Increase your hand if you happen to’ve ever questioned how usually to submit on social media?
You’re not alone. Put up an excessive amount of and also you threat overwhelming your viewers (and your group). Too little and also you would possibly miss well timed alternatives or slip off their radar.
So what’s the “proper” cadence? Our 2025 Content material Benchmarks Report exhibits that scaling again your publishing quantity can create room for extra distinctive, high-value content material. And the Sprout Social Index™ discovered that earlier than folks hit “comply with,” they care extra about originality and the way you work together with them, over what number of instances you submit.
Should you’re in search of arduous numbers to information you, preserve studying. Our information science group analyzed practically 3 billion messages from 1 million public social profiles to seek out the trade common for the networks you—and your viewers—care about most.
How usually to submit on social media for enterprise in 2025
Trade common: 9.5 posts per day
Don’t fear, social media managers—that’s throughout all platforms, not per channel.
This quantity is down from 11 posts per day in 2022, persevering with a gentle decline over the previous few years. It’s a transparent sign that manufacturers are embracing a ‘high quality over amount’ strategy to social.
It’s precisely the type of shift digital advertising and marketing professional Ann Handley celebrated in her current LinkedIn breakdown of our information. She referred to as “posting much less” an influence transfer that provides groups room to create extra significant, resonant content material.
Understanding how usually to submit on every platform might help you focus your efforts, prioritize channels that matter most and construct a social media plan that works on your targets.
Within the following sections, you’ll discover the common posting frequency benchmarks for every main social media platform, backed by recent 2025 information. Be mindful these are trade averages. Your posting candy spot depends upon your viewers, trade and assets. Use these numbers (and one of the best instances to submit on social media) as a place to begin, then take a look at and refine to see what works finest for you.
How usually do you have to submit on TikTok?
TikTok recommends: 1-4 instances per day
Whereas we don’t but have our personal posting frequency information for what number of instances to submit on TikTok (keep tuned), TikTok’s official steerage is one to 4 posts day by day. In actuality, most manufacturers submit far much less. A 2024 RivalIQ report discovered the common is about two movies per week.
That hole displays the stress between what the algorithm favors and what’s sustainable for advertising and marketing groups. A number of posts a day offer you extra alternatives to check codecs, sounds and themes. However with out a clear content material technique, it’s simple to burn via concepts with out constructing momentum.
Our suggestion? Tie your TikTok posting cadence to marketing campaign goals. Each submit ought to have a job, whether or not that’s fueling a launch, sparking dialog or testing artistic earlier than a paid push.
Past posting frequency, listed below are a number of TikTok advertising and marketing musts for 2025:
Optimize for search: Our Q2 2025 survey discovered that Gen Z now turns to social earlier than Google or conventional serps. Use key phrases in captions and textual content overlays to make your content material extra discoverable.
Go deep into area of interest communities: Hashtag hubs like #FinTok or #CleanTok are highly effective entry factors for constructing relevance and authority.
Use social listening for insights: Instruments like Sprout Social can floor trending conversations in your trade, serving to you leap in early and create content material that resonates.
How usually do you have to submit on Instagram?
Trade common: 1-2 posts a day
With greater than two billion month-to-month lively customers, Instagram remains to be one of the in style social networks round. And in line with our 2024 Social Media Content material Technique Report, half of these customers work together with manufacturers at the least as soon as a day.
Despite the fact that it’s a crowded area, you don’t must submit each hour to be heard. So far as what number of instances to submit on Instagram, 1-2 instances a day is the common. However this will differ by firm measurement. For instance, enterprise manufacturers submit 54% greater than mid-size corporations, doubtless as a result of they’ve extra assets to assist this quantity.
Right here’s how one can make your Instagram posts depend in 2025:
Flip product tags into purchases: Instagram is the highest platform for product discovery, with 61% of social customers discovering their subsequent buy right here, in line with The 2024 Social Media Content material Technique Report. Use social commerce options like Retailers and hyperlink stickers to show inspiration into gross sales.
Lead with short-form video: Amongst model content material, customers are most definitely to interact with brief movies—and the shorter the higher. Reels beneath 15 seconds usually earn essentially the most consideration.
Diversify your content material: Static pictures nonetheless maintain their very own alongside video, so combine them into your calendar for selection and steadiness.
Companion with the appropriate creators: Instagram is the highest platform customers use to interact with influencers. Gen X and Millennials are practically twice as doubtless as Boomers to interact with influencers right here, making it a robust area for focused campaigns.
How usually do you have to submit on Fb?
Trade common: 5 posts per day
With slightly below 3 billion month-to-month lively customers, Fb nonetheless dominates the digital area.
Our Q2 2025 survey discovered that 87% of customers have a profile, and practically half (44%) work together with model content material day by day. It’s additionally the highest platform for customer support, with 55% of customers utilizing it to contact manufacturers.
The trade common is 5 posts per day, which is a excessive bar for many groups. To hit that quantity sustainably, think about constructing a repurposing workflow. Flip one video right into a textual content replace, a picture quote and a brief clip. Additionally combine in curated content material and user-generated posts to lighten the load.
Listed below are a number of tips about staying forward within the Feed:
Lead with text-first content material: Of all model submit sorts, customers are most definitely to interact with textual content posts, in line with The 2024 Social Media Content material Technique Report. Sure, much more than short-form video or static pictures.
Make buyer care seen: Since Fb is the go-to social channel for service inquiries, use well timed, public responses to construct belief and loyalty.
Faucet into present occasions: Fb stays the most well-liked social community for information and present occasion updates. Add your model’s perspective to trending matters to spice up visibility and engagement.
How usually do you have to submit on LinkedIn?
Trade common: 1 submit per day
LinkedIn has developed from a strictly enterprise bulletin board into a spot the place skilled updates meet private reflection. It’s now a platform the place employer branding, thought management and real neighborhood constructing all stay facet by facet.
Most manufacturers submit not more than as soon as per day, and in line with Copyblogger, 91% of LinkedIn creators publish at the least as soon as each three days. Enterprise Insider’s professional consensus? Two to 5 posts every week strikes the appropriate steadiness. It’s sufficient to remain seen with out oversaturating your viewers.
Questioning what to submit on LinkedIn? Based on The 2024 Social Media Content material Technique Report, the #1 means social customers need manufacturers to indicate up on LinkedIn is by sharing academic product data. That would imply:
A brief carousel breaking down a brand new function launch
A textual content submit with data-backed insights out of your product group
A brief video displaying how clients use your product in actual life
Extra suggestions for maximizing your LinkedIn presence:
Prioritize textual content and static pictures: On LinkedIn, these posts nonetheless see essentially the most engagement, so preserve them in your content material combine.
Check out LinkedIn video: Native video uploads are up 45% year-over-year, in line with LinkedIn insights. Preserve them brief (15–30 seconds) and sound-off pleasant with captions or on-screen textual content. Seventy-nine p.c of LinkedIn movies are seen with out sound.
Mix training and leisure: Sixty-six p.c of social customers say “edutainment” is essentially the most partaking model content material, even outperforming memes or serialized posts.
Have interaction strategically: Based on Enterprise Insider, feedback can earn as a lot visibility as posts. Spend 15–half-hour a day including considerate feedback to others’ content material and responding rapidly to feedback by yourself—particularly throughout the first hour.
How usually do you have to submit on X (Twitter)?
Trade common: 2x Tweets per day
The birthplace of the hashtag stays a go-to platform for developments and rising information tales.
X’s fast-moving feed nonetheless rewards timeliness, however that doesn’t imply you might want to submit continuously. In 2022, manufacturers averaged three to 4 Tweets a day. Now the trade common is simply two.
You additionally don’t want so as to add too many bells and whistles to your content material right here. X’s conversational, “stream of consciousness” nature makes it a straightforward place to create lighthearted posts with out sacrificing your voice or model persona.
Listed below are some extra tricks to get essentially the most out of your posts and time:
Lead with concise, visible posts: Customers are most definitely to interact with model textual content posts and single pictures. Single-image posts make up 47% of brand name content material throughout industries.
Experiment with short-form video: Video posts on X have grown by two proportion factors since 2023. To maximise attain and engagement, preserve clips beneath 30 seconds, add captions for sound-off viewing and use a powerful hook within the first few seconds.
Cross-post with intention: Repurpose high-performing Tweets, like relatable or meme-based posts, on Instagram or TikTok to increase their lifespan and attain.
Be part of the dialog early: Faucet into trending matters whereas they’re nonetheless gaining traction, particularly round information or cultural moments related to your viewers.
Make buyer care seen: Based on inside X information, 80% of social customer support inquiries begin on the platform. Use social listening to identify model mentions—tagged or not—and reply rapidly to construct belief.
How usually do you have to submit on Pinterest?
Trade common: 1x every week
Pinterest is the place folks go to dream massive, plan little joys and gather concepts that make life higher. Understanding this, it’s no shock that the 2024 Social Media Content material Technique Report revealed that 51% of all social customers say Pinterest feels extra constructive than different platforms. Amongst Gen Z, that quantity rises to 60%.
In 2022, we advisable posting on Pinterest as soon as a day. For 2025, that’s shifted to as soon as every week. Why the change? Pinterest’s Enterprise weblog places it merely: “Concentrate on the content material itself.” A single, high-quality, recent Pin can preserve driving visitors for months, so the emphasis ought to be on creating content material price saving and sharing—not hitting a excessive quantity.
Use the appropriate key phrases: 97% of prime Pinterest searches are unbranded, making the platform an enormous discovery engine. Weave related key phrases into your Pin titles, descriptions and alt textual content so folks trying to find concepts can discover you first.
Encourage and educate: These are the highest causes folks work together with manufacturers on Pinterest, in line with The 2024 Social Media Content material Technique Report. Present your product in sensible settings, provide how-tos or share concepts that spark creativity.
Faucet into aspiration: Pinterest is the web’s imaginative and prescient board. Individuals use it to plan the whole lot from weddings to weeknight meals. Align your content material with these moments by offering sensible, inspiring assets for planners and dreamers alike.
Leverage developments: Use Pinterest developments to determine seasonal and cultural moments your model can authentically be part of. Well timed, trend-aligned content material can rapidly acquire traction in search outcomes.
Discover your model’s ideally suited posting frequency
Understanding how usually to submit on social media is only one a part of your technique. Your content material nonetheless must be high-quality and related to your viewers. However nailing the posting frequency that works for you’ll be able to make it easier to stand out with out being spammy. That is the place entrepreneurs can leverage social media scheduling instruments, like Sprout Social, to optimize posting frequency and save time.
You realize the reply to “how usually do you have to submit on social media?” The next move is to experiment with these averages to seek out out what your frequency candy spot is.
How we gathered the info
We perceive that these experiences can elevate questions on simply the place the info is coming from. That’s why we need to be clear in regards to the information we pulled and the way we received right here.
The insights on this article come from a mixture of trusted exterior statistics and unique Sprout Social analysis, together with:
2025 Content material Advertising Benchmarks Report: We analyzed practically 3 billion messages from 1 million public social profiles lively between February 1, 2024 and January 31, 2025. This information covers posts from Fb, Google My Enterprise, Instagram, LinkedIn firm pages, Pinterest, TikTok, TripAdvisor, and X.
2024 Social Media Content material Technique Report: Performed on-line by Cint on behalf of Sprout Social, this analysis included 4,400 customers throughout the US, Canada, UK, Eire, and Australia—every with at the least one social media account and following 5 or extra manufacturers.
Pulse Surveys: Run on-line by Glimpse, a worldwide market analysis agency, on behalf of Sprout Social. Individuals included each social media customers and entrepreneurs throughout the US, UK, and Australia.
Now’s the time to check your content material calendar. Are you posting on the proper frequency on your viewers? Begin your free trial of Sprout Social and uncover your finest posting frequency on social media in the present day.
