Studying Time: 3 minutes
For those who’ve ever struggled with selling a weblog publish, podcast episode, webinar, or occasion after pouring your vitality into creating it, you’re not alone. For a lot of entrepreneurs, promotion is the bottleneck—it’s time-consuming, and it’s onerous to know the place to focus your efforts.
That is the place AI is available in. Not as a fast repair or magic wand, however as a collaborator that may show you how to work smarter.
What in case you may sit down with an assistant who would ask the fitting questions, problem your assumptions, and show you how to design an entire promotional technique tailor-made to your targets? That’s precisely how I take advantage of ChatGPT—not simply to automate duties, however to construct and refine methods earlier than the execution begins.
How ChatGPT Helps You Construct a Technique
Right here’s the factor: advertising isn’t one-size-fits-all. Each enterprise, viewers, and piece of content material is completely different. That’s why making an attempt to copy-and-paste prompts or depend on inflexible frameworks typically results in disappointing outcomes. As a substitute, I deal with ChatGPT like a human assistant, strolling it by means of my targets and welcoming it to collaborate.
Let’s break down the method I take advantage of:
1. Begin with Your Objectives
Ask your self: What am I making an attempt to attain? For example, when selling my podcast, my main objective is to drive listens.
2. Share Context About Your Viewers and Channels
That is the place ChatGPT actually shines. Once we began discussing the promotion for my podcast, I didn’t know which channels I ought to prioritize. I shared particulars about my viewers, previous efficiency information, and my very own bandwidth.
ChatGPT requested clarifying questions:
Which platforms are delivering constant outcomes?
The place is your audience most engaged?
How a lot time are you able to dedicate to handbook posting vs. automation?
3. Make Strategic Selections
Collectively, we decided one of the best channels to concentrate on and how one can tailor the content material for every platform. For instance:
Vertical movies carry out nicely on TikTok and Instagram Reels.
LinkedIn requires knowledgeable tone, making it preferrred for text-based posts and newsletters.
X (previously Twitter) works greatest with brief, participating threads tied to trade conversations.
4. Refine Your Messaging
ChatGPT helped me craft platform-specific messaging to align with my viewers’s expectations. For instance:
On LinkedIn, we emphasised thought management with skilled insights.
On TikTok, captions for vertical movies have been extra conversational and interesting.
This strategic section was vital. Earlier than drafting a single caption or publish, I had a transparent roadmap for the place to focus my vitality—and the place to let automation take the reins.
From Technique to Execution: Constructing a Customized GPT
As soon as your technique is in place, the following step is streamlining execution. That is the place a Customized GPT comes into play.
A Customized GPT is a personalised AI assistant skilled to deal with your particular promotional course of. It will possibly create posts, captions, emails, and even a guidelines of steps to make sure nothing will get missed.
For those who’re new to Customized GPTs, I’ve lined them intimately on my podcast: Customized GPTs for Entrepreneurs: Work Smarter, Not More durable.
Right here’s how one can construct one on your wants:
Step 1: Outline Your Objectives and Property
Begin by figuring out what you’re selling and the supplies you have already got. Ask your self:
What’s the first objective? (Consciousness? Engagement? Site visitors?)
Who’s your viewers, and the place are they most lively?
What content material codecs do you’ve gotten? (Movies, weblog posts, transcripts, and many others.)
For instance, when selling my podcast, I do know I’ll want vertical video captions, LinkedIn posts, X threads, and e-mail newsletters.
Step 2: Create a Complete Guidelines
Define each step in your promotional plan. For my podcast, right here’s what that appears like:
Constructing this out and sharing it earlier than offering copy and captions and different particulars for all steps of the method is a part of the directions I gave to ChatGPT. Because it has reviewed the content material, it is aware of who my visitor is and can insert their identify into the guidelines for that week’s episode. It can even assessment the video snippets I’ve created and make particular suggestions on which or whether or not I ought to use them in several posts!
Step 3: Train the GPT Your Course of
Use ChatGPT to:
Draft posts and captions for every platform.
Counsel platform-specific suggestions (e.g., whether or not to make use of panorama or vertical video).
Automate repetitive duties like repurposing transcripts into posts or creating hooks.
Step 4: Refine and Iterate
Evaluation the drafts, tweak CTAs, and personalize the place needed.
Why This Works for Any Enterprise
This course of scales it doesn’t matter what you’re selling. Whether or not it’s a weblog, webinar, or product, a Customized GPT can adapt to your distinctive wants and voice.
Think about releasing up hours of your time each week whereas realizing your promotional plan is complete and optimized. That’s the ability of AI.
Able to Attempt It?
Begin by exploring your personal technique with ChatGPT. Map out your targets, prioritize channels, and let AI show you how to create a plan that saves time and maximizes impression.
Wish to dive deeper into Customized GPTs? Take a look at my podcast episode: Customized GPTs for Entrepreneurs: Work Smarter, Not More durable.
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