If you wish to share scroll-stopping content material in your social media profiles, you want eye-catching photos that show nicely within the feed.
Awkwardly cropped photographs and pixelated photos are a positive method to put potential followers off. However determining picture sizes for every social community is hard, particularly contemplating what number of completely different picture choices every platform affords.
Which is the place this information is available in. Preserve this useful, and also you gained’t should retailer all these fiddly numbers in your mind — or google “what’s the most effective picture measurement for [insert platform here]” with each submit.
On this article, you’ll discover the best social media picture sizes for 9 well-liked platforms, specializing in the photographs you share along with your updates, cowl photographs, and profile photos.
There are two phrases you’ll see incessantly on this submit — side ratio and pixels.
Facet ratio means the ratio of the width and peak of the picture, written as width:peak. This implies:
1:1 is a sq. picture, the place each the width and the peak have the identical dimensions9:16 is an oblong, vertically oriented picture that always covers the entire telephone screen16:9 is an oblong, horizontally oriented picture
You don’t must memorize the completely different really helpful side ratios, but it surely’s good to know how you can learn them so you recognize what photos needs to be sq., and what needs to be vertical or horizontal.
Pixels measure picture decision or the extent of element in a picture, written as width x peak. A picture that has dimensions of 1080 x 1350 pixels can be vertical — 1080 pixels vast by 1350 pixels tall.
An excellent rule of thumb is that the upper the quantity, the upper the extent of element — a sq. picture with 1080 x 1080 pixels can be clearer than one that’s 200 x 200 pixels.
JPG or PNG information are the most typical file sorts for importing photos on the completely different social media platforms. Some platforms additionally assist animated GIF information.
This is a fast take a look at the really helpful picture sizes for every social media platform.
Profile picture
Cowl picture
Submit photos
Tales
Thumbnails
Hyperlink picture
Fb picture sizes
320 x 320 pixels
Profiles and Pages: 851 x 315 pixels
Teams: 1640 x 856 pixels
Occasions: 1920 x 1005 pixels
Sq.: 1080 x 1080 pixels
Vertical: 1080 x 1350 pixels
1080 x 1920 pixels
–
1200 x 630 pixels
Instagram picture sizes
320 x 320 pixels
–
Sq.: 1080 x 1080 pixels
Vertical:1080 x 1350 pixels
Horizontal: 1080 x 566 pixels
1080 x 1920 pixels
Reels: 1080 x 1920 pixels
–
X/Twitter picture sizes
400 x 400 pixels
1500 x 500 pixels
Sq.: 1080 x 1080 pixels
Vertical: 1080 x 1350 pixels
Horizontal: 1600 x 900 pixels
–
–
1200 x 630 pixels
LinkedIn picture sizes
400 x 400 pixels
Profiles: 1584 x 396 pixels
Firm pages: 1128 x 191 pixels
Vertical: 1080 x 1350 pixels
Horizontal: 1080 x 360 pixels
–
–
1200 x 627 pixels
Threads picture sizes
320 x 320 pixels
–
Any dimensions
–
–
1200 x 600 pixels
Pinterest picture sizes
165 x 165 pixels
800 x 450 pixels
Vertical: 1000 x 1500 pixels pixels
–
–
–
YouTube picture sizes
800 x 800 pixels
2560 x 1440 pixels
–
–
1280 x 720 pixels
–
TikTok picture sizes
200 x 200 pixels
–
Vertical: 1080 x 1920 pixels
1080 x 1920 pixels
–
–
Bluesky picture sizes
400 x 400 pixels
1500 x 500 pixels
Any dimensions
–
–
1200 x 627 pixels
Fb picture sizes
Profile picture: 320 x 320 pixelsCover picture: Profiles and Pages: 851 x 315 pixels (2.7:1 side ratio)Teams: 1640 x 856 pixels (1.92:1 side ratio)Occasions: 1920 x 1005 pixels (1.91:1 side ratio)Submit photos: Sq.: 1080 x 1080 pixelsVertical: 1080 x 1350 pixelsFacebook Tales: 1080 x 1920 pixelsLink picture: 1200 x 630 pixels
Fb profile image measurement
Fb recommends a profile image measurement of no less than 320 x 320 pixels for the highest quality. Your picture may be bigger, but it surely shouldn’t be smaller than this, or it’ll seem pixelated.
Understand that your Fb profile image can be cropped right into a circle, so don’t hold any essential data close to the corners.
Fb cowl picture measurement
The perfect measurement for a canopy picture for Fb profiles and pages is 851 x 315 pixels. In accordance with Fb, your profile cowl picture needs to be no less than 720 pixels vast.
Your cowl picture will look barely completely different on cell — Fb exhibits your cowl picture at 640 pixels vast by 360 pixels tall.
Your Fb profile image overlaps the underside left of the quilt picture for profiles and pages, so strive to not embrace any essential data there because it’ll get obscured.
Fb cowl photographs for profiles and pages have completely different dimensions and side ratios from these for teams and occasions. For teams, the really helpful cowl picture measurement is 1640 x 856 pixels. For occasions, the really helpful cowl picture measurement is 1920 x 1005 pixels.
There’s no profile picture overlapping the quilt photos for teams and occasions.
Fb submit picture measurement
The really helpful measurement for Fb picture posts is 1080 x 1350 pixels for vertical photos and 1080 x 1080 pixels for sq. photos.
Fb Tales picture measurement
As a result of Fb Tales take up your complete cell display screen, the really helpful Fb Story picture measurement is 1080 x 1920 pixels. Your profile picture, web page or profile title, play/pause button, mute/unmute button, and settings menu icon will seem on the prime of your Tales, so you’ll want to depart house for these when designing your photos.
Fb picture measurement when shared with a hyperlink
Now this one is a bit more technical, however actually essential when you’re sharing a hyperlink on Fb.
While you share a hyperlink to Fb, individuals will see an accompanying picture within the hyperlink preview. Fb seems on the Open Graph tags for this hyperlink picture — particularly the og:picture tag, which specifies which picture Fb ought to use when sharing within the Information Feed.
You’ll be able to add the og:picture tag manually into the <head> part on each web page of your web site, or you’ll be able to check out a plugin like Yoast search engine optimization for WordPress, which handles the code and implementation for you.
Fb recommends utilizing photos at 1200 x 630 pixels to show nicely on high-resolution gadgets, with a most file measurement of 8MB.
Instagram picture sizes
Profile picture: 320 x 320 pixelsPost photos: Sq.: 1080 x 1080 pixels (1:1 side ratio)Vertical: 1080 x 1350 pixels (4:5 side ratio)Horizontal: 1080 x 566 pixels (1.91:1 side ratio)Instagram Tales: 1080 x 1920 pixelsReels thumbnails: 1080 x 1920 pixels
Instagram profile image measurement
Instagram profile photos are displayed at 110 x 110 pixels, however the app shops the picture information at 320 x 320 pixels, so we suggest importing a picture with these dimensions or bigger. Much like Fb, your profile image can be cropped right into a circle.
Instagram submit picture measurement
The really helpful picture side ratio for Instagram feed posts is between 1.91:1 for horizontal photos and 4:5 for vertical photos.
With these side ratios in thoughts, sq. photographs (1:1) needs to be 1080 x 1080 pixels in measurement, horizontal (1.91:1) needs to be 1080 x 566 pixels, and vertical (4:5) needs to be 1080 x 1350 pixels.
The Instagram profile grid — how all of your posted photos seem in your profile — used to show sq. thumbnails mechanically from photos and reels.
As of January 2025, Instagram has began rolling out a “tall grid” with a 3:4 side ratio, since most individuals are sharing vertical photos and movies. Instagram is designed for visible content material, so in case your Instagram technique includes each particular person posts and a fastidiously curated grid, this new grid is likely to be price retaining in thoughts when sharing posts.
Instagram Tales picture measurement
Since Instagram Tales take up the complete telephone display screen, the best picture measurement is 1080 x 1920 pixels (side ratio of 9:16).
When designing your Instagram Tales, keep in mind to maintain 310 pixels every from the highest and backside of the picture freed from textual content and logos, as a result of that is the place your profile picture, title, and Instagram buttons can be.
Instagram Reels thumbnail measurement
Instagram Reels are movies once they seem in customers’ feeds, and you may select a body from the reel or add a customized thumbnail to show in your grid.
We suggest including a thumbnail that’s 1080 x 1920 pixels. Ensure you hold 480 pixels every from the highest and backside freed from any textual content and logos so it shows nicely within the new 3:4 grid.
X/Twitter picture sizes
Profile image: 400 x 400 pixelsCover picture: 1500 x 500 pixelsPost picture: Vertical: 1080 x 1350 pixelsHorizontal: 1600 x 900 pixelsLink picture: 1200 x 630 pixels
X/Twitter profile picture measurement
The really helpful profile picture measurement for X/Twitter is 400 x 400 pixels, and the utmost file measurement is 2MB. Profile photographs for individuals and most model or enterprise accounts can be cropped right into a circle. For vVerified oOrganizations which have the gold examine mark, profile photographs will show as sq. photos.
X/Twitter cowl picture measurement
X/Twitter recommends that your header picture measurement be 1500 x 500 pixels — a lot wider than it’s tall, particularly when in comparison with most cowl photos. It will be nice to make use of a picture that’s vast sufficient to forestall X/Twitter from stretching the picture and making it blurry.
X/Twitter submit picture measurement
The perfect X/Twitter picture sizes are 1080 x 1080 pixels for sq. photos, 1080 x 1350 pixels for vertical photos, and 1600 x 900 pixels for horizontal photos. The minimal required width is 600 pixels, however bigger photos will look higher when your followers click on to broaden the picture.
Since Might 2021, tweets containing photos with 2:1 and three:4 side ratios will present in full inside a timeline.
In October 2022, X/Twitter rolled out a characteristic the place you’ll be able to add as much as 4 photographs, movies, and GIFs in a single tweet. They don’t must have the identical dimensions — you’ll be able to add each horizontal photos and vertical photos in the identical tweet.
The show will mechanically be stacked to point out all photos within the tweet on timelines, however individuals will be capable to see the complete photos once they click on on them.
X/Twitter picture measurement when shared with a hyperlink
For photos that preview while you share a hyperlink (also called web site picture playing cards), the best card picture measurement is 1200 x 631 pixels.
The cardboard exhibits a photograph, headline, and hyperlink while you share a URL from a web site that accommodates the suitable X/Twitter Playing cards code. All this data is pulled by way of HTML tags, typically the identical ones which can be utilized by Fb to show hyperlinks.
You should use the Yoast search engine optimization WordPress plugin so as to add photos to X/Twitter playing cards. For those who run a Squarespace Commerce web site, it’s mechanically optimized for X/Twitter playing cards.
LinkedIn picture sizes
Profile picture: 400 x 400 pixelsCover picture: Profiles: 1584 x 396 pixels Firm Pages: 1128 x 191 pixelsPost photos: Vertical: 1080 x 1350 pixelsHorizontal: 1080 x 360 pixelsLink picture: 1200 x 627 pixels
LinkedIn profile picture measurement
The really helpful picture measurement for LinkedIn profile photographs is 400 x 400 pixels, which can be cropped right into a circle on private profiles. LinkedIn profiles photos — in your model’s or enterprise’s brand — on LinkedIn Firm Pages are sq..
The utmost file measurement for LinkedIn profile photographs on private profiles is 8MB. For firm pages, the utmost file measurement for logos is 3MB.
LinkedIn private profile cowl picture measurement
LinkedIn profile header photographs are displayed at a 4:1 side ratio. LinkedIn recommends utilizing photographs with dimensions of 1584 x 396 pixels. The utmost file measurement for LinkedIn cowl photographs on private profiles is 8MB.
LinkedIn Firm Web page cowl picture measurement
Whereas LinkedIn recommends dimensions of 1128 x 191 pixels for firm web page cowl photographs, the profile picture or brand covers a small part on the left, so it is likely to be greatest to maintain the essential points of your picture to the center of the picture if doable. The utmost file measurement for LinkedIn cowl photographs on firm pages is 3MB.
LinkedIn submit picture measurement
Pictures shared with LinkedIn posts can have a facet ratio between 3:1 and 4:5. LinkedIn recommends a minimal width of 1080 pixels, that means horizontal photos needs to be no less than 1080 x 360 pixels and vertical photos needs to be no less than 1080 x 1350 pixels.
LinkedIn mechanically crops and facilities photographs that transcend the really helpful side ratios, however LinkedIn is extra obscure about how that cropping occurs. We have discovered that so long as your textual content is centered, many various picture sizes will show nicely within the LinkedIn feed.
LinkedIn picture measurement when shared with a hyperlink
For those who’re sharing a hyperlink that has a picture preview, the really helpful picture measurement is 1200 x 627 pixels.
Threads picture sizes
Profile picture: 320 x 320 pixelsPost photos: Any measurement and mixture of imagesLink picture: 1200 x 600 pixels
Threads profile picture measurement
Threads profile photographs are the identical as Instagram at 320 x 320 pixels. You’ll be able to sync your Threads profile picture along with your Instagram profile picture so you do not have to add a brand new picture.
Threads submit picture measurement
Thus far, Threads hasn’t added any restrictions for picture resolutions or side ratios. Even when sharing a number of photos of various sizes, the preview doesn’t crop any of the photographs, and retains the unique dimensions. You’ll be able to share as much as 20 photographs, movies, or a mix in a single thread.
Threads has a singular characteristic on its cell apps that lets individuals “pinch” two adjoining photographs collectively to hitch them. You’ll be able to slice panoramas into a number of photos and add them in a single thread. When the separate photos are pinched collectively, they’ll be a part of to seem like one panoramic picture.
Threads picture measurement when shared with a hyperlink
Threads hasn’t specified a picture measurement for photographs that preview with hyperlinks shared on posts. We suggest utilizing a picture with no less than 1200 pixels width, which is similar minimal width that Fb, X/Twitter, and LinkedIn use.
Pictures that preview together with hyperlinks shared on Threads use a 2:1 side ratio, which might make the picture measurement 1200 x 600 pixels.
Pinterest picture sizes
Profile picture: 165 x 165 pixelsCover picture: 800 x 450 pixels Submit or pins photos: 1000 x 1500 pixels
Pinterest profile picture measurement
The really helpful Pinterest profile picture measurement is 165 x 165 pixels. Like the opposite social media platforms we’ve seen up to now, the profile picture can be cropped right into a circle when displayed in your Pinterest profile.
Pinterest cowl picture measurement
Pinterest requires your cowl picture to have a minimal measurement of 800 x 450 pixels. They suggest that you just use a horizontal picture with a 16:9 side ratio.
Pinterest pins picture measurement
Pinterest is exclusive in that it closely favors lengthy, vertical photos and recommends 1000 x 1500 pixels, which is a 2:3 side ratio.
Staying throughout the 2:3 side ratio is essential. Pinterest advised Buffer that the Pinterest algorithm will restrict distribution for each low-resolution photos and pictures longer than 1500 pixels.
YouTube picture sizes
Profile picture: 800 x 800 pixelsCover picture: 2560 x 1440 pixels
Video thumbnail: 1280 x 720 pixels
YouTube profile picture measurement
It is really helpful to make use of a picture that’s 800 x 800 pixels in your YouTube profile picture. The show measurement in your profile picture is 98 x 98 pixels, and will probably be cropped right into a circle in your YouTube channel. The utmost file measurement for YouTube profile photos is 15MB.
YouTube banner picture measurement
The minimal measurement for YouTube banner photos — what different social media platforms name cowl photographs — is 2048 x 1152 pixels.
YouTube movies may be seen on a desktop, cell, and even TV, and YouTube recommends importing a picture that’s 2560 x 1440 pixels (16:9 side ratio) in order that it seems good on bigger screens.
YouTube banner photos can be displayed in a different way on completely different gadgets, and the perimeters of the picture could also be cropped relying on the place you’re viewing the channel.
When designing your banner picture, hold a secure space of 1546 x 423 pixels in direction of the middle of the picture to position textual content and logos.
The utmost file measurement for YouTube banner photos is 6MB.
YouTube video thumbnail measurement
YouTube thumbnails needs to be 1280 x 720 pixels, however have in mind there’s a 2MB most file measurement restrict, and also you need the thumbnail to be high-quality so it grabs individuals’s consideration.
For YouTube podcasts, the utmost file measurement for thumbnails is 10MB.
TikTok picture sizes
Profile picture: 200 x 200 pixelsPost photos: 1080 x 1920 pixels (although a 4:5 ratio will work)TikTok Tales: 1080 x 1920 pixels
TikTok profile picture measurement
The minimal picture measurement for TikTok profile photographs is tiny — 20 x 20 pixels. We suggest utilizing a picture that’s no less than 200 x 200 pixels in order that it seems sharp on bigger screens.
TikTok submit picture measurement
TikTok is generally a video platform, however you’ll be able to submit photographs as nicely. Vertical photographs work greatest on TikTok, with a picture measurement of 1080 x 1920 pixels. That mentioned, photos in a 4:5 side ratio will even work. You’ll be able to create carousels with as much as 35 photographs in a single TikTok submit.
TikTok Tales picture measurement
Like Fb and Instagram Tales, TikTok Tales can be found for twenty-four hours earlier than they disappear out of your profile. We suggest utilizing the TikTok video measurement for tales as nicely — 1080 x 1920 pixels.
Bluesky picture sizes
Profile picture: 400 x 400 pixelsCover picture: 1500 x 500 pixelsPost photos: Any measurement and mixture of imagesLink picture: 1200 x 627 pixels
Bluesky profile picture measurement
There’s no official documentation for Bluesky photos. Because the picture shows as a circle, we suggest utilizing a 1:1 side ratio and picture measurement of 400 x 400 pixels.
Bluesky cowl picture measurement
Cowl photographs on Bluesky use a 3:1 side ratio on desktop gadgets, and we suggest utilizing a picture measurement of 1500 x 500 pixels. The header picture will get cropped on cell gadgets to a 4:1 side ratio, so ensure that there’s no essential data on the left or proper of the picture.
Bluesky submit picture measurement
Thus far, Bluesky has not added any restrictions for picture sizes.
Particular person photographs you submit will seem of their unique dimensions in timelines and your profile. Which means your sq. photographs of 1080 x 1080 pixels and vertical photos of 1080 x 1920 pixels will seem uncropped in the event that they’re the one picture in a submit.
For those who’re sharing a number of photos — of the identical measurement or completely different sizes — the picture preview is cropped in timelines and your profile. Customers can see the complete picture in its unique decision in the event that they click on on it to broaden. You’ll be able to share as much as 4 photos in a single submit on Bluesky.
Bluesky picture measurement when shared with a hyperlink
Hyperlinks shared on Bluesky use a 1.91:1 side ratio for the accompanying picture preview, which is similar as LinkedIn. We suggest utilizing a picture measurement of 1200 x 627 pixels for Bluesky as nicely.
You solely get a second to seize individuals’s consideration on social media, and creating eye-catching visible content material within the correct measurement for every platform could make all of the distinction along with your social media advertising and marketing. In spite of everything, what is the level of creating and sharing a pleasant picture if it exhibits up cropped or pixelated in individuals’s feeds?
You should use these picture measurement tips to create good posts, then crosspost simply throughout all networks with Buffer. Get began with Buffer without spending a dime right this moment
