Questioning what traits are taking up on Instagram? Or what sort of competitors you’re up in opposition to? These are important particulars that can form the remainder of your strategy on the platform. And maintaining with the most recent Instagram stats will inform you precisely what you’ll want to know.
Staying on high of the most recent social media stats will assist you anticipate modifications and fine-tune your technique accordingly. That is notably true for a platform like Instagram, which evolves quickly with new options.
So let’s check out a few of the high Instagram stats that can inform your technique for 2025.
Instagram person statistics
Understanding how individuals understand and use the platform will assist you perceive the easiest way to attach with them. It will assist you develop Instagram finest practices to implement in your technique. These Instagram person statistics may give you a greater look:
1. Customers love to seek out buy inspiration on Instagram
From viral Reels to influencer sponsorships, there’s an abundance of content material on Instagram to drive product discovery. Our 2024 Social Media Content material Technique Report helps this, with 61% of social customers turning to Instagram to seek out their subsequent buy. It beats each different platform in relation to driving product discovery.
2. Instagram customers search connection and leisure
Regardless of the algorithm serving customers with content material from creators, Instagram hasn’t misplaced its “social” ingredient. The beforehand cited report discovered that customers primarily scroll Instagram to attach with family and friends. Whether or not they’re posting Tales or sharing Reels with associates, Instagram helps customers keep related.
One other frequent purpose for utilizing Instagram is to alleviate boredom. So customers hunt down entertaining content material to maintain themselves occupied.
Manufacturers ought to get forward by creating Instagram content material that may entertain their viewers.
3. Individuals are open to participating with manufacturers on Instagram
Connection and leisure could be the major causes for utilizing Instagram. However that doesn’t rule out customers participating with manufacturers on the platform. In truth, 69% of social customers in our 2024 Social Media Content material Technique Report see essentially the most participating model content material on Instagram. Moreover, 44% even want that manufacturers used Instagram extra typically (increased than every other community).
In different phrases, Instagram is a main community for manufacturers to have interaction their viewers.
4. Virtually each Instagram person makes use of the app alongside different platforms
In line with knowledge from Kepios, solely 0.2% of Instagram customers are distinctive to the platform. A lot of customers use it alongside different social media platforms equivalent to Fb (80.3%), YouTube (76.9%) and TikTok (54.3%). Which means having a strong cross-platform advertising technique is essential to your model to succeed.
Instagram utilization statistics
How widespread is Instagram when it comes to utilization? Let’s check out these Instagram utilization statistics to seek out out:
5. There are 2 billion month-to-month energetic customers on Instagram
Newest studies present that Instagram has 2 billion month-to-month energetic customers. Whereas not on the Fb stage (over 3 billion), that is nonetheless enormous for manufacturers on Instagram. With the proper methods to get extra Instagram followers, these customers may flip into loyal followers of your model.
6. 50% of customers work together with manufacturers on Instagram
Having entry to an enormous person base alone is nice information for manufacturers. What’s extra is that the platform’s customers are actively participating with manufacturers. In line with our 2024 Social Media Content material Technique Report, half of Instagram customers work together with manufacturers at the least as soon as a day.
So your model presence on the platform gained’t go to waste. It creates a possibility to your viewers to work together with you. This fosters a real connection and strengthens your relationship with them.
7. 84% of social customers have an Instagram profile
Though Instagram has fewer month-to-month energetic customers than Fb, it beats each different platform in relation to customers with a profile. The 2024 Social Media Content material Technique Report discovered that 84% of social customers have an Instagram profile (essentially the most of all networks within the report).
This means a deep dedication to make use of the platform with customers being invested sufficient to create a profile.
Instagram viewers and demographics statistics
Understanding Instagram’s demographics knowledge provides you an thought of the kinds of people that use the platform. This helps you assess whether or not the platform is related to your target market. Right here’s a fast breakdown of Instagram statistics associated to its viewers and demographics.
8. The gender distribution of customers is night up
For some time, Instagram had barely extra male customers than feminine customers. As of January 2024, nonetheless, this gender distribution is beginning to even up. There are actually 50.6% male customers and 49.4% feminine customers. Because of this the platform isn’t inherently higher at reaching one demographic viewers over one other.
9. Gen Z audiences love Instagram, however they’re not the one one
Instagram sees the very best utilization amongst Gen Z and Millennials. Latest studies present that over 60% of the platforms customers are aged between 18 and 34. In truth, it’s the go-to social community for Gen Z, with a whopping 91% of them having a profile on the platform.
Regardless of its recognition with Gen Z and Millennials, Instagram has a broad enchantment throughout all age teams. There’s a good portion (over 32%) of customers aged 35 and older on the platform.
10. India and the USA have the best variety of customers
Very similar to different platforms, India leads the way in which even in relation to Instagram. The nation has 362.9 million Instagram customers. The US comes subsequent with 169.65 million customers.
Instagram promoting and advertising statistics
Are you getting essentially the most out of your Instagram promoting efforts? Is it even value it to market your model on Instagram? Listed below are a number of Instagram stats to provide the solutions you want.
11. In-feed advertisements make up a lot of the platform’s advert income
In-feed advertisements proceed to dominate in relation to producing income. Emarketer discovered that Feed represents 53.7% of the platform’s whole advert income. Tales come subsequent, representing 24.6% of whole advert income in 2024.
Nevertheless, it additionally notes that these shares shall be dropping progressively as Reels income grows. The agency predicts that the mixed income share from Feed and Tales will drop to 73.8% in 2025.
12. The typical cost-per-click (CPC) of Instagram advertisements is $0.00 – $0.25
Advert prices on Instagram are similar to different main platforms like Fb.
In line with a WebFX survey, the CPC for Instagram advertisements is between $0.00 and $0.25. Impressions price barely extra, with 46% of firms paying between $0.00 and $4.00 CPM (cost-per-impression) per 1,000 impressions. In the meantime, you possibly can anticipate to spend round $0.03 to $0.08 in CPE (cost-per-engagement).
13. Manufacturers see a mean conversion price of 1-2%
Conversion price for Instagram advertisements differ primarily based on what you want to obtain. DriftLead studies an general common conversion price of 1-2% throughout all targets. High-performing campaigns might even be capable of hit 3% or increased.
Right here’s a extra detailed breakdown of the typical conversion price by goal:
Model consciousness: 5% – 1.0%
Attain: 3% – 0.8%
Site visitors: 0% – 2.0%
Engagement:0 % – 3.0%
App installs: 8% – 1.5%
Video views:5% – 1.2%
Lead era:5% – 3.0%
Conversions: 0% – 3.0%
Catalog gross sales:5% – 3.5%
Retailer site visitors:5% – 1.5%
Instagram Tales and Reels statistics
Instagram provides a variety of content material varieties to select from, with Tales and Reels being widespread choices. Try these Tales and Reels statistics to see how these codecs are performing:
14. Story attain price is growing for smaller manufacturers
Smaller accounts on Instagram are seeing elevated visibility in kind for Story viewers. An Aura Company examine famous a 35% improve in Story attain price for manufacturers with beneath 10k followers.
Mid-size manufacturers (50k-200k followers) aren’t doing so dangerous both, with a steady attain price of 1.6%.
15. Smaller manufacturers get the very best Reels view price
Even in relation to Reels efficiency, smaller manufacturers have the higher hand. A Socialinsider examine discovered that manufacturers with 1k-5k followers have the very best Reels view price at 20%. Accounts with 5k-10k followers come subsequent with a view price of 10.20%.
Even bigger accounts with over 100k followers nonetheless see a good view price of 4%.
16. Customers are almost definitely to have interaction with short-form movies amongst model content material
Should you’re questioning what content material your viewers needs to see from you, the reply lies in video. And the shorter the higher, based on Sprout Social’s 2024 Social Media Content material Technique Report. Brief movies (<15 seconds) are a favourite amongst customers when interacting with model content material. Static pictures are equally widespread, indicating a have to diversify your content material kind.
17. Reels and Tales are essentially the most most popular video format
Talking of video content material, persons are almost definitely to have interaction together with your movies are Reels and Tales. These are the video codecs that individuals have been participating with essentially the most and can proceed to have interaction with within the close to future.
So should you want extra Instagram Story concepts, take into account turning to candid brief movies to have interaction your viewers.
18. Reels utilization is growing for manufacturers
Owing to the smashing efficiency of Reels, manufacturers are additionally ramping up their utilization. Socialinsider famous a 12% improve in Reels utilization amongst manufacturers between 2023 and 2024.
Try our Instagram Reel concepts information to create fascinating Reels and sustain with the competitors.
Instagram for enterprise statistics
To this point, the advantages of Instagram for advertising your online business are clear. Let’s additional dive into these Instagram for enterprise stats to actually perceive its worth:
19. Instagram is without doubt one of the high social platforms for making purchases
Instagram doesn’t simply encourage shopping for choices; it helps buy actions. Customers shortly go from discovering merchandise to purchasing them, all throughout the identical platform. The 2025 Sprout Social Index™ discovered that 29% of customers make purchases on Instagram. This makes it the third-most-used social platform for making a purchase order.
With Instagram Procuring options making it simpler than ever to purchase immediately on the platform, we will anticipate these numbers to develop.
20. Gen Z customers flip to Instagram for buyer care
Instagram utilization amongst customers goes past discovering and shopping for merchandise. Individuals are additionally turning to the platform for his or her buyer help wants. Based mostly on The 2024 Social Media Content material Technique Report, 72% of Gen Z are almost definitely to make use of Instagram for buyer care over every other channel.
This highlights the necessity to ramp up your social media buyer care efforts with Instagram as a key channel.
Instagram influencer statistics
Instagram’s place within the influencer advertising panorama continues to solidify. Because of this many manufacturers are turning to the platform to execute their influencer advertising campaigns. Right here’s a fast have a look at some main influencer advertising stats for Instagram:
21. Instagram is a number one platform for influencer advertising
TikTok has surpassed Instagram as essentially the most used platform for influencer advertising. Nevertheless, Instagram’s recognition isn’t dying down any time quickly. The newest stats reveal that 46.7% of entrepreneurs use it for influencer advertising.
Our 2024 Influencer Advertising Report additional affirms the platform’s effectiveness. Instagram ranks as one of many high platforms customers use to have interaction with influencers. Particularly, Gen X and Millennials are nearly two occasions extra doubtless than Boomers to have interaction with influencers on Instagram.
22. Instagram influencers’ viewers tends to be youthful, majority falling between 18-34 years outdated
Understanding viewers demographics helps manufacturers align influencer partnerships with their goal clients. In line with our Sprout Social Influencer Advertising knowledge:
43.74% of Instagram influencers’ audiences are between the ages of 25 and 34, making this the most important phase.
28.67% fall into the 18-24 age bracket, exhibiting Instagram influencers’ recognition amongst youthful customers.
Solely 6.86% of Instagram influencers’ audiences are 45+. This reveals that the platform is mostly much less efficient at focusing on older demographics for influencer advertising.
23. Reels drive the very best engagement of Instagram influencer posts
Engagement price is a vital metric when assessing an influencer’s influence, because it displays viewers interplay and authenticity. In line with our knowledge from Sprout Social Influencer Advertising:
The typical engagement price per put up from an Instagram influencer in 2024 was 1.8%.
Reels from Instagram influencers noticed the very best engagement price at 2.08%, indicating robust viewers desire for short-form video content material.
Carousel posts had an engagement price of 1.7%, whereas picture posts adopted at 1.17%.
Conventional video posts from influencers on the platform had the bottom engagement price at 0.42%.
To get the additional mileage out of your Instagram influencer campaigns, maximize engagement by prioritizing Reels and carousel posts in your creator partnerships.
24. Most Instagram influencers are nano-influencers
In line with Statista, nano-influencers having 1,000-10,000 followers make up 76.86% of Instagram influencer accounts. Micro-influencers are the second hottest group, making up 18.23% of influencer accounts.
That is nice information for manufacturers, particularly with the recognition of nano-influencer advertising. It means manufacturers have an abundance of choices on the platform to seek out the right influencers with the proper area of interest and engaged audiences.
25. Nano- and micro-influencers present cost-effective Instagram collaboration alternatives
Budgeting for influencer collaborations requires understanding the associated fee constructions for various influencer tiers. In line with our Sprout Social Influencer Advertising’s platform knowledge, right here’s what manufacturers can anticipate to pay per Reel on common to Instagram influencers:
Nano-influencers (1K-10K followers): $55
Micro-influencers (10K-100K followers): $300
Mid-tier influencers (100K-500K followers): $2,750
Macro-influencers (500K-1M followers): $7,500
Mega-influencers (1M+ followers): $75,000
Celebrities: $150,000
Collaborating with nano- and micro-influencers is a no brainer. Doing so has a number of advantages. Not solely are they rather more frequent to seek out and work with, however they’re additionally extra reasonably priced and have a tendency to yield increased engagement as they aim extra area of interest audiences.
26. The U.S., Brazil and India lead in Instagram influencer engagement
Instagram influencers’ engagement varies by area, with some international locations standing out in influencer interactions. In line with our Sprout Social Influencer Advertising knowledge, these have been the top-performing international locations by whole Instagram influencer engagements in 2024:
United States: 189 billion engagements
Brazil: 116 billion engagements
India: 95.4 billion engagements
Indonesia: 23.5 billion engagements
United Kingdom: 22.1 billion engagements
After the USA, Brazil and India are the following hottest audiences amongst influencers on Instagram. Manufacturers with objectives round reaching these international locations ought to take into account Instagram influencers to achieve goal audiences which can be native to those areas. The influence of not simply assembly a purchaser’s curiosity but additionally referring to their native tradition performs a key position in constructing model belief and loyalty.
What do these Instagram stats imply to you?
Out of your content material to your promotion efforts—these important Instagram stats can inform your technique. You’ll be able to determine what kinds of content material to prioritize and have interaction your model group on the platform. Try our Instagram advertising technique information to see take advantage of these stats.
Instagram stats FAQs
How do you see put up stats on Instagram?
You’ll be able to see your Instagram put up stats by tapping on the “View Insights” button beneath the put up. Understand that put up stats are solely obtainable to customers with a enterprise or creator account.
How efficient are Instagram Reels for advertising?
Instagram Reels see the very best attain and engagement amongst all different media varieties. This makes it a extremely efficient technique to market your model.
How has Instagram influenced social media?
Instagram has introduced on a social media evolution in relation to media utilization. Instagram’s give attention to visible content material has influenced different social media platforms to additionally undertake extra visible codecs.
What era makes use of Instagram essentially the most?
Instagram sees essentially the most utilization among the many Gen Z and Millennials populations.
What’s the breakdown of Instagram customers?
The breakdown of Instagram customers by age group is:
18-24 years – 31.7%
25-34 years – 30.6%
35-44 years – 16%
45-54 years – 8.7%
55-64 years – 4.6%
65+ years – 2.9%
