HubSpot‘s Transactional E-mail add-on is a specialised electronic mail supply resolution that helps companies ship automated, relationship-based communications like order confirmations, password resets, and account updates by means of a devoted IP handle.
With seamless CRM integration and limitless sends that don’t have an effect on your advertising and marketing contact limits, Transactional E-mail ensures dependable supply of crucial buyer communications. Right here‘s what you could find out about HubSpot’s Transactional E-mail add-on as of 2025.
HubSpot Transactional E-mail Add-On Pricing Overview
HubSpot Transactional E-mail is obtainable solely as a premium add-on for Advertising and marketing Hub Skilled and Enterprise prospects:
Element
Month-to-month Value
Necessities
What’s Included
Transactional E-mail Add-On
$600/month
Advertising and marketing Hub Professional/Enterprise + Devoted IP
Limitless transactional sends, devoted IP, SMTP/API integration
Further Devoted IPs
Contact Gross sales
Per further area
Further IP addresses for a number of domains
Observe: Transactional electronic mail requires the acquisition of each add-ons and is just accessible with Advertising and marketing Hub Skilled ($800/month) or Enterprise ($3,600/month) subscriptions.
What Is HubSpot’s Transactional E-mail Add-On?
Worth: Contact gross sales for customized pricing
Necessities: Advertising and marketing Hub Skilled or Enterprise + Devoted IP Add-On
E-mail Quantity: Limitless transactional electronic mail sends
HubSpot‘s Transactional E-mail add-on allows you to ship automated, important enterprise communications by means of a devoted IP handle separate out of your advertising and marketing emails.
Not like advertising and marketing emails, transactional emails bypass subscription preferences. Transactional emails are delivered no matter a contact’s opt-in standing, making them excellent for order confirmations, password resets, and different transaction-related communications.
The add-on integrates seamlessly with HubSpot‘s CRM, logging all electronic mail exercise on contact data for full buyer journey visibility.
With API integration capabilities and limitless sending that doesn’t depend in opposition to your advertising and marketing contact limits, this resolution is designed for companies that want dependable supply of crucial buyer communications.
Key Options
Limitless transactional electronic mail sends (do not depend in opposition to advertising and marketing contact limits)
Devoted IP handle particularly for transactional emails
Instant IP activation (no warm-up interval required)
SMTP API and single-send API integration capabilities
Customized tokens for personalised buyer data
Full CRM integration with electronic mail exercise logging
Efficiency monitoring for opens, clicks, and bounces
Area authentication with SPF, DKIM, and customized area setup
Commerce-offs vs Normal Advertising and marketing E-mail
Benefit: Limitless sends, assured supply no matter subscription standing, devoted IP safety
Value: Further month-to-month charge on prime of Advertising and marketing Hub subscription
Limitation: Content material should be transaction-focused, not promotional
Greatest for: Companies with e-commerce websites, SaaS functions, or buyer portals that should ship automated, non-promotional messages triggered by buyer actions or system occasions.
Conditions for Transactional E-mail
Required Base Subscriptions
Advertising and marketing Hub Skilled
Worth: $800/month (contains 3 core seats)
Further Seats: $50/month per further seat
Advertising and marketing Contacts: 2,000 included
Advertising and marketing Hub Enterprise
Worth: $3,600/month (contains 5 core seats)
Further Seats: $75/month per further seat
Advertising and marketing Contacts: 10,000 included
Required Add-Ons
Each add-ons should be bought collectively to allow transactional electronic mail performance:
Devoted IP Add-On: Offers a devoted IP handle for electronic mail sending
Transactional E-mail Add-On: Allows transactional electronic mail options and limitless sending
Technical Necessities
Area possession and DNS administration entry
Potential to configure A, MX, TXT, and CNAME data
Setup of SPF, DKIM, and area authentication protocols
Key Pricing Concerns
Contact Limits and Value Financial savings
Transactional emails do not depend in opposition to your Advertising and marketing Hub contact tier limits, offering important value financial savings for companies that ship excessive volumes of transaction-related communications. This separation helps you to keep advertising and marketing contact effectivity whereas guaranteeing crucial enterprise emails attain prospects.
E-mail Ship Advantages
Not like advertising and marketing emails with tier-based ship limits, transactional emails supply limitless sending capability, making them excellent for companies with unpredictable or high-volume transactional electronic mail wants.
Required Add-On Bundle
Each devoted IP and transactional electronic mail add-ons are required collectively, making this a premium resolution designed for companies with substantial transactional electronic mail necessities quite than occasional use.
ROI and Enterprise Influence
Deliverability Advantages
Protected Status: Devoted transactional IP prevents status injury from advertising and marketing campaigns
Improved Supply Charges: Main electronic mail platforms filter messages from marketing-first IPs, making devoted transactional IPs important
Assured Supply: Transactional emails bypass subscription preferences and quarantine standing
Operational Effectivity
Unified Platform: Handle all buyer communications inside the HubSpot ecosystem
Full Monitoring: Full visibility into buyer electronic mail interactions in CRM
API Integration: Seamless reference to exterior programs and functions
Value Effectivity at Scale
For companies sending hundreds of transactional emails month-to-month, limitless sending with out advertising and marketing contact impression offers substantial value financial savings in comparison with various options or treating these communications as advertising and marketing contacts.
Characteristic Comparability by E-mail Kind
Characteristic
Advertising and marketing E-mail
Transactional E-mail Add-On
Subscription Respect
Sure, honors opt-out preferences
No, bypasses subscription standing
Ship Limits
Based mostly on contact tier (5x, 10x, 20x)
Limitless sends
Unsubscribe Hyperlink
Required for compliance
Not included (non-promotional)
IP Infrastructure
Shared or devoted advertising and marketing IP
Devoted transactional IP solely
Contact Counting
Counts in opposition to advertising and marketing limits
Doesn’t depend in opposition to limits
Content material Kind
Promotional and nurture campaigns
Transaction and account-related solely
Heat-up Required
40 days for devoted advertising and marketing IP
No warm-up, speedy activation
Making the Proper Selection
Select Transactional E-mail Add-On if:
You ship automated emails triggered by buyer transactions
You want assured supply of crucial enterprise communications
You need to defend your advertising and marketing IP status
You ship excessive volumes of order confirmations, account alerts, or system notifications
You require API integration for exterior system triggers
You want limitless sending with out the advertising and marketing contact impression
Contemplate Different Options if:
You solely want occasional transactional emails
You do not at the moment use Advertising and marketing Hub Skilled or Enterprise
You like specialised transactional electronic mail companies with pay-per-send fashions
You need to reduce platform complexity and value
Consider Your Quantity Wants
Devoted transactional electronic mail companies may be cheaper for companies sending fewer than 1,000 transactional emails month-to-month. The limitless sending and CRM integration usually justify the funding for high-volume senders already utilizing Advertising and marketing Hub.
Integration and Technical Capabilities
API Integration Choices
HubSpot offers complete developer instruments for transactional electronic mail integration:
SMTP API: Generate tokens for third-party system integration
Single-Ship API: Programmatically ship particular person transactional emails
Direct Ship: Create and ship emails straight inside the HubSpot interface
Webhook Help: Set off emails primarily based on exterior system occasions
CRM Integration Advantages
All transactional electronic mail exercise integrates with HubSpot CRM, offering unified buyer communication historical past throughout advertising and marketing, gross sales, and repair groups with out requiring separate monitoring programs.
Getting Began
Step 1: Assess Your Necessities
Consider your present transactional electronic mail wants, together with quantity, integration necessities, and deliverability challenges together with your current resolution.
Step 2: Contact HubSpot Gross sales
To buy the transactional electronic mail add-on, contact your HubSpot Buyer Success Supervisor or gross sales consultant. They’ll present:
Customized pricing for each required add-ons
Implementation timeline and technical necessities
API documentation and integration planning
Greatest observe suggestions to your use case
Step 3: Plan Implementation
Work with HubSpot’s onboarding group to configure DNS data, arrange area authentication, and combine together with your current programs.
HubSpot provides a number of assist choices:
Skilled onboarding specialists for setup and implementation
Technical consulting for complicated integrations
24/7 assist for troubleshooting and ongoing upkeep
Complete developer documentation and API guides
For present add-on pricing or customized enterprise quotes, contact HubSpot Gross sales at (888) 482-7768 or go to HubSpot’s pricing calculator for estimates primarily based in your particular necessities.
Conclusion
HubSpot’s Transactional E-mail add-on offers enterprise-grade transactional electronic mail capabilities with the distinctive advantage of unified CRM integration and limitless sending.
Whereas particular pricing requires customized session with HubSpot gross sales, this resolution is designed for companies already dedicated to Advertising and marketing Hub Skilled or Enterprise who want dependable, trackable supply of important buyer communications.
The requirement for devoted IP and transactional electronic mail add-ons positions this as a premium resolution for companies with substantial transactional electronic mail wants. For firms sending excessive volumes of transaction-related emails, the limitless sending functionality, devoted IP safety, and seamless CRM integration present important operational worth that may justify the funding.
Whether or not you could ship order confirmations to your e-commerce enterprise or automated account updates to your SaaS platform, HubSpot’s Transactional E-mail add-on ensures your crucial communications attain prospects reliably whereas sustaining full visibility inside your CRM ecosystem.
