A author who (gasp) used AI to assist write? Earlier than you clutch your pearls in my path, know this — AI, when used as a instrument and a inventive collaborator, is a unbelievable approach to brainstorm, define, and yep, even arrange and polish my concepts.
However with all of the AI-generated weblog posts on the market, how do you be sure your new content material shares your opinions and sounds such as you, not like everybody else on the web?
Fortunate for you, I’ve obtained you coated. I put a couple of of the preferred instruments to the check to see which may really assist me write an excellent weblog submit. So buckle up and skim on to seek out out whether or not ChatGPT, Claude, or Gemini carried out finest.
Desk of Contents
Enjoyable reality: I exploit ChatGPT practically day by day as a part of my workflows. Since I pay for it, I haven’t spent as a lot time with Claude or Gemini. You get to see the behind-the-scenes of my maiden voyage, so to talk, since each have considerably extra in depth capabilities than the final time I explored them.
(In the event you’re a HubSpot person, their AI Weblog Author contained in the platform is a good place to begin for subject era, particularly whenever you’re already working inside your CMS.)
AI-Producing Weblog Publish Concepts
Earlier than I am going any additional, I wish to be hyper-clear on one factor: AI can not learn your thoughts.
It doesn’t know a lot about you — your tone, type, or the way you assume. However, give it the proper context, and it’d shortly catch on that you simply reside for witty headlines and like to indicate up as useful and unapologetically direct.
That’s why step one in my course of is setting the stage for expectation, similar to you’d do for those who have been onboarding a brand new crew member.
So earlier than I put these instruments to the check, I gave them the identical background info, after which fed them the identical prompts.
Wish to study extra about my strategy? I just lately wrote about writing on-brand AI content material and shared my strategy (and included ideas from different execs).
Pattern Prompts
Right here’s the pattern immediate I used to introduce myself to the brand new crew members, err… instruments.
“Hello [Tool Name]. I’m a advertising and marketing strategist and content material professional. I write for an viewers of enterprise house owners, entrepreneurs, and artistic professionals who wish to enhance their visibility, join extra deeply with their viewers, and use messaging as a lever for enterprise development.
I’ve experience in e-mail advertising and marketing, messaging technique, and utilizing AI instruments like ChatGPT and Claude to enhance workflows and duplicate. My type is direct, conversational, and strategic.
My content material objectives:
Present my POV and construct belief via actionable, lived-experience insights.
Assist my viewers write and talk extra successfully utilizing instruments like AI.
Spark conversations with individuals who worth clear considering and human-centered content material.
About my viewers:
Coaches, consultants, service suppliers, and content material creators.
Many are testing or interested by AI, however unsure methods to use it nicely.
They worth voice, connection, and strategic depth over low-cost hacks.
Please let me know if in case you have any questions on me earlier than I stroll you thru the following prompts.”
As soon as I had clarified every thing, I gave every instrument the identical job:
“I’m searching for weblog submit concepts round AI-powered writing workflows and methods to prepare instruments to sound such as you. Please generate 10 distinct, particular, and click-worthy concepts that keep away from clichés. Embody a brief clarification for every.”
Of notice — all three instruments offered 10 nice concepts, however my display screen may solely seize so many. So I’m sharing screenshots of the smaller asks and a textual content listing of the ten submit concepts.
How ChatGPT Carried out
Oh ChatGPT, how do I really like thee? Let me rely the methods.
ChatGPT has a leg up right here because it is aware of me (and, candidly, most likely the place I reside, too.) I’d say all of those instruments are stable.
Listed here are ChatGPT’s prime 10 concepts:
The First 5 Prompts I Give Any AI Software Earlier than I Let It Contact My Content material
The best way to Construct an AI Writing Workflow That Doesn’t Flatten Your Voice
Coaching ChatGPT to Write Like You? Begin with These 3 Voice Anchors
What AI Can’t Hear (Except You Train It): The Hidden Indicators in Your Writing Type
From Clean Web page to Ultimate Draft: My Finish-to-Finish Workflow Utilizing ChatGPT
Why Your AI Writing Sounds Off — And The best way to Repair It Quick
How I Use AI as a Inventive Companion (Not a Crutch)
Instructing ChatGPT to ‘Suppose’ Like You: A Framework for Strategic Content material Prompts
The Precise Voice Information I Feed ChatGPT (And How You Can Make Your Personal)
Your Voice, On Demand: The best way to Create a Reusable Immediate Library That Sounds Like You
I made a decision to maneuver ahead with “The First 5 Prompts I Give Any AI Software Earlier than I Let It Contact My Content material.”
How Claude Carried out
Claude is quick. Like mind-blowingly quick. And I really like that I didn’t must do a ton of prompting to assist it perceive what I needed.
I wasn’t planning to as a result of I wish to check the uncooked outputs of every instrument, but it surely was an absolute delight that I didn’t must go down that path.
Listed here are Claude’s prime 10 concepts:
The Fingerprint Methodology: How I Skilled Claude to Write in My Voice (With Examples)
Past Templates: Constructing Dynamic AI Writing Methods That Evolve With Your Model
The Dialog-to-Content material Pipeline: Recording Shopper Calls to Feed Your AI Writing System
Moral Voice Cloning: The place to Draw the Line When Coaching AI to Sound Like You or Your Workforce
The 80/20 Rule of AI Writing: Figuring out Your ‘Signature Phrases’ That Make Content material Unmistakably Yours
Voice Layering: The three-Cross Methodology for Including Persona to AI-Generated Content material
From Friction to Circulate: Constructing Customized AI Instruments That Eradicate Your Particular Writing Ache Factors
The Authenticity Paradox: How AI Can Really Make Your Content material Extra Human, Not Much less
Content material Ecosystem Mapping: Designing AI Workflows That Join Throughout A number of Platforms
Voice DNA: Making a Sensible Type Information That Each People and AI Can Observe
I made a decision to maneuver ahead with “The Authenticity Paradox: How AI Can Really Make Your Content material Extra Human, Not Much less.”
How Gemini Carried out
Gemini was a little bit of a darkish horse since I’ve had much less expertise with it. However once more, it’s extremely quick and got here up with some actually first rate concepts. I’d argue that they have been a number of the most inventive, even when a bit formulaic.
Past the Bot: The “Ghost within the Machine” Methodology for Coaching AI to Embody Your Model Voice.
Cease Asking AI to “Sound Like You”: The Strategic Shift to Voice Emulation for Genuine Connection.
From Generic to Genius: The Suggestions Loops That Flip AI Writing Instruments into Your Uncanny Content material Doppelgänger.
The “Human-in-the-Loop” Benefit: Crafting AI-Powered Content material That Does not Sound Like a Robotic Wrote It.
Unlock Your Internal Writer: Utilizing AI to Bypass the Clean Web page and Amplify Your Distinctive Perspective.
The AI Whisperer’s Toolkit: Important Prompts and Strategies for Voice-Infused Content material Creation.
Extra Than Key phrases: Coaching AI on Your Core Messaging Pillars for Constant Model Communication.
Past Modifying: The Strategic Artwork of Rewriting AI-Generated Content material to Really Personal Your Voice.
The Moral AI Writer: Balancing Effectivity with Authenticity in Your Content material Workflow.
The Way forward for “You” in Content material: How AI Will Evolve Private Voice and Model Id.
I made a decision to maneuver ahead with, “The ‘Human-in-the-Loop’ Benefit: Crafting AI-Powered Content material That Does not Sound Like a Robotic Wrote It.”
The winner?
Powerful name. I feel all of them did nice right here.
Right here are some things I seen that stood out and felt extra AI-ish to me:
Gemini used phrases like “crafted” which is usually a giveaway for me.
Each Gemini and Claude created repetitive constructions for the titles with a punchy concept, adopted by a colon and a extra in-depth clarification.
To be extra official, I used the next questions as a rubric to see how every carried out:
Did the instrument replicate an correct understanding of me and my viewers?
ChatGPT: Sure, but additionally it has an unfair benefit. Did that come into play? We’ll by no means know.
Claude: Completely. All of those subjects sound like one thing I’d be all for writing or studying about.
Gemini: I feel so. They’re fairly fascinating and I really like a number of the concepts it got here up with.
Did it grasp my tone, POV, and priorities?
ChatGPT: Sure. However, whereas it got here up with stuff I’d write #rightnow, it felt a bit extra generic, which looks like an fascinating commentary to me.
Claude: A stable sure right here.
Gemini: Additionally sure.
Have been the concepts recent, not cliché? Would I wish to click on?
ChatGPT: Sure, however whereas I appreciated the construction extra right here, I like a number of the concepts higher within the others.
Claude: Completely. Should work on the constructions, however that’s fixable as we roll.
Gemini: Identical reply as for Claude.
So who’s the winner?
Actually, too quickly to inform. I’ll say I used to be extremely impressed with the extent of thought and layers of element in Gemini’s concepts.
Outlining the Publish
As soon as I had a listing of sturdy submit concepts, I picked one to maneuver ahead with from every instrument
Now got here the following check: How nicely may every instrument flip that concept right into a structured, human-friendly define?
Effectively, let’s discover out! I gave every instrument the identical immediate.
“Please create a top level view for a roughly 800-word weblog submit titled: “[insert title]”. Use H2 and H3 construction, and embody a one-line abstract of what every part ought to cowl. Preserve it human-first and logical.”
Right here’s the way it labored (notice: for the sake of brevity, I omitted the one-line summaries and centered on the sections and key factors for every):
How ChatGPT Carried out
Right here is ChatGPT’s define:
The First 5 Prompts I Give Any AI Software Earlier than I Let It Contact My Content material
AI could be a highly effective writing companion — however provided that you prepare it proper from the beginning. Right here’s how I set the stage with 5 foundational prompts that save me time, defend my voice, and guarantee I keep in management.
Why AI Wants Context — Not Simply Instructions
The parable of the “good immediate”
Consider it like onboarding a brand new crew member
Immediate #1: “Right here’s who I’m and who I write for…”
Why this issues
Instance immediate
Immediate #2: “Right here’s how I would like my writing to really feel…”
It’s not simply voice—it’s vibe
Instance language to incorporate
Immediate #3: “Right here’s what I consider and the way I speak about it…”
Consistency beats cleverness
Voice anchors and phrasing patterns
Immediate #4: “Right here’s how I would like the reader to really feel and act…”
Tone follows objective
Instance call-to-action framing
Immediate #5: “Right here’s the format I would like you to observe…”
The guardrails that maintain issues on observe
Reusable immediate template
Ultimate Ideas: Higher Inputs = Higher Outputs
A easy guidelines to your subsequent immediate session
Begin right here, then evolve
Actually, I feel it is a fairly stable begin. It feels fairly near the vibe I would like, and whereas sure, I must share extra of my opinions and writing type, I feel we (me and GPT) may get to the end line fairly shortly.
Additionally, I really like that it named the conclusion, whereas different instruments simply known as it a boring ol’ “Conclusion.”
How Claude Carried out
Right here’s Claude’s define:
The Authenticity Paradox: How AI Can Really Make Your Content material Extra Human, Not Much less
Problem the widespread assumption that AI-generated content material lacks humanity
Arrange the paradox: How the proper AI strategy can really improve authenticity
Thesis: When used strategically, AI can free you to be extra human in your content material, not much less
The Actual Downside Isn‘t AI — It’s How We’re Utilizing It
The Copy-Paste Lure
The Strategic Various
The Bandwidth Liberation Impact
Automating the Mundane
Reinvesting in Deep Work
Sensible Strategies for Extra Human AI-Assisted Content material
The Voice-First Workflow
The Sample Amplification Methodology
The Human-in-the-Loop Editorial Course of
Measuring True Content material Authenticity
Past Engagement Metrics
The Dialog Check
Not gonna lie, I really like this. It feels high-brow and well-thought-out. That is undoubtedly one thing I can see myself writing. Would possibly take a bit extra time, however it is a stable article I may actually get behind.
How Gemini Carried out
Right here is Gemini’s define:
The “Human-in-the-Loop” Benefit: Crafting AI-Powered Content material That Does not Sound Like a Robotic Wrote It
Introduction: Briefly introduce the attract and the pitfalls of AI-generated content material, emphasizing the essential function of human oversight in sustaining authenticity.
The Siren Track of Pure AI Technology (and Why It Falls Flat)
The Promise of Easy Content material Creation
The Unmistakable Style of the Algorithm
Why “Good Sufficient” Is not Really Good for Your Model
The “Human-in-the-Loop” Framework: Your Secret Weapon
Defining the “Human-in-the-Loop” Strategy
The Important Phases for Human Intervention
Why This Hybrid Strategy Delivers Superior Outcomes
Sensible Methods for Injecting Your Humanity into AI-Generated Content material
Coaching AI with Your Voice: Past Fundamental Prompts
The Artwork of Strategic Rewriting: Including Nuance and Perspective
Truth-Checking and Moral Oversight: Sustaining Belief and Accuracy
Iterative Refinement: The Energy of Suggestions Loops
The Future is Hybrid: Embracing Collaboration with AI
AI as a Highly effective Assistant, Not a Alternative
Constructing a Sustainable and Genuine Content material Workflow
Quick reply — I don’t find it irresistible. It has some nice concepts, but it surely feels much less tactical and substantive. Extra importantly, I feel there’s a reasonably large carry to get it into my voice and share my ideas.
The Winner?
Earlier than I am going any additional, there wasn’t a transparent winner, however there was one I didn’t like as a lot, and also you’ve most likely guessed it. Sorry, Gemini. Higher luck subsequent time.
That mentioned, listed below are the questions I thought of:
Did the define move logically?
ChatGPT: Sure!
Claude: Sure.
Gemini: Sure.
Have been the part headers useful and clear?
ChatGPT: Sure.
Claude: Sure.
Gemini: Sure.
Was there sufficient depth/element for every part?
ChatGPT: Completely.
Claude: Completely.
Gemini: This one is a no. As a substitute of providing particular recommendation, it supplied a higher-level generic commentary that I’d want extra assist considering via.
Did it help the type of weblog submit I’d wish to write?
ChatGPT: For certain.
Claude: Completely. 1 million p.c.
Gemini: Actually, not likely.
Primarily based on my gut-check responses to those questions, I’m taking again my assertion about not having a transparent winner. There was one — and it was Claude.
(In the event you’re utilizing HubSpot, Breeze Copilot gives real-time define ideas proper inside your weblog editor — making this step really feel much less overwhelming.)
Writing the Publish
That is the place it will get fascinating.
Developing with concepts and descriptions is enjoyable, however writing the factor? That’s the actual wild card right here. And I had an inkling of what to anticipate — a speculation, if you’ll.
Every platform already had an summary of who I’m and who I serve, however not how I write. So I shared this immediate with every platform:
“Listed here are three samples of my writing type so you will get an concept of how I feel and what I consider. Please internalize this tone and maintain it constant as you assist with concept era, outlining, and writing.
Please let me know of any questions earlier than I provide the subsequent immediate.”
Every got here again with a serviceable description of my writing type, layered in with what I shared within the very first immediate.
Subsequent, I shared this immediate:
“Primarily based on the define you simply created for a weblog submit about writing with AI, write a submit. Preserve it direct, useful, conversational — and please, for the love of readability, be particular whenever you share examples — leaning into ideas you’ve recognized in my examples, and keep away from any cliche AI constructions or phrasing.”
Listed here are the primary paragraphs that every platform got here up with. For the sake of brevity, I gained’t share the total article every developed. Nevertheless, this could provide you with a way of content material, strategy, and voice.
How ChatGPT Carried out
Preliminary ideas?
This feels like me. However, there are undoubtedly some AI-sentence constructions that I attempt to maintain to a minimal — particularly:
Query? Adopted by a disarming sentence and one clarifying the reply.
Parallel building. Don’t simply do that … Do that as an alternative.
Three quick sentences beginning with the identical phrase.
Now, I’ve been recognized to do ALL of those. However I all the time look ahead to content material like this as a result of it simply feels, nicely, common.
How Claude Carried out
Okay — form of a swoon right here, as a result of regardless that this feels extra AI-like than most of what I’d write, it is also form of near one thing I’d write.
Right here’s the place it falls quick. I’d by no means:
Open a submit with “Look, I get it.” I’d save that for later within the content material.
Speak like “Each time somebody would rave…”
Make weird-as-all-get-out analogies like “a committee of robots making an attempt desperately to move the Turing check.”
BUT, I don’t assume it will take that a lot work to shine it up and get it into one thing I’d say.
How Gemini Carried out
I’m going to stay to my weapons right here. I nonetheless completely love the “Human-in-the-Loop” concept. It obtained an A from me.
Execution is a flat C-minus. Sorry, Gemini, I understand it is a first date and all, however, this undoubtedly doesn’t work for me.
Regardless of the title promise of not sounding like a robotic wrote it, this undoubtedly screams AI. Listed here are the tells for me:
The phrase “crafting”
Bringing in mid-conversation “We’ve all seen…”
Language that sounds good, however realistically feels empty.
Analogies which can be catchy, however once more, really feel unsubstantial “The Siren Track.”
This isn’t goodbye, although, Gemini. We’ll nonetheless edit, and after that, I’m prepared to present you one other likelihood.
The winner?
It’s an in depth one, however Claude is within the lead, adopted CLOSELY by ChatGPT. Gemini is nowhere close to the end line.
Listed here are the metrics I thought of:
Did the draft really feel like me?
ChatGPT: Sure!
Claude: Sure!
Gemini: So. A lot. No.
Was it structured nicely, with logical move?
ChatGPT: Sure, I’ll give it that.
Claude: Sure!
Gemini: I’ll give this one a sure. Circulate was not the problem, the substance was.
Was it too robotic, or did it present character?
ChatGPT: A bit on the robotic aspect, however shut and a straightforward repair.
Claude: Identical reply as ChatGPT.
Gemini: It was so robotic it nearly circled round and reinvented robots. (Which means it was unhealthy.)
How a lot modifying would I must do to make this publishable?
ChatGPT: Fairly gentle. Simply must remind it what to not do, and layer in a couple of private examples.
Claude: Identical reply as for ChatGPT.
Gemini: This isn’t even value pursuing for me.
For all of those, if I used to be actually tackling a critical submit, I’d most likely have jotted down notes, or shared a voice recording or transcript with my two cents between Concept and Define phases.
However, with out that context, and simply with what I fed the instruments about me, ChatGPT and Claude each did a stable job.
Modifying The Publish
In all equity, AI first drafts nearly by no means hit the nail on the top the primary time. Even when an AI-generated weblog submit is spot on for construction or tone, a human contact is required. I’ve discovered it to be the distinction between “Meh, that’s okay, I assume” and “Cue the confetti, that’s superior!”
One thing you’ll hear me say lots is that mediocre is not adequate. It by no means actually was, however numerous mediocre content material handed the sniff check earlier than AI.
As of late, your stuff needs to be good — high quality over amount and all that. (Although, AI does enable you create extra content material, sooner for those who use it proper.)
If I used to be engaged on every of those posts, there may be most likely lots I’d do to get extra particular, together with:
Excessive-level suggestions.
Taking issues part by part.
Reviewing the entire piece for consistency and readability.
Taking a last proofread spin.
Nevertheless, to see how these instruments responded to the identical prompts, I as soon as once more gave them the identical prompts. Particularly, I centered on my private model of robotic purple flags. I shared partial lists in suggestions for every instrument, and compiled them collectively right here.
With that in thoughts, my purpose right here wasn’t to scrub up grammar. AI normally does an honest job of that. I needed to see which may take my modifications and run with them to AI-generated weblog posts that sound like me — or not less than a bit extra.
Right here’s the immediate:
“Please revise this draft to tighten move, enhance rhythm, and make it sound extra pure. Prioritize readability and tone consistency. Don’t add fluff.
Keep away from the next:
The phrase crafting
Beginning with mid-conversation phrases like “We’ve all seen”
Language that sounds good however says nothing
Analogies which can be intelligent however empty, like The Siren Track
Openers like Look, I get it
Phrases like Each time somebody would rave
Bizarre analogies like a committee of robots making an attempt to move the Turing check
The query > softening > reply construction
Parallel constructions like Don’t simply do X. Do Y
Three quick sentences that begin the identical manner
Fluffy generalizations — make it particular and grounded”
Listed here are earlier than and after screenshots that will help you see the modifications every made.
How ChatGPT Carried out
I understand these screenshots are fairly small, however to see the variations in sentence construction, I feel it’s useful to see the side-by-side edits.
Right here’s the screenshot of the after model:
I’d give ChatGPT an A for tightening up and eradicating the constructions I don’t like. Appears like me. Plus, it’s tight and to the purpose … and it simply would possibly make an excellent LinkedIn carousel or submit.
How Claude Carried out
I obtained chills! Claude was in a position to take my suggestions and do an excellent job implementing it.
Now, right here’s a bigger model so you may learn phrase for phrase:
Is it dishonest on ChatGPT if I say #obsessed? As a result of Claude has actually nailed this. Is it good? No, however is it actually shut and sounds far more like me? Sure.
How Gemini Carried out
Right here’s the side-by-side view:
And the only view:
I admit, after the fluff from the final spherical, I did NOT have excessive hopes right here.
And I used to be pleasantly stunned. Does it sound like me? Not fairly, however Gemini is getting nearer. Extra importantly, it took the suggestions I gave it and ran with it. Nonetheless wants extra substance. However, an enormous chunk of the fluff I hated is gone.
Primarily based on this, Gemini is again within the operating as a instrument I’d prefer to play with some extra. I feel we may most likely get there.
(HubSpot customers: That is the place Breeze Copilot actually shines. You possibly can tweak AI-generated content material reside contained in the CMS — without having to change instruments.)
The winner?
Claude, Claude, Claude!
ChatGPT is an in depth second.
Gemini recovered some critical floor right here.
All three have been in a position to incorporate the suggestions I offered and create some actually nice content material.
Total Greatest Weblog Publish Generator?
Oh boy. That is onerous.
I nonetheless am head-over-heels for ChatGPT. It’s my go-to for every thing from discovering kid-friendly recipes to planning my backyard (Zone 5B, in the home!), and naturally, AI-enabled workflows.
Nevertheless, I don’t assume ChatGPT carried out the perfect inside the constraints of this check. Off the highest of my head, I ponder if we’re too shut. ChatGPT is aware of the path I’m prone to go and it typically goes there, specializing in quick and pithy over particular and descriptive.
Can Claude “study me,” too? Perhaps. Is Claude going to win each check? In fact not.
However Claude did the perfect when it got here to the restricted info I offered:
Developing with inventive weblog submit concepts.
Creating a stable, descriptive (aka not generic) define.
Fleshing out a well-structured and particular article.
Modifying to my coronary heart’s content material.
I additionally know that if I have been to do extra rounds of edits, we may completely get there. And, whereas Gemini didn’t win this spherical, I wouldn’t rely it out from my subsequent spherical of AI-generated weblog posts or exams. I feel it has some stable potential!
The place These Instruments Cannot Substitute People
Merely put, by its very nature, AI can not do the one factor people universally excel at — be human.
AI is, nonetheless, an outstanding assistant and rising extra spectacular by the day. The largest downside (which can also be good in a “will robots take over the world?” stage of stress) is that it could’t assume like me or assume for me.
I’ve been in a position to make use of AI platforms to poke holes in my concepts, however as inherent individuals pleasers, I’ve discovered you will need to particularly request constructive criticism.
In any other case, they’re nice at mirroring your cadence and emulating your construction. They’re simply lacking the you-factor of your lived expertise and perspective.
To be honest, some instruments are getting nearer. HubSpot’s content material assistant, for instance, allows you to outline tone and messaging pillars up entrance to assist protect your model voice throughout emails, blogs, and even touchdown pages.
I’d take into account AI an excellent accelerant, however you’re nonetheless the engine.
The Actual Magic Is within the Center
I went into this considering ChatGPT could be the winner. In any case, it’s the instrument I exploit every day, the one which’s already seen how I write, what I feel, and the way I work.
However Claude stunned me in one of the best ways. It took path, supplied inventive concepts I hadn’t thought of, and rotated edits that really appeared like me. Gemini even redeemed itself by the ultimate spherical, which makes me curious to play extra with it, too.
On the finish of the day, I’m of the opinion that the perfect instrument for AI-generated weblog posts isn’t the one with essentially the most options. It’s the one which helps you write sooner, assume higher, and sound extra such as you. And meaning it’d change now and again, and even from article to article.
And if this submit satisfied you to lastly give AI an actual shot — or refine the way you’re already utilizing it — then nice. As a result of writing nice content material with AI isn’t about changing your self. It’s about extending your voice.
Editor’s notice: This submit was initially revealed in October 2023 and has been up to date for comprehensiveness.
