Spend 5 minutes on the “the best way to develop” aspect of TikTok, and also you’ll shortly be taught one factor: should you’re not posting a number of occasions a day, you’re doing it mistaken. Or so the algorithm specialists say.
As a fledgling TikTok creator, I’ve at all times been a bit sceptical of this recommendation. I managed to construct a small viewers inside a few yr by posting a few occasions a month, somewhat than day by day.
However… would I’ve been capable of get extra views on TikTok if I had?
I put the query to Buffer’s information scientist, Julian Winternheimer. And since he by no means does something by halves, Julian analyzed an enormous dataset to search out the reply: 11.4 million TikTok posts from over 150,000 accounts.
We (by we, I imply Julian) went full science on this 2025 TikTok Research: operating fixed-effects regressions and Z-score analyses to manage for account measurement and efficiency variations.
The aim: To grasp how posting frequency impacts your odds of success on TikTok.
For those who’ve ever questioned how usually you really want to put up to develop on TikTok, that is for you.
Spoiler: The “put up 3 occasions a day” crowd isn’t completely mistaken… however the information tells a way more nuanced story.
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For those who’re eager to dig into the information otherwise you need some receipts for the suggestions we’re making under, scroll right down to the part The research: How posting frequency impacts views on TikTok.
How usually must you put up on TikTok?
The quick reply: Purpose for two to five posts per week. Our information exhibits that going from posting simply as soon as to 2 to five occasions per week on TikTok can provide essentially the most significant carry in views.
Nonetheless, posting extra does imply extra views — although not fairly as many extra as that first bounce.
Julian’s analyses persistently confirmed that posting extra usually means extra views per put up. He discovered that TikTokers who go from posting as soon as every week to:
2 to five occasions → rise up to 17% extra views per post6 to 10 occasions → rise up to 29% extra views per post11+ posts → rise up to 34% extra views per put up
Sure, 11+ posts every week is so much — and technically offers you essentially the most important common carry. However right here’s one of the best bit (should you’re a creator with a day job like me):
The most important bounce occurs whenever you go from 1 → 2 to five posts per week.
In different phrases, you’ll get essentially the most reward in your efforts should you up your cadence from 1 to between 2 and 5 posts each week.
In fact, as a result of TikTok is sophisticated, this doesn’t imply you’ll robotically begin seeing an uptick in views, even should you bounce to that 11+ posts per week cadence.
It’s because the rise in views doesn’t come from a gradual rise in efficiency per put up however somewhat from the elevated probabilities of breakout success. The truth is, the median views per put up keep fairly flat regardless of how a lot you put up. (Extra on this under).
The explanation: Our evaluation confirmed that the extra you put up, the better your probabilities of going viral with a single put up.
Let’s unpack that.
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How posting frequency impacts views on TikTok — the research
Posting extra means extra views per put up.
(I’m about to share some fairly spectacular numbers, however there’s quite a lot of nuance right here, so do learn the subsequent couple of sections and never simply this one!)
In comparison with simply posting as soon as per week, TikTokers who put up:
2 to five occasions → 17% extra views per post6 to 10 occasions → 29% extra views per post11+ posts → 34% extra views per put up
Julian uncovered this with a fixed-effects regression mannequin, which compares every account to itself over time. (That means it isolates the impact of frequency by eradicating account-level variations like follower rely, area of interest, or model energy.)
The best carry is shifting to 2 to five posts per week
Right here’s a few of that nuance: the returns are diminishing.
In different phrases, you’ll get one of the best bang in your buck whenever you go from 1 put up per week to 2 to five.
So sure, posting 11+ occasions every week brings the largest carry. However essentially the most environment friendly achieve per further put up is within the 2 to five per week vary.
For those who’ve learn our research on how usually to put up on Instagram and LinkedIn, you’ll know that is true of these platforms, too.
Fairly convincing, proper? Merely trying on the information above, we might fairly conclude that TikTok appears to ‘reward’ customers for posting extra.
Effectively, that’s not precisely the case (buckle up, my good friend).
Extra posts imply extra probabilities to go viral
In a few of Julian’s preliminary analyses, common views per put up remained comparatively regular, regardless of how steadily customers put up. Equally, the median views per put up really fall a bit at increased cadences.
So, er — what the heck is occurring?
“This means that the distribution of views per put up turns into extra skewed at increased posting frequency, even when the standard put up doesn’t essentially carry out higher,” Julian explains.
In different phrases: TikTok views are closely skewed. Most posts get modest numbers, and some go viral. So, trying on the imply or median views alone can miss what’s occurring on the high finish.
To higher perceive this, Julian sorted the view counts from lowest to highest and turned his magnifying glass on the highest 10% of posts (aka the ninetieth percentile or p90)
This helps reply: “How a lot better are one of the best posts doing when folks put up extra usually?”
Weekly Posts
Median Views
ninetieth Percentile Views
Viral Potential (p90/median ratio)
1 Put up
489
3,722
7.6x
2–5 Posts
506
6,983
13.8x
6–10 Posts
487
10,092
20.7x
11+ Posts
459
14,401
31.4x
Although the median views per put up keep round ~500, the highest 10% of posts carry out considerably higher at increased cadences.
Maintain up: what about smaller accounts?
These p90 views per put up numbers are spectacular — and one thing you won’t be used to seeing if in case you have a brand new or smaller account (🙋♀️). Does that imply growing your posting frequency will solely assist when you will have a bigger account?
Under no circumstances! Julian’s regression fashions managed for that — and located that the relative beneficial properties maintain true throughout all account sizes.
And bear in mind, that 90% percentile was per put up, not account. TikTok content material efficiency just isn’t as follower-dependent as a platform like Instagram. Even new creators can have viral posts.
Whether or not you will have 500 followers or 50,000, growing your posting cadence might help improve your probabilities of virality.
I actually like this analogy: Posting extra steadily doesn’t essentially increase the ground, however it does increase the ceiling.
Put up smarter, not simply extra
As at all times, keep in mind that amount is impactful, however high quality will at all times be a very powerful consider social media success.
So as a substitute of stressing about day by day uploads, deal with exhibiting up persistently and making content material you’re pleased with. As our information exhibits, even growing your output from one put up to a few posts per week can transfer the needle.
Julian summed it up finest: “Posting extra helps — however largely as a result of it will increase your probabilities of getting fortunate. TikTok is heavy-tailed. You solely want one put up to pop off. Posting extra simply will increase your odds.”
