A part of rising your TikTok profile is rising the quantity of engagement you obtain. TikTok engagement refers to actions that your viewers take in your posts, together with likes, feedback and shares.
Attain and follower counts may be thought-about essential metrics, however social media engagement exhibits how a lot your content material truly resonates together with your supposed viewers. In case your movies are getting individuals to depart feedback or share them with their viewers, that’s a very good signal they’re discovering your content material related and fascinating.
All through this text, you’ll be taught extra about what precisely TikTok engagement entails, learn how to calculate your TikTok engagement price and learn how to enhance your TikTok engagement.
What’s TikTok engagement?
TikTok engagement is outlined as any motion {that a} viewer takes in your TikTok video. These embrace:
Even a video view can rely as engagement, although the beforehand talked about actions point out a deeper stage of engagement from the viewer.
What’s a TikTok engagement price?
Your TikTok engagement price is a social media metric that lets you perceive what share of your video viewers work together extra together with your video. This metric gives useful perception into how successfully your content material engages your viewers.
In case you have a low engagement price, it’s possible you’ll must discover completely different content material concepts to see how one can higher resonate together with your viewers and entice them to depart feedback or share your movies. It’s essential to trace metrics like this, particularly when operating TikTok campaigns or influencer partnerships.
Having a transparent understanding of how individuals are participating with a selected influencer lets you recognize whether or not you need a partnership with a TikTok influencer or not. Furthermore, your engagement price metric on your personal model will possible be an enormous a part of your social media reporting for instance that your social media staff is producing high quality content material that resonates together with your model’s viewers.
The right way to calculate your TikTok engagement price
Whilst you can entry information surrounding particular TikTok engagements inside your TikTok analytics—or different analytics instrument of selection—you’ll must calculate your engagement price your self.
The system for TikTok engagement price is:
TikTok Engagement Charge = [(Total Likes + Comments + Shares)/Total Number of Views] x 100
You’ll be able to calculate your engagement price per video or for all movies printed over a specified time vary.
Let’s go over an instance.
In the event you use TikTok’s built-in analytics, the Overview part gives you with an in depth look into your engagements over a specified time interval (both 7 days, 28 days, 60 days or a customized timeframe you may choose):
Head over to the Attain tab, to search out your whole video views for a selected time interval as nicely.
It’s also possible to use a instrument like Sprout Social’s analytics to simply calculate your engagement price. Log into your account and head to your TikTok Profiles dashboard to get a transparent have a look at your report.
Sprout Social’s information makes calculating engagement price simple, because it already combines your whole engagements. Reasonably than having so as to add these up as a part of the system, you may merely plug within the engagements and video views numbers.
Utilizing the info from Sprout Espresso Co., if we enter these numbers into our TikTok engagement price system, we get these outcomes:
[190,024/1,112,731] x 100 = 17.1%
Multiplying your engagement proper by 100 on the finish helps the ultimate outcome come out in share kind, a typical format on your social media studies. Give it a strive by signing up with Sprout Social for a free trial.
The right way to observe your TikTok engagement
Monitoring your TikTok engagement is one solution to know in case your content material technique on the app is working. By monitoring your metrics, you may establish traits, perceive your viewers on a deeper stage and make data-driven selections to gasoline your model account development.
Whereas TikTok presents native analytics, utilizing a complete social media administration instrument like Spout Social gives extra perception into your content material efficiency within the context of your general social technique.
The right way to observe your TikTok engagements with Sprout Social
Connecting your TikTok profile to Sprout Social consolidates your analytics and engagement information right into a single, highly effective platform. Join all of your social accounts to Sprout and examine your efficiency information throughout networks.
Step 1. In the event you’re not but a buyer, you may get began with a free 30-day trial utilizing your small business e mail. This provides you full entry to reporting information.
Step 2. Navigate to Settings after which click on Teams & Social Profiles.
Step 3. Click on Add a Social Profile and choose TikTok from the menu.
Step 4. Authorize the connection by logging into your TikTok account. As soon as related, Sprout will start pulling in your profile information and publish efficiency.
Step 5. As soon as your profile is related, Sprout backfills 60 days of TikTok metrics. Sprout’s TikTok Profiles Report gives a complete view of the metrics that matter most, together with:
Video Views
Viewers Progress
Engagement Charges (Likes, Feedback, Shares)
Prime Performing Posts
Sprout Social centralizes your TikTok efficiency information with insights from all of your different social networks. This unified reporting presents a single supply of fact, eliminating the necessity to bounce between native networks and analyze information. For social media entrepreneurs, this implies you may simply examine cross-channel efficiency and current the total impression of your social methods to stakeholders.
Able to quantify your social media presence with Sprout? Join a free trial as we speak.
10 useful methods to spice up your TikTok engagement price
Whereas 17.1% from our above instance is a fairly improbable engagement price, that might not be the case for your small business. And that’s okay!
However you’re in all probability on the lookout for a number of tricks to enhance these numbers. Implement a few of these ideas into your TikTok technique to assist increase your engagement.
1. High quality content material beats amount
Above all else, high quality content material is the best way to go. Whereas you could have seen stats about how TikTok recommends posting 1-4 movies per day, but when these movies aren’t top quality, nobody goes to wish to watch them.
As a substitute, purpose for a consistency that’s sensible on your staff however doesn’t sacrifice high quality. Plus, RivalIQ’s TikTok benchmark report discovered that the majority manufacturers are posting round 1.75 movies per week—a relatively sustainable frequency versus a number of movies per day.
Take sustainable candle store, Mala the Model, for instance. The model posts one video per enterprise day, so as much as 5 days per week (or fewer if there’s a nationwide vacation).
The model’s technique is straightforward however stable. The social media supervisor creates various posts sharing behind-the-scenes content material, new scent updates, ideas, enterprise info and solutions to buyer questions. It’s good content material that doesn’t really feel rushed simply to push content material out.
Hold this in thoughts as you construct out your personal TikTok content material technique.
2. Put up on the proper instances
Even when you’re constantly sharing high quality content material, posting on the incorrect instances means your viewers may not actually have a likelihood to see and work together with it.
However you want to know extra than simply the very best instances to publish on TikTok. You might want to know the very best instances to publish on your particular viewers. A TikTok scheduling instrument like Sprout Social may also help.
While you get able to publish or schedule your TikTok movies by means of Sprout Social, you may entry our Optimum Ship Occasions function, powered by our patented ViralPost(r) know-how. This AI-powered know-how analyzes your viewers’s engagement patterns to counsel the very best instances to publish. Take away the guesswork from publishing and maximize your TikTok video attain.
3. Inviting viewers to share what they assume within the feedback
Invite engagement in your video by asking viewers to depart TikTok feedback. It is a wonderful means to have the ability to maintain conversations together with your viewers by studying and responding to their feedback.
However greater than that, TikTok permits customers to answer a remark with a video, serving to you to additional have interaction together with your viewers. Let’s check out this instance from Gushers. The model posted a video with various random meals mixtures, and somebody replied with a remark that claims, “Pretzel gushers.”
In response, Gushers created a video response making an attempt out the brand new meals combo:
This video generated nearly 1,000 views and various new feedback. Attempt to have interaction your viewers by asking for feedback and responding to them if you obtain them. This can assist you enhance your natural views on TikTok.
4. Put up constantly
Sure, high quality over amount. However, consistency can be key.
While you’re making a TikTok content material technique, you want to have a plan for how one can repeatedly pump movies out. High quality could be an important consider your movies, however having a constant schedule so your movies are repeatedly exhibiting up in feeds is a detailed second.
Contemplate batch-recording your video content material to make it simpler to publish extra constantly. This manner, you may create per week or so value of movies at one time, relatively than having to drag out your recording gear each single day.
5. Outline your area of interest and stick with it
Discover your area of interest. Positive, you may promote candles. Or cookies. Or burrito bowls. However what particularly will dictate the kind of content material you share?
As a candle firm, you may deal with behind-the-scenes content material that showcases the way you make every of your merchandise. As a cookie bakery, you may deal with exhibiting off your completely different finest promoting cookies. And when you promote burrito bowls, you may, like Chipotle, make memes an enormous a part of your technique.
The underside line is that this—you wish to select a selected area of interest and focus on your content material. This manner, your viewers involves know what to anticipate out of your model they usually can take pleasure in every video or publish you set out.
Let’s check out Gymshark, a health attire retailer. This model’s TikTok technique doesn’t even focus on video content material. Each single one in all Gymshark’s posts is a picture carousel with motivational textual content overlaying every picture.
This straightforward and constant technique garners the model a whole bunch of hundreds if not tens of millions of views on every video. Discover your personal area of interest and use it to develop your viewers.
In the event you’re undecided the place to start out, take into account shopping the For You web page to see what different manufacturers and creators are doing. This may be an effective way to assemble inspiration on your personal TikTok advertising campaigns.
6. Profit from user-generated content material
Person-generated content material is one other nice technique for rising engagement. Shoppers belief user-generated content material, with 86% saying they belief UGC over influencer content material and usually tend to purchase from a model sharing UGC.
UGC is a sort of content material—on this case, a TikTok video—that somebody has created that mentions your model or showcases your services or products in some way. You’ll be able to then reshare this content material by yourself feed as a type of social proof, letting your viewers know that you’ve got blissful prospects and that they might be one, too.
Right here’s an awesome instance from Dunkin’. Considered one of Dunkin’s prospects shared a video of them having fun with a Valentine’s Day-themed donut. Dunkin’s staff discovered it and commented asking if they may repost it on their very own feed—the right step to take earlier than sharing UGC together with your viewers:
Monitor your model throughout completely different social media platforms to see if anybody is posting movies mentioning you or your product. In the event you’re not discovering any natural UGC, take into account placing out an ask on your prospects to share picture or video content material you should utilize. Or, you may even look into hiring a UGC creator that will help you compile some nice content material.
7. TikTok adverts can enhance engagement
Operating TikTok adverts can be an effective way to achieve a wider viewers, develop your viewers and subsequently enhance your general engagement. There are a variety of various kinds of adverts, starting from model takeovers to sponsored hashtags. However among the finest forms of adverts to extend engagement is the in-feed advert.
This is rather like a TikTok video that you just pay to advertise. Viewers can head to your profile, go away likes, add a remark and extra.
Check out this in-feed advert run by integration software program Zapier. It attracts individuals in by showcasing one thing helpful that may be performed with its instrument. It consists of all the elements of a daily publish—video, caption and hashtags.
Folks may even swipe over to view the profile. An internet site will pop up first because the CTA for viewers to be taught extra. They’ll take motion in your web site, however then they’ll additionally head to your profile afterwards, probably watching extra of your movies or following your account.
Put collectively your personal TikTok adverts technique so you may attain a wider viewers and enhance your engagement.
8. Hook the viewer
It’s extremely simple for viewers to proceed scrolling by means of their feed in case your video doesn’t instantly curiosity them, hook them or draw them in. There are various alternative ways to do that, and we’re going to stroll you thru a number of completely different examples to offer you a greater concept of learn how to create your personal attention-grabbing video content material.
First, reap the benefits of in style TikTok sounds in your content material. When completely different sounds are used usually—particularly in a method that’s recognizable and pleasant—it makes individuals cease scrolling to see the sound utilized in a enjoyable new method.
Check out Capri Solar utilizing the favored TikTok sound from The Kardashians of Kris Jenner exhibiting off her china assortment to a pal. Many manufacturers and creators use this sound when showcasing one thing cool—and Capri Solar did simply that when exhibiting off its new straws.
One other solution to seize consideration is to hook the viewer with an awesome story. Dive proper in with a robust story hook to be able to get them to cease scrolling—or use a textual content overlay to elucidate extra about your story so individuals wish to hear the total factor.
Whereas not a model, you might additionally take a web page out of creator Alana Fineman’s e book. She shares completely different restaurant skits and begins each video with the identical line—”Time for one more restaurant story.” And it pulls in her viewers and will get them prepared for story time each time.
Additionally, hold an eye fixed out for numerous TikTok traits that your model can bounce on. These usually tend to pop up within the For You web page in the event that they’re well timed sufficient they usually’re additionally extra prone to catch a viewer’s eye.
Lastly, take into account hopping on a TikTok problem so long as it’s nonetheless related to your small business. Or, create your personal problem and problem your viewers to offer it a strive.
Right here’s an instance of a video that isn’t a problem, however simply might be was one. Essie created a enjoyable and nostalgic ’90s nail artwork TikTok publish. The staff simply might’ve turned this right into a problem by asking followers and nail influencers to create their very own ’90s seems to be.
Whereas there doesn’t essentially must be an incentive, one nice solution to enhance engagement and participation is by providing a prize to the very best (a extra subjective selection) or the video that will get probably the most likes (a extra easy choice).
9. TikTok web optimization will enhance your visibility
web optimization stands for search engine marketing, and TikTok is a search engine. In reality, 40% of People are utilizing TikTok as a search engine—so you want to take note of TikTok web optimization as part of your advertising technique.
Some ideas embrace:
Utilizing TikTok’s predictive search that will help you give you video concepts based mostly on what individuals are on the lookout for
Incorporating your video’s focus key phrase(s) naturally into your video caption
Including hashtags that use your video’s focus key phrase(s)
Having a very good understanding of the TikTok algorithm and key rating elements
Be sure to’re together with web optimization inside your content material technique to extend possibilities of your video reaching your viewers and rising engagement.
10. Hashtag campaigns
Lastly, take into account operating a hashtag marketing campaign to assist unfold the phrase about your small business and its services or products much more. A hashtag marketing campaign creates a branded hashtag, then asks viewers to make use of that hashtag in their very own video content material to unfold the phrase.
Right here’s an awesome instance that’s fairly in style—#CanvaTok. It is a hashtag that graphic design instrument Canva makes use of inside its personal TikTok captions. However many different designers and small companies on the app additionally use it to point out off their completely different creations.
Making a hashtag marketing campaign can take a while to construct up. You might want to use it sufficient inside your personal movies for it to begin to catch on, whereas additionally utilizing CTAs to get your viewers to make use of that TikTok hashtag inside their video captions as nicely.
Increase your TikTok engagement price
Prepared to spice up your TikTok engagement price? Begin implementing these 10 engagement methods and discover ways to hold observe of your general engagement price.
To be taught much more about TikTok advertising, head over to take a look at our final information to making a TikTok advertising technique that may work for your small business.
TikTok engagement FAQ
What’s TikTok engagement?
TikTok engagement refers to any motion {that a} viewer takes in your video. This features a remark, like, share or observe.
How do I examine my TikTok engagement?
You’ll be able to examine your TikTok engagement inside the built-in TikTok analytics function or with any third-party analytics instrument like Sprout Social.
Why is my TikTok engagement so low?
There might be a whole lot of causes your TikTok engagement is low. You may need a more moderen account. You may not be creating video content material that’s very participating. Otherwise you may not be reaching the appropriate viewers together with your content material. Use our tricks to increase your engagement and see if it will increase.
What is an efficient TikTok engagement price?
RivalIQ’s TikTok benchmark report dictates that the typical engagement price per follower is 5.7% on TikTok. So something greater than that might be thought-about a very good engagement price.
What’s the common engagement price on TikTok?
As we talked about, the typical TikTok engagement price is round 5 .7%.
