to deliver up the complete demographic profile of your viewers. Right here, you’ll see related demographics as these accessible for a LinkedIn Web page:
Job title
Location
Business
Seniority
Firm dimension
You’ll additionally see the highest 5 corporations from which individuals observe you.
Observe that these viewers demographics embrace each your connections and your non-connection followers.
3. Discover out when your viewers is on-line with Hootsuite
Above you noticed the small print for when Australian LInkedIn customers are probably to be on-line, in addition to the general most lively instances for engagement on LinkedIn. To see one of the best time to achieve your particular LinkedIn viewers primarily based by yourself objectives, head to your Hootsuite dashboard and click on the Analytics icon, then Finest time to publish.
Select the LinkedIn Web page or Profile you wish to analysis from the checklist of social profiles, and also you’ll get a customized heatmap of one of the best days and time to publish. You possibly can select whether or not to give attention to consciousness, engagement, or driving site visitors.
4. Discover the demographics of the individuals interacting along with your LinkedIn advertisements in LinkedIn Marketing campaign Supervisor
In case you’re operating LinkedIn advertisements, it’s also possible to get insights into the demographics of the people who find themselves interacting along with your paid content material. You possibly can test these demographics on your total advert account, for a marketing campaign group, for a selected marketing campaign, and even a person advert. The demographics accessible are principally the identical as for natural reporting:
Job perform
Job title
Firm
Firm business
Job seniority
Firm dimension
Location
Nation
The distinction is which you could see precisely how individuals in every demographic class interacted along with your LinkedIn promoting, with metrics like common CTR and conversion fee per demographic group.
Supply: LinkedIn
It must be attention-grabbing to match these demographics to these of your present viewers. Search for variations within the demographic particulars between your present followers and the viewers that’s participating along with your paid content material to see what classes you’ll be able to be taught.
When you have completely different groups engaged on paid and natural content material, ensure you encourage them to share their demographics reporting information to establish potential untapped natural audiences.
Right here’s the right way to discover the demographics of the individuals who work together along with your LinkedIn advertisements:
Head to Marketing campaign Supervisor, then click on Promote. Click on Skilled Demographics on this display screen to, or click on into a selected marketing campaign group to seek out the related Skilled Demographics there.
Supply: LinkedIn Marketing campaign Supervisor
Select the demographic trait and time vary you wish to give attention to to see the related efficiency statistics.
Simply handle your LinkedIn Web page and all of your different social channels utilizing Hootsuite. From a single dashboard, you’ll be able to schedule and share content material (together with video), reply to feedback and interact your community. Attempt it free at this time.
