Working a advertising company used to imply juggling a small military of freelancers, risking missed deadlines, and spending extra time managing folks than creating content material and constructing methods.
That’s how Barbara Jovanovic of Startup Cookie used to function.
She’s now constructed a streamlined operation that generates six figures yearly with a tech stack that prices lower than one grand a yr. There’s no crew behind her — simply Jovanovic, her AI instruments, and a course of that turns one hour-long dialog into weeks of high-quality content material.
Here is precisely how she did it — and how one can replicate her success, whether or not you’re an aspiring solopreneur or simply need concepts on streamlining your workflows with AI.
Desk of Contents
6 Suggestions for Working a Advertising and marketing Company with AI Instruments
1. By no means begin with a clean web page — context is every little thing.
“We by no means begin with simply prompting AI by itself to do something, even the best social media submit. We at all times have one thing to start out with,” says Jovanovic.
In her view, the most important mistake folks make after they use AI for content material creation is asking it to put in writing a few subject from scratch.
Jovanovic’s secret weapon? She begins with human interactions.
That may imply feeding the AI transcripts from webinar transcripts or podcast recordings. Her co-founder, Sam Claassen, does hour-long interviews with founders, and people transcripts additionally get fed to the AI.
In a world the place authenticity is paramount in your advertising methods, giving AI one thing human to work with can set you up for achievement.
2. Discuss to your AI, do not kind.
I hate speaking to AI as a result of I are inclined to ramble — however Jovanovic says that would really work to my benefit.
She hardly ever sorts prompts into ChatGPT, as a substitute utilizing an AI-powered voice-to-text device referred to as Tremendous Whisper. Talking…
