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How We Encourage Self-Enchancment at Buffer

August 2, 2025
in Social Media Marketing
0
Home Social Media Marketing


At Buffer, one in all our core values is Deal with Self-Enchancment. However a worth by itself doesn’t create motion. Values want construction and help behind them.

I’m Suzanne, Buffer’s Operations Supervisor. A part of my position is constructing and executing the techniques that assist flip our values into actuality. On this article, I’ll share how we help self-improvement at Buffer and the way our teammates are tapping into these assets in their very own methods.

Let’s have a look behind the scenes.

Progress Mindset Fund

Each teammate at Buffer has entry to a $1,000 annual Progress Mindset Fund. The purpose is to create a versatile strategy to encourage self-improvement and skill-building among the many workforce.

The title “Progress Mindset Fund” comes from psychologist Carol Dweck’s analysis on progress mindset. Dr. Dweck pioneered the concept skills aren’t mounted and that studying and energy can result in enchancment over time.

“Within the mounted mindset, every thing is concerning the end result. If you happen to fail—or for those who’re not the perfect—it’s all been wasted. The expansion mindset permits individuals to worth what they’re doing whatever the end result . They’re tackling issues, charting new programs, engaged on necessary points.” Carol Dweck writes in her e-book, Mindset.

Listed here are just some issues our teammates have used their Progress Mindset Fund for:

Programs to construct or deepen a ability, particularly ⤵️One-on-one teaching or mentorship, particularly ⤵️Memberships in skilled communities, particularly ⤵️Productiveness instruments or software program, particularly ⤵️

Teammates have additionally financed conferences utilizing the Progress Mindset and devoted Convention funds, which I will cowl extra in-depth within the subsequent part.

Conferences

For some teammates, studying occurs greatest in particular person by attending conferences, forming relationships, and listening to from others within the business.

Annually, we determine a small variety of key conferences the place Buffer would profit from having teammates attend. Whereas this listing modifications, listed here are just a few conferences that we proceed to seek out priceless 12 months after 12 months.

Buffer absolutely covers the price of these, every thing from registration to journey, to lodging, and meals. We see these conferences as strategic investments for each the corporate and the teammate. Typically, our workforce will even current at these conferences as we love constructing in public and sharing what we’re studying transparently!

Buffer’s Employees Product Supervisor, Amanda Marochko, on the far left joined a panel on the 2024 Threads API Summit.

If a teammate desires to attend a distinct convention not recognized on our key conferences listing, they’ll completely nonetheless accomplish that! We might cowl as much as $1,000 of convention bills by using their Progress Mindset Fund.

For instance, Senior Content material Author Tami Oladipo used her Progress Mindset Fund to go to SXSW London this 12 months (you possibly can examine every thing she realized there on this article, for those who’re !).

Limitless books

We additionally imagine that studying generally is a highly effective strategy to study and develop.

Each teammate receives a free Kindle after they be part of Buffer and may expense any digital or audiobooks they select. No approvals wanted. No have to tie it on to work.

We imagine that books of all types can increase our perspective and enhance our creativity. That’s why we imagine in supporting every thing from science fiction and romance to management books and advertising deep dives.

Curious what we’re studying? Try buffer.com/books for a peek at our ever-evolving workforce bookshelf.

Proper workforce 🤝 Proper help

Studying appears completely different for everybody. Studying may even look completely different yearly! Some teammates go deep on one new ability every year. Others dip into new subjects month by month. Some choose solo studying. Others thrive in neighborhood. We’ve strived to construct a construction that has the pliability to help all of it.

On the finish of the day, no system works with out the proper individuals. That’s why, after we’re hiring for open roles at Buffer, we ask candidates to document a brief video sharing one thing they’ve realized not too long ago. That is one in all our favourite methods to identify lifelong learners who’ll thrive right here. As a result of whereas we’ve constructed the instruments and assets to help progress, it’s our teammates’ curiosity, drive, and love of studying that really convey self-improvement to life.

Over to you

How do you wish to study greatest — books, programs, conferences, mentorship, one thing else completely?

I’d love to listen to. Drop a remark and share what’s helped you develop not too long ago.



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